portfolio aiden duffy designer
Portfolio / AIDEN DUFFY / Designer
660 Flower Ave, Venice, CA 90291 [email protected] (206) 794-0558
Visual Design: Facebook Advertising Design - FitReserve FitReserve is New York City’s premier multi-studio fitness membership. I partnered with their digital marketing firm, 565 Media, to develop display advertising for Facebook. Our intent here was the push the bounds of the style (within the brand guidelines) to discover what visuals were converting the best.
Web Design: FitReserve’s Responsive Signup Experience In another project for FitReserve via 565 Media, I redesigned the website’s signup experience. The primary goal was to build an optimized responsive experience, so users on all devices are able to easily signup for FitReserve. In addition, we worked on various visual treatments to simplify the explanation of their pricing plans.
Landing Page - Desktop View
Landing Page - Mobile View
Web Design: FitReserve’s Responsive Signup Experience (continued)
Signup Pipeline - Step 1 - Desktop View
Signup Pipeline - Step 1 - Mobile View
Web & Visual Design: Candy Club In recent work with digital marketing firm 565 Media, I redesigned the first-time visitor email collection pop-up, providing a mobile layout and 6 versions of creative for performance testing.
Creative Direction & Web Design: Brilliant Bicycle Co. As part of a pitch this May, I put together a revised version of the Brilliant Bicycle Co. homepage. Photography and copy was pulled from the Brilliant site and various photos of Brilliant bicycle riders from Instagram were used. Although this isn’t exactly design management, I’ve included it here to show the breadth of my skill set and my ability to work with a contemporary brand that relies heavily on photography. View the full mock: http://bit.ly/1G7ZiIQ
Portfolio / AIDEN DUFFY / Designer
Presentation Design: SpaceX As part of a pitch this April, I redesigned an existing PowePpoint presentation for Space Exploration Technologies. The look was intended to retain the polished nature of a corporate presentation, but incorporate more visual references to the excitement of space travel. View the ‘before’ version with the original content: http://bit.ly/1G6Xg9Y View the ‘after’ version with my revisions: http://bit.ly/1BKYy5n
Portfolio / AIDEN DUFFY / Designer
Branding & Web Design: wizdom lab ‘wizdom lab’ is a pre-launch startup featuring lifestyle solutions for the quickly growing 50+ market. I was contracted by the founder to develop their branding and website - which I am not building out in WordPress.
Discover a new way of living.
Style Guide: Amazon Web Services Previously, I was an in-house designer at Amazon Web Services (AWS). In 2010, I built the first brand Style Guide for AWS. A style guide is a critical tool that any growing organization needs to ensure brand standards are adhered to whenever collateral is produced. As there were hundreds of people across multiple teams building customer-facing collateral, the style guide needed to cover more advanced topics like ‘how to talk about the company and products’ in addition to the basics of logo usage and the color palette. In order to identify the needs of the style guide, I met with leadership from Sales, Marketing, PR, and Engineering to understand each team’s requirements and set expectations for the guide we would produce. Since it’s creation, hundreds of copies of the AWS Style Guide have been distributed internally and used by external vendors producing collateral. In order to keep it up to date, my team regularly solicited feedback from internal and external users and made updates about twice a year.
Portfolio / AIDEN DUFFY / Designer
Branding & Creative: AWS re:Invent Global User Conference
Branding
In 2012, the AWS Marketing team decided to host the company’s first global cloud computing user conference. Although several smaller-scale events of up to 800 people had been hosted, an event of this size - over 7,000 attendees - was unprecedented. With this new scale, came the desire to brand the experience heavily and differentiate it from both other user conferences and the smaller events previously hosted by AWS. The challenge here was to create a feel that was unique and hip in the eyes of our fast-paced, high-tech audience without compromising our brand commitment to being straightforward and simple.
Wayfinding signage design (2012)
After several iterations on the branding and creative in direct partnership with senior leadership, we landed on a clean, type-based logo and chalkboard-themed imagery to evoke the innovative and collaborative nature of the cloud. Note on contribution: I was the lead designer in 2012 and lead creative direction for the event in 2013 and 2014, with designers on my team building the creative.
Portfolio / AIDEN DUFFY / Designer
P2JW221000-0-A00900-1--------XA CMYK Composite
CL,CN,CX,DL,DM,DX,EE,EU,FL,HO,KC,MW,NC,NE,NY,PH,PN,RM,SA,SC,SL,SW,TU,WB,WE BGN,BMT,BRX,CCA,CHR,CKP,CPD,CXT,DNV,DRG,HAW,HLD,KCS,LAG,LAT,LKD,MIA,NMX,PAL,PHI,PVN,SEA,TDM,TUS,UTA,WOK
THE WALL STREET JOURNAL.
