print 2012
MEDIA INFORMATION
PRINT 2012 Åka Skidor guides its readers to destinations in Sweden and abroad, tests equipment, reports on new ski resorts, trends and fashions, as well as offering inspiring reports from near and far
the magazine for skiers!
The magazine’s readership
Åka Skidor has been Scandinavia’s largest skiing magazine since 1975. The magazine inspires all enthusiasts to make their skiing exciting, and guides its readers in selecting skiing trips and purchasing equipment. Åka Skidor’s recognized ski photographers ensure that the magazine always contains absolutely fantastic, world-class skiing photographs.
• The magazine’s 85,000 readers are without doubt one of the mainstays of the Swedish skiing industry.
Åka Skidor’s readers get the latest product news, first-rate assistance to develop their skiing and the best tips for skiing holidays. You’ll find the best tips here on superb destinations, wonderfully inspiring articles about skiing adventures, the best tests of equipment and gadgets. You will also find our devoted readers, skiing enthusiasts who are keen to consume and interested in most things associated with skiing. Our readers, 85,000 according to Sifo, feel that the advertisements in Åka Skidor are well worth reading. Our readers travel most frequently to the Swedish mountains, our readers travel most frequently to the Alps and it is also Åka Skidor magazine’s readers that buy the most equipment. It is to our readers that many people turn when they have questions about skiing equipment and want to have tips on good places to go.
Special edition The gadget guide is published in November and brings together the overall product range for skiers that is available on the market. The magazine goes out to all subscribers and is also available in kiosks for 8 weeks via Tidsam.
All magazines at www.egmonttidskrifter.se
• 65% are men. • Many of them belong to the group of active families with children, 46%. • The magazine is strongest in the age range 25-45. • An Åka Skidor household has an average income of half a million Swedish kronor, which is 30% more than an average Swedish household. Every year Sifo conducts surveys that show the coverage and target group that different media have. The survey reveals that Åka Skidor’s readers are extremely active and besides downhill skiing have a major interest in sports such as golf, sailing, tennis, cross-country skiing and all types of adventure sports. Åka Skidor’s readers are in the top position when it comes to expenditure on sports equipment.
PUBLICATION DATE 20 NOVEMBER
MEDIA INFORMATION
FORMAT/PRICES/PUBLICATION DATES
PRINT 2012 CLASSIFIED PAGES Vita sidorna, Internetguide
ADVERTISMENT PAGES
White Pages Size Format (mm) Module 1 58 x 35 Module 2 58 x 72 Module 3 58 x 109 Module 4 58 x 146 Module 5 58 x 183 Module 6 58 x 220
4:e Omslag
2/1-page 420 x 297 mm +5 mm bleed 59 000 kr Page 2-3 SEK 71 000
1/1-page 3rd Cover page 210 x 297 mm +5 mm bleed, 39 000 kr 1/1-page 4th Cover page 210 x 272 mm +5 mm bleed, SEK 51 000
PUBLICATION SCHEDULE 2012 Issue
1
Internet Guide
SEK 2 300 SEK 4 100 SEK 5 900 SEK 7 400 SEK 8 600 SEK 8 700
2 insertions 3 insertions 4 insertions 5 insertions 6 insertions 7 insertions 8 insertions
-10% of ord. price for all bookings -20% of ord. price for all bookings -30% of ord. price for all bookings -35% of ord. price for all bookings -40% of ord. price for all bookings -45% of ord. price for all bookings -50% of ord. price for all bookings
Åka Skidor’s 85,000 readers are directed to the company’s website, advertise in the Internet Guide.
