Private Equity Professional Website
2017 Media Kit
Why advertise with Private Equity Professional? Here are five simple reasons:
MAGAZINE
Tested: We have been private equity’s news leader since 2007. Trusted: In a September 2016 survey more than 95% of our readers consider us to be a leading source of information on the private equity industry. Targeted: Our readership of more than 27,000 private equity professionals are your customers and your potential customers. Diligent: Each day, each week and each month, Private Equity Professional provides feature articles and reports on new funds, acquisitions and exits, senior and mezzanine financings, and the latest news on the movers and shakers in private equity. Diversified: We have a suite of five media products to reach our readers: Private Equity Professional magazine; Private Equity Professional website; Morning Coffee newsletter; After Hours newsletter; and the annual Carried Interest & Compensation Survey.
WEBSITE
Page 2
Our Five Media Products Product
Print
Private Equity Professional magazine
Digital PDF Website Newsletter Download
Private Equity Professional website
Morning Coffee
After Hours
Carried Interest & Compensation Survey
Private Equity Professional magazine is published 10x a year in a print and digital version with a targeted circulation of 2,500. Private Equity Professional’s website is updated daily and averages more than 24,000 page views a month. The majority of the site’s visitors are senior members of their private equity firms. Morning Coffee is a digital newsletter that reports on the top private equity news and transaction stories of the day. Morning Coffee is sent to more than 27,000 private equity professionals. After Hours is Morning Coffee’s evening counterpart and is sent to more than 27,000 private equity professionals each business evening. The Carried Interest & Compensation Survey is now in its ninth year and is a leading source of information on compensation amounts and trends in the private equity industry.
MAGAZINE
WEBSITE
Page 3
Private Equity Professional Magazine Private Equity Professional has been private equity’s news leader since 2007. Each month Private Equity Professional provides feature articles and reports on new funds, acquisitions and exits, senior and mezzanine financings, and the latest news on the movers and shakers in private equity. In a September 2016 survey more than 95% of our readers consider the magazine to be a leading source of information on the private equity industry.
Private Equity Professional Monthly Magazine Net Advertising Rates Effective November 1, 2016
Ad Position (1) Full Page
Monthly Net Ad Cost $4,000
1/2 Page Vertical
3,500
1/2 Page Horizontal
3,500
1/3 Page Vertical
2,750
MAGAZINE
Page 4
Private Equity Professional Website Private Equity Professional Website Monthly Net Advertising Rates Effective November 1, 2016
Top Banner
CPM
Monthly Views (000’s)
$45
22
$1,000
Right Top Tower
39
22
850
News Article Box
39
22
850
Ad Position Top Banner
Right Top Tower
Monthly Net Ad Cost
Frequency Discounts for Website Frequency Percent discount
3x
6x
9x
5.0%
7.5%
10.0% 12.5%
News Article Box
Page 5
12x
Morning Coffee Morning Coffee Daily Digital Newsletter Monthly Net Advertising Rates Effective November 1, 2016
Top Banner
CPM
Monthly Views (000’s)
$45
103
$4,500
Letter Tower
40
103
4,000
Signature Banner
35
103
3,500
Article Banner
30
103
3,000
Ad Position Top Banner
Letter Tower
Monthly Net Ad Cost
Frequency Discounts for Morning Coffee Frequency Percent discount
Signature Banner
Article Banner
Page 6
3x
6x
5.0%
7.5%
9x
12x
10.0% 12.5%
After Hours After Hours Nightly Digital Newsletter Monthly Net Advertising Rates Effective November 1, 2016
Top Banner
CPM
Monthly Views (000’s)
$45
110
$5,000
Middle Banner
40
110
4,250
Lower Banner
35
110
3,750
Ad Position Top Banner
Monthly Net Ad Cost
Frequency Discounts for After Hours Frequency Percent discount
Middle Banner
Lower Banner Page 7
3x
6x
5.0%
7.5%
9x
12x
10.0% 12.5%
Ad Dimensions Private Equity Professional Website Ad Dimensions Effective November 1, 2016 Ad Position
Height
Width
Top Banner
90px
900px
Right Top Tower
600px
125px
News Article Box
250px
300px
Morning Coffee Newsletter Ad Dimensions Effective November 1, 2016 Ad Position
Height
Width
Top Banner
Up to 250px
750px
Letter Tower
Up to 600px
150px
Signature Banner
Up to 200px
500px
Article Banner
Up to 200px
500px
After Hours Newsletter Ad Dimensions Effective November 1, 2016 Ad Position
Height
Width
Top Banner
Up to 250px
575px
Middle Banner
Up to 200px
500px
Lower Banner
Up to 225px
500px
For Private Equity Professional magazine ad dimensions contact John McNulty (see page 10 for contact information).
MAGAZINE
WEBSITE
Page 8
Readership Readership Distribution By Business Type As of September 2016 Firm Type Private equity firm
Readership
Percent
20,882
75.3%
2,405
8.7%
Business intermediary
915
3.3%
Consulting firm
889
3.2%
Subordinated debt provider
841
3.0%
Accounting firm
612
2.2%
Law firm
595
2.1%
Senior debt provider
485
1.7%
High net worth individual
72
0.3%
Recruiting firm
58
0.2%
27,754
100.0%
Investment bank
Total
Readership Distribution - Private Equity Firms By Size of Most Recent Fund Raised Estimated as of September 2016 Size of Private Equity Firm
Readership
Percent
Less than $100 Million
5,221
25.0%
$100 to $250 Million
6,682
32.0%
$250 to $500 Million
4,176
20.0%
$500 to $750 Million
1,879
9.0%
835
4.0%
2,089
10.0%
20,882
100.0%
$750 to $1 Billion More than $ 1 Billion Total
MAGAZINE
WEBSITE
Page 9
Editorial Calendar January
Public relations strategies in an online world Best practices of placement agents
February
Pluses and minuses of digital data rooms Cyber security for private equity firms
March
How to improve your electronic deal flow What to look for in a mezzanine lender
April
The 10 most overused words in private equity What family offices look for in private equity partners
May
Employee benefit plans for private equity firms Financial products used by general partners
June
Why aren’t there more women in private equity? Top 10 things LP’s want from their GP’s
July
No issue this month
August
What to look for in a senior lender How to get management teams to buy-in to your buy-out
September
Is carried interest ordinary income or capital gains? General partner and management company tax strategies
October
Best practices in purchase agreements and earn-outs Top ten ways to incentivize management teams
November
2017 Carried Interest and Compensation Survey The Seven Pillars of Private Equity
December
No issue this month
MAGAZINE
WEBSITE
Page 10
Contact Information If you wish to advertise in Private Equity Professional or in our daily digital newsletters - Morning Coffee or After Hours - please contact: John McNulty Publisher Private Equity Professional 847-868-8807 (office direct) 847-337-3123 (mobile) Email: [email protected] Mailing Address: Private Equity Professional c/o Sun Business Media P.O. Box 6610 Evanston, IL 60204
MAGAZINE
WEBSITE
Page 11
Why advertise with Private Equity Professional? Here are five simple reasons:
MAGAZINE
Tested: We have been private equity’s news leader since 2007. Trusted: In a September 2016 survey more than 95% of our readers consider us to be a leading source of information on the private equity industry. Targeted: Our readership of more than 27,000 private equity professionals are your customers and your potential customers. Diligent: Each day, each week and each month, Private Equity Professional provides feature articles and reports on new funds, acquisitions and exits, senior and mezzanine financings, and the latest news on the movers and shakers in private equity. Diversified: We have a suite of five media products to reach our readers: Private Equity Professional magazine; Private Equity Professional website; Morning Coffee newsletter; After Hours newsletter; and the annual Carried Interest & Compensation Survey.
WEBSITE
Page 2
Our Five Media Products Product
Private Equity Professional magazine
Digital PDF Website Newsletter Download
Private Equity Professional website
Morning Coffee
After Hours
Carried Interest & Compensation Survey
Private Equity Professional magazine is published 10x a year in a print and digital version with a targeted circulation of 2,500. Private Equity Professional’s website is updated daily and averages more than 24,000 page views a month. The majority of the site’s visitors are senior members of their private equity firms. Morning Coffee is a digital newsletter that reports on the top private equity news and transaction stories of the day. Morning Coffee is sent to more than 27,000 private equity professionals. After Hours is Morning Coffee’s evening counterpart and is sent to more than 27,000 private equity professionals each business evening. The Carried Interest & Compensation Survey is now in its ninth year and is a leading source of information on compensation amounts and trends in the private equity industry.
MAGAZINE
WEBSITE
Page 3
Private Equity Professional Magazine Private Equity Professional has been private equity’s news leader since 2007. Each month Private Equity Professional provides feature articles and reports on new funds, acquisitions and exits, senior and mezzanine financings, and the latest news on the movers and shakers in private equity. In a September 2016 survey more than 95% of our readers consider the magazine to be a leading source of information on the private equity industry.
Private Equity Professional Monthly Magazine Net Advertising Rates Effective November 1, 2016
Ad Position (1) Full Page
Monthly Net Ad Cost $4,000
1/2 Page Vertical
3,500
1/2 Page Horizontal
3,500
1/3 Page Vertical
2,750
MAGAZINE
Page 4
Private Equity Professional Website Private Equity Professional Website Monthly Net Advertising Rates Effective November 1, 2016
Top Banner
CPM
Monthly Views (000’s)
$45
22
$1,000
Right Top Tower
39
22
850
News Article Box
39
22
850
Ad Position Top Banner
Right Top Tower
Monthly Net Ad Cost
Frequency Discounts for Website Frequency Percent discount
3x
6x
9x
5.0%
7.5%
10.0% 12.5%
News Article Box
Page 5
12x
Morning Coffee Morning Coffee Daily Digital Newsletter Monthly Net Advertising Rates Effective November 1, 2016
Top Banner
CPM
Monthly Views (000’s)
$45
103
$4,500
Letter Tower
40
103
4,000
Signature Banner
35
103
3,500
Article Banner
30
103
3,000
Ad Position Top Banner
Letter Tower
Monthly Net Ad Cost
Frequency Discounts for Morning Coffee Frequency Percent discount
Signature Banner
Article Banner
Page 6
3x
6x
5.0%
7.5%
9x
12x
10.0% 12.5%
After Hours After Hours Nightly Digital Newsletter Monthly Net Advertising Rates Effective November 1, 2016
Top Banner
CPM
Monthly Views (000’s)
$45
110
$5,000
Middle Banner
40
110
4,250
Lower Banner
35
110
3,750
Ad Position Top Banner
Monthly Net Ad Cost
Frequency Discounts for After Hours Frequency Percent discount
Middle Banner
Lower Banner Page 7
3x
6x
5.0%
7.5%
9x
12x
10.0% 12.5%
Ad Dimensions Private Equity Professional Website Ad Dimensions Effective November 1, 2016 Ad Position
Height
Width
Top Banner
90px
900px
Right Top Tower
600px
125px
News Article Box
250px
300px
Morning Coffee Newsletter Ad Dimensions Effective November 1, 2016 Ad Position
Height
Width
Top Banner
Up to 250px
750px
Letter Tower
Up to 600px
150px
Signature Banner
Up to 200px
500px
Article Banner
Up to 200px
500px
After Hours Newsletter Ad Dimensions Effective November 1, 2016 Ad Position
Height
Width
Top Banner
Up to 250px
575px
Middle Banner
Up to 200px
500px
Lower Banner
Up to 225px
500px
For Private Equity Professional magazine ad dimensions contact John McNulty (see page 10 for contact information).
MAGAZINE
WEBSITE
Page 8
Readership Readership Distribution By Business Type As of September 2016 Firm Type Private equity firm
Readership
Percent
20,882
75.3%
2,405
8.7%
Business intermediary
915
3.3%
Consulting firm
889
3.2%
Subordinated debt provider
841
3.0%
Accounting firm
612
2.2%
Law firm
595
2.1%
Senior debt provider
485
1.7%
High net worth individual
72
0.3%
Recruiting firm
58
0.2%
27,754
100.0%
Investment bank
Total
Readership Distribution - Private Equity Firms By Size of Most Recent Fund Raised Estimated as of September 2016 Size of Private Equity Firm
Readership
Percent
Less than $100 Million
5,221
25.0%
$100 to $250 Million
6,682
32.0%
$250 to $500 Million
4,176
20.0%
$500 to $750 Million
1,879
9.0%
835
4.0%
2,089
10.0%
20,882
100.0%
$750 to $1 Billion More than $ 1 Billion Total
MAGAZINE
WEBSITE
Page 9
Editorial Calendar January
Public relations strategies in an online world Best practices of placement agents
February
Pluses and minuses of digital data rooms Cyber security for private equity firms
March
How to improve your electronic deal flow What to look for in a mezzanine lender
April
The 10 most overused words in private equity What family offices look for in private equity partners
May
Employee benefit plans for private equity firms Financial products used by general partners
June
Why aren’t there more women in private equity? Top 10 things LP’s want from their GP’s
July
No issue this month
August
What to look for in a senior lender How to get management teams to buy-in to your buy-out
September
Is carried interest ordinary income or capital gains? General partner and management company tax strategies
October
Best practices in purchase agreements and earn-outs Top ten ways to incentivize management teams
November
2017 Carried Interest and Compensation Survey The Seven Pillars of Private Equity
December
No issue this month
MAGAZINE
WEBSITE
Page 10
Contact Information If you wish to advertise in Private Equity Professional or in our daily digital newsletters - Morning Coffee or After Hours - please contact: John McNulty Publisher Private Equity Professional 847-868-8807 (office direct) 847-337-3123 (mobile) Email: [email protected] Mailing Address: Private Equity Professional c/o Sun Business Media P.O. Box 6610 Evanston, IL 60204
MAGAZINE
WEBSITE
Page 11
