Pandora Americas Headquarters AWS
Pandora Americas Headquarters Baltimore, Maryland • Project Category: Interior Architecture
If interior spaces tell stories, then Pandora Americas’ new space is a coming- of-age-tale. As the group that oversees Pandora A/S’s western hemisphere operations, Pandora Americas now represents 50 percent of the company’s sales. Reaching this size and level of success signaled a turning point, a moment of arrival for the group. Understandably, Pandora America’s stood eager to announce their arrival to the world. To make their bold statement, Pandora left their home in a nondescript suburban Baltimore office park and relocated to a shimmering downtown tower. Their new home, on the edge of Baltimore’s famed Inner Harbor, provides a prime location, enviable views, and immersion in the energetic youth culture of the city center. But Pandora needed help telling their story in their new home. They needed their space to underscore their emergence as a lifestyle brand dedicated to affordable luxury. For help crafting a solution, Pandora turned to a firm that would create a new headquarters infused with their brand. Inspired by the jewelry company’s signature charms and their notion of “Unforgettable Moments,” the design team strung together a series of unforgettable spatial moments to animate Pandora’s story. At the center of it all is the “jewelry box,” a zone that contains the reception area, interconnecting stair, and conference rooms. A version of the jewelry box runs through all five of Pandora’s floors. The level of finishes in those zones are heightened in keeping with the idea of affordable luxury.
The materials also evoke the elements of a jewelry box: hardwood flooring suggests a jewelry box’s wooden structure, ultra-suede alludes to a jewelry box’s plush lining, back-painted glass mimics the mirror found under the lid, and Murano glass rods—from Pandora’s factory—symbolize the jewels themselves. An equally unforgettable moment is the full-service café. Offering a warm palette, a variety of seating options, and environmental graphics that reference countries where Pandora has a presence, the café serves as more than just a lunch destination; it also functions as a place to gather, collaborate, recharge, or just relax. For the project’s workplace areas, Pandora and the design team wanted to capitalize on the space’s amazing views and daylight to create an impactful experience. Thus, all enclosed offices are located on the interior of the floor plate and low-paneled workstations surround them, thereby preserving sight lines and creating visual connections between staff. This element of seeing being seen is critical to Photo and Credit: Blackstation the project. The Pandora effort is, at its core, about how they see themselves and how others see them. It is about how space mediates the relationship between internal perception and marketplace perception and how the nature of that relationship can be both an indicator of success and a catalyst for it.
Design Strategy
Open team areas along Pratt St.
5 floor Open stair
Details
Coffee Bar at Stair Landing
Open Office at Pratt St.
Barista Bar at the 925 Cafe
925 Cafe
Photo Credit: Nacasa & Partners
Photo Credit: Nacasa & Partners
925 Cafe
5 floor Open Staircase
If interior spaces tell stories, then Pandora Americas’ new space is a coming- of-age-tale. As the group that oversees Pandora A/S’s western hemisphere operations, Pandora Americas now represents 50 percent of the company’s sales. Reaching this size and level of success signaled a turning point, a moment of arrival for the group. Understandably, Pandora America’s stood eager to announce their arrival to the world. To make their bold statement, Pandora left their home in a nondescript suburban Baltimore office park and relocated to a shimmering downtown tower. Their new home, on the edge of Baltimore’s famed Inner Harbor, provides a prime location, enviable views, and immersion in the energetic youth culture of the city center. But Pandora needed help telling their story in their new home. They needed their space to underscore their emergence as a lifestyle brand dedicated to affordable luxury. For help crafting a solution, Pandora turned to a firm that would create a new headquarters infused with their brand. Inspired by the jewelry company’s signature charms and their notion of “Unforgettable Moments,” the design team strung together a series of unforgettable spatial moments to animate Pandora’s story. At the center of it all is the “jewelry box,” a zone that contains the reception area, interconnecting stair, and conference rooms. A version of the jewelry box runs through all five of Pandora’s floors. The level of finishes in those zones are heightened in keeping with the idea of affordable luxury.
The materials also evoke the elements of a jewelry box: hardwood flooring suggests a jewelry box’s wooden structure, ultra-suede alludes to a jewelry box’s plush lining, back-painted glass mimics the mirror found under the lid, and Murano glass rods—from Pandora’s factory—symbolize the jewels themselves. An equally unforgettable moment is the full-service café. Offering a warm palette, a variety of seating options, and environmental graphics that reference countries where Pandora has a presence, the café serves as more than just a lunch destination; it also functions as a place to gather, collaborate, recharge, or just relax. For the project’s workplace areas, Pandora and the design team wanted to capitalize on the space’s amazing views and daylight to create an impactful experience. Thus, all enclosed offices are located on the interior of the floor plate and low-paneled workstations surround them, thereby preserving sight lines and creating visual connections between staff. This element of seeing being seen is critical to Photo and Credit: Blackstation the project. The Pandora effort is, at its core, about how they see themselves and how others see them. It is about how space mediates the relationship between internal perception and marketplace perception and how the nature of that relationship can be both an indicator of success and a catalyst for it.
Design Strategy
Open team areas along Pratt St.
5 floor Open stair
Details
Coffee Bar at Stair Landing
Open Office at Pratt St.
Barista Bar at the 925 Cafe
925 Cafe
Photo Credit: Nacasa & Partners
Photo Credit: Nacasa & Partners
925 Cafe
5 floor Open Staircase
