Products available to consumers wherever they liveâ¦
Drivers for growth at Groupe DANONE
Products available to consumers wherever they live…
Proximity - meeting the challenge
>> Supply millions of points of sale >>
Display products prominently
>> Develop targeted lines and selections
DANONE in Russia x2
PCC in Kg
>> Opportunity: 145 million consumers Fresh Dairy Product PCC
14
7 3 1999
2004
2009(p)
>> >> Complexity: 17 Million Km2 (=1.8 x USA) 200 k outlets selling Fresh Dairy Products
DANONE in Russia >> Logistics: reaching in all major cities
Saint Petersburg Tchekhov
Moscou
Delivery: 9 days Volgogra d
Novosibirsk
Vladivostok
DANONE in Russia Consistent top-line development since 1999
>> A 200m€ business today >> With a steadily growing market share (value) 45,1 30,9
#1 player share
21,2
Danone share
6,2
1999
2004
>> Volume CAGR 99-04 > 50% >> An improving level of profitability
Danone in Mexico The weight of traditional retailers
>> Of 450,000 small shops, only 120,000 carried DANONE products in 2002
Proximity - fridges deliver the goods >> In 2004, we installed 27,000 chilled display cases, boosting volumes by 4,000 tons as a result of increased visibility
>> Since the launch of this program, 52,000 fridges have been installed, increasing our distribution coverage by more than 40%
Aqua Indonesia Available everywhere - even in the smallest shops
>> Aqua is carried by 1.3 million shops, with over 10,000 delivery trucks on the road every day
>> 14 million bottles sold daily >> 11 production plants meet nearly all demand nationwide
>> 40,000 people contribute directly or indirectly to the success of Aqua.
Aqua Indonesia Building the DANONE brand - a success story
>> Brand awareness compared with rivals %
60 years
70 60 50
6 years
73 68
40
50 years
47
30 20
45
10
36
0
Coca-Cola
Indofood
Khong Guan
Nestlé
Aqua Indonesia Leveraging our distribution capabilities accross our portfolio
One strategy : Affordable Nutrition
Market position:
Bottled water #1
Biscuits #2
Dairy Launch
Ideas for mature markets, too
Products available to consumers wherever they live…
Proximity - meeting the challenge
>> Supply millions of points of sale >>
Display products prominently
>> Develop targeted lines and selections
DANONE in Russia x2
PCC in Kg
>> Opportunity: 145 million consumers Fresh Dairy Product PCC
14
7 3 1999
2004
2009(p)
>> >> Complexity: 17 Million Km2 (=1.8 x USA) 200 k outlets selling Fresh Dairy Products
DANONE in Russia >> Logistics: reaching in all major cities
Saint Petersburg Tchekhov
Moscou
Delivery: 9 days Volgogra d
Novosibirsk
Vladivostok
DANONE in Russia Consistent top-line development since 1999
>> A 200m€ business today >> With a steadily growing market share (value) 45,1 30,9
#1 player share
21,2
Danone share
6,2
1999
2004
>> Volume CAGR 99-04 > 50% >> An improving level of profitability
Danone in Mexico The weight of traditional retailers
>> Of 450,000 small shops, only 120,000 carried DANONE products in 2002
Proximity - fridges deliver the goods >> In 2004, we installed 27,000 chilled display cases, boosting volumes by 4,000 tons as a result of increased visibility
>> Since the launch of this program, 52,000 fridges have been installed, increasing our distribution coverage by more than 40%
Aqua Indonesia Available everywhere - even in the smallest shops
>> Aqua is carried by 1.3 million shops, with over 10,000 delivery trucks on the road every day
>> 14 million bottles sold daily >> 11 production plants meet nearly all demand nationwide
>> 40,000 people contribute directly or indirectly to the success of Aqua.
Aqua Indonesia Building the DANONE brand - a success story
>> Brand awareness compared with rivals %
60 years
70 60 50
6 years
73 68
40
50 years
47
30 20
45
10
36
0
Coca-Cola
Indofood
Khong Guan
Nestlé
Aqua Indonesia Leveraging our distribution capabilities accross our portfolio
One strategy : Affordable Nutrition
Market position:
Bottled water #1
Biscuits #2
Dairy Launch
Ideas for mature markets, too
