Pakistani Restaurant Project
Pakistani Experience Pakistani Restaurant Project This project is about designing a Pakistani restaurant with a subway theme. Divided into four teams, the students worked on creating a restaurant that gives its customers an authentic Pakistani dining experience here in Korea. We present to you: Aloo Iloo Restaurant!
DTPC
Design Theory, Philosophy & Culture Prof. Bill Dresselhaus
Exterior Team
Interior Team
Garden Team
Service Team
John Lee
ZN, Jinwoo Lee
Joo Lee
Jiyoung Han
Haejeong Cho
Nicola Hoff
Hannah Koch
Myeongkuk Kang
Changmyung Jeon
Minjin Chung
Hyejeong Nam
Dayoung Moon
Exterior Design Team
The final exterior design brought the concept of the train which the client originally wanted. Also, railway tracks were installed to bring out that feeling of going on a train trip. Though the front-facing part of the building on the 1st floor looks like a train on each side, the back of the building is all connected, so that it could serve as the lobby of the restaurant or an open kitchen, while allowing a placement of stairs to the 2nd floor. The entrance was placed between the two trains on the 1st floor. Train sections were made to resemble a real train as much as possible. As for the roof, it was like that of an ordinary residential building, using lightweight materials of a round arch shape with a modern feel, which are used a lot in modern architecture. Our team tried to seek the design concept between modernity and pakistan tradition and tried to pursue a familiar space for fulfilling customers’ desire for comfort.
Back View
Perspective View
Design Theory, Philosophy & Culture
Side View
LEE, CHEONG UN
CHO, HAE JEONG
JEON, CHANG MYONG
Digital Media Design
Design Management
Product Design
Prof. Bill Dresselhaus
Exterior Design Team Pakistani Family Restaurant Process
Step 1
Problem Identification As the first step in the process, the client gave us a detailed presentation on what he was looking for with his Pakistani restaurant, including the interior/exterior design. He wanted the interior space to have a train theme going on, or the exterior of the building to be in the partial shape of a train. He wanted a space for receiving customers in the garden as well. Also, he wanted a self bar, from which the customers could take side dishes on their own. Ultimately, he wanted his restaurant to be where his customers could have heartwarming meals in a unique Pakistani atmosphere, with the train concept to boot.
Step 2
Background Research As the next step in the process, we researched Pakistani culture, art, buildings, and ancient ruins. We found in particular the Tomb of Quaid-e-Azam Muhammad Ali Jinnah, the founder of Pakistan, which was a beautiful building. We tried to use it as the model for the exterior design of the Pakistani restaurant. We thought that the clean, white color of the walls, and the particular form of the Islamic architectural gate were the key distinctive features of a traditional Pakistani building. Mosaic is one of the Islamic architecture styles and we considered using it for the entrance or for the windows. We also considered using the dome shape used for the top of a building and the horseshoe arch shape used in gates for the exterior design of the restaurant.
Step 3
Brainstorming We had a brainstorming session where each of us came up with various ideas and put them on the table. One of the main topics of discussion revolved around the train — whether a real train should be used or an artificially made one. From this topic we discussed the details, such as how many train sections should be used, exactly where should the restaurant and the train be joined together, whether the train should look like a Pakistani train or a Korean train, etc. Next, whether or not the concept should include a Pakistani train station as well was discussed. Also, there was an idea where, when the building is seen from above, it could look like the star and moon pattern of the Pakistani flag. Another idea was having some kind of a laser projection on the walls or on the dome ceiling as a visual entertainment for the customers. We discussed the actual feasibility of these ideas. Besides this, among the other things discussed were ways to expand the restaurant space by utilizing the rooftop terrace, where to place the self bar, and what kinds of construction materials are used for the exterior of Pakistani buildings.
Step 4
Evaluation and Modification The opinions from the interior team, service team, and the garden team were all gathered and after much scrutiny, we determined that if customers were served within the train structure, their foot path and the arrangement of the furniture wouldn’t work out so well. As for the dome-shaped ceiling or the horseshoe arch, we decided to go with a simple, modern design closer to reality rather than the traditional Pakistani design, by bringing aspects of modern architecture to the design. There was trial and error throughout the process. We had multiple versions of sketches done, with the accompanying modeling for different versions. We determined the best alternative by analyzing the different results, and this was an important step in the process for finalizing the exterior design.
