PROFESSIONAL BUILDER
SGC Horizon, LLC
2012 Jesse H. Neal Award winner
2013
media kit www.HousingZone.com • www.sgchorizon.com
award-winning editorial For more than 75 years, Professional Builder has been the trusted source for business information for the U.S. home-building market, delivering a keenly focused editorial platform to help businesses of all sizes. This dedication to editorial integrity and in-depth reporting has earned Professional Builder the prestigious Jesse H. Neal Award for excellence in business journalism, and a Multi-Platform Presentation of the Year Award from the American Society of Business Publication Editors (ASBPE). And they value trade publications’ advertising
Builders rely on trade publications As a resource to grow their businesses, builders prefer the market-focused editorial and advertising in trade publications. How do we know? Our readers told us through Professional Builder’s Print Study. Here’s what we learned:
Through Signet AdStudy third-party research, builders defined the importance of advertisements within trade publications. Gathering product information is a significant part of the equation in their preference for trade publications as an industry resource:
What sources of information do you use for your business?
Industry trade publications
94.6%
Industry/supplier websites
76.9%
Sales representatives
60.2%
64% 45%
Trade shows and conferences 55.7% Industry peers
54.3%
Associations
52.5%
Smartphone/tablet apps
20.4%
Source: SGC Print Preference Study, June 2012
find Professional Builder ads important and educational read Professional Builder as much for the ads as the articles
Source: Signet AdStudy, May 2012 based on 201 respondents
market leader 100% PURCHASING AUTHORITY
AUDIENCE PROFILE**
Professional Builder reaches a qualified audience of 107,222 professionals* — of which 100% are authorized to buy, specify or influence the selection of building materials, products and equipment.* Through comprehensive market coverage, exclusive features, expert advice and unique events, Professional Builder delivers the tools this influential audience relies upon for its purchasing needs. * June 2012 BPA Statement ** Source: Signet AdStudy, May 2012 based on 201 respondents ON THE COVER: The Residence 2X plan at The New Home Company's Lambert Ranch community in Irvine, Calif., features four bedrooms and four and a half baths, and ranges in size from 3,020 to 3,276 square feet. PHOTO: COURTESY OF THE NEW HOME COMPANY
83% read the magazine regularly, at least 3 out of 4 issues 48 minutes — the average time a subscriber spends reading or looking through an issue
2.3
2.3 — the reader pass-along total of one copy of the publication
BUYING POWER** 89% bought, recommended or specified products or services advertised 61% visited an advertiser’s website as a result of advertisements
events For 14 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are constructed outside the convention center with the participation of industry-leading builders and product manufacturers. Show Village sponsorship showcases your brand in an installed environment, generates leads through face-to-face industry networking and delivers integrated exposure pre-show, at-show and post-show.
Each year at Greenbuild, Professional Builder, Building Design+Construction and industry partners come together to construct high-performance residential and commercial green buildings outside the convention center’s main entrance. Sponsors display their products in exclusive, installed environments within the GreenZone structures and maintain high visibility through integrated exposure before, during and after the event. PROFESSIONAL BUILDER
PROFESSIONAL BUILDER
Professional BUSINESS SERIES Builder and NAHB will host a series of home builder educational breakfast events in 2013 centered around cutting-edge ideas like lean building, design innovation and value engineering. Category exclusive sponsorship includes a tabletop product display, face-to-face interaction with builders and a database of attendees for lead generation. For a 2013 Builder Series schedule, contact Tony Mancini at [email protected] or 610.688.5553.
awards 101 BEST NEW PRODUCTS Each year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to compile its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry. An integrated sponsorship combines advertorials, e-newsletters and online visibility to maximize impact. PB BUILDER OF THE YEAR of the year Professional Builder’s Builder of the Year Award is one of the industry’s highest distinctions. Each year, the editors select and honor one builder who has paved the way for the rest of the industry. Builder
NATIONAL HOUSING QUALIT Y AWARDS Since 1993, Professional Builder and the NAHB
Research Center have teamed up to sponsor the annual National Housing Quality Awards — the highest recognition a builder can earn in the area of quality management. Winners are considered to be among the nation’s most well-run and profitable home-building companies. PB DESIGN AWARDS Professional Builder honors the best of the best in residential design with the PB Design Awards. Leading residential architects and designers judge the submissions, and plaques are presented to the winners at the International Builders’ Show. 40 UNDER 40 AWARDS Focusing on the next generation of leaders in the home-building industry, this awards program profiles 40 young superstars who are all under the age of 40 and doing remarkable things to advance the building industry.
HOUSING GIANTS REPORT For more than 40 years, 2013 Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms, profiles of notable companies and an in-depth analysis of the industry trends. The integrated sponsorship program includes print advertisements, online placement in e-newsletters and more.