1/4-page 90 x 130 mm SEK 14 000
1/2-page vertical 90 x 260 mm SEK 21 000
1/2-page horizontal 185 x 130 mm SEK 21 000
1/1-page 210 x 297 mm +5 mm bleed SEK 35 000
Price/iss. Discounts - simultanious boking
Advert Price Internet Guide Issues 1–3
Advert Price Internet Guide Issues 4–7 + PG
Size Single Double
Size Single Double
Format Price/ (mm) 3 insertions 90 x 18 SEK 5 000 90 x 47 SEK 9 000
Format Price/ 5 insertions (mm) 90 x 18 SEK 5 000 90 x 47 SEK 9 000
Requested position +10%
2
3
4
5
6
7
8
Publication date 10/1
14/2
15/3
14/5
4/9
2/10
6/11
4/12
Copy date* 8/12
17/1
16/2
13/4
7/8
4/9
8/10
6/11
Sommarnummer
Resespecial test; feta skidor
Exklusivt skidtest Skidmode
Svenska fjällen test; tjejskidor
Julspecial guide; twintips
Theme 100% vinter Sportlov Vår i fjällen Annex
Pedal cykelmagasin
Special edition
Copy date 18/9, Publ 16/10 Utgivning 20/11 Free Radicals Prylguiden * For the latest update to copy dates go to www.egmonttidskrifter.se
TECHNICAL SPECIFICATION
QUICK MATERIAL GUIDE
CREATIVE SOLUTIONS You might want to do something out of the ordinary to become even more visible. In that case we have lots of creative solutions. Contact your sales representative to find out more. Information is also available at www.egmonttidskrifter.se PRODUCTION OF ADVERTISEMENTS We assist with simple production of advertisements. Advertising material that we receive for production can be sent in the following file formats: PDF, EPS, TIFF, JPG. All picture material should be 300 dpi for the best possible quality. Production of advertisements: new production 800:-/advertisement Production of advertisements: updating 300:-/advertisement DELIVERY OF ADVERTISING MATERIAL Delivery address: [email protected] Name the material: format/customer/product/ Magazine/year/issue E.g. 11_customer_product_ÅKS1203 FTP-address: ftp.egmonttidskrifter.se, Login: akaskidorannons, password: fischer Address: Egmont Tidskrifter, Annonshantering, 169 91 Solna CANCELLATION RULES For cancellation later than 14 days before the copy date given in the price list, a booking fee of 50% of the value of the space booked will be charged. If cancellation takes place later than one week before the copy date, we reserve the right to invoice the agreed advertising rate.
Material ready for printing All prepared advertising material that is sent in to the magazine must be ready and checked for printing. To be supplied in PDF format. 5 mm bleed Advertising material should be submitted as a PDF ready for printing with a 5 mm bleed. 300 dpi All pictures in the advertisement must have a minimum resolution of 300 dpi. CMYK All pictures must be defined in CMYK. Spot colours (PANTONE) are to be converted to CMYK. Open documents Material sent as open documents, Indesign or Quark XPress, must be packed with the fonts included. All fonts and pictures to be appended. ICC-profiles for print can be downloaded at www.egmonttidskrifter.se
CONTACTS
To book advertising: [email protected], +46 (0)8-692 66 39
All magazines at www.egmonttidskrifter.
Questions concerning advertising material: [email protected], växel: +46 (0)8-692 01 00 Annonshantering
PRINT 2012 Åka Skidor guides its readers to destinations in Sweden and abroad, tests equipment, reports on new ski resorts, trends and fashions, as well as offering inspiring reports from near and far
the magazine for skiers!
The magazine’s readership
Åka Skidor has been Scandinavia’s largest skiing magazine since 1975. The magazine inspires all enthusiasts to make their skiing exciting, and guides its readers in selecting skiing trips and purchasing equipment. Åka Skidor’s recognized ski photographers ensure that the magazine always contains absolutely fantastic, world-class skiing photographs.
• The magazine’s 85,000 readers are without doubt one of the mainstays of the Swedish skiing industry.
Åka Skidor’s readers get the latest product news, first-rate assistance to develop their skiing and the best tips for skiing holidays. You’ll find the best tips here on superb destinations, wonderfully inspiring articles about skiing adventures, the best tests of equipment and gadgets. You will also find our devoted readers, skiing enthusiasts who are keen to consume and interested in most things associated with skiing. Our readers, 85,000 according to Sifo, feel that the advertisements in Åka Skidor are well worth reading. Our readers travel most frequently to the Swedish mountains, our readers travel most frequently to the Alps and it is also Åka Skidor magazine’s readers that buy the most equipment. It is to our readers that many people turn when they have questions about skiing equipment and want to have tips on good places to go.
Special edition The gadget guide is published in November and brings together the overall product range for skiers that is available on the market. The magazine goes out to all subscribers and is also available in kiosks for 8 weeks via Tidsam.
All magazines at www.egmonttidskrifter.se
• 65% are men. • Many of them belong to the group of active families with children, 46%. • The magazine is strongest in the age range 25-45. • An Åka Skidor household has an average income of half a million Swedish kronor, which is 30% more than an average Swedish household. Every year Sifo conducts surveys that show the coverage and target group that different media have. The survey reveals that Åka Skidor’s readers are extremely active and besides downhill skiing have a major interest in sports such as golf, sailing, tennis, cross-country skiing and all types of adventure sports. Åka Skidor’s readers are in the top position when it comes to expenditure on sports equipment.