Step 5
Final Result The final exterior design is the result of going through the following steps: Define→Ideate→Prototype/Sketch→Build Models→Analyze→Modify→Final Result. It was an iterative process where we continually found and improved on things, addressed things that the client might find inconvenient, and reached a workable common ground with the other teams. The final exterior design brought the concept of the train which the client wanted to fruition: The structures on the 1st floor on both sides propping up the 2nd floor were decorated like a train. Also, railway tracks were installed to bring out that feeling of going on a train trip. Though the front-facing part of the building on the 1st floor looks like a train on each side, the back of the building is all connected, so that it could serve as the lobby of the restaurant or an open kitchen, while allowing a placement of stairs to the 2nd floor. The entrance was placed between the two trains on the 1st floor.
Design Theory, Philosophy & Culture
So that customers feel like they’re walking between the two trains before they get to the door, these train sections were made to resemble a real train as much as possible. At the back of the building, there is a back door for the open kitchen, and stairs to the 2nd floor. As for the roof, it was like that of an ordinary residential building, using lightweight materials of a round arch shape with a modern feel, which are used a lot in modern architecture. Although the structure of the 2nd floor is simple — the shape of a rectangle — the space appears bigger with a big window that leads to the terrace. To make the terrace more usable or practical, the design allowed it to be used as dining space when the weather is nice. Bright colors were used throughout for the exterior of the building, to give it consistency. The mosaic patterns unique to Pakistan were partially used for the 2nd floor walls, seeking harmony — not separation — between modernity and tradition.
Prof. Bill Dresselhaus
Interior Design Team Overall Interior Concept At first the overall concept of the restaurant was a basic subway car restaurant that serves Pakistani food. The main goal of our interior design was to create the ultimate “Pakistani dining experience” in a Seoul-style subway car by using as many Pakistani items and patterns as possible. 1st floor
Welcome to pakistani train 1F
2nd floor
Instead of just one subway car, the interior of the restaurant is now divided into a main entrance hall which includes the kitchen and the restrooms as well as three dining halls which all have a different interior design concept to give the customer a new dining experience depending on where the customer chooses to sit.
2F This is an overall sketch of the restaurants interior.
As the exterior of the restaurant changed its form, we tried to adapt the interior to the new exterior by dividing the restaurant's interior into different styles and concepts.
From the basic subway-style dining experience to the luxurious dining train experience, we tried to include various different furniture designs to give each dining hall a distinct theme. We would describe the overall theme of our interior design an organized chaos.
As you can see, there is two floors and three dining halls in total which have a different seating style. The entrance/main hall includes the kitchen in the center, the restrooms and a photo corner on the left and the stairs to the 2nd floor on the right.
Kitchen & Main Hall The kitchen concept stayed the same throughout the design process. As our client expressed his wish for an open kitchen, we tried to work on an open kitchen concept for the restaurant right from the beginning. Although the concept stayed the same, the shape of the kitchen as well as the used materials changed multiple times, as you can see below.
1.
2.
Showing everything kitchen
3.
The final kitchen design combines wood with black marble material. There will also be a glass front, in order to avoid too much noise and smell. As the food is the heart of the restaurant, the kitchen is located in the center of the main entrance hall, which gives the customers a chance to have a look at the food preparation as soon as they enter. Next to the kitchen we also included a small photo corner with a traditional Pakistani wall design. Customers can take pictures there to remember their experience at Aloo Iloo restaurant.
Restrooms Concerning the restrooms, we thought about subway-style steel restrooms at first. As those kind of restrooms can have an uncomfortable or unclean feeling to them, we changed the style to wood combined with a dark wall design to give the restrooms a comfortable, home-like feel. Not only the concept of the restrooms changed multiple times, also the location changed depending on the exterior design. At first the men’s and the women’s restrooms were located at the end of each dining hall seperately. This could have been uncomfortable for the customers, so we decided to create a space where both restrooms could be located, which you can see below.
Urban & Chic, Blue & Red In the end we decided on tiles, as they give the restrooms a clean yet simple look. To incorporate Pakistani culture/patterns even into our restroom design, we decided on a colorful floor made out of Pakistani-style tiles. As you can see in the pictures, we divided the men's (blue) and the women's (red) restroom by color. We kept the wall, ceiling and stall design of the restrooms white and simple, so that the floor design stands out.
Design Theory, Philosophy & Culture
Prof. Bill Dresselhaus
Interior Design Team Dining Hall 1st floor (left)
When designing the furniture of the left dining hall, we thought about subway-style steel seats at first. To make the seats more comfortable, we wanted to combine the steel design with wood. Instead of big groups,we thought that smaller groups of 2 to 4 people could be seated here. As the exterior of the restaurant changed, the left hall gained a bit of space, as you can see below:
Colorful makes you joyful The final concept for the left dining hall is a basic, but colorful subway-style interior design concept. We wanted to give the customers the feeling of traveling on the subway while enjoying Pakistani food, but without the discomfort of actual subway seating. The chairs and tables are made of colorful steel combined with wood. Several different colors represent subway lines. we kept the wall design simple and white. The lighting is incorporated in pipes on the ceiling.