Awards/events sponsorship and participation establishes your company as forward-thinking and supportive of the industry. Contact Tony Mancini at [email protected] or 610.688.5553 for details on how to be included.
2013 editorial calendar Ad Close Date
January
February
March
April
May
June
11/28/12
12/27/12
1/25
2/27
3/26
4/23
International BuilderS’ Show 2013 Cover Story
Kitchen & Bath Issue
HOUSING giants issue
Design Issue
signet adstudy
Professional Builder Design Awards
33 Moneymaking Ideas for 2013
3rd Annual 40 Under 40 Awards
Kitchen Design Guide
2013 Housing Giants
Design Next
Exclusive Research
Market Research Techniques
Project Financing Trends
Windows & Doors — Design and Specification Trends
Kitchen & Bath Design Trends
Housing Giants Survey
Home Design Trends
Business Technology/Software
Top 10 Technology Trends
Best Smartphone and Tablet Apps for Builders
Top Websites in Home Building
Social Marketing 2.0
Software Tools for Estimating and Purchasing
Energy Modeling Tools
PB Housing Giants Business Management Ideas + Executive Corner
2013 Land Forecast
Profile: Private National Builder
7 Novel Sales and Marketing Tactics
9 Emerging Trends in Community Development
13 Great Ideas From the Housing Giants Report
New Markets: Where Giants Look for Growth
Quality Management NHQA Topics
Process Mapping Your Way to Profits
How to Change Your Corporate Culture
Strengthening Trade Relationships
5 Traits of Great Customer Satisfaction Programs
Vital Metrics to Grow Your Business
Most Common QM Weak Spots and How to Strengthen Them
Building Science
The Roadmap to Net Zero Energy Singlefamily Homes
Low-cost, Simple HVAC Strategies
Insulation Techniques
Using Energy Labels to Market Your Green Homes
Perfecting the Building Envelope
Avoiding Moisture Issues in Tight Homes
Kitchen & Bath Education
5 Ways to Maximize Storage in Compact Kitchens
Universal Design Trends, Techniques and Products
Top-selling Upgrades
Kitchen as the Home Office
10 Kitchen and Bath Design Trends
Cabinet Systems
House Review
Before & After: Revitalizing Former Best-sellers
Homes With Two Master Suites
Remaking the Great Room
Master Bath Suite Design Concepts
Outdoor Living Spaces
Small Homes That Live Big
Business Management
The Best Advice I Ever Got
Financial Benchmarks for Small-volume Builders
Working With Appraisers
Single-family Rental Development
10 Essential Management Reports for Builders
How I Did It: Lessons From Legendary Builders
Sales & Marketing
How to Turn Online Followers Into Raging Fans
Tips for Selling Options and Upgrades
6 Ways to Strengthen Realtor Relationships
Maximize Results From Email Campaigns
Emerging Research Techniques
11 Ways to Maximize Existing Traffic
Design
PB Design Awards
Best-selling Multifamily Home Plans
Affordable High-end Details for Single-family Plans
Master Bath Design Trends and Innovations
Maximizing Space in Small Home Designs
Best-selling Singlefamily Home Plans
Construction
Lean Building: Before-and-after Single-family Projects
Advanced Framing Techniques
Value Engineering Tactics That Don’t Cheapen the Home
“Even Flow” Tactics for Small Builders
Proven Methods for Shortening Cycle Times
Top Warranty Issues and How to Avoid Them
New Product Spotlight
IBS 2013 Product Preview
Fireplaces & Accessories
50 Innovations From IBS 2013
Kitchen & Bath Products
Outdoor Living
Structural Systems
Roofing
Windows & Doors
Decking & Patio Products
Home Technology
Siding Systems
Plumbing Fixtures & Systems
Honoring the Best New Home Designs in Single-family, Multi-family, Custom, Urban Infill, On the Boards, Green, and More
Proven Ways to Boost Revenue and Maximize Profits — New Markets, Operational Efficiencies, Innovative House Plans, Sales and Marketing Strategies, High-demand Amenities and More
Meet Home Building’s Up-and-coming Superstars
Leading Home Builders and Kitchen Design Specialists Offer How-to Advice for Creating Kitchens That Will Wow Buyers
Our Annual Ranking of the Nation’s Largest Home Builders
Trucks & Accessories
A Collection of Cuttingedge Home Design Ideas From the Industry’s Best Minds
in every issue Columnist: Scott Sedam on Design & Construction
Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green Building
Columnist: Bob Schultz on Sales & Marketing
Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home Builders
MARKET UPDATE: · Production Building · Small-volume · Multi-family · Systems-built/Modular
News, Trends and Projects for Four Distinct Vertical Markets — Single-family Production/Single-family Small-volume/Multi-family/Systems-built/Modular
Bonus Distribution
International Builders’ Show January 22-24, Las Vegas
KBIS April 19-21, New Orleans
PCBC June 5-7, San Diego
July
August
September
October
November
December
5/29
6/27
7/30
8/27
9/26
10/25
Building science issue
America’s Fastestgrowing Builders
customer satisfaction issue
housing quality issue
green issue
Builder of the Year
Positive-energy Homes: The Holy Grail of Home Building
48th Annual Builder of the Year
Ad Close Date
signet adstudy
Energy Efficiency and Sustainability for all Price Points
10 Great Builders, 10 Great Ideas
Award-winning Builders Share Their Secrets for Creating Highly Enthusiastic Customers
Learn From the Nation’s Best Home Builders
Building Envelope and Insulation — Design and Specification Trends
Business Operations Tools and Techniques
Outdoor Living Trends
Social Marketing Survey
Annual Green Building Survey
2014 Market Outlook
Legal Risks of Social Media
My Favorite Business Apps: Builders Share Their Top Tools
Business Management Software Tools
BIM: Building Information Modeling
Mobile Marketing Techniques
Perfecting Your Online Strategy
Profile: Public National Builder
Growth Strategies From the Housing Giants
Land Development Strategies
Profile: Private Multi-family Builder
Next Move: Growth Opportunities for 2014
Profile: Private Regional Builder
6 Business Processes That All Builders Should Employ
How I Lead: Lessons From NHQ Award Winners
9 Time-tested Ways to Improve Construction Quality
Strategic Planning for Small-volume Builders
How to Improve Business Results in Six Months
So You Have a Strategic Plan — Now What?