Wednesday, August 8, 2012 | A9
Visual Design: ‘Thank You, NASA /JPL’ ad For NASA/JPL’s Mars Rover ‘Curiosity’ landing, the technical team used AWS to capture and store images and metadata collected from the Mars Exploration Rover and the Mars Science Laboratory missions. As this was a risky landing due to Curiosity’s large mass relative to previous rovers, our leadership felt it was an achievement worth celebrating publicly. I was tasked with designing and getting a full-page ad placed in the Wall Street Journal within a week. I also had to figure out a way to prevent it’s publishing if something went wrong with this risky launch.
0 8 . 00 55..1 1 22
Thanks for daringThanks mightyforthings daring mighty things
.
Congratulations to NASA and the Jet Propulsion Lab for the Successful Landing of the Mars Rover Curiosity
.
Congratulations to NASA and the Jet Propulsion Lab for the Successful Landing of the Mars Rover Curiosity
Never having worked with this newspaper before, I reached out to partners on the Amazon Kindle Advertising team, who helped negotiate the rate and agreed to run an ad in place of AWS’s in the event anything went wrong with the rover landing. I then contracted a design agency (MRM//McCann*) proficient in preparing ads for large-run newspapers like the Wall Street Journal. I worked closely with the VP of Marketing and Senior Vice President on the creative and copy for the ad, presenting dozens of versions over the course of a few days. MRM//McCann then optimized the ad for placement in the paper and prepared the package. Fortunately, Curiosity’s landing was successful and the ad ran on page A9 on August 8.
Amazon Web Services is honored to support the mission-critical cloud computing applications of government agencies and enterprises Amazon Web Services is honored to support the mission-critical across the galaxy. Learn more at aws.amazon.com/NASA cloud computing applications of government agencies and enterprises across the galaxy. Learn more at aws.amazon.com/NASA
PHOTO CREDIT: NASA/JPL-CALTECH PHOTO CREDIT: NASA/JPL
P2JW221000-0-A00900-1--------XA
Composite
MAGENTA BLACK CYAN YELLOW
*Initially, MRM//McCann also created options for the ad design, but I was working on designs in parallel and we selected an option of mine early on and had them focus on the technical aspects of the handoff.
Portfolio / AIDEN DUFFY / Designer
Thanks for checking out my work! Please let me know if there are any other types of projects you’re interested in hearing about.
Portfolio / AIDEN DUFFY / Designer
660 Flower Ave, Venice, CA 90291 [email protected] (206) 794-0558
660 Flower Ave, Venice, CA 90291 [email protected] (206) 794-0558
Visual Design: Facebook Advertising Design - FitReserve FitReserve is New York City’s premier multi-studio fitness membership. I partnered with their digital marketing firm, 565 Media, to develop display advertising for Facebook. Our intent here was the push the bounds of the style (within the brand guidelines) to discover what visuals were converting the best.
Web Design: FitReserve’s Responsive Signup Experience In another project for FitReserve via 565 Media, I redesigned the website’s signup experience. The primary goal was to build an optimized responsive experience, so users on all devices are able to easily signup for FitReserve. In addition, we worked on various visual treatments to simplify the explanation of their pricing plans.
Landing Page - Desktop View
Landing Page - Mobile View
Web Design: FitReserve’s Responsive Signup Experience (continued)
Signup Pipeline - Step 1 - Desktop View
Signup Pipeline - Step 1 - Mobile View
Web & Visual Design: Candy Club In recent work with digital marketing firm 565 Media, I redesigned the first-time visitor email collection pop-up, providing a mobile layout and 6 versions of creative for performance testing.
Creative Direction & Web Design: Brilliant Bicycle Co. As part of a pitch this May, I put together a revised version of the Brilliant Bicycle Co. homepage. Photography and copy was pulled from the Brilliant site and various photos of Brilliant bicycle riders from Instagram were used. Although this isn’t exactly design management, I’ve included it here to show the breadth of my skill set and my ability to work with a contemporary brand that relies heavily on photography. View the full mock: http://bit.ly/1G7ZiIQ
Portfolio / AIDEN DUFFY / Designer
Presentation Design: SpaceX As part of a pitch this April, I redesigned an existing PowePpoint presentation for Space Exploration Technologies. The look was intended to retain the polished nature of a corporate presentation, but incorporate more visual references to the excitement of space travel. View the ‘before’ version with the original content: http://bit.ly/1G6Xg9Y View the ‘after’ version with my revisions: http://bit.ly/1BKYy5n
Portfolio / AIDEN DUFFY / Designer
Branding & Web Design: wizdom lab ‘wizdom lab’ is a pre-launch startup featuring lifestyle solutions for the quickly growing 50+ market. I was contracted by the founder to develop their branding and website - which I am not building out in WordPress.
Discover a new way of living.