Dining Hall 1st floor (right) To give a different feeling to the right dining hall, we decided on a booth-style seating for groups. We were inspired by an actual Pakistani restaurant located in Vienna (Austria) called the “Deewan”, which combines our colorful subway-style concept with wooden booth seating. As mentioned above, the right hall also gained some space due to the changes made in the exterior throughout the design process of the restaurant:
Good place for gathering The concept of the right dining hall differs from the left mainly by different seating style. We chose group-friendly booths that also have train-style racks and hangers incorporated in them as a partition.The color concept of this part of the restaurant was inspired by the Pakistani flag. The wall, floor and ceiling design is also kept very simple in this dining hall, so give a contrast to the pretty seating. This dining hall is longer compared to the other dining hall in the first floor.
Dining Train 2nd floor
First class journey The interior design concept of the second floor is very elegant and classy. We combined comfortable sofa seating with a carpet floor and curtains next to the windows, as well as retro-style lighting. The interior design of the second floor was inspired by trains and in-train restaurants.As we did our research about trains in Pakistan,we were inspired to design the second floor of the restaurant in a more luxurious way than the other dining halls. The second floor could also be rented by big groups or for business meetings.
Design Theory, Philosophy & Culture
Due to its’ train-like character, the second floor dining hall should make the customer feel like they are on an actual train that is going through Pakistan while enjoying their food.This dining hall concept is especially great for business meetings as well as large groups.
Prof. Bill Dresselhaus
Garden Design Team Purpose : To provide an exquisite and experiential moments in Pakistani restaurant with urban gardening with unique herbs and ingredients.
Pakistani-Flag garden: To provide the customer of the restaurant an unexpected “green” experience, this garden is designed. It has the shape of the Pakistani flag. By walking through the garden, the customers will understand step-by-step about the shape of the Pakistani flag while the whole appearance is just noticeable from the roof terrace of the restaurant. The moon and the star are terraced as well and are planted with typical Pakistani herbs. Each herb will have a sign which explains the herb and in which dish it is used. On top of the moon and star, there will be a little water basin which will create a comfortable and natural feeling. This garden will also raise the knowledge of the customers about Pakistan culture and customs.
Herb/basic recipe vending machine Located at the exit of the restaurant, this machine is supposed to offer the customers a very special experience. Every time the customer sees the ingredients, he will be remembered of the restaurant and will think of coming back.
L
S
All elements in the garden
Journey, 2 types
Before meal / Experience Pakistani herbs & spices
V
We’re going to give them experiential information about Pakistani cuisine by walking along the garden. At the entrance, you can find hydroponics that gives feeling of fresh. Even after entering, the feeling continues. Not only you can feel good, but also get some information about the ingredients that we use. You will be able to find a long table through walking along the garden. On the table, there are curry leaves, coriander, fresh mints which are used in meals. Family and Friends will be able to see, touch, and taste herbs and spices. After experiencing, it will give you interesting facts about food ingredients. With the information you attain, you will be able to get what you want from the vending machine.
l W Hydroponics
restaurant V
V Vending machine
1 terraced garden
After meal / Enjoying the garden with Family or Friend
H
S Showcase table
When you want to feel “Pakistan” in the garden, you can experience the culture of Pakistan through the herbs. Furthermore, family and friends can enjoy learning Pakistan culture and customs. Nearby the restaurant, it is easy to discover the Pakistan flag garden. It is also found on the roof top terrace in the building. Walking in the Pakistan flag-shaped garden, you can enjoy talking with people and take a picture in front of Photo-zone. Additionally, you are able to register the individual flowerpot hub as own name tag for vertical hydroponics hanger.
water-drip hanger
restaurant
F Flag shape
F
W Hydroponics
water-drip hanger
H Hydroponic Ladder
V
V Vending machine
1 F Flag shape
terraced garden
S Showcase table
L Hydroponic Ladder
Ladder shaped Hydroponics. This ladder shape with hydroponics can be used inside the restaurant or any other spaces. It is designed for space uses. Not only the customers can feel and see the “green” outside, but also they can be able to enjoy the freshness inside the restaurant. Now that a lot of people concern about their health, displaying hydroponics inside the restaurant allows them to trust Therefore, they can notice what the restaurant is using for the ingredients and the way we treat those plants.