Duct Design for Highperformance Homes
7 Building Scientists on the Art of Home Building
Modular Green Homes
Ventilation Techniques
Indoor Air Quality
Radiant Flooring
Building Science
Kitchen Sink Systems
Lighting Schemes for Grand Kitchens
Kitchen Appliance Innovations
Bathroom Sink Systems
Faucet Design Innovations
Tub and Shower Systems
Kitchen & Bath Education
How to Create Grand Kitchens on a Shoestring Budget
Infill Housing Concepts
Quaint Spaces: Special Features That Make a House a Home
Design Hot Buttons For Different Generations
Creating “Wow” Exteriors Without Breaking the Bank
Versatile Plans: Ideas for Any Market, Location and Price Point
Market Barometer: Know When to Break Ground
Land Development Tips for Small-volume Builders
7 Ways to Boost Your Balance Sheet
Supply Chain Management
Lessons Learned From the NHQA winners
Planning for Smart Growth in 2014
11 Ways to Generate Traffic
The Art of Creating Value
25 Proven Ways to Increase Sales
Marketing to Female Buyers
How the Experts Market and Sell Green Homes
Utilizing Secret Shoppers
Cutting-edge Modular Housing
Next-gen Great Rooms
Urban Infill Housing
Pro Kitchens on an Amateur’s Budget
Best Revised House Plans
Multi-generational Housing Trends
Lean Building: Before-and-after Multi-family Projects
Low-cost Interior Duct Schemes
4 Signs You’re Paying Too Much for Labor and Materials
Most Common Installation Mishaps
Air Sealing Best Practices
Reverse Engineering a Well-built Home
Exterior Doors
101 Best New Products
Siding Systems
Trucks & Accessories
Windows & Doors
Insulation & Housewrap
Windows & Doors
Railing, Decking & Fencing
Plumbing Fixtures & Systems
25 Best New Green Products
What They’re Doing Differently
How Leading Builders Are Profiting From Building and Selling Market-rate High-performance Homes
National Housing Quality (NHQ) Awards
Learn How Innovative Builders and Design Teams Are Creating Homes That Actually Produce More Energy Than the Homeowners Use
Cover Story
Honoring a Builder Who Exemplifies Excellence in All Facets of Home Building
Exclusive Research
Business Technology/Software PB Housing Giants Business Management Ideas + Executive Corner Quality Management NHQ Topics
House Review
Business Management
Sales & Marketing
Design
Construction
New Product Spotlight
Walls & Ceilings
Paints, Caulks & Sealants
in every issue Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green Building
Columnist: Scott Sedam on Design & Construction
Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home Builders
Columnist: Bob Schultz on Sales & Marketing
Advice and Ideas From Industry Thought Leaders
MARKET UPDATE: · Production Building · Small-volume · Multi-family · Systems-built/Modular
Remodeling Show October 16-18, Chicago
Greenbuild November 20-22, Philadelphia
Bonus Distribution
2013 rates & specifications 2013 Rates
specifications
All Rates Are Gross
1x
3x
6x
12x
Two-Page Spread
$30,110
$28,950
$27,800
$26,300
Full Page
$17,160
$16,100
$15,620
$14,610
½-Page Island
$11,630
$11,270
$10,920
$10,240
½ Page
$10,780
$10,410
$10,130
$9,500
1/3 Page
$8,280
$8,020
$7,820
$7,305
¼ Page
$5,780
$5,630
$5,470
$5,110
Back Cover — plus 20% Inside Front Cover — plus 15% TOC — plus 15%
Inside Back Cover — plus 10% Special Positions — plus 10%
specifications General Instructions
Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher. Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.