PUBLICATION DATE 20 NOVEMBER
MEDIA INFORMATION
FORMAT/PRICES/PUBLICATION DATES
PRINT 2012 CLASSIFIED PAGES Vita sidorna, Internetguide
ADVERTISMENT PAGES
White Pages Size Format (mm) Module 1 58 x 35 Module 2 58 x 72 Module 3 58 x 109 Module 4 58 x 146 Module 5 58 x 183 Module 6 58 x 220
4:e Omslag
2/1-page 420 x 297 mm +5 mm bleed 59 000 kr Page 2-3 SEK 71 000
1/1-page 3rd Cover page 210 x 297 mm +5 mm bleed, 39 000 kr 1/1-page 4th Cover page 210 x 272 mm +5 mm bleed, SEK 51 000
PUBLICATION SCHEDULE 2012 Issue
1
Internet Guide
SEK 2 300 SEK 4 100 SEK 5 900 SEK 7 400 SEK 8 600 SEK 8 700
2 insertions 3 insertions 4 insertions 5 insertions 6 insertions 7 insertions 8 insertions
-10% of ord. price for all bookings -20% of ord. price for all bookings -30% of ord. price for all bookings -35% of ord. price for all bookings -40% of ord. price for all bookings -45% of ord. price for all bookings -50% of ord. price for all bookings
Åka Skidor’s 85,000 readers are directed to the company’s website, advertise in the Internet Guide.
1/4-page 90 x 130 mm SEK 14 000
1/2-page vertical 90 x 260 mm SEK 21 000
1/2-page horizontal 185 x 130 mm SEK 21 000
1/1-page 210 x 297 mm +5 mm bleed SEK 35 000
Price/iss. Discounts - simultanious boking
Advert Price Internet Guide Issues 1–3
Advert Price Internet Guide Issues 4–7 + PG
Size Single Double
Size Single Double
Format Price/ (mm) 3 insertions 90 x 18 SEK 5 000 90 x 47 SEK 9 000
Format Price/ 5 insertions (mm) 90 x 18 SEK 5 000 90 x 47 SEK 9 000
Requested position +10%
2
3
4
5
6
7
8
Publication date 10/1
14/2
15/3
14/5
4/9
2/10
6/11
4/12
Copy date* 8/12
17/1
16/2
13/4
7/8
4/9
8/10
6/11
Sommarnummer
Resespecial test; feta skidor
Exklusivt skidtest Skidmode
Svenska fjällen test; tjejskidor
Julspecial guide; twintips
Theme 100% vinter Sportlov Vår i fjällen Annex
Pedal cykelmagasin
Special edition
Copy date 18/9, Publ 16/10 Utgivning 20/11 Free Radicals Prylguiden * For the latest update to copy dates go to www.egmonttidskrifter.se
TECHNICAL SPECIFICATION
QUICK MATERIAL GUIDE
CREATIVE SOLUTIONS You might want to do something out of the ordinary to become even more visible. In that case we have lots of creative solutions. Contact your sales representative to find out more. Information is also available at www.egmonttidskrifter.se PRODUCTION OF ADVERTISEMENTS We assist with simple production of advertisements. Advertising material that we receive for production can be sent in the following file formats: PDF, EPS, TIFF, JPG. All picture material should be 300 dpi for the best possible quality. Production of advertisements: new production 800:-/advertisement Production of advertisements: updating 300:-/advertisement DELIVERY OF ADVERTISING MATERIAL Delivery address: [email protected] Name the material: format/customer/product/ Magazine/year/issue E.g. 11_customer_product_ÅKS1203 FTP-address: ftp.egmonttidskrifter.se, Login: akaskidorannons, password: fischer Address: Egmont Tidskrifter, Annonshantering, 169 91 Solna CANCELLATION RULES For cancellation later than 14 days before the copy date given in the price list, a booking fee of 50% of the value of the space booked will be charged. If cancellation takes place later than one week before the copy date, we reserve the right to invoice the agreed advertising rate.
Material ready for printing All prepared advertising material that is sent in to the magazine must be ready and checked for printing. To be supplied in PDF format. 5 mm bleed Advertising material should be submitted as a PDF ready for printing with a 5 mm bleed. 300 dpi All pictures in the advertisement must have a minimum resolution of 300 dpi. CMYK All pictures must be defined in CMYK. Spot colours (PANTONE) are to be converted to CMYK. Open documents Material sent as open documents, Indesign or Quark XPress, must be packed with the fonts included. All fonts and pictures to be appended. ICC-profiles for print can be downloaded at www.egmonttidskrifter.se
CONTACTS
To book advertising: [email protected], +46 (0)8-692 66 39
All magazines at www.egmonttidskrifter.
Questions concerning advertising material: [email protected], växel: +46 (0)8-692 01 00 Annonshantering