Vertical Garden
Long table for Showcase We came up with the idea to focus on important herbs and spices to learn the real Pakistani cultures. Family and Friends will be able to see, touch, taste herbs and spices. They can learn how herbs are growing and what they are composed of, such as curry leaves, coriander leaves, fresh mint leaves, etc. To have a wide view, it was selected with the long table shape to display Pakistani food ingredients. Long table is a good shape to meet the eyes spread quickly and widely. After you experience the material placed on a long table, it will give you affection of Pakistan. Furthermore, while feeling the culture of Pakistan naturally, family will be able to enjoy going out with kids.
The main reason why we chose to have hydroponics is because it’s clean compare to others. To attain customers’ attention, having a hanging on the wall style of a garden can bring fresh environment. At the same time, customers can participate and experience having their own plants on the wall. Therefore, they could check how well their plants are growing by visiting the restaurant. For example, there will be a name tag that customers can participate. Additionally, customers can also see hydroponics on the way in and out, the entrance. This experience can bring a positive effect especially for little children.
Garden Design Team
Overall Process
Scanned by CamScanner
Scanned by CamScanner
Design Theory, Philosophy & Culture
Integrated in a wall inside the restaurant or between outside and inside this wall with integrated pots for plants creates a natural feeling for the customer. The plants which are used for the dishes are present while eating. At the same time the semi-open structure of the wall creates more space inside the restaurant.
Prof. Bill Dresselhaus
Service Design Team Interview
Introduction - Double Diamond Process
ame oo oung ee ge , tudent isited ali efore with ser ice design team
Which elements in the restaurant impressed you the most? - The entrance with strong scent
Did you face any difficulty choosing the menu? - I had a little difficulty since there weren’t vocabulary guide for ingredients ( Though it has translation ) It would be better to see which is which.
Disco er
Define
De elo
Deli er
How was the overall atmosphere of the restaurant? - Interior, the way the waitress dressed, decoration and lamps... Everything was great. I felt like I was in india.
ea
lied the Dou le Diamond rocess to akistani
estaurant’s ser ice design n the eginning for the Disco er
and Define stage, we explored fundamental information that inspired design insight. And then, based on our insight Service ecosystem
found on the former stages, we broadened our design map through creating restaurant logo and menu board in the de elo and deli er stage
Mr. Gulraiz’s goal of pakistani restaurant
he ser ice ecos stem as ou can see in this diagram, shows ou the interrelation among named tion
loo-iloo’ and customers sustaina le usiness
restaurant
r ohn
ulrai e ro ide authentic e
r ohn
ulrai , restaurant
erience raising the degree of customer satisfac-
lso, customers could recei e high ualit of the ser ice as ha ing a lesure time in akistani
loo- loo’
Customer journey map
SNS
Pakistani restaurant in the current market Counter
Garden
he customer ourne ma of akistani restaurant as ou can see in this icture, shows customer’s e which has s ecial e
erience of the akistani restaurant
rai ’s delicious dishes and en o themsel es he garden of the
loo- loo’
erience of garden
s custmoer coming in to the restaruant, the ha e
t the end, customer s end their time memora le twith the garden of
r
ul-
loo- loo’
loo loo’ ro ides hoto one, the lant naming ser ice to children, gi es
akistani her scent for e otic e
erience at
loo- loo’
Survey e did a sur e to see otential customer’s thought a out e
eriencing at akistani and or ndian ood
estaurant
Beginning from the awareness of Pakistani restaurant we asked them about the interests with Pakistani culture, preferences of exotic experience with restaruant and also the camping, subway concept for new restaurant. he num er of sur e ors
, eriod
-
hrough google, the num er of uestions
Naming
ALOO ILOO e focused on the akistani restaurant’s features that otatoes are usuall used in their dishes
Camping or subway concept
means otato in ndian english and iloo’ means come here in orea
Willing to learn pakistani culture
o we found aloo’, which
e com ined them and we could find two al ha et
has repetitional shape.
Garden experience Touch point
ositi el
egati el
Yes
o
entrance
Exotic experience with Herb entrance / Herb education for children
The importance of preference in taste when selecting menu.
he im ortance of menu when selecting the ndian Pakistani restaurant
back yard
m ortant
ot m ortant
m ortant
ot m ortant Provide plant information
Design Theory, Philosophy & Culture
Prof. Bill Dresselhaus
Service Design Team
Logo Design Sketches
e were influenced designing the logo of his akistani amil
the u wa station st le when loo loo estaurant
loo loo is a station for
anyone who wants to enjoy good Pakistani food in a familiar dining atmosphere.