Publication Trim Size: 9" x 103/4" Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression. Binding: Perfect bound Bleed: See below for bleed specifications. Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.
ad sizes
Trim Size: 9" x 103/4" Space Unit
Specification Non-bleed
Bleed
Two-Page Spread
161/2” x 10”
181/4” x 11”
Full Page
8” x 10”
91/4” x 11”
2/3-Page Vertical
51/4” x 10”
53/4” x 11”
1/2-Page Spread
161/2” x 4 /8”
181/4” x 51/2”
1/2-Page Vertical
3 /8” x 10”
41/2” x 11”
1/2-Page Horizontal
8” x 47/8”
91/4” x 51/2”
1/2-Page Island
51/4” x 73/8”
—
1/3-Page Vertical
21/2” x 10”
3” x 11”
1/3-Page Square
51/4” x 4 /8”
—
1/4 Page
3 ”x4 ”
—
1/6 Page
21/2” x 47/8”
—
7
7
7
7/ 8
7/ 8
6 Trends Tren in Multi-Family y Housing g
HDD
CONSTRUCTIONEQUIPMENT.COM
Broad product lineups push drills into larger underground projects p. 40
JULY 2011
1 07.1
DESIGN
CTION
+ CONSTRU
07.11
netw
W W W.HOUSINGZONE .COM
ork.c
BUIL
om
Retiring in Style | 6
CELEBRATING
Designed by Bassenian Lagoni Architects for Irvine Co., Los Altos at Stonegate East is one of the best-selling townhouse developments in Southern California.
NTS GIA 300
2011 GIANTS 300 + HIGH E WINDOWS
PERFORMANC + DOORS + MODULAR BUILDING INNOVATIONS
YEARS
8 Trends in Luxury Retirement Rettirement Housing
ilding lar Bu ns Modu Innovatio 22 urse: ES Co ce AIA/Cerformanors High-Pows + Do 30 Wind
ry Indust AEC Up the ck Howders Sta Lea
41
JUNE 20 11
The
OUTDOO
WORK.COM
WWW.BDCNET
SIDING RESEAR CH L E A D PA INT
W W W. H OUSING ZONE .CO M
Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.
Comes on Strong
3 Builders – 3 Paths to Great Customer Satisfaction / 22 TEAM Satisfaction Dilemma / 28 Solving theDING Spec-Home
THE IRING INSP
.BDC www
26
R LIVING
Visit www.sgchorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications.
ZERO-ENERGY HOMES
Accepted Digital Formats
Page 52
www.HousingZone.com
Customer Satisfaction Issue
M U LT I - FA M I LY H O U S I N G T R E N D S
Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Coordinator: Renee Fonferko ∙ [email protected] ∙ 847.391.1005
VOL. 114 NO. 9
August 2011
CU S T O M E R SAT I S FAC T I O N I S S U E
Mailing Instructions
36
Converting trucks to CNG carries risks and rewards
Lessons Learned from Building uilding g a Zero-Energy gy y Home Hom me
Page 46
Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS). Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.
30
Preview what’s in store for ICUEE next month
AU G U S T 2 0 11
Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.
sgc horizon magazines
Professional P Prof fe essional Build Builder err
Premium Charges: Cover and preferred position rates listed above.
26
How to deal with in-the-field welding challenges
September 2011 ConstructionEquipment.com
BUILDING
Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/ or the advertising agency of any of the foregoing.
SEPTEMBER 2011
Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
PHOTO: IRVINE CO.
Rate (x)
32 41
BUSINESS
Mark Richardson : Selling the Custom Builder Experience |5 High-End Exterior Products | 14
www.HousingZ one.com
JUNE 2011
PHOTO: OLSON PHOTOGRAPHIC
Space Unit
Mechanical Data
nt of ceme N.Y. Advan York, New for the Art, er Union and Expansive windows Coop Science and of this 5,800-square-foot stone siding highlight the exterior façade luxury retirement Builder: Jim Blansfi home in Danbury, eld; Architect: Cole Conn. Harris Architects
www.CustomBuilderO
nline.com
OPPOR
TUNITIES: Remodeling and dealers franchises hips
EXCLUSIVE
Siding and
RESEARCH:
exterior project
LEAD PAINT
trends
EPA ramping : up enforce ment
Inside Out Latest trends living, deckin in outdoo r g and more
For advertising opportunities, contact Tony Mancini at 610.688.5553 or [email protected].
