Presentation Meeting 1 Volkmar
Baltic Sea Tourism Cooperation
© TMV/WERK3
Johannes Volkmar Head of International Projects Mecklenburg-Vorpommern Tourist Board
2 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Cooperation Index
Development of the Baltic Sea Tourism Forum Establishment of the Baltic Sea Tourism Center
3 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 1st BSTF 2008 in Rostock
13. November 2015 | Rostock
4 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 4th BSTF 2011 in Sopot
13. November 2015 | Rostock
5 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 5th BSTF 2012 in Rostock
13. November 2015 | Rostock
6 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 7th BSTF 2014 in Karlskrona
13. November 2015 | Rostock
7 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 8th BSTF 2015 in Gdansk
13. November 2015 | Rostock
8 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Forum
© Expedia.de
9th BSTF 2015 in Pärnu – 19-20 October 2016
9 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum BSTF Declaration Forums Declaration 2012 “…to further develop the creation of a permanent co-operation platform at transnational level with the Baltic Sea Tourism Forum at its core for continuous collaboration on the basis of a multilevel process…”
13. November 2015 | Rostock
10 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Idea of the Baltic Sea Tourism Center EUSBSR Strategic Orientation
Steering Committee Political Support
BSTF Annual Conferences
Baltic Sea Tourism Center Operational Service Unit
Tourist Industry in the Baltic Sea Region
11 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Idea of the Baltic Sea Tourism Center
Establish an operational service unit for sustainable tourism cooperation at transnational level by: associating the key tourism stakeholders and promoting a sustainable, responsible and innovative tourism in the Baltic Sea region.
12 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Center Challenges and requirements
balticseatourism.net
13. November 2015 | Rostock
13 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Center Challenges and requirements Analysis and research Screening analysis Structural analysis Benchmark analysis Online survey
13. November 2015 | Rostock
14 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey Implementation period: 02. Jul – 7. Aug 2015 Send to: 682 contacts [(potential) participants of the BSTF] Sample size: n=98 (14.4%)
15 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey How important is an annual communication platform like the Baltic Sea Tourism Forum for you and your organisation? 38,8%
38,8%
18,4%
4,1%
Very important
Partly important
Only a little important
Not important at all
16 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey How relevant is transnational cooperation in the BSR for you and your organization? 62,4%
35,3%
2,4% Highly relevant
Partly relevant
Not really relevant
0,0% Not relevant at all
17 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey Which of the following topics do you consider as important referring to transnational cooperation? Very important
Partly important 0%
Exchange of experiences International networking International Marketing and Promotion Sustainable tourism ETC funding programmes Maritime tourism Accessibility, Infrastructure Competence development Cultural tourism Models and best practices for business development EU Strategy for the Baltc Sea region International product development International quality and standards Resource efficiency Active tourism Education Rural tourism
Only a little important 20%
40%
76,9% 69,7% 67,1% 61,8% 61,5% 60,3% 58,4% 57,7% 56,4% 50,6% 47,4% 46,6% 46,2% 46,0% 43,0% 42,7% 33,8%
Not important at all 60%
80%
100%
23,1% 1,3% 29,0% 6,6% 26,3% 5,3%1,3% 31,6% 6,4%1,3% 30,8% 3,9% 35,9% 3,9% 37,7% 9,0% 33,3% 6,4% 37,2% 8,9% 40,5% 10,3% 1,3% 41,0% 12,3% 1,4% 39,7% 10,3% 43,6% 13,5% 40,5% 7,6% 49,4% 12,0% 1,3% 44,0% 18,2% 1,3% 46,8%
18 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey What goals are you pursuing with international projects / international work? How important are they? Very important
Partly important 0%
Only a little important 20%
40%
Attract more international visitors
Not important at all 60%
80%
75,3%
Be more visible on the international market
100%
19,8% 4,9% 24,7% 3,7% 1,2%
70,4%
Acquiring funds for national/regional activities
56,8%
28,4%
11,1% 3,7%
Branding the Baltic Sea region
54,3%
30,9%
12,4% 2,5%
Building one Baltic Sea destination
42,0%
Building a BSR identity
42,0%
Secure employment in my organization
14,8%
29,6%
39,5% 44,4%
25,9%
12,4% 6,2% 9,9% 3,7% 29,6%
19 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey Ranking main (umbrella) tasks and responsibilities of a ‘Baltic Sea Tourism Center’ in the Baltic Sea region 1th Rank
2th Rank
3th Rank
0%
20%
B2B Communication (platform)
B2C Marketing and Promotion Training and Capacity Building (T&CB)
10,5% 9,2%
Others: 5,3%
22,4%
17,1%
21,1%
100%
17,1% 13,2%
22,4%
22,4% 15,8%
6th Rank 80%
17,1%
18,4% 22,4%
15,8%
60%
26,3%
28,9% 14,5%
5th Rank
40%
31,6%
Tourism project development support Applied Market Research
4th Rank
15,8%
1,3%
17,1%
1,3%
38,2%
15,8% 30,3% 92,1%
7,9%
2,6% 21,1%
2,6%
20 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey How should the BSTC be structured? (Structure of organization)
Central office with local/regional contact points in selected countries
68,7%
Central office
Decentralized office with changing responsibilities on a regular basis
23,9%
13,4%
21 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Goals and objectives
What is intended?