Logo
Font
Signiture
DIN 1451 Std Mittelschrift ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%^&*()_+
Application
Design Theory, Philosophy & Culture
Prof. Bill Dresselhaus
DTPC
Design Theory, Philosophy & Culture Prof. Bill Dresselhaus
Exterior Team
Interior Team
Garden Team
Service Team
John Lee
ZN, Jinwoo Lee
Joo Lee
Jiyoung Han
Haejeong Cho
Nicola Hoff
Hannah Koch
Myeongkuk Kang
Changmyung Jeon
Minjin Chung
Hyejeong Nam
Dayoung Moon
Exterior Design Team
The final exterior design brought the concept of the train which the client originally wanted. Also, railway tracks were installed to bring out that feeling of going on a train trip. Though the front-facing part of the building on the 1st floor looks like a train on each side, the back of the building is all connected, so that it could serve as the lobby of the restaurant or an open kitchen, while allowing a placement of stairs to the 2nd floor. The entrance was placed between the two trains on the 1st floor. Train sections were made to resemble a real train as much as possible. As for the roof, it was like that of an ordinary residential building, using lightweight materials of a round arch shape with a modern feel, which are used a lot in modern architecture. Our team tried to seek the design concept between modernity and pakistan tradition and tried to pursue a familiar space for fulfilling customers’ desire for comfort.
Back View
Perspective View
Design Theory, Philosophy & Culture
Side View
LEE, CHEONG UN
CHO, HAE JEONG
JEON, CHANG MYONG
Digital Media Design
Design Management
Product Design
Prof. Bill Dresselhaus
Exterior Design Team Pakistani Family Restaurant Process
Step 1
Problem Identification As the first step in the process, the client gave us a detailed presentation on what he was looking for with his Pakistani restaurant, including the interior/exterior design. He wanted the interior space to have a train theme going on, or the exterior of the building to be in the partial shape of a train. He wanted a space for receiving customers in the garden as well. Also, he wanted a self bar, from which the customers could take side dishes on their own. Ultimately, he wanted his restaurant to be where his customers could have heartwarming meals in a unique Pakistani atmosphere, with the train concept to boot.
Step 2
Background Research As the next step in the process, we researched Pakistani culture, art, buildings, and ancient ruins. We found in particular the Tomb of Quaid-e-Azam Muhammad Ali Jinnah, the founder of Pakistan, which was a beautiful building. We tried to use it as the model for the exterior design of the Pakistani restaurant. We thought that the clean, white color of the walls, and the particular form of the Islamic architectural gate were the key distinctive features of a traditional Pakistani building. Mosaic is one of the Islamic architecture styles and we considered using it for the entrance or for the windows. We also considered using the dome shape used for the top of a building and the horseshoe arch shape used in gates for the exterior design of the restaurant.
Step 3
Brainstorming We had a brainstorming session where each of us came up with various ideas and put them on the table. One of the main topics of discussion revolved around the train — whether a real train should be used or an artificially made one. From this topic we discussed the details, such as how many train sections should be used, exactly where should the restaurant and the train be joined together, whether the train should look like a Pakistani train or a Korean train, etc. Next, whether or not the concept should include a Pakistani train station as well was discussed. Also, there was an idea where, when the building is seen from above, it could look like the star and moon pattern of the Pakistani flag. Another idea was having some kind of a laser projection on the walls or on the dome ceiling as a visual entertainment for the customers. We discussed the actual feasibility of these ideas. Besides this, among the other things discussed were ways to expand the restaurant space by utilizing the rooftop terrace, where to place the self bar, and what kinds of construction materials are used for the exterior of Pakistani buildings.
Step 4
Evaluation and Modification The opinions from the interior team, service team, and the garden team were all gathered and after much scrutiny, we determined that if customers were served within the train structure, their foot path and the arrangement of the furniture wouldn’t work out so well. As for the dome-shaped ceiling or the horseshoe arch, we decided to go with a simple, modern design closer to reality rather than the traditional Pakistani design, by bringing aspects of modern architecture to the design. There was trial and error throughout the process. We had multiple versions of sketches done, with the accompanying modeling for different versions. We determined the best alternative by analyzing the different results, and this was an important step in the process for finalizing the exterior design.
Step 5
Final Result The final exterior design is the result of going through the following steps: Define→Ideate→Prototype/Sketch→Build Models→Analyze→Modify→Final Result. It was an iterative process where we continually found and improved on things, addressed things that the client might find inconvenient, and reached a workable common ground with the other teams. The final exterior design brought the concept of the train which the client wanted to fruition: The structures on the 1st floor on both sides propping up the 2nd floor were decorated like a train. Also, railway tracks were installed to bring out that feeling of going on a train trip. Though the front-facing part of the building on the 1st floor looks like a train on each side, the back of the building is all connected, so that it could serve as the lobby of the restaurant or an open kitchen, while allowing a placement of stairs to the 2nd floor. The entrance was placed between the two trains on the 1st floor.
