[Project name]
2014-15 NCAA Men's CBB Ticket Buyer Program Key Metrics
2015-03-23
1
OVERALL SATISFACTION (OSAT)
NET PROMOTER - TICKET HOLDER EXPERIENCE
WYO
CBB
How likely are you to recommend purchasing a similar ticket package to a friend or colleague?
WYO
CBB
Overall, how satisfied are you with your experience as a ticket package holder this year? (Scale: 1-10) Promoters (scores 9-10) are loyal enthusiasts likely to continue buying and referring others, fueling growth.
OSAT vs. EXPECTATIONS
OSAT vs. IDEAL
Passives (scores 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
WYO
CBB
To what extent has being a ticket package holder this year met your expectations? (Scale: 1-10) 2015-03-23
WYO
CBB
How well does being a ticket package holder this year compare with the ideal experience? (Scale: 1-10) 2014-15
Detractors (scores 0-6) are unhappy customers who can damage your brand and impede growthMen's through negative word-of-mouth. NCAA CBB Ticket Buyer Program
Top attribute score among all NCAA CBB schools, will change based on the applied filter.
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
**Data suppressed for n < 30.
2
LIKELIHOOD TO RENEW
WHY ARE YOU UNLIKELY TO RENEW OR UNSURE ABOUT THE DECISION?
WYO WYO
Likely
CBB
CBB
Likely
If today were the deadline to renew your ticket package for next season, how likely would you be to renew? (Likely: 8-10; Unsure: 4-7; Unlikely: 1-3) 2015-03-26
2014-15 NCAA Men's CBB Ticket Buyer Program
Top attribute score among all NCAA CBB schools, will change based on the applied filter.
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
**Data suppressed for n < 30.
3
GAMEDAY EXPERIENCE IMPORTANCE vs. SATISFACTION
WYO
How important do you consider each of the following aspects of being a ticket package holder? (Scale: 1-10) How satisfied are you with the following aspects of being a ticket package holder? (Scale: 1-10) 2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
CBB
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
4
WHO STH WOULD CONTACT FIRST
WYO
OVERALL SATISFACTION BY FIRST CONTACT
CBB
Who would you contact first with a question or issue regarding your ticket packages?
2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
WYO
CBB
Overall, how satisfied are you with your experience as a ticket package holder this year? (Scale: 1-10)
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
5
TICKET PURCHASE METHODS
WYO
CBB
Please describe how you obtain your tickets for games by indicating how often you use the following sources. Each one should be assigned a percentage from 0-100%.
REASONS FOR NOT PURCHASING A PACKAGE
WYO
MOTIVATORS TO BUY A PACKAGE
CBB
Please select why you have not purchased a ticket package this year.
2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
WYO
CBB
Which of the following would significantly motivate you to buy a ticket package?
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
6
IDEAL LIVE EVENT EXPERIENCE
NET PROMOTER - GAMEDAY EXPERIENCE
WYO
CBB
WYO
CBB
How well does attending the team's games this year compare with the ideal live event experience? (Scale: 1-10) Based on your experience this year, how likely are you to recommend attending games to a friend or colleague?
ATTENDANCE MOTIVATORS
WYO
CBB
Promoters (scores 9-10) are loyal enthusiasts likely to continue buying and referring others, fueling growth.
Passives (scores 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
How important are each of the following factors in determining whether you will attend a specific game? (Scale: 1-10) Price option asked of only single event buyers; Ticket Inventory option hidden from full season ticket holders. 2015-03-26 2014-15
Detractors (scores 0-6) are unhappy customers who can damage your brand and impede growthMen's through negative word-of-mouth. NCAA CBB Ticket Buyer Program
Top attribute score among all NCAA CBB schools, will change based on the applied filter.
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
**Data suppressed for n < 30.
7
GAMEDAY EXPERIENCE IMPORTANCE vs. SATISFACTION
WYO
How important do you consider each of the following aspects of the experience? (Scale: 1-10) How satisfied are you with the following aspects of the experience? (Scale: 1-10) 2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
CBB
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
8
AGE
WYO
GENDER
CBB
Which of the following categories includes your age?
CBB
What is your gender?
ETHNICITY
WYO
WYO
PERCENTAGE OF HOUSEHOLDS WITH CHILDREN
CBB
Which of the following categories best describes your background?
2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
WYO
CBB
How many children under the age of 18 reside with you in your household?
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
9
EDUCATION
WYO
HOUSEHOLD INCOME
CBB
What is the highest level of education you have completed?
WYO
EVENTS ATTENDED IN PAST YEAR
CBB
What is your average annual household income?
CBB
For each of the following event types, please indicate approximately how many events you have attended in the past calendar year.
PROXIMITY TO VENUE
WYO
WYO
ATTENDANCE GROUP SIZE
CBB
WYO
Approximately how far do you live from the arena?
2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
CBB
With how many other people do you typically attend a game? (The numbers the total groupProgram size, including the respondent.) 2014-15 NCAA Men'sabove CBBreflect Ticket Buyer
**Data suppressed for n < 30.
10
2015-03-23
1
OVERALL SATISFACTION (OSAT)
NET PROMOTER - TICKET HOLDER EXPERIENCE
WYO
CBB
How likely are you to recommend purchasing a similar ticket package to a friend or colleague?