Style Guide: Amazon Web Services Previously, I was an in-house designer at Amazon Web Services (AWS). In 2010, I built the first brand Style Guide for AWS. A style guide is a critical tool that any growing organization needs to ensure brand standards are adhered to whenever collateral is produced. As there were hundreds of people across multiple teams building customer-facing collateral, the style guide needed to cover more advanced topics like ‘how to talk about the company and products’ in addition to the basics of logo usage and the color palette. In order to identify the needs of the style guide, I met with leadership from Sales, Marketing, PR, and Engineering to understand each team’s requirements and set expectations for the guide we would produce. Since it’s creation, hundreds of copies of the AWS Style Guide have been distributed internally and used by external vendors producing collateral. In order to keep it up to date, my team regularly solicited feedback from internal and external users and made updates about twice a year.
Portfolio / AIDEN DUFFY / Designer
Branding & Creative: AWS re:Invent Global User Conference
Branding
In 2012, the AWS Marketing team decided to host the company’s first global cloud computing user conference. Although several smaller-scale events of up to 800 people had been hosted, an event of this size - over 7,000 attendees - was unprecedented. With this new scale, came the desire to brand the experience heavily and differentiate it from both other user conferences and the smaller events previously hosted by AWS. The challenge here was to create a feel that was unique and hip in the eyes of our fast-paced, high-tech audience without compromising our brand commitment to being straightforward and simple.
Wayfinding signage design (2012)
After several iterations on the branding and creative in direct partnership with senior leadership, we landed on a clean, type-based logo and chalkboard-themed imagery to evoke the innovative and collaborative nature of the cloud. Note on contribution: I was the lead designer in 2012 and lead creative direction for the event in 2013 and 2014, with designers on my team building the creative.
Portfolio / AIDEN DUFFY / Designer
P2JW221000-0-A00900-1--------XA CMYK Composite
CL,CN,CX,DL,DM,DX,EE,EU,FL,HO,KC,MW,NC,NE,NY,PH,PN,RM,SA,SC,SL,SW,TU,WB,WE BGN,BMT,BRX,CCA,CHR,CKP,CPD,CXT,DNV,DRG,HAW,HLD,KCS,LAG,LAT,LKD,MIA,NMX,PAL,PHI,PVN,SEA,TDM,TUS,UTA,WOK
THE WALL STREET JOURNAL.
Wednesday, August 8, 2012 | A9
Visual Design: ‘Thank You, NASA /JPL’ ad For NASA/JPL’s Mars Rover ‘Curiosity’ landing, the technical team used AWS to capture and store images and metadata collected from the Mars Exploration Rover and the Mars Science Laboratory missions. As this was a risky landing due to Curiosity’s large mass relative to previous rovers, our leadership felt it was an achievement worth celebrating publicly. I was tasked with designing and getting a full-page ad placed in the Wall Street Journal within a week. I also had to figure out a way to prevent it’s publishing if something went wrong with this risky launch.
0 8 . 00 55..1 1 22
Thanks for daringThanks mightyforthings daring mighty things
.
Congratulations to NASA and the Jet Propulsion Lab for the Successful Landing of the Mars Rover Curiosity
.
Congratulations to NASA and the Jet Propulsion Lab for the Successful Landing of the Mars Rover Curiosity
Never having worked with this newspaper before, I reached out to partners on the Amazon Kindle Advertising team, who helped negotiate the rate and agreed to run an ad in place of AWS’s in the event anything went wrong with the rover landing. I then contracted a design agency (MRM//McCann*) proficient in preparing ads for large-run newspapers like the Wall Street Journal. I worked closely with the VP of Marketing and Senior Vice President on the creative and copy for the ad, presenting dozens of versions over the course of a few days. MRM//McCann then optimized the ad for placement in the paper and prepared the package. Fortunately, Curiosity’s landing was successful and the ad ran on page A9 on August 8.
Amazon Web Services is honored to support the mission-critical cloud computing applications of government agencies and enterprises Amazon Web Services is honored to support the mission-critical across the galaxy. Learn more at aws.amazon.com/NASA cloud computing applications of government agencies and enterprises across the galaxy. Learn more at aws.amazon.com/NASA
PHOTO CREDIT: NASA/JPL-CALTECH PHOTO CREDIT: NASA/JPL
P2JW221000-0-A00900-1--------XA
Composite
MAGENTA BLACK CYAN YELLOW
*Initially, MRM//McCann also created options for the ad design, but I was working on designs in parallel and we selected an option of mine early on and had them focus on the technical aspects of the handoff.
Portfolio / AIDEN DUFFY / Designer
Thanks for checking out my work! Please let me know if there are any other types of projects you’re interested in hearing about.
Portfolio / AIDEN DUFFY / Designer
660 Flower Ave, Venice, CA 90291 [email protected] (206) 794-0558
