Presentation headline here
Driving Technology Forward: Navigation, Added Value for Driver Assistance Systems Dr. Rainer Holve, Elektrobit Automotive 2012
Copyright Elektrobit Corporation 2011
Driver Assistance Market Facts
Significant growth for DA units 2011 – 2016: from 39 M to 109 M 2011 to 2016: Revenue growth for DA systems from $4.1 billion in 2011 to $11.6 billion in 2016 Applications enforced by official and legal institutions to increase road safety Increase of value-based market share within overall auto electronics market from less than 1% in 2007 to over 4% by 2018 Shift from niche to mass market Integration with navigation not fully utilized (green driving, anticipating driving,...)
Copyright EB (Elektrobit) 2012
Strong Growth in Driver Assistance
Million Units Adaptive Front Lighting Blindspot Distance Warning Drowsiness Monitor Head-Up-Display LDWS Night Vision Parking/Reversing TOTAL
2007 2.6 0.0 0.3 0.1 0.2 0.1 0.1 11.8 15.0
Copyright EB (Elektrobit) 2012
2008 3.4 0.1 0.4 0.1 0.1 0.2 0.1 12.8 17.4
2009 4.3 0.3 0.5 0.2 0.1 0.3 0.1 12.2 18.0
2010 7.8 0.8 1.0 0.5 0.3 0.9 0.1 18.2 29.7
2011 10.8 1.3 1.6 0.8 0.7 1.8 0.2 22.0 39.2
2012 12.4 2.1 2.3 1.6 1.0 3.0 0.2 27.3 49.9
2013 14.5 3.3 3.2 3.1 1.5 4.4 0.4 34.0 64.5
2014 17.1 4.7 4.2 4.9 2.3 6.0 0.8 40.5 80.5
2015 19.6 6.2 5.2 6.6 3.1 7.7 1.2 45.8 95.3
2016 22.1 7.6 6.2 8.1 4.2 9.2 1.6 50.3 109.3
2017 24.5 9.0 7.3 9.4 4.9 10.7 2.0 54.5 122.3
CAAGR 112018 16 26.8 15% 10.4 43% 8.3 30% 10.7 57% 5.8 45% 12.3 38% 2.4 54% 58.6 18% 135.2 23%
Driver Assistance – User Functions Examples Comfort Systems
Active Safety
ACC Stop&Go Emergency Brake Pre-Crash Night vision Blind Angle Warning Attention Assist Overtaking Assist Lane Departure Pedestrian Detection …
Copyright EB (Elektrobit) 2012
Park Assist Top View Road Sign Recognition Adaptive Headlights …
EB Assist – Toolboxes & Suites eHorizon
o
o
Electronic Horizon provides “roadway ahead” data like: o
Route and Position
o
Speed
o
Incline and Curvature
o
Lanes
o
Crossroads ahead
o
Most probable path
o
…
Map attributes used as a type of sensor
o „See behind the next curve“
Copyright EB (Elektrobit) 2012
Driver Assistance and HMI- Accelerating Change for Smarter Navigation
More than a single screen
Multi-purpose (infotainment, driver assistance)
Driver distraction, safety, stability, responsiveness
Global (multi-brand, multi-language, multi-skin)
Connected services (apps, cloud, smartphones…)
OEM differentiator (consistency across platforms, re-use)
Copyright EB (Elektrobit) 2012
Future proof technologies
Safe Driving
Green Driving • Gas/Emmission Saving • Electrical cars
Busines impact New business models for car use (car sharing), energy consumption, emission Key technologies: o E-Horizon, map-based systems
Autonomous Driving
Mega-Cities
o HMI o Camera-based Systems and other sensors/ Sensor Data Fusion o Functional Safety/ ISO 26262 o AUTOSAR
Copyright EB (Elektrobit) 2012
Thank You
Discover the Experience www.elektrobit.com/automotive
Copyright EB (Elektrobit) 2012
Closing remarks Garry Freeney Director of Events, Automotive World
www.AutomotiveWorld.com
Copyright Elektrobit Corporation 2011
Driver Assistance Market Facts
Significant growth for DA units 2011 – 2016: from 39 M to 109 M 2011 to 2016: Revenue growth for DA systems from $4.1 billion in 2011 to $11.6 billion in 2016 Applications enforced by official and legal institutions to increase road safety Increase of value-based market share within overall auto electronics market from less than 1% in 2007 to over 4% by 2018 Shift from niche to mass market Integration with navigation not fully utilized (green driving, anticipating driving,...)