Editorial + publishing office 3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408 www.HousingZone.com/professionalbuilder/pubhome/ www.SGChorizon.com
Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
Ad Art Upload Instructions
For ad art uploads and additional ad information, go to www.scrantongillette.com/adart.
www.sgchorizon.com www.scrantongillette.com
2012 Jesse H. Neal Award winner
2013
media kit www.HousingZone.com • www.sgchorizon.com
award-winning editorial For more than 75 years, Professional Builder has been the trusted source for business information for the U.S. home-building market, delivering a keenly focused editorial platform to help businesses of all sizes. This dedication to editorial integrity and in-depth reporting has earned Professional Builder the prestigious Jesse H. Neal Award for excellence in business journalism, and a Multi-Platform Presentation of the Year Award from the American Society of Business Publication Editors (ASBPE). And they value trade publications’ advertising
Builders rely on trade publications As a resource to grow their businesses, builders prefer the market-focused editorial and advertising in trade publications. How do we know? Our readers told us through Professional Builder’s Print Study. Here’s what we learned:
Through Signet AdStudy third-party research, builders defined the importance of advertisements within trade publications. Gathering product information is a significant part of the equation in their preference for trade publications as an industry resource:
What sources of information do you use for your business?
Industry trade publications
94.6%
Industry/supplier websites
76.9%
Sales representatives
60.2%
64% 45%
Trade shows and conferences 55.7% Industry peers
54.3%
Associations
52.5%
Smartphone/tablet apps
20.4%
Source: SGC Print Preference Study, June 2012
find Professional Builder ads important and educational read Professional Builder as much for the ads as the articles
Source: Signet AdStudy, May 2012 based on 201 respondents
market leader 100% PURCHASING AUTHORITY
AUDIENCE PROFILE**
Professional Builder reaches a qualified audience of 107,222 professionals* — of which 100% are authorized to buy, specify or influence the selection of building materials, products and equipment.* Through comprehensive market coverage, exclusive features, expert advice and unique events, Professional Builder delivers the tools this influential audience relies upon for its purchasing needs. * June 2012 BPA Statement ** Source: Signet AdStudy, May 2012 based on 201 respondents ON THE COVER: The Residence 2X plan at The New Home Company's Lambert Ranch community in Irvine, Calif., features four bedrooms and four and a half baths, and ranges in size from 3,020 to 3,276 square feet. PHOTO: COURTESY OF THE NEW HOME COMPANY
83% read the magazine regularly, at least 3 out of 4 issues 48 minutes — the average time a subscriber spends reading or looking through an issue
2.3
2.3 — the reader pass-along total of one copy of the publication
BUYING POWER** 89% bought, recommended or specified products or services advertised 61% visited an advertiser’s website as a result of advertisements
events For 14 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are constructed outside the convention center with the participation of industry-leading builders and product manufacturers. Show Village sponsorship showcases your brand in an installed environment, generates leads through face-to-face industry networking and delivers integrated exposure pre-show, at-show and post-show.
Each year at Greenbuild, Professional Builder, Building Design+Construction and industry partners come together to construct high-performance residential and commercial green buildings outside the convention center’s main entrance. Sponsors display their products in exclusive, installed environments within the GreenZone structures and maintain high visibility through integrated exposure before, during and after the event. PROFESSIONAL BUILDER
PROFESSIONAL BUILDER
Professional BUSINESS SERIES Builder and NAHB will host a series of home builder educational breakfast events in 2013 centered around cutting-edge ideas like lean building, design innovation and value engineering. Category exclusive sponsorship includes a tabletop product display, face-to-face interaction with builders and a database of attendees for lead generation. For a 2013 Builder Series schedule, contact Tony Mancini at [email protected] or 610.688.5553.
awards 101 BEST NEW PRODUCTS Each year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to compile its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry. An integrated sponsorship combines advertorials, e-newsletters and online visibility to maximize impact. PB BUILDER OF THE YEAR of the year Professional Builder’s Builder of the Year Award is one of the industry’s highest distinctions. Each year, the editors select and honor one builder who has paved the way for the rest of the industry. Builder
NATIONAL HOUSING QUALIT Y AWARDS Since 1993, Professional Builder and the NAHB
Research Center have teamed up to sponsor the annual National Housing Quality Awards — the highest recognition a builder can earn in the area of quality management. Winners are considered to be among the nation’s most well-run and profitable home-building companies. PB DESIGN AWARDS Professional Builder honors the best of the best in residential design with the PB Design Awards. Leading residential architects and designers judge the submissions, and plaques are presented to the winners at the International Builders’ Show. 40 UNDER 40 AWARDS Focusing on the next generation of leaders in the home-building industry, this awards program profiles 40 young superstars who are all under the age of 40 and doing remarkable things to advance the building industry.
HOUSING GIANTS REPORT For more than 40 years, 2013 Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms, profiles of notable companies and an in-depth analysis of the industry trends. The integrated sponsorship program includes print advertisements, online placement in e-newsletters and more.
Awards/events sponsorship and participation establishes your company as forward-thinking and supportive of the industry. Contact Tony Mancini at [email protected] or 610.688.5553 for details on how to be included.