Design Theory, Philosophy & Culture
So that customers feel like they’re walking between the two trains before they get to the door, these train sections were made to resemble a real train as much as possible. At the back of the building, there is a back door for the open kitchen, and stairs to the 2nd floor. As for the roof, it was like that of an ordinary residential building, using lightweight materials of a round arch shape with a modern feel, which are used a lot in modern architecture. Although the structure of the 2nd floor is simple — the shape of a rectangle — the space appears bigger with a big window that leads to the terrace. To make the terrace more usable or practical, the design allowed it to be used as dining space when the weather is nice. Bright colors were used throughout for the exterior of the building, to give it consistency. The mosaic patterns unique to Pakistan were partially used for the 2nd floor walls, seeking harmony — not separation — between modernity and tradition.
Prof. Bill Dresselhaus
Interior Design Team Overall Interior Concept At first the overall concept of the restaurant was a basic subway car restaurant that serves Pakistani food. The main goal of our interior design was to create the ultimate “Pakistani dining experience” in a Seoul-style subway car by using as many Pakistani items and patterns as possible. 1st floor
Welcome to pakistani train 1F
2nd floor
Instead of just one subway car, the interior of the restaurant is now divided into a main entrance hall which includes the kitchen and the restrooms as well as three dining halls which all have a different interior design concept to give the customer a new dining experience depending on where the customer chooses to sit.
2F This is an overall sketch of the restaurants interior.
As the exterior of the restaurant changed its form, we tried to adapt the interior to the new exterior by dividing the restaurant's interior into different styles and concepts.
From the basic subway-style dining experience to the luxurious dining train experience, we tried to include various different furniture designs to give each dining hall a distinct theme. We would describe the overall theme of our interior design an organized chaos.
As you can see, there is two floors and three dining halls in total which have a different seating style. The entrance/main hall includes the kitchen in the center, the restrooms and a photo corner on the left and the stairs to the 2nd floor on the right.
Kitchen & Main Hall The kitchen concept stayed the same throughout the design process. As our client expressed his wish for an open kitchen, we tried to work on an open kitchen concept for the restaurant right from the beginning. Although the concept stayed the same, the shape of the kitchen as well as the used materials changed multiple times, as you can see below.
1.
2.
Showing everything kitchen
3.
The final kitchen design combines wood with black marble material. There will also be a glass front, in order to avoid too much noise and smell. As the food is the heart of the restaurant, the kitchen is located in the center of the main entrance hall, which gives the customers a chance to have a look at the food preparation as soon as they enter. Next to the kitchen we also included a small photo corner with a traditional Pakistani wall design. Customers can take pictures there to remember their experience at Aloo Iloo restaurant.
Restrooms Concerning the restrooms, we thought about subway-style steel restrooms at first. As those kind of restrooms can have an uncomfortable or unclean feeling to them, we changed the style to wood combined with a dark wall design to give the restrooms a comfortable, home-like feel. Not only the concept of the restrooms changed multiple times, also the location changed depending on the exterior design. At first the men’s and the women’s restrooms were located at the end of each dining hall seperately. This could have been uncomfortable for the customers, so we decided to create a space where both restrooms could be located, which you can see below.
Urban & Chic, Blue & Red In the end we decided on tiles, as they give the restrooms a clean yet simple look. To incorporate Pakistani culture/patterns even into our restroom design, we decided on a colorful floor made out of Pakistani-style tiles. As you can see in the pictures, we divided the men's (blue) and the women's (red) restroom by color. We kept the wall, ceiling and stall design of the restrooms white and simple, so that the floor design stands out.
Design Theory, Philosophy & Culture
Prof. Bill Dresselhaus
Interior Design Team Dining Hall 1st floor (left)
When designing the furniture of the left dining hall, we thought about subway-style steel seats at first. To make the seats more comfortable, we wanted to combine the steel design with wood. Instead of big groups,we thought that smaller groups of 2 to 4 people could be seated here. As the exterior of the restaurant changed, the left hall gained a bit of space, as you can see below:
Colorful makes you joyful The final concept for the left dining hall is a basic, but colorful subway-style interior design concept. We wanted to give the customers the feeling of traveling on the subway while enjoying Pakistani food, but without the discomfort of actual subway seating. The chairs and tables are made of colorful steel combined with wood. Several different colors represent subway lines. we kept the wall design simple and white. The lighting is incorporated in pipes on the ceiling.
