PrimaLoft Expansion GAS region crystal communications EN 11.20.15
PRESS RELEASE
PrimaLoft supports European growth with new PR agency for the German-speaking region crystal communications now in charge of PR for the GAS market Munich – November 2015: PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, announces a new partnership with Munich-based PR and marketing agency crystal communications. As of November 1, 2015, the team at crystal communications will lead all PR activities for the German, Austrian and Swiss markets.
The new collaboration aims to establish and promote brand awareness within the said territory in all of PrimaLoft's areas of activity – especially sports, outdoor, lifestyle and fashion – and support PrimaLoft's GAS sales team. crystal communications will employ "Ingredient-branding PR" to support local retailers as well as bolster PrimaLoft's brand partners. They will report to European PR Manager Irina Mock, located at PrimaLoft's European office in Taufkirchen near Munich, who previously lead the company's PR efforts in the GAS market herself. In close collaboration with Mock, crystal communications will boost awareness of the PrimaLoft® brand and the associated technologies and products across all of PrimaLoft's business areas, taking full advantage of their extensive network of media contacts in the German-speaking region. In extending the PR capacities, Mock will be able to focus on her core competencies, which include leading and expanding PrimaLoft's European PR team and driving the European corporate social media strategy. "The German-speaking countries represent an important market, making this partnership a valuable investment that reinforces our efforts to grow the PrimaLoft® brand," says Jochen Lagemann, Managing Director Europe and Asia. "We are happy to have found a strong partner in crystal communications and we are excited about our future cooperation." ### PrimaLoft GmbH Mehlbeerenstrasse 2, 82024 Taufkirchen, GERMANY - Phone: +49 (0)160 - 944 611 36 - Email: [email protected]
About PrimaLoft, Inc. PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™
PrimaLoft GmbH Mehlbeerenstrasse 2, 82024 Taufkirchen, GERMANY - Phone: +49 (0)160 - 944 611 36 - Email: [email protected]
PrimaLoft supports European growth with new PR agency for the German-speaking region crystal communications now in charge of PR for the GAS market Munich – November 2015: PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, announces a new partnership with Munich-based PR and marketing agency crystal communications. As of November 1, 2015, the team at crystal communications will lead all PR activities for the German, Austrian and Swiss markets.
The new collaboration aims to establish and promote brand awareness within the said territory in all of PrimaLoft's areas of activity – especially sports, outdoor, lifestyle and fashion – and support PrimaLoft's GAS sales team. crystal communications will employ "Ingredient-branding PR" to support local retailers as well as bolster PrimaLoft's brand partners. They will report to European PR Manager Irina Mock, located at PrimaLoft's European office in Taufkirchen near Munich, who previously lead the company's PR efforts in the GAS market herself. In close collaboration with Mock, crystal communications will boost awareness of the PrimaLoft® brand and the associated technologies and products across all of PrimaLoft's business areas, taking full advantage of their extensive network of media contacts in the German-speaking region. In extending the PR capacities, Mock will be able to focus on her core competencies, which include leading and expanding PrimaLoft's European PR team and driving the European corporate social media strategy. "The German-speaking countries represent an important market, making this partnership a valuable investment that reinforces our efforts to grow the PrimaLoft® brand," says Jochen Lagemann, Managing Director Europe and Asia. "We are happy to have found a strong partner in crystal communications and we are excited about our future cooperation." ### PrimaLoft GmbH Mehlbeerenstrasse 2, 82024 Taufkirchen, GERMANY - Phone: +49 (0)160 - 944 611 36 - Email: [email protected]
About PrimaLoft, Inc. PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™
PrimaLoft GmbH Mehlbeerenstrasse 2, 82024 Taufkirchen, GERMANY - Phone: +49 (0)160 - 944 611 36 - Email: [email protected]