What is needed?
Annual International Tourism Forum
Continuous Communication Network
BSTC Acadamy
BSTC Insights
Baltic Sea Tourism Center Operational Service Unit Commitment
Structure
Members
Strategy
Funds
Contact Point
That requires…
22 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center Preparation – BSTC Seed-Money project In 2015 the Mecklenburg-Vorpommern Tourist Board runs a SeedMoney Project under the EUSBSR in close cooperation with the Coordinator for PA Tourism and partners from Denmark, Germany, Poland, Sweden. Goals of the Seed Money project are to present a:
draft structure of the BSTC and
EU project application - with significant opportunities to be approved in one of the EU structural funds programmes 2014-2020.
23 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center The BSTC is a Flagship-project under the EUSBSR, it complements and supports the activities of the EU Strategy for the Baltic Sea Region in profiling the area as a tourist destination and contributs to the target and action defined in the strategy: “Establishing the Baltic Sea region as a common and coherent tourism destination; Sub-target 2: establish a well working network of stakeholders on public and private sector. Action 1.2: Promote the establishment of a Baltic Sea Tourism Center”.
EU Strategy for more Growth and Jobs in Coastal and Maritime Tourism
24 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center
Implementation Focus on the Interreg South Baltic Programme 2014-2020 to start pilot activities. Joint development of structures, strategy and pilot services in a limited supra-regional scope with a committed, trusted and experienced group of partners for later roll-out to the entire BSR.
25 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
© TMV/WERK3
Let‘s work together!
Thank you for your attention!
© TMV/WERK3
Johannes Volkmar | MV Tourist Board [email protected] +49 381 40 30 663
© TMV/WERK3
Johannes Volkmar Head of International Projects Mecklenburg-Vorpommern Tourist Board
2 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Cooperation Index
Development of the Baltic Sea Tourism Forum Establishment of the Baltic Sea Tourism Center
3 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 1st BSTF 2008 in Rostock
13. November 2015 | Rostock
4 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 4th BSTF 2011 in Sopot
13. November 2015 | Rostock
5 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 5th BSTF 2012 in Rostock
13. November 2015 | Rostock
6 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 7th BSTF 2014 in Karlskrona
13. November 2015 | Rostock
7 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum 8th BSTF 2015 in Gdansk
13. November 2015 | Rostock
8 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Forum
© Expedia.de
9th BSTF 2015 in Pärnu – 19-20 October 2016
9 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Forum BSTF Declaration Forums Declaration 2012 “…to further develop the creation of a permanent co-operation platform at transnational level with the Baltic Sea Tourism Forum at its core for continuous collaboration on the basis of a multilevel process…”
13. November 2015 | Rostock
10 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Idea of the Baltic Sea Tourism Center EUSBSR Strategic Orientation
Steering Committee Political Support
BSTF Annual Conferences
Baltic Sea Tourism Center Operational Service Unit
Tourist Industry in the Baltic Sea Region
11 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Idea of the Baltic Sea Tourism Center
Establish an operational service unit for sustainable tourism cooperation at transnational level by: associating the key tourism stakeholders and promoting a sustainable, responsible and innovative tourism in the Baltic Sea region.