2013 editorial calendar Ad Close Date
January
February
March
April
May
June
11/28/12
12/27/12
1/25
2/27
3/26
4/23
International BuilderS’ Show 2013 Cover Story
Kitchen & Bath Issue
HOUSING giants issue
Design Issue
signet adstudy
Professional Builder Design Awards
33 Moneymaking Ideas for 2013
3rd Annual 40 Under 40 Awards
Kitchen Design Guide
2013 Housing Giants
Design Next
Exclusive Research
Market Research Techniques
Project Financing Trends
Windows & Doors — Design and Specification Trends
Kitchen & Bath Design Trends
Housing Giants Survey
Home Design Trends
Business Technology/Software
Top 10 Technology Trends
Best Smartphone and Tablet Apps for Builders
Top Websites in Home Building
Social Marketing 2.0
Software Tools for Estimating and Purchasing
Energy Modeling Tools
PB Housing Giants Business Management Ideas + Executive Corner
2013 Land Forecast
Profile: Private National Builder
7 Novel Sales and Marketing Tactics
9 Emerging Trends in Community Development
13 Great Ideas From the Housing Giants Report
New Markets: Where Giants Look for Growth
Quality Management NHQA Topics
Process Mapping Your Way to Profits
How to Change Your Corporate Culture
Strengthening Trade Relationships
5 Traits of Great Customer Satisfaction Programs
Vital Metrics to Grow Your Business
Most Common QM Weak Spots and How to Strengthen Them
Building Science
The Roadmap to Net Zero Energy Singlefamily Homes
Low-cost, Simple HVAC Strategies
Insulation Techniques
Using Energy Labels to Market Your Green Homes
Perfecting the Building Envelope
Avoiding Moisture Issues in Tight Homes
Kitchen & Bath Education
5 Ways to Maximize Storage in Compact Kitchens
Universal Design Trends, Techniques and Products
Top-selling Upgrades
Kitchen as the Home Office
10 Kitchen and Bath Design Trends
Cabinet Systems
House Review
Before & After: Revitalizing Former Best-sellers
Homes With Two Master Suites
Remaking the Great Room
Master Bath Suite Design Concepts
Outdoor Living Spaces
Small Homes That Live Big
Business Management
The Best Advice I Ever Got
Financial Benchmarks for Small-volume Builders
Working With Appraisers
Single-family Rental Development
10 Essential Management Reports for Builders
How I Did It: Lessons From Legendary Builders
Sales & Marketing
How to Turn Online Followers Into Raging Fans
Tips for Selling Options and Upgrades
6 Ways to Strengthen Realtor Relationships
Maximize Results From Email Campaigns
Emerging Research Techniques
11 Ways to Maximize Existing Traffic
Design
PB Design Awards
Best-selling Multifamily Home Plans
Affordable High-end Details for Single-family Plans
Master Bath Design Trends and Innovations
Maximizing Space in Small Home Designs
Best-selling Singlefamily Home Plans
Construction
Lean Building: Before-and-after Single-family Projects
Advanced Framing Techniques
Value Engineering Tactics That Don’t Cheapen the Home
“Even Flow” Tactics for Small Builders
Proven Methods for Shortening Cycle Times
Top Warranty Issues and How to Avoid Them
New Product Spotlight
IBS 2013 Product Preview
Fireplaces & Accessories
50 Innovations From IBS 2013
Kitchen & Bath Products
Outdoor Living
Structural Systems
Roofing
Windows & Doors
Decking & Patio Products
Home Technology
Siding Systems
Plumbing Fixtures & Systems
Honoring the Best New Home Designs in Single-family, Multi-family, Custom, Urban Infill, On the Boards, Green, and More
Proven Ways to Boost Revenue and Maximize Profits — New Markets, Operational Efficiencies, Innovative House Plans, Sales and Marketing Strategies, High-demand Amenities and More
Meet Home Building’s Up-and-coming Superstars
Leading Home Builders and Kitchen Design Specialists Offer How-to Advice for Creating Kitchens That Will Wow Buyers
Our Annual Ranking of the Nation’s Largest Home Builders
Trucks & Accessories
A Collection of Cuttingedge Home Design Ideas From the Industry’s Best Minds
in every issue Columnist: Scott Sedam on Design & Construction
Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green Building
Columnist: Bob Schultz on Sales & Marketing
Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home Builders
MARKET UPDATE: · Production Building · Small-volume · Multi-family · Systems-built/Modular
News, Trends and Projects for Four Distinct Vertical Markets — Single-family Production/Single-family Small-volume/Multi-family/Systems-built/Modular
Bonus Distribution
International Builders’ Show January 22-24, Las Vegas
KBIS April 19-21, New Orleans
PCBC June 5-7, San Diego
July
August
September
October
November
December
5/29
6/27
7/30
8/27
9/26
10/25
Building science issue
America’s Fastestgrowing Builders
customer satisfaction issue
housing quality issue
green issue
Builder of the Year
Positive-energy Homes: The Holy Grail of Home Building
48th Annual Builder of the Year
Ad Close Date
signet adstudy
Energy Efficiency and Sustainability for all Price Points
10 Great Builders, 10 Great Ideas
Award-winning Builders Share Their Secrets for Creating Highly Enthusiastic Customers
Learn From the Nation’s Best Home Builders
Building Envelope and Insulation — Design and Specification Trends
Business Operations Tools and Techniques
Outdoor Living Trends
Social Marketing Survey
Annual Green Building Survey
2014 Market Outlook
Legal Risks of Social Media
My Favorite Business Apps: Builders Share Their Top Tools
Business Management Software Tools
BIM: Building Information Modeling
Mobile Marketing Techniques
Perfecting Your Online Strategy
Profile: Public National Builder
Growth Strategies From the Housing Giants
Land Development Strategies
Profile: Private Multi-family Builder
Next Move: Growth Opportunities for 2014
Profile: Private Regional Builder
6 Business Processes That All Builders Should Employ
How I Lead: Lessons From NHQ Award Winners
9 Time-tested Ways to Improve Construction Quality
Strategic Planning for Small-volume Builders
How to Improve Business Results in Six Months
So You Have a Strategic Plan — Now What?
