presspage/BCSOAEventRelease FINAL 1
Sons of Anarchy Cast & Boot Campaign Team Up for First-‐Ever Boot Ride & Rally To Benefit Activision Blizzard’s Call of Duty Endowment Stars of the Hit Show Will Host 65-‐Mile Motorcycle Ride in Combat Boots Los Angeles, CA (August 3, 2011) – The Boot Campaign is inviting motorcycle aficionados throughout Southern California to pair some combat boots with their leathers and join the Sons of Anarchy cast for a scenic ride around the Hollywood Hills. The Boot Ride, which supports U.S. veterans and directly benefits Activision Blizzards Call of Duty Endowment, will kick off on Sunday, August 28 at the Happy Ending Bar & Restaurant. The Call of Duty Endowment is a non-‐profit public organization which helps soldiers transition to civilian careers after their military service. The event represents the first-‐ever Los Angeles fundraiser organized by Texas-‐based Boot Campaign, a nationwide initiative which aims to show appreciation for active military and raise awareness of the needs of military members and veterans returning home. With campaign motto “When They Come Back, We Give Back,” Boot Campaign is both an awareness driver and fundraising effort that Sons of Anarchy cast members Kim Coates, Theo Rossi and Dayton Callie proudly endorse. “Wearing combat boots is a tangible way to show support and appreciation for our military and veterans,” said show star Kim Coates. “We can’t wait to put on our boots and lead 200 riders down Sunset Strip. It will be a great sight, for an even greater cause.” All proceeds from the Boot Ride & Rally will go to Activision Blizzard’s Call of Duty Endowment, a non-‐ profit organization, founded by Bobby Kotick, CEO, Activision Blizzard, Inc. (Nasdaq: ATVI) which seeks to raise awareness for the issue of veterans’ unemployment, and provides grants and resources to organizations that provide job placement assistance and career training to returning veterans. Riders will return to Happy Ending where they will be greeted by a red-‐carpet fundraising event and the chance to mingle with cast. This Boot Rally portion, which is open to the public for a $25.00 admission fee, will begin at 3:00pm and will feature a live performance from country star Derek Sholl. The event will also include a meet & greet with Marcus Luttrell, veteran and author of Lone Survivor, the book that inspired the Boot Campaign. “It was a true honor to learn that the Sons of Anarchy cast members wanted to join us to show support and raise awareness for the needs of returning combat soldiers and their families,” said Sherri Reuland, executive director of the Boot Campaign. “They’ve helped us provide people in the area a unique and engaging way to give back to our veterans through a very a worthy non-‐profit, the Call of Duty Endowment. L.A.—come get YOUR boots on!” Sponsors of the Boot Ride & Rally include Shiner Beers, Vista Energy, Southwest Airlines, Panduit, Event 360 and Twentieth Century Fox Home Entertainment, LLC (TCFHE).
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company, representing 75 years of innovative and award-‐winning filmmaking. All VIP gift bags will contain a DVD copy of “Sons of Anarchy” Season 3. “Sons of Anarchy” Season Three is FX’s adrenalized drama about a notorious outlaw motorcycle club intent on protecting their sheltered small town against encroaching drug dealers, corporate developers and overzealous law officers. Available everywhere on August 30, the “Sons of Anarchy” Season Three Blu-‐ray and DVD is complete with all 13 episodes and includes special features such as all-‐new scenes shot exclusively for the Blu-‐ray and DVD, extended creator’s cut episodes, a writer’s roundtable featurette, gag reel, deleted and extended scenes, commentaries, a table read with the cast, a bike customizer feature, and much more. Those interested in attending either the Boot Ride or Rally can visit www.BootRide.com to register and for additional event details. Supporters of the Boot Campaign and Sons of Anarchy fans who cannot attend are encouraged to visit www.BootCampaign.com to see photos of the cast in their boots, donate directly to the Call of Duty Endowment or to purchase their own pair of “Give Back” combat boots and other apparel benefiting veteran’s charities. For more information on event sponsorship opportunities please contact Meghan Roth, [email protected]. About Boot Campaign The Boot Campaign is a grassroots military appreciation and veteran awareness campaign started by five women from Texas, known as the Boot Girls. The Boot Girls launched the Boot Campaign in 2009 to spread awareness of the needs of military personnel returning home from combat and express gratitude to current military. Through the sale of military combat boots, The Boot Campaign donates proceeds to a group of partner veteran’s charities that work with soldiers healing from a variety of physical and emotional combat wounds, embodying the campaign motto that “When They Come Back, We Give Back”. More information about the campaign and sponsorship opportunities can be found at www.BootCampaign.com. About Call of Duty Endowment The Call of Duty Endowment is a non-‐profit, public benefit corporation created by Activision Blizzard. The organization seeks to help soldiers transitioning to civilian life find work and establish careers and to assist organizations that provide job placement and training. For more information about The Call of Duty Endowment, please visit www.CallofDutyEndowment.org Media Inquiries: Meghan McDermott Roth [email protected] 281.798.8385 ###
