pay it forward AWS
PAY IT FORWARD WITH IVHQ Natalie Ekonomiuk COLUMBIA COLLEGE CHICAGO E: [email protected] P: 847-736-1310
ABOUT IVHQ International Volunteer HQ’s
IVHQ offers volunteer abroad
mission is to change the
projects in over
face of volunteer travel.
destinations such as:
IVHQ was established in
Africa
2007
Asia
by founder and current
executive director, Daniel
35
Europe Central America
John Radcliffe. It has
South America
become the world’s leading The Pacific
volunteering company, and it now operates in over
30
countries globally. IVHQ takes pride in allowing travelers, anywhere in the world, to feel empowered to make a meaningful difference in a community. Their focus is to provide affordable volunteering that is responsible, safe, and high quality.
Volunteers can choose from several different projects including teaching english, wildlife conservation, construction volunteer work, child care and healthcare. The brand believes in community involvement by working directly with independent and local stakeholders. IVHQ is affordable, transparent, and most importantly fun.
IVHQ ON SOCIAL MEDIA
9 143 ,
Twitter followers
147 440 ,
29 8 .
k Instagram followers
4 105 ,
likes on Facebook
subscribers on YouTube
TARGET AUDIENCES
new volunteers past volunteers looking to travel abroad looking to give back ages
18
+
OTHER AUDIENCES TO ENGAGE
travel bloggers key influencers on sites like Tumblr travel apps such as Hipmonk
PAY IT FORWARD PRIMARY BUSINESS GOAL: PRODUCT SUPPORT Supporting Objectives:
1 2 3
. Research . Marketing . Sales
Imagine: you’re standing in line at your favorite coffee shop, you order the coffee you get every morning, and when you reach in your pocket to grab your wallet the cashier looks at you and says, “your coffee has been paid for by the person in front of you.” Your day has been made and you decide you're going to make someone else’s day with a random act of kindness.
IVHQ is “Paying It Forward” by raffling off free volunteer trips over the holidays. Volunteers can give back without having to pay out of pocket. The hope is that this will set off a chain reaction of volunteering. IVHQ will then set up a forum where volunteers can support each other. This campaign will increase sales and the forum will allow volunteers to support each other.
DIGITAL STRATEGY STATEMENT
In order to support the goal of recruiting volunteers, we will be executing a sustaining strategy. In order to get there, we will first listen, talk, and energize to have a solid fan base that trusts us.Then finally support volunteers to enable them to support each other.
KEY SOCIAL MEDIA OBJECTIVE: SUPPORTING Tactics:
1
. provide a space where volunteers can help
each other by answering questions or sharing their experiences
2
. forum
Tools:
1 2
.create a forum .create IVHQ’s own blog with past volunteers as
creators of content
3 4
. Facebook .Twitter
Measurements:
1
. Are customers able to ask IVHQ
less questions?
2# .
interactions on forum
posts/replies
3# 4 .
of blog posts on IVHQ blog
. comments on blog posts
ABOUT IVHQ International Volunteer HQ’s
IVHQ offers volunteer abroad
mission is to change the
projects in over
face of volunteer travel.
destinations such as:
IVHQ was established in
Africa
2007
Asia
by founder and current
executive director, Daniel
35
Europe Central America
John Radcliffe. It has
South America
become the world’s leading The Pacific
volunteering company, and it now operates in over
30
countries globally. IVHQ takes pride in allowing travelers, anywhere in the world, to feel empowered to make a meaningful difference in a community. Their focus is to provide affordable volunteering that is responsible, safe, and high quality.
Volunteers can choose from several different projects including teaching english, wildlife conservation, construction volunteer work, child care and healthcare. The brand believes in community involvement by working directly with independent and local stakeholders. IVHQ is affordable, transparent, and most importantly fun.
IVHQ ON SOCIAL MEDIA
9 143 ,
Twitter followers
147 440 ,
29 8 .
k Instagram followers
4 105 ,
likes on Facebook
subscribers on YouTube
TARGET AUDIENCES
new volunteers past volunteers looking to travel abroad looking to give back ages
18
+
OTHER AUDIENCES TO ENGAGE
travel bloggers key influencers on sites like Tumblr travel apps such as Hipmonk
PAY IT FORWARD PRIMARY BUSINESS GOAL: PRODUCT SUPPORT Supporting Objectives:
1 2 3
. Research . Marketing . Sales
Imagine: you’re standing in line at your favorite coffee shop, you order the coffee you get every morning, and when you reach in your pocket to grab your wallet the cashier looks at you and says, “your coffee has been paid for by the person in front of you.” Your day has been made and you decide you're going to make someone else’s day with a random act of kindness.
IVHQ is “Paying It Forward” by raffling off free volunteer trips over the holidays. Volunteers can give back without having to pay out of pocket. The hope is that this will set off a chain reaction of volunteering. IVHQ will then set up a forum where volunteers can support each other. This campaign will increase sales and the forum will allow volunteers to support each other.
DIGITAL STRATEGY STATEMENT
In order to support the goal of recruiting volunteers, we will be executing a sustaining strategy. In order to get there, we will first listen, talk, and energize to have a solid fan base that trusts us.Then finally support volunteers to enable them to support each other.
KEY SOCIAL MEDIA OBJECTIVE: SUPPORTING Tactics:
1
. provide a space where volunteers can help
each other by answering questions or sharing their experiences
2
. forum
Tools:
1 2
.create a forum .create IVHQ’s own blog with past volunteers as
creators of content
3 4
. Facebook .Twitter
Measurements:
1
. Are customers able to ask IVHQ
less questions?
2# .
interactions on forum
posts/replies
3# 4 .
of blog posts on IVHQ blog
. comments on blog posts