Duct Design for Highperformance Homes
7 Building Scientists on the Art of Home Building
Modular Green Homes
Ventilation Techniques
Indoor Air Quality
Radiant Flooring
Building Science
Kitchen Sink Systems
Lighting Schemes for Grand Kitchens
Kitchen Appliance Innovations
Bathroom Sink Systems
Faucet Design Innovations
Tub and Shower Systems
Kitchen & Bath Education
How to Create Grand Kitchens on a Shoestring Budget
Infill Housing Concepts
Quaint Spaces: Special Features That Make a House a Home
Design Hot Buttons For Different Generations
Creating “Wow” Exteriors Without Breaking the Bank
Versatile Plans: Ideas for Any Market, Location and Price Point
Market Barometer: Know When to Break Ground
Land Development Tips for Small-volume Builders
7 Ways to Boost Your Balance Sheet
Supply Chain Management
Lessons Learned From the NHQA winners
Planning for Smart Growth in 2014
11 Ways to Generate Traffic
The Art of Creating Value
25 Proven Ways to Increase Sales
Marketing to Female Buyers
How the Experts Market and Sell Green Homes
Utilizing Secret Shoppers
Cutting-edge Modular Housing
Next-gen Great Rooms
Urban Infill Housing
Pro Kitchens on an Amateur’s Budget
Best Revised House Plans
Multi-generational Housing Trends
Lean Building: Before-and-after Multi-family Projects
Low-cost Interior Duct Schemes
4 Signs You’re Paying Too Much for Labor and Materials
Most Common Installation Mishaps
Air Sealing Best Practices
Reverse Engineering a Well-built Home
Exterior Doors
101 Best New Products
Siding Systems
Trucks & Accessories
Windows & Doors
Insulation & Housewrap
Windows & Doors
Railing, Decking & Fencing
Plumbing Fixtures & Systems
25 Best New Green Products
What They’re Doing Differently
How Leading Builders Are Profiting From Building and Selling Market-rate High-performance Homes
National Housing Quality (NHQ) Awards
Learn How Innovative Builders and Design Teams Are Creating Homes That Actually Produce More Energy Than the Homeowners Use
Cover Story
Honoring a Builder Who Exemplifies Excellence in All Facets of Home Building
Exclusive Research
Business Technology/Software PB Housing Giants Business Management Ideas + Executive Corner Quality Management NHQ Topics
House Review
Business Management
Sales & Marketing
Design
Construction
New Product Spotlight
Walls & Ceilings
Paints, Caulks & Sealants
in every issue Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green Building
Columnist: Scott Sedam on Design & Construction
Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home Builders
Columnist: Bob Schultz on Sales & Marketing
Advice and Ideas From Industry Thought Leaders
MARKET UPDATE: · Production Building · Small-volume · Multi-family · Systems-built/Modular
Remodeling Show October 16-18, Chicago
Greenbuild November 20-22, Philadelphia
Bonus Distribution
2013 rates & specifications 2013 Rates
specifications
All Rates Are Gross
1x
3x
6x
12x
Two-Page Spread
$30,110
$28,950
$27,800
$26,300
Full Page
$17,160
$16,100
$15,620
$14,610
½-Page Island
$11,630
$11,270
$10,920
$10,240
½ Page
$10,780
$10,410
$10,130
$9,500
1/3 Page
$8,280
$8,020
$7,820
$7,305
¼ Page
$5,780
$5,630
$5,470
$5,110
Back Cover — plus 20% Inside Front Cover — plus 15% TOC — plus 15%
Inside Back Cover — plus 10% Special Positions — plus 10%
specifications General Instructions
Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher. Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.