Copyright EB (Elektrobit) 2012
Strong Growth in Driver Assistance
Million Units Adaptive Front Lighting Blindspot Distance Warning Drowsiness Monitor Head-Up-Display LDWS Night Vision Parking/Reversing TOTAL
2007 2.6 0.0 0.3 0.1 0.2 0.1 0.1 11.8 15.0
Copyright EB (Elektrobit) 2012
2008 3.4 0.1 0.4 0.1 0.1 0.2 0.1 12.8 17.4
2009 4.3 0.3 0.5 0.2 0.1 0.3 0.1 12.2 18.0
2010 7.8 0.8 1.0 0.5 0.3 0.9 0.1 18.2 29.7
2011 10.8 1.3 1.6 0.8 0.7 1.8 0.2 22.0 39.2
2012 12.4 2.1 2.3 1.6 1.0 3.0 0.2 27.3 49.9
2013 14.5 3.3 3.2 3.1 1.5 4.4 0.4 34.0 64.5
2014 17.1 4.7 4.2 4.9 2.3 6.0 0.8 40.5 80.5
2015 19.6 6.2 5.2 6.6 3.1 7.7 1.2 45.8 95.3
2016 22.1 7.6 6.2 8.1 4.2 9.2 1.6 50.3 109.3
2017 24.5 9.0 7.3 9.4 4.9 10.7 2.0 54.5 122.3
CAAGR 112018 16 26.8 15% 10.4 43% 8.3 30% 10.7 57% 5.8 45% 12.3 38% 2.4 54% 58.6 18% 135.2 23%
Driver Assistance – User Functions Examples Comfort Systems
Active Safety
ACC Stop&Go Emergency Brake Pre-Crash Night vision Blind Angle Warning Attention Assist Overtaking Assist Lane Departure Pedestrian Detection …
Copyright EB (Elektrobit) 2012
Park Assist Top View Road Sign Recognition Adaptive Headlights …
EB Assist – Toolboxes & Suites eHorizon
o
o
Electronic Horizon provides “roadway ahead” data like: o
Route and Position
o
Speed
o
Incline and Curvature
o
Lanes
o
Crossroads ahead
o
Most probable path
o
…
Map attributes used as a type of sensor
o „See behind the next curve“
Copyright EB (Elektrobit) 2012
Driver Assistance and HMI- Accelerating Change for Smarter Navigation
More than a single screen
Multi-purpose (infotainment, driver assistance)
Driver distraction, safety, stability, responsiveness
Global (multi-brand, multi-language, multi-skin)
Connected services (apps, cloud, smartphones…)
OEM differentiator (consistency across platforms, re-use)
Copyright EB (Elektrobit) 2012
Future proof technologies
Safe Driving
Green Driving • Gas/Emmission Saving • Electrical cars
Busines impact New business models for car use (car sharing), energy consumption, emission Key technologies: o E-Horizon, map-based systems
Autonomous Driving
Mega-Cities
o HMI o Camera-based Systems and other sensors/ Sensor Data Fusion o Functional Safety/ ISO 26262 o AUTOSAR
Copyright EB (Elektrobit) 2012
Thank You
Discover the Experience www.elektrobit.com/automotive
Copyright EB (Elektrobit) 2012
Closing remarks Garry Freeney Director of Events, Automotive World
www.AutomotiveWorld.com