WYO
CBB
Overall, how satisfied are you with your experience as a ticket package holder this year? (Scale: 1-10) Promoters (scores 9-10) are loyal enthusiasts likely to continue buying and referring others, fueling growth.
OSAT vs. EXPECTATIONS
OSAT vs. IDEAL
Passives (scores 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
WYO
CBB
To what extent has being a ticket package holder this year met your expectations? (Scale: 1-10) 2015-03-23
WYO
CBB
How well does being a ticket package holder this year compare with the ideal experience? (Scale: 1-10) 2014-15
Detractors (scores 0-6) are unhappy customers who can damage your brand and impede growthMen's through negative word-of-mouth. NCAA CBB Ticket Buyer Program
Top attribute score among all NCAA CBB schools, will change based on the applied filter.
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
**Data suppressed for n < 30.
2
LIKELIHOOD TO RENEW
WHY ARE YOU UNLIKELY TO RENEW OR UNSURE ABOUT THE DECISION?
WYO WYO
Likely
CBB
CBB
Likely
If today were the deadline to renew your ticket package for next season, how likely would you be to renew? (Likely: 8-10; Unsure: 4-7; Unlikely: 1-3) 2015-03-26
2014-15 NCAA Men's CBB Ticket Buyer Program
Top attribute score among all NCAA CBB schools, will change based on the applied filter.
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
**Data suppressed for n < 30.
3
GAMEDAY EXPERIENCE IMPORTANCE vs. SATISFACTION
WYO
How important do you consider each of the following aspects of being a ticket package holder? (Scale: 1-10) How satisfied are you with the following aspects of being a ticket package holder? (Scale: 1-10) 2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
CBB
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
4
WHO STH WOULD CONTACT FIRST
WYO
OVERALL SATISFACTION BY FIRST CONTACT
CBB
Who would you contact first with a question or issue regarding your ticket packages?
2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
WYO
CBB
Overall, how satisfied are you with your experience as a ticket package holder this year? (Scale: 1-10)
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
5
TICKET PURCHASE METHODS
WYO
CBB
Please describe how you obtain your tickets for games by indicating how often you use the following sources. Each one should be assigned a percentage from 0-100%.
REASONS FOR NOT PURCHASING A PACKAGE
WYO
MOTIVATORS TO BUY A PACKAGE
CBB
Please select why you have not purchased a ticket package this year.
2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
WYO
CBB
Which of the following would significantly motivate you to buy a ticket package?
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
6
IDEAL LIVE EVENT EXPERIENCE
NET PROMOTER - GAMEDAY EXPERIENCE
WYO
CBB
WYO
CBB
How well does attending the team's games this year compare with the ideal live event experience? (Scale: 1-10) Based on your experience this year, how likely are you to recommend attending games to a friend or colleague?
ATTENDANCE MOTIVATORS
WYO
CBB
Promoters (scores 9-10) are loyal enthusiasts likely to continue buying and referring others, fueling growth.
Passives (scores 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
How important are each of the following factors in determining whether you will attend a specific game? (Scale: 1-10) Price option asked of only single event buyers; Ticket Inventory option hidden from full season ticket holders. 2015-03-26 2014-15
Detractors (scores 0-6) are unhappy customers who can damage your brand and impede growthMen's through negative word-of-mouth. NCAA CBB Ticket Buyer Program
Top attribute score among all NCAA CBB schools, will change based on the applied filter.
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
**Data suppressed for n < 30.
7
GAMEDAY EXPERIENCE IMPORTANCE vs. SATISFACTION
WYO
How important do you consider each of the following aspects of the experience? (Scale: 1-10) How satisfied are you with the following aspects of the experience? (Scale: 1-10) 2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
CBB
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
8
AGE
WYO
GENDER
CBB
Which of the following categories includes your age?
CBB
What is your gender?
ETHNICITY
WYO
WYO
PERCENTAGE OF HOUSEHOLDS WITH CHILDREN
CBB
Which of the following categories best describes your background?
2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
WYO
CBB
How many children under the age of 18 reside with you in your household?
2014-15 NCAA Men's CBB Ticket Buyer Program
**Data suppressed for n < 30.
9
EDUCATION
WYO
HOUSEHOLD INCOME
CBB
What is the highest level of education you have completed?
WYO
EVENTS ATTENDED IN PAST YEAR
CBB
What is your average annual household income?
CBB
For each of the following event types, please indicate approximately how many events you have attended in the past calendar year.
PROXIMITY TO VENUE
WYO
WYO
ATTENDANCE GROUP SIZE
CBB
WYO
Approximately how far do you live from the arena?
2015-03-26
For more information on custom research and data services visit Intel.TurnkeySE.com | Turnkey Intelligence © 2014
CBB
With how many other people do you typically attend a game? (The numbers the total groupProgram size, including the respondent.) 2014-15 NCAA