Dining Hall 1st floor (right) To give a different feeling to the right dining hall, we decided on a booth-style seating for groups. We were inspired by an actual Pakistani restaurant located in Vienna (Austria) called the “Deewan”, which combines our colorful subway-style concept with wooden booth seating. As mentioned above, the right hall also gained some space due to the changes made in the exterior throughout the design process of the restaurant:
Good place for gathering The concept of the right dining hall differs from the left mainly by different seating style. We chose group-friendly booths that also have train-style racks and hangers incorporated in them as a partition.The color concept of this part of the restaurant was inspired by the Pakistani flag. The wall, floor and ceiling design is also kept very simple in this dining hall, so give a contrast to the pretty seating. This dining hall is longer compared to the other dining hall in the first floor.
Dining Train 2nd floor
First class journey The interior design concept of the second floor is very elegant and classy. We combined comfortable sofa seating with a carpet floor and curtains next to the windows, as well as retro-style lighting. The interior design of the second floor was inspired by trains and in-train restaurants.As we did our research about trains in Pakistan,we were inspired to design the second floor of the restaurant in a more luxurious way than the other dining halls. The second floor could also be rented by big groups or for business meetings.
Design Theory, Philosophy & Culture
Due to its’ train-like character, the second floor dining hall should make the customer feel like they are on an actual train that is going through Pakistan while enjoying their food.This dining hall concept is especially great for business meetings as well as large groups.
Prof. Bill Dresselhaus
Garden Design Team Purpose : To provide an exquisite and experiential moments in Pakistani restaurant with urban gardening with unique herbs and ingredients.
Pakistani-Flag garden: To provide the customer of the restaurant an unexpected “green” experience, this garden is designed. It has the shape of the Pakistani flag. By walking through the garden, the customers will understand step-by-step about the shape of the Pakistani flag while the whole appearance is just noticeable from the roof terrace of the restaurant. The moon and the star are terraced as well and are planted with typical Pakistani herbs. Each herb will have a sign which explains the herb and in which dish it is used. On top of the moon and star, there will be a little water basin which will create a comfortable and natural feeling. This garden will also raise the knowledge of the customers about Pakistan culture and customs.
Herb/basic recipe vending machine Located at the exit of the restaurant, this machine is supposed to offer the customers a very special experience. Every time the customer sees the ingredients, he will be remembered of the restaurant and will think of coming back.
L
S
All elements in the garden
Journey, 2 types
Before meal / Experience Pakistani herbs & spices
V
We’re going to give them experiential information about Pakistani cuisine by walking along the garden. At the entrance, you can find hydroponics that gives feeling of fresh. Even after entering, the feeling continues. Not only you can feel good, but also get some information about the ingredients that we use. You will be able to find a long table through walking along the garden. On the table, there are curry leaves, coriander, fresh mints which are used in meals. Family and Friends will be able to see, touch, and taste herbs and spices. After experiencing, it will give you interesting facts about food ingredients. With the information you attain, you will be able to get what you want from the vending machine.
l W Hydroponics
restaurant V
V Vending machine
1 terraced garden
After meal / Enjoying the garden with Family or Friend
H
S Showcase table
When you want to feel “Pakistan” in the garden, you can experience the culture of Pakistan through the herbs. Furthermore, family and friends can enjoy learning Pakistan culture and customs. Nearby the restaurant, it is easy to discover the Pakistan flag garden. It is also found on the roof top terrace in the building. Walking in the Pakistan flag-shaped garden, you can enjoy talking with people and take a picture in front of Photo-zone. Additionally, you are able to register the individual flowerpot hub as own name tag for vertical hydroponics hanger.
water-drip hanger
restaurant
F Flag shape
F
W Hydroponics
water-drip hanger
H Hydroponic Ladder
V
V Vending machine
1 F Flag shape
terraced garden
S Showcase table
L Hydroponic Ladder
Ladder shaped Hydroponics. This ladder shape with hydroponics can be used inside the restaurant or any other spaces. It is designed for space uses. Not only the customers can feel and see the “green” outside, but also they can be able to enjoy the freshness inside the restaurant. Now that a lot of people concern about their health, displaying hydroponics inside the restaurant allows them to trust Therefore, they can notice what the restaurant is using for the ingredients and the way we treat those plants.
