The Stakeholder Relationship ToolBox, Part 2!
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The Stakeholder Relationship Toolbox, Part 2
Pt. 1: How to Become a Valuable Partner of Every Stakeholder on Every Project!
The Stakeholder Relationship Toolbox, Part 2
Pt. 1: How to Become a Valuable Partner of Every Stakeholder on Every Project! Fundamental Phrases, Lessons from Pt. 1 • Knowing your stuff is not enough! • Communicate to Differentiate • Amateurs talk about “stuff” experts talk about value & results! • No one will see you as an expert, until you see you as an expert! • How you pitch it determines how you connect!
The Stakeholder Relationship Toolbox, Part 2
Pt. 1: How to Become a Valuable Partner of Every Stakeholder on Every Project! Participant Takeaways from Pt. 1: •
Everyone struggles with “self-communication,” I’m not alone!
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I must communicate to differentiate!
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Communicate value & results!
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I’m my most important stakeholder!
The Stakeholder Relationship Toolbox, Part 2
Pt. 1: How to Become a Valuable Partner of Every Stakeholder on Every Project! Pt. 1 Was About, Building New Beliefs… •
In the value a PM brings to an organization in general.
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In an individual PM’s results & value they bring to an organization in which they work
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That influencing other stakeholders begins with being able to influence themselves.
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That PMs must use language that focuses on quantifiable, measurable results their PMP skills can deliver, based on past performance.
The Stakeholder Relationship Toolbox, Part 2
Pt. 1: How to Become a Valuable Partner of Every Stakeholder on Every Project! Pt. 1 – The Key Question Answer Creates Your Personal Value Proposition:
As a project manager I can deliver results that…
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust) Remember, stakeholders view PMs in 1 of 3 ways: • As a vendor & expendable expense • As a distraction & annoyance • As a valuable asset & peer
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust) Making the leap from: • As a vendor & expendable expense • As a distraction & annoyance To: • As a valuable asset & peer
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust) Making the leap from: • As a vendor & expendable expense • As a distraction & annoyance To: • As a valuable asset & peer Requires: • Building high-levels of respect & trust
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
Would you like to develop higher levels of respect & trust with your key stakeholders?
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
Would you like to develop higher levels of respect & trust with your key stakeholders? The Power & Importance of Respect & Trust…
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
Would you like to develop higher levels of respect & trust with your key stakeholders? The Power & Importance of Respect & Trust… Stephen M.R. Covey – “The Speed of Trust:” “When trust goes down, speed goes down & costs go up! When trust goes up, speed goes up & costs go down!”
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
The Power & Importance of Respect & Trust…
“Respect & Trust Delivers Results!”
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 1: Assess for Trust
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 1: Assess for Trust •
Pt. 1: Understand the 5 components of trust, in which each person… •
Believes the other has their best interests in mind (& org/team).
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 1: Assess for Trust •
Pt. 1: Understand the 5 components of trust, in which each person… • •
Believes the other has their best interests in mind (& org/team). Believes the other always acts/communicates with the best of intentions & has positive intent behind all actions.
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 1: Assess for Trust •
Pt. 1: Understand the 5 components of trust, in which each person… • •
Believes the other has their best interests in mind (& org/team). Believes the other always acts/communicates with the best of intentions & has positive intent behind all actions.
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Believes the other CAN do what they say they will do.
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 1: Assess for Trust •
Pt. 1: Understand the 5 components of trust, in which each person… • •
Believes the other has their best interests in mind (& org/team). Believes the other always acts/communicates with the best of intentions & has positive intent behind all actions.
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Believes the other CAN do what they say they will do.
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Believes the other WILL do what they say they will do.
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 1: Assess for Trust •
Pt. 1: Understand the 5 components of trust, in which each person… • •
Believes the other has their best interests in mind (& org/team). Believes the other always acts/communicates with the best of intentions & has positive intent behind all actions.
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Believes the other CAN do what they say they will do.
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Believes the other WILL do what they say they will do.
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Is comfortable going to the other for advice & help, & being vulnerable.
