Poster AVS copy 2
Consumer Acceptance of Autonomous Vehicles: A Pilot Project Manon Feys, Lieselot Vanhaverbeke Vrije Universiteit Brussel, department MOBI Pleinlaan 2, 1050 Brussel [email protected]
Are attitudes towards autonomous vehicles (AVs) affected by a ride in an automated vehicle? We found that a ride has a positive effect on attitude towards AVs and its presumed constructs, except perceived usefulness.
Pilot project: quasi-experiment
Sample characteristics Age
Gender
Group
Pretest
27 participants
Survey on attitudes towards AVs
Treatment
Posttest
Test drive with level 2 AV in Ghent, Belgium (20 min.)
40-54
PhD
55+
Women
Driving frequency
2 systems
Bachelor
3 systems 2 systems
Electric car
1 system
Automatic gears
Yearly Yes No
Daily
Monthy 4 or more
4 or more
Master
26-39
Technological experience
ADAS
High school
None
18-25
Men
Survey on attitudes towards AVs
Education
3 systems
Yes No Weekly
Conceptual framework for the intention to use autonomous vehicles (7-point Likert scale) AV anxiety *** Perceived ease of use*** Perceived enjoyment *** Technology anxiety Subjective norm * Image
Perceived usefulness
Attitude towards AVs ***
Intention to use AVs
Result demonstrability*** Comfort Technology trust Functional risk *** Physical risk ***
General attitudes only pre-tested
Perceived risk *
Positive effect Negative effect
Security risk ***
Participants with higher levels of technology anxiety
Significance level mean difference pretest vs posttest * p=0,1 ** p=0,05 *** p=0,01
Willingness to pay (N=10)
Participants have a more positive attitude
show a remarkable increase in attitude towards AVs
towards autonomous vehicles after the Min
after the ride.
Full
€ 3.000
Max
€ 10.000
Average
€ 6.400
experience of a ride in a automated vehicle. A participant’s level of technology anxiety in general should be taken into account when evaluating their attitude towards autonomous
Semi
€ 1.000
€ 5.000
€ 3.325
vehicles if the experience of a ride in an automated vehicle is not feasible.
Are attitudes towards autonomous vehicles (AVs) affected by a ride in an automated vehicle? We found that a ride has a positive effect on attitude towards AVs and its presumed constructs, except perceived usefulness.
Pilot project: quasi-experiment
Sample characteristics Age
Gender
Group
Pretest
27 participants
Survey on attitudes towards AVs
Treatment
Posttest
Test drive with level 2 AV in Ghent, Belgium (20 min.)
40-54
PhD
55+
Women
Driving frequency
2 systems
Bachelor
3 systems 2 systems
Electric car
1 system
Automatic gears
Yearly Yes No
Daily
Monthy 4 or more
4 or more
Master
26-39
Technological experience
ADAS
High school
None
18-25
Men
Survey on attitudes towards AVs
Education
3 systems
Yes No Weekly
Conceptual framework for the intention to use autonomous vehicles (7-point Likert scale) AV anxiety *** Perceived ease of use*** Perceived enjoyment *** Technology anxiety Subjective norm * Image
Perceived usefulness
Attitude towards AVs ***
Intention to use AVs
Result demonstrability*** Comfort Technology trust Functional risk *** Physical risk ***
General attitudes only pre-tested
Perceived risk *
Positive effect Negative effect
Security risk ***
Participants with higher levels of technology anxiety
Significance level mean difference pretest vs posttest * p=0,1 ** p=0,05 *** p=0,01
Willingness to pay (N=10)
Participants have a more positive attitude
show a remarkable increase in attitude towards AVs
towards autonomous vehicles after the Min
after the ride.
Full
€ 3.000
Max
€ 10.000
Average
€ 6.400
experience of a ride in a automated vehicle. A participant’s level of technology anxiety in general should be taken into account when evaluating their attitude towards autonomous
Semi
€ 1.000
€ 5.000
€ 3.325
vehicles if the experience of a ride in an automated vehicle is not feasible.