Vertical Garden
Long table for Showcase We came up with the idea to focus on important herbs and spices to learn the real Pakistani cultures. Family and Friends will be able to see, touch, taste herbs and spices. They can learn how herbs are growing and what they are composed of, such as curry leaves, coriander leaves, fresh mint leaves, etc. To have a wide view, it was selected with the long table shape to display Pakistani food ingredients. Long table is a good shape to meet the eyes spread quickly and widely. After you experience the material placed on a long table, it will give you affection of Pakistan. Furthermore, while feeling the culture of Pakistan naturally, family will be able to enjoy going out with kids.
The main reason why we chose to have hydroponics is because it’s clean compare to others. To attain customers’ attention, having a hanging on the wall style of a garden can bring fresh environment. At the same time, customers can participate and experience having their own plants on the wall. Therefore, they could check how well their plants are growing by visiting the restaurant. For example, there will be a name tag that customers can participate. Additionally, customers can also see hydroponics on the way in and out, the entrance. This experience can bring a positive effect especially for little children.
Garden Design Team
Overall Process
Scanned by CamScanner
Scanned by CamScanner
Design Theory, Philosophy & Culture
Integrated in a wall inside the restaurant or between outside and inside this wall with integrated pots for plants creates a natural feeling for the customer. The plants which are used for the dishes are present while eating. At the same time the semi-open structure of the wall creates more space inside the restaurant.
Prof. Bill Dresselhaus
Service Design Team Interview
Introduction - Double Diamond Process
ame oo oung ee ge , tudent isited ali efore with ser ice design team
Which elements in the restaurant impressed you the most? - The entrance with strong scent
Did you face any difficulty choosing the menu? - I had a little difficulty since there weren’t vocabulary guide for ingredients ( Though it has translation ) It would be better to see which is which.
Disco er
Define
De elo
Deli er
How was the overall atmosphere of the restaurant? - Interior, the way the waitress dressed, decoration and lamps... Everything was great. I felt like I was in india.
ea
lied the Dou le Diamond rocess to akistani
estaurant’s ser ice design n the eginning for the Disco er
and Define stage, we explored fundamental information that inspired design insight. And then, based on our insight Service ecosystem
found on the former stages, we broadened our design map through creating restaurant logo and menu board in the de elo and deli er stage
Mr. Gulraiz’s goal of pakistani restaurant
he ser ice ecos stem as ou can see in this diagram, shows ou the interrelation among named tion
loo-iloo’ and customers sustaina le usiness
restaurant
r ohn
ulrai e ro ide authentic e
r ohn
ulrai , restaurant
erience raising the degree of customer satisfac-
lso, customers could recei e high ualit of the ser ice as ha ing a lesure time in akistani
loo- loo’
Customer journey map
SNS
Pakistani restaurant in the current market Counter
Garden
he customer ourne ma of akistani restaurant as ou can see in this icture, shows customer’s e which has s ecial e
erience of the akistani restaurant
rai ’s delicious dishes and en o themsel es he garden of the
loo- loo’
erience of garden
s custmoer coming in to the restaruant, the ha e
t the end, customer s end their time memora le twith the garden of
r
ul-
loo- loo’
loo loo’ ro ides hoto one, the lant naming ser ice to children, gi es
akistani her scent for e otic e
erience at
loo- loo’
Survey e did a sur e to see otential customer’s thought a out e
eriencing at akistani and or ndian ood
estaurant
Beginning from the awareness of Pakistani restaurant we asked them about the interests with Pakistani culture, preferences of exotic experience with restaruant and also the camping, subway concept for new restaurant. he num er of sur e ors
, eriod
-
hrough google, the num er of uestions
Naming
ALOO ILOO e focused on the akistani restaurant’s features that otatoes are usuall used in their dishes
Camping or subway concept
means otato in ndian english and iloo’ means come here in orea
Willing to learn pakistani culture
o we found aloo’, which
e com ined them and we could find two al ha et
has repetitional shape.
Garden experience Touch point
ositi el
egati el
Yes
o
entrance
Exotic experience with Herb entrance / Herb education for children
The importance of preference in taste when selecting menu.
he im ortance of menu when selecting the ndian Pakistani restaurant
back yard
m ortant
ot m ortant
m ortant
ot m ortant Provide plant information
Design Theory, Philosophy & Culture
Prof. Bill Dresselhaus
Service Design Team
Logo Design Sketches
e were influenced designing the logo of his akistani amil
the u wa station st le when loo loo estaurant
loo loo is a station for
anyone who wants to enjoy good Pakistani food in a familiar dining atmosphere.
Logo
Font
Signiture
DIN 1451 Std Mittelschrift ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%^&*()_+
Application
Design Theory, Philosophy & Culture
Prof. Bill Dresselhaus