Publication Trim Size: 9" x 103/4" Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression. Binding: Perfect bound Bleed: See below for bleed specifications. Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.
ad sizes
Trim Size: 9" x 103/4" Space Unit
Specification Non-bleed
Bleed
Two-Page Spread
161/2” x 10”
181/4” x 11”
Full Page
8” x 10”
91/4” x 11”
2/3-Page Vertical
51/4” x 10”
53/4” x 11”
1/2-Page Spread
161/2” x 4 /8”
181/4” x 51/2”
1/2-Page Vertical
3 /8” x 10”
41/2” x 11”
1/2-Page Horizontal
8” x 47/8”
91/4” x 51/2”
1/2-Page Island
51/4” x 73/8”
—
1/3-Page Vertical
21/2” x 10”
3” x 11”
1/3-Page Square
51/4” x 4 /8”
—
1/4 Page
3 ”x4 ”
—
1/6 Page
21/2” x 47/8”
—
7
7
7
7/ 8
7/ 8
6 Trends Tren in Multi-Family y Housing g
HDD
CONSTRUCTIONEQUIPMENT.COM
Broad product lineups push drills into larger underground projects p. 40
JULY 2011
1 07.1
DESIGN
CTION
+ CONSTRU
07.11
netw
W W W.HOUSINGZONE .COM
ork.c
BUIL
om
Retiring in Style | 6
CELEBRATING
Designed by Bassenian Lagoni Architects for Irvine Co., Los Altos at Stonegate East is one of the best-selling townhouse developments in Southern California.
NTS GIA 300
2011 GIANTS 300 + HIGH E WINDOWS
PERFORMANC + DOORS + MODULAR BUILDING INNOVATIONS
YEARS
8 Trends in Luxury Retirement Rettirement Housing
ilding lar Bu ns Modu Innovatio 22 urse: ES Co ce AIA/Cerformanors High-Pows + Do 30 Wind
ry Indust AEC Up the ck Howders Sta Lea
41
JUNE 20 11
The
OUTDOO
WORK.COM
WWW.BDCNET
SIDING RESEAR CH L E A D PA INT
W W W. H OUSING ZONE .CO M
Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.
Comes on Strong
3 Builders – 3 Paths to Great Customer Satisfaction / 22 TEAM Satisfaction Dilemma / 28 Solving theDING Spec-Home
THE IRING INSP
.BDC www
26
R LIVING
Visit www.sgchorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications.
ZERO-ENERGY HOMES
Accepted Digital Formats
Page 52
www.HousingZone.com
Customer Satisfaction Issue
M U LT I - FA M I LY H O U S I N G T R E N D S
Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Coordinator: Renee Fonferko ∙ [email protected] ∙ 847.391.1005
VOL. 114 NO. 9
August 2011
CU S T O M E R SAT I S FAC T I O N I S S U E
Mailing Instructions
36
Converting trucks to CNG carries risks and rewards
Lessons Learned from Building uilding g a Zero-Energy gy y Home Hom me
Page 46
Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS). Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.
30
Preview what’s in store for ICUEE next month
AU G U S T 2 0 11
Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.
sgc horizon magazines
Professional P Prof fe essional Build Builder err
Premium Charges: Cover and preferred position rates listed above.
26
How to deal with in-the-field welding challenges
September 2011 ConstructionEquipment.com
BUILDING
Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/ or the advertising agency of any of the foregoing.
SEPTEMBER 2011
Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
PHOTO: IRVINE CO.
Rate (x)
32 41
BUSINESS
Mark Richardson : Selling the Custom Builder Experience |5 High-End Exterior Products | 14
www.HousingZ one.com
JUNE 2011
PHOTO: OLSON PHOTOGRAPHIC
Space Unit
Mechanical Data
nt of ceme N.Y. Advan York, New for the Art, er Union and Expansive windows Coop Science and of this 5,800-square-foot stone siding highlight the exterior façade luxury retirement Builder: Jim Blansfi home in Danbury, eld; Architect: Cole Conn. Harris Architects
www.CustomBuilderO
nline.com
OPPOR
TUNITIES: Remodeling and dealers franchises hips
EXCLUSIVE
Siding and
RESEARCH:
exterior project
LEAD PAINT
trends
EPA ramping : up enforce ment
Inside Out Latest trends living, deckin in outdoo r g and more
For advertising opportunities, contact Tony Mancini at 610.688.5553 or [email protected].
Editorial + publishing office 3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408 www.HousingZone.com/professionalbuilder/pubhome/ www.SGChorizon.com
Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
Ad Art Upload Instructions
For ad art uploads and additional ad information, go to www.scrantongillette.com/adart.
www.sgchorizon.com www.scrantongillette.com
