AT A G L AN C E Qu i k l y S p on sor ed Compl i me nta ry $5 St arb u cks Card
College students and Starbucks go together like coffee and all-night study sessions. Quikly wanted to show some love by running a campaign focused on a specific brand, relevant to students. Our goal was to test exactly how social we could make the platform and expand our viral reach (in other words, how many schools could we reach with a single Quikly release).
CAS E ST U DY
CA MPA IGN OVE RVIE W D ETA I L S Category: Coffee/Retail Campus Locations: Nationwide campaign open to all college students Brand:
For the campaign, Quikly sponsored the release a Quikly of 500 $5 Starbucks Cards and left the promotion open to students on all campuses in the United States. A text message was sent to less than 50 students who were targeted as avid coffee drinkers and members of Quikly. There was no cost for students to claim the $5 Quikly voucher. It took less than 30 minutes for all 500 Quiklys to be claimed. Within that time, the campaign had reached 500 students from 147 different campuses.
90
147
30
of students shared the Quikly with friends on facebook
reached, on average, with a single Quikly release
campaign run-time
PERCENT
campuses
minutes
REDEMP TION Quikly tied directly into Starbucks’ existing promotional channels for redemption, meaning there was no need for customization on the campaign’s redemption. Successfully claimed Quiklys were distributed to all students’ .edu email accounts. The Quiklys were available to load on existing Starbucks Cards or print for use at any Starbucks location.
C ON CLU SION In just one campaign, Quikly was able to leverage the students’ social graph to reach hundreds of students across 147 different campuses while creating engagement without ever stepping foot on a single campus. Thanks to the viral nature of the platform, more than 1,000 students ended up registering with us by day’s end to be included on future Quikly releases. This was easy to implement and created a digital word-of-mouth buzz for the identified brand.
WWW.QUIKLY.COM/BRANDS | 855.QUIKKLY |
[email protected] The Starbucks word mark and the Starbucks Logo are trademarks of Starbucks Corporation. Starbucks is also the owner of the Copyright in the Starbucks logo.
AT A G L AN C E Qu i k l y S p on sor ed Pa pa J ohn’s Cam p aig n CAS E ST U DY
D ETA I L S
Schooooooool’s out for the summer! Spring finals were hard enough -- ordering a piping hot celebratory pizza should be anything but. Papa John’s wanted to run an end-of-semester campaign across various campuses in six states. The goal was twofold: to have a Quikly campaign up and running before you could say “Alice Cooper” and to drive a large number of students to PapaJohns.com to demonstrate the ease of ordering online. CA MPA IGN OVE RVIE W
Category: Food/Retail Campus Locations: Ten universities across six states Brand: Papa John’s
For the campaign, select Papa John’s stores provided $5 Quikly vouchers for extra-large, one-topping take-out pizzas. The promotion targeted 10 universities across six states. Within the first hour of release, over 600 students had purchased the Quikly. Five hours after release, the campaign was cut off with 1,500 students total claiming a Quikly.
88 PERCENT
of students shared the Quikly with friends on facebook
1500 total number of student claims
5
hours campaign run-time
REDEMP T ION PapaJohns.com provided a list of 1,500 online redemption codes for distribution to all students who claimed a Quikly. Using the SMS platform, voucher codes were texted to all students who had claimed a Quikly fast enough. Students went online, created an account on PapaJohns.com, and ordered the pizza for pickup at their local Papa John’s store.Tracked orders from the campaign resulted in an average sale of $14.50 (including the $5 Quikly promotion): a better rate of upsell than even we anticipated.
CON CLU SION With minimal investment and almost no planning time, participating Papa John’s locations were able to run an effective end-of-semester campaign, creating engagement and enticing students to try the PapaJohns.com ordering process. It also provided a highly measurable and social campaign that effectively generated student acquisitions and created awareness for the Papa John’s brand.
WWW.QUIKLY.COM/BRANDS | 855.QUIKKLY |
[email protected] The Papa John’s word mark and the Papa John’s Logo are trademarks of Papa John’s Corporation. Papa John’s is also the owner of the Copyright in the Papa John’s Logo.
AT A G L AN C E Qu i k l y S p on sor ed Fr es h G r ocer Camp aig n CAS E ST U DY
D ETA I L S Category: Food/Retail Campus Locations: Three campuses Brand: The Fresh Grocer
Fresh Grocer is a regional grocery chain centrally located around university campuses in the metro Philadelphia area. Fresh Grocer wanted to drive new student acquisition and brand awareness because, after all, not even college students can live on Ramen noodles alone. Fresh Grocer had tried various other methods of targeted marketing and engaging students, including running ads in school newspapers, on-the-ground guerrilla marketing campaigns, and school event sponsorships, but amid all the other brands on campus clamoring for students’ attention, Fresh Grocer’s message was drowned out by the noise. CA MPA IGN OVE RVIE W Because they offer a wide variety of items, Fresh Grocer wanted to draw students in to shop for more than just frozen pizzas and cases of Red Bull -- they wanted their customers to explore all the store had to offer. The goal was to incentivize students by offering a $5 credit for every $20 purchase the students made. The promotion was specific to three campuses. Random weekly Quikly releases built a buzz around the Fresh Grocer brand and drove over 300 redemptions per week throughout the semester.
91
300
62
of students shared the Quikly with friends on facebook
redeemed per week throughout the semester
average price spent by students at redemption
PERCENT
QUIKKLYS
dollars
CON CLU SION With minimal investment and limited planning, Fresh Grocer was able to use Quiklys to engage students more successfully than they had during previous promotional efforts. The grocery chain was also able to increase the average transaction size associated with Quikly redemptions to more than $50, meaning Fresh Grocer achieved its goal of having students shop the whole store. The Quikly releases were so successful, a running campaign was put into place to continue engaging students throughout the semester instead of through single-day or weekly events.
WWW.QUIKLY.COM/BRANDS | 855.QUIKKLY |
[email protected] The Fresh Grocer word mark and the Fresh Grocer Logo are trademarks of the Fresh Grocer Holdings, Limited Liability Company. The Fresh Grocer is also the owner of the Copyright in the Fresh Grocer Logo.