passion
My Top 5 Never Drop the Ball’ Business Tips r e ev
r e v e Tip 1# Never Drop The Ball
Focus & Direction
Tip 1# Focus & Direction
Tip 1# Focus & Direction Life Plan + Business Plan + Marketing Plan = Focus & Direction
Tip 1# Focus & Direction Life Plan + Business Plan + Marketing Plan = Focus & Direction
Tip 1# Focus & Direction Life Plan +
Business Plan + Marketing Plan = Focus & Direction
Tip 1# Focus & Direction Life Plan + Business Plan +
Marketing Plan = Focus & Direction
Where is the road taking you?
r e v e Tip 2# Never Drop The Ball
Marketing ROI (return on investment)
Tip 2# Marketing ROI ✓ Understand your ROI ✓ 10 different lead generating/retention campaigns for a growing business ✓ Prove it works, stick with it & perfect it ✓ Gather new ideas (business groups and watch industry - yours/others)
Tip 2# Marketing ROI
Understand Marketing History
Present
Future
T&M results
KPI’s - T&M results (formula 5)weekly
Marketing Plan
Database
KPI’s - T&M results daily
Focus on KPI’s
Capture database
Tip 2# Marketing ROI
Are you in control of your Marketing?
r e v e Tip 3# Never Drop The Ball
Simplicity
Tip 3# Simplicity
✓ Dumb it down ✓ Get the foundations right ✓ Scalable business model ✓ Use systems/videos
r e v e Tip 4# Never Drop The Ball
Watch Your Money
Tip 4# Watch Your Money
Financial decisions based on fact only
Tip 4# Watch Your Money
Understand Money History
Present
Future
Updated P&L monthly
KPI’s - Dashboard weekly
CFO - forward forecast
Updated P&L annually
Break even
Decrease cash gap = paid upfront
Quality of data in = quality of data out
Meetings with accountant
Seasonal/Cycles Summer Autumn
Spring Winter ✓4/5 week months ✓peak/troughs
r e v e Tip 5# Never Drop The Ball
Take Time Out
Tip 5# Take Time Out
If you don’t take ‘time out’ you will burn out!
Tip 5# Take Time Out Reduce Stress ✓ 1 in 2 Australian’s experience a level of stress that causes illness ✓ Work is ranked as top National cause of stress ✓ 93% of Australian’s stressed in 2011, up from 90% in 2010 Resource: Lifeline
Tip 5# Take Time Out ✓ Health & vitality ✓ Family and friends ✓ Recharge/energise every 3-6months
Tip 5# Take Time Out Re-kindle your passion for the business
Business
ver e Top 5 Never Drop The Ball Business Tips
1. 2. 3. 4. 5.
Focus & Direction Marketing ROI Simplicity Watch your Money Take Time Out
r e v e Tip 1# Never Drop The Ball
Focus & Direction
Tip 1# Focus & Direction
Tip 1# Focus & Direction Life Plan + Business Plan + Marketing Plan = Focus & Direction
Tip 1# Focus & Direction Life Plan + Business Plan + Marketing Plan = Focus & Direction
Tip 1# Focus & Direction Life Plan +
Business Plan + Marketing Plan = Focus & Direction
Tip 1# Focus & Direction Life Plan + Business Plan +
Marketing Plan = Focus & Direction
Where is the road taking you?
r e v e Tip 2# Never Drop The Ball
Marketing ROI (return on investment)
Tip 2# Marketing ROI ✓ Understand your ROI ✓ 10 different lead generating/retention campaigns for a growing business ✓ Prove it works, stick with it & perfect it ✓ Gather new ideas (business groups and watch industry - yours/others)
Tip 2# Marketing ROI
Understand Marketing History
Present
Future
T&M results
KPI’s - T&M results (formula 5)weekly
Marketing Plan
Database
KPI’s - T&M results daily
Focus on KPI’s
Capture database
Tip 2# Marketing ROI
Are you in control of your Marketing?
r e v e Tip 3# Never Drop The Ball
Simplicity
Tip 3# Simplicity
✓ Dumb it down ✓ Get the foundations right ✓ Scalable business model ✓ Use systems/videos
r e v e Tip 4# Never Drop The Ball
Watch Your Money
Tip 4# Watch Your Money
Financial decisions based on fact only
Tip 4# Watch Your Money
Understand Money History
Present
Future
Updated P&L monthly
KPI’s - Dashboard weekly
CFO - forward forecast
Updated P&L annually
Break even
Decrease cash gap = paid upfront
Quality of data in = quality of data out
Meetings with accountant
Seasonal/Cycles Summer Autumn
Spring Winter ✓4/5 week months ✓peak/troughs
r e v e Tip 5# Never Drop The Ball
Take Time Out
Tip 5# Take Time Out
If you don’t take ‘time out’ you will burn out!
Tip 5# Take Time Out Reduce Stress ✓ 1 in 2 Australian’s experience a level of stress that causes illness ✓ Work is ranked as top National cause of stress ✓ 93% of Australian’s stressed in 2011, up from 90% in 2010 Resource: Lifeline
Tip 5# Take Time Out ✓ Health & vitality ✓ Family and friends ✓ Recharge/energise every 3-6months
Tip 5# Take Time Out Re-kindle your passion for the business
Business
ver e Top 5 Never Drop The Ball Business Tips
1. 2. 3. 4. 5.
Focus & Direction Marketing ROI Simplicity Watch your Money Take Time Out
