Your Strategy Canvas Create your own Blue Ocean Strategy Canvas for your brand, or for a specific offering. The factors to include along the X-axis are what is being emphasized: price, features, delivery, customer service, branding, design, guarantees, etc. The Y-axis is low to high, meaning, whether price is low or high and how much emphasis is put on the specific factors. To go deep on this subject, buy the book Blue Ocean Strategy. *Blank Strategy Canvas template on following page. *Note that the page is not editable so we recommend printing it out and using the axis lines as a guide to write in your ideas.