Photo Marketing Photography Guide

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Photo Marketing Photography Guide I - General Pic2Go's Social Media Photo Marketing solution uses special QR 2D barcodes (PicTags) which are printed on personal cards, stickers or badges. Each participating Guest or Visitor will get a unique barcoded PicTag to get photographed with. Any digital camera or camera device will do (No special Photographic Equipment required).

Once the photos are uploaded to the system, via any standard computer, laptop, notebook, tablet or mobile device (no special equipment needed), they are automatically scanned to identify the barcodes.

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Once the photos have been uploaded, the Guests can type their personal code (printed on the card) in the Pic2go photo-retrieval web site or the Visitor Attraction Venue’s web site, to have their Branded photos automatically uploaded to their personal Facebook page to share with their friends and family.

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www.pic2go.com

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Page |3 II – Photography Aspects 1. Distance Make sure photography distance doesn’t exceed 8.2’ (2.5-3 meters), i.e. – body or half body photos.

2. Barcodes Identification In order for the system to identify the barcodes properly – make sure that the barcode is fully visible and facing the camera. Proper barcode state

Identification issues might arise in the following cases - Reflection on barcode, barcode not facing the camera, covered barcode (even slightly covered). In such cases please "fix" the

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Page |4 issue and take another picture. Note: action pictures may require high speed digital camera.

3. Photos format and size • • •

Photos should be in Jpeg format. In order to save processing time we recommend photographing in "medium" size. Do not resize the photos prior to uploading them to the Pic2go system. The photosupload interface will reduce photos size automatically to save upload time. Please set your camera time – this will help to trace photos if required.

4. Interaction with the photographed participants Successful Pic2go photography usually requires some interaction with the photographed participants – making sure that the barcodes are visible and facing the camera. In addition – The Pic2go System is very easy and intuitive, it is recommended to give the participants you photograph a short explanation about how they can download their personal photos into their private Facebook account, so that they are assured to retain their PicTag and code for downloading. (please ask sales rep to provide you with this info).

II – Uploading the Photos to the System 1. Login at www.pic2go.com (select "Login" in top menu). 2. In the Visitor Attraction table - click the relevant Attraction Venue name 3. In the opened screen – select the photos by clicking "Add more photos", click "Upload" and wait until all photos are uploaded and a success message is presented. 4. To view the uploaded photos press the "View event photos" button. Within 15 minutes the identified barcodes will appear by the photos.

Copyright © 2010-2013 Pic2Go Ltd.

www.pic2go.com

[email protected]

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Copyright © 2010-2013 Pic2Go Ltd.

www.pic2go.com

[email protected]