Product Display Audit AWS
Product Display Audit
Job Summary Agent Instructions Go to the Store listed. Find the section where Products are NORMALLY sold. You will be asked to take 2 photos and answer 2 questions. Please read all instructions carefully. All photos must be CLEAR.
Requests 1 2
3 4
Take a clear photo of all Product 1. Can you place Product 1 in your cart without assistance? Take a clear photo of the Product 1 display. Did you locate the Product 1 display shown?
Locations
1857
Locations Audited
Findings Summary ‣ 19.7% of Agents found Product 1 locked at shelf, requiring assistance from an associate to place in cart. ‣ The Product 1 display was found in 56% of the stores audited and was usually (83%) found in or near the (category) section.
Can you place ProductRequest 1 in your cart without assistance?
100,0%
80,2%
80,0% 60,0% 40,0%
19,7%
20,0% 0,0% Yes
No
Response
Count
%
Yes
1491
80.2%
No
366
19.7%
Total
1857
100%
Store - 1616 Elmhurst, NY
On-Shelf Availability
Job Summary Agent Instructions Go to the Store Name store listed. You'll be given product descriptions and UPC #'s of approximately 16 products in the (category) areas. Answer 1-2 questions about each item, then photo each group of items. Make sure to read ALL QUESTIONS AND INSTRUCTIONS carefully. This job could require up to 30 minutes to complete, so plan accordingly.
Requests 1 2 3 4
Is product 1 available? If not, Can you find the item at another location? Take a picture of all Product 1 items. Cont…
Locations
680
Findings Summary ‣ Approximately 89% of the time items were found on-shelf, where normally sold
‣ Product 2 was the most commonly found item available atshelf where normally sold at 93% ‣ Total brand availability for Product 1 increased the week of Feb 19-25, being found 69% of the time versus 54% the week prior due to changing UPC numbers ‣ Promotional activity increased for all brands during the week of Feb 19-25
Monthly Availability Tracker (on-going project)
Request Monthly Availability Tracker AUG
SEP
OCT
NOV
DEC
JAN
FEB
8.22-8.28
9.18-9.30
10.1-10.31
11.01-11.30
12.01-12.31
01.01-01.31
02.01-.02.25
No tag or item on shelf
7%
5%
6%
5%
4%
9%
18%
PROMO tag but NO item
1%
1%
1%
1%
2%
3%
3%
Tag but NO item on shelf
1%
1%
2%
1%
1%
1%
1%
PROMO tag & item on shelf
36%
42%
45%
54%
59%
48%
57%
Yes, tag & item on shelf
55%
51%
46%
39%
34%
38%
21%
Dates Included
91%
93%
91%
51%
46%
36%
42%
45%
AUG
SEP
OCT
55%
Total Availability 92%
93%
39%
34%
54%
59%
NOV
DEC
PROMO tag & item on shelf
86% 38%
Yes, tag & item on shelf
48%
JAN
79% 21%
57%
FEB
Research Insights Report
Product X Research Project September Objective
• • • •
Evaluate Compliance Stores w/ Anti-Theft Devices Consumer Insights at (Stores) Competitive Analysis @ (stores) Results
• • • • •
55% @ 100% Compliance Compliance of Product X Anti-Theft Devices an Annoyance Anti-Theft Keeper Boxes & Pegs Tolerable (store) Shoppers referred to Eye Catching Colors & Educational Signage Buyer – NEXT Steps
91%
88%
Compliant
Compliant
Product Display 1
Product Display 2
82%
69%
Compliant
Compliant
Promo Display 3
Promo Display 4
• Push Notification to Non-Compliant Stores • Result – Increase to 75% Compliance • Evaluate remaining Non-Compliant Stores & Anti-Theft Device solutions
Contact information For more information, please contact us at [email protected] Thank you!
Job Summary Agent Instructions Go to the Store listed. Find the section where Products are NORMALLY sold. You will be asked to take 2 photos and answer 2 questions. Please read all instructions carefully. All photos must be CLEAR.
Requests 1 2
3 4
Take a clear photo of all Product 1. Can you place Product 1 in your cart without assistance? Take a clear photo of the Product 1 display. Did you locate the Product 1 display shown?
Locations
1857
Locations Audited
Findings Summary ‣ 19.7% of Agents found Product 1 locked at shelf, requiring assistance from an associate to place in cart. ‣ The Product 1 display was found in 56% of the stores audited and was usually (83%) found in or near the (category) section.
Can you place ProductRequest 1 in your cart without assistance?
100,0%
80,2%
80,0% 60,0% 40,0%
19,7%
20,0% 0,0% Yes
No
Response
Count
%
Yes
1491
80.2%
No
366
19.7%
Total
1857
100%
Store - 1616 Elmhurst, NY
On-Shelf Availability
Job Summary Agent Instructions Go to the Store Name store listed. You'll be given product descriptions and UPC #'s of approximately 16 products in the (category) areas. Answer 1-2 questions about each item, then photo each group of items. Make sure to read ALL QUESTIONS AND INSTRUCTIONS carefully. This job could require up to 30 minutes to complete, so plan accordingly.
Requests 1 2 3 4
Is product 1 available? If not, Can you find the item at another location? Take a picture of all Product 1 items. Cont…
Locations
680
Findings Summary ‣ Approximately 89% of the time items were found on-shelf, where normally sold
‣ Product 2 was the most commonly found item available atshelf where normally sold at 93% ‣ Total brand availability for Product 1 increased the week of Feb 19-25, being found 69% of the time versus 54% the week prior due to changing UPC numbers ‣ Promotional activity increased for all brands during the week of Feb 19-25
Monthly Availability Tracker (on-going project)
Request Monthly Availability Tracker AUG
SEP
OCT
NOV
DEC
JAN
FEB
8.22-8.28
9.18-9.30
10.1-10.31
11.01-11.30
12.01-12.31
01.01-01.31
02.01-.02.25
No tag or item on shelf
7%
5%
6%
5%
4%
9%
18%
PROMO tag but NO item
1%
1%
1%
1%
2%
3%
3%
Tag but NO item on shelf
1%
1%
2%
1%
1%
1%
1%
PROMO tag & item on shelf
36%
42%
45%
54%
59%
48%
57%
Yes, tag & item on shelf
55%
51%
46%
39%
34%
38%
21%
Dates Included
91%
93%
91%
51%
46%
36%
42%
45%
AUG
SEP
OCT
55%
Total Availability 92%
93%
39%
34%
54%
59%
NOV
DEC
PROMO tag & item on shelf
86% 38%
Yes, tag & item on shelf
48%
JAN
79% 21%
57%
FEB
Research Insights Report
Product X Research Project September Objective
• • • •
Evaluate Compliance Stores w/ Anti-Theft Devices Consumer Insights at (Stores) Competitive Analysis @ (stores) Results
• • • • •
55% @ 100% Compliance Compliance of Product X Anti-Theft Devices an Annoyance Anti-Theft Keeper Boxes & Pegs Tolerable (store) Shoppers referred to Eye Catching Colors & Educational Signage Buyer – NEXT Steps
91%
88%
Compliant
Compliant
Product Display 1
Product Display 2
82%
69%
Compliant
Compliant
Promo Display 3
Promo Display 4
• Push Notification to Non-Compliant Stores • Result – Increase to 75% Compliance • Evaluate remaining Non-Compliant Stores & Anti-Theft Device solutions
Contact information For more information, please contact us at [email protected] Thank you!