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
How much easier would it be to get stakeholders to respond to you and/or provide necessary resources with that type of relationship?
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 1: Assess for Trust Pt. 2: Stakeholder Trust Assessment: NAME: ___________ Score: _____ • • •
Best interests in mind (& org/team) Best of intentions/positive intent CAN do
1 -----------------10 ______ 1 -----------------10 ______ 1 -----------------10 ______
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WILL do 1 -----------------10 ______ Comfortable going to for help/advice 1 -----------------10 ______
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 2: Build Trust “Seek first to understand” – Stephen Covey “Habit #4”
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 2: Build Trust “Seek first to understand” – Stephen Covey “Habit #4” •
Prepare for the question your stakeholders are always asking when you come to them - “What’s In It For Me?” • We all listen to the same radio station – WII-FM!
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 2: Build Trust “Seek first to understand” – Stephen Covey “Habit #4” •
Prepare for the question your stakeholders are always asking when you come to them - “What’s In It For Me?” • We all listen to the same radio station – WII-FM!
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Ask two WII-FM Questions:
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 2: Build Trust “Seek first to understand” – Stephen Covey “Habit #4” •
Prepare for the question your stakeholders are always asking when you come to them - “What’s In It For Me?” • We all listen to the same radio station – WII-FM!
•
Ask two WII-FM Questions: •
What is most important to you regarding this project? (3X)
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 2: Build Trust “Seek first to understand” – Stephen Covey “Habit #4” •
Prepare for the question your stakeholders are always asking when you come to them - “What’s In It For Me?” • We all listen to the same radio station – WII-FM!
•
Ask two WII-FM Questions: •
What is most important to you regarding this project? (3X)
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What is your max/min?
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Step 2: Build Trust “Seek first to understand” – Stephen Covey “Habit #4” •
Prepare for the question your stakeholders are always asking when you come to them - “What’s In It For Me?” • We all listen to the same radio station – WII-FM!
•
Ask two WII-FM Questions:
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What is most important to you regarding this project? (3X)
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What is your max/min?
Keep notes/file on each stakeholders’ answers
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Where do I find the time to do this?
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Where do I find the time to do this? 1. Apply the Pareto Principle (80/20 Rule)
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Where do I find the time to do this? 1. Apply the Pareto Principle (80/20 Rule) a. Start with your top 20% most important stakeholders.
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Where do I find the time to do this? 1. Apply the Pareto Principle (80/20 Rule) a. Start with your top 20% most important stakeholders. b. A deep understanding of “what’s most important” to your key stakeholders save time and energy communicating to influence. So you stop chasing, wishing & waiting.
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
2 Steps to Build Respect & Trust… Where do I find the time to do this? 1. Apply the Pareto Principle (80/20 Rule) a. Start with your top 20% most important stakeholders. b. A deep understanding of “what’s most important” to your key stakeholders save time and energy communicating to influence. So you stop chasing, wishing & waiting. c. It’s a shift in time usage to early in the project. your top 20% most important stakeholders.
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 1. Create Your Stakeholder Value Promise(s) 2. Create Succinct Sound Bits
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 1. Create Your PMP Promise(s) a) Refine Your Tool #3 Generic “Value & Results” Statement – make sure it’s a PMP Promise 25 words or less
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 1. Create Your PMP Promise(s) a) Refine Your Tool #3 Generic “Value & Results” Statement – make sure it’s a PMP Promise 25 words or less b) Create a specific, unique PMP Promise that matches each individual stakeholder’s WII-FM answers.
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 1. Create Your PMP Promise(s) a) Refine Your Tool #3 Generic “Value & Results” Statement – make sure it’s a PMP Promise 25 words or less b) Create a specific, unique PMP Promise that matches each individual stakeholder’s WII-FM answers.
“Your PMP Promise Propels Your Progress!”
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 1. Create Your PMP Promise(s) – MY EXAMPLES a) “I help small business owners & employees improve communication in 90-days or less to create a more positive, productive & profitable work environment!”