12 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Center Challenges and requirements
balticseatourism.net
13. November 2015 | Rostock
13 | BSPC Sustainable Tourism – Johannes Volkmar
Baltic Sea Tourism Center Challenges and requirements Analysis and research Screening analysis Structural analysis Benchmark analysis Online survey
13. November 2015 | Rostock
14 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey Implementation period: 02. Jul – 7. Aug 2015 Send to: 682 contacts [(potential) participants of the BSTF] Sample size: n=98 (14.4%)
15 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey How important is an annual communication platform like the Baltic Sea Tourism Forum for you and your organisation? 38,8%
38,8%
18,4%
4,1%
Very important
Partly important
Only a little important
Not important at all
16 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey How relevant is transnational cooperation in the BSR for you and your organization? 62,4%
35,3%
2,4% Highly relevant
Partly relevant
Not really relevant
0,0% Not relevant at all
17 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey Which of the following topics do you consider as important referring to transnational cooperation? Very important
Partly important 0%
Exchange of experiences International networking International Marketing and Promotion Sustainable tourism ETC funding programmes Maritime tourism Accessibility, Infrastructure Competence development Cultural tourism Models and best practices for business development EU Strategy for the Baltc Sea region International product development International quality and standards Resource efficiency Active tourism Education Rural tourism
Only a little important 20%
40%
76,9% 69,7% 67,1% 61,8% 61,5% 60,3% 58,4% 57,7% 56,4% 50,6% 47,4% 46,6% 46,2% 46,0% 43,0% 42,7% 33,8%
Not important at all 60%
80%
100%
23,1% 1,3% 29,0% 6,6% 26,3% 5,3%1,3% 31,6% 6,4%1,3% 30,8% 3,9% 35,9% 3,9% 37,7% 9,0% 33,3% 6,4% 37,2% 8,9% 40,5% 10,3% 1,3% 41,0% 12,3% 1,4% 39,7% 10,3% 43,6% 13,5% 40,5% 7,6% 49,4% 12,0% 1,3% 44,0% 18,2% 1,3% 46,8%
18 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey What goals are you pursuing with international projects / international work? How important are they? Very important
Partly important 0%
Only a little important 20%
40%
Attract more international visitors
Not important at all 60%
80%
75,3%
Be more visible on the international market
100%
19,8% 4,9% 24,7% 3,7% 1,2%
70,4%
Acquiring funds for national/regional activities
56,8%
28,4%
11,1% 3,7%
Branding the Baltic Sea region
54,3%
30,9%
12,4% 2,5%
Building one Baltic Sea destination
42,0%
Building a BSR identity
42,0%
Secure employment in my organization
14,8%
29,6%
39,5% 44,4%
25,9%
12,4% 6,2% 9,9% 3,7% 29,6%
19 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey Ranking main (umbrella) tasks and responsibilities of a ‘Baltic Sea Tourism Center’ in the Baltic Sea region 1th Rank
2th Rank
3th Rank
0%
20%
B2B Communication (platform)
B2C Marketing and Promotion Training and Capacity Building (T&CB)
10,5% 9,2%
Others: 5,3%
22,4%
17,1%
21,1%
100%
17,1% 13,2%
22,4%
22,4% 15,8%
6th Rank 80%
17,1%
18,4% 22,4%
15,8%
60%
26,3%
28,9% 14,5%
5th Rank
40%
31,6%
Tourism project development support Applied Market Research
4th Rank
15,8%
1,3%
17,1%
1,3%
38,2%
15,8% 30,3% 92,1%
7,9%
2,6% 21,1%
2,6%
20 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Challenges and requirements Online survey How should the BSTC be structured? (Structure of organization)
Central office with local/regional contact points in selected countries
68,7%
Central office
Decentralized office with changing responsibilities on a regular basis
23,9%
13,4%
21 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Goals and objectives
What is intended?
What is needed?
Annual International Tourism Forum
Continuous Communication Network
BSTC Acadamy
BSTC Insights
Baltic Sea Tourism Center Operational Service Unit Commitment
Structure
Members
Strategy
Funds
Contact Point
That requires…
22 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center Preparation – BSTC Seed-Money project In 2015 the Mecklenburg-Vorpommern Tourist Board runs a SeedMoney Project under the EUSBSR in close cooperation with the Coordinator for PA Tourism and partners from Denmark, Germany, Poland, Sweden. Goals of the Seed Money project are to present a:
draft structure of the BSTC and
EU project application - with significant opportunities to be approved in one of the EU structural funds programmes 2014-2020.
23 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center The BSTC is a Flagship-project under the EUSBSR, it complements and supports the activities of the EU Strategy for the Baltic Sea Region in profiling the area as a tourist destination and contributs to the target and action defined in the strategy: “Establishing the Baltic Sea region as a common and coherent tourism destination; Sub-target 2: establish a well working network of stakeholders on public and private sector. Action 1.2: Promote the establishment of a Baltic Sea Tourism Center”.
EU Strategy for more Growth and Jobs in Coastal and Maritime Tourism
24 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center
Implementation Focus on the Interreg South Baltic Programme 2014-2020 to start pilot activities. Joint development of structures, strategy and pilot services in a limited supra-regional scope with a committed, trusted and experienced group of partners for later roll-out to the entire BSR.
25 | BSPC Sustainable Tourism – Johannes Volkmar
13. November 2015 | Rostock
© TMV/WERK3
Let‘s work together!
Thank you for your attention!
© TMV/WERK3
Johannes Volkmar | MV Tourist Board [email protected] +49 381 40 30 663