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 1. Create Your PMP Promise(s) – MY EXAMPLES a) “I help small business owners & employees improve communication in 90-days or less to create a more positive, productive & profitable work environment!” b) “I help project managers communicate to influence stakeholders to drive greater project results and raise their stature and respect in their organization.”
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 1. Create Your PMP Promise(s) – MY EXAMPLES a) “I help small business owners & employees improve communication in 90-days or less to create a more positive, productive & profitable work environment!” b) “I help project managers communicate to influence stakeholders to drive greater project results and raise their stature and respect in their organization.” c) “I help small business owners get 30 new customers in 30-days.”
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 1. Create Your PMP Promise(s) – YOUR EXAMPLES Based on Stakeholders’ WII-FM a) “As a PMP I bring consistency with project schedule and cost in the range of +/- 2%!” b) “As a PMP I can bring in projects 50% faster and up to 25% under budget with the right resources and in the right situation.” **These type of statements will get stakeholders’ attention and open up discussion where you can then explain what you need to deliver those type of results! The discussion by itself will build respect & trust.
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 2. Create Succinct Sound Bites – no more than 3-5 bullet points a) 3 ways stakeholders view PMs b) My memo to my stakeholder Larry had 3 ways I promised to add value in my new role. c) “The Stakeholder Toolbox” has 5 points d) “Stakeholder Relationship Assessment” has 5 points
The Stakeholder Relationship Toolbox, Part 2 Tool #5: Create Compelling Communication That Connects
2 Power Strategies… 2. Create Succinct Sound Bites – no more than 3-5 bullet points In the Communication Power for Leaders Master Class project managers will learn to master… 1) Their Self-Communication so they can influence themselves to believe in their value and expertise... 2) Private 1:1 Candid/Direct Communication so they can build high-trust stakeholder relationships… 3) Public/Group communication so PMs can leverage their efforts impressing & influencing large numbers of people at once.
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust)
Where are your opportunities to “Create Compelling Communication That Connects?” Where are your opportunities to communicate in succinct 3-5 bulleted sound bites in 60-seconds or less?
The Stakeholder Relationship Toolbox, Part 2 Tool #4: Assess & Build Your Stakeholder Relationships (for respect & trust) •
Understand the 5 Components of a Valuable Asset/Peer Stakeholder Relationship
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Use the “Stakeholder Relationship Assessment”
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Ask the suggested “seek to understand” questions to ID & understand stakeholder WII-FM
Tool #5: Create Compelling Communication that Connects •
Refine your general “PMP Promise to Propel Your Progress”
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Connect your value & results to specific, individual stakeholder WII-FM and create a PMP Promise that connects to builds respect & trust.
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Practice creating succinct power statements of 3-5 bullet pointed sound bites to be delivered in 60-seconds or less.
The Stakeholder Relationship Toolbox, Part 2
Communication Power for Leaders Master Class 2015 “Since working with you in this program I’m much more assertive and asking directly for what I want and need. Instead of using soft language in those situations I’m now able to respectfully and directly assert my authority in a way that’s getting results and building higher levels of trust and respect with both my direct reports and my boss!” David Brand - Poughkeepsie, NY “I would definitely recommend Communication Power for Leaders to any business professional and especially for my fellow women in business who want to be heard and noticed in the workplace! ” Kathleen Gehring, PMP & Financial Analyst – Hillsborough, NY
“My self-esteem and self-confidence has exploded through the roof since working with you and your Communication Power for Leaders training, Skip! I now believe in my strengths and the value I can offer!” Guleena Bakshi, PMP – Sacreamento, CA
The Stakeholder Relationship Toolbox, Part 2
Communication Power for Leaders Master Class 2015 1st Quarter of the New Year! Triple your ability to communicate to influence stakeholders in 2015 – Become a…Communication Power for Leaders Insider Receive first notice of my first & be eligible to receive a 40% Discount! Go to - www.CommunicationPowerForLeaders.com/2015 Scroll to bottom of the page to download post-webinar resources: • PDU Activity Reporting Form • PDF version of the slides for this webinar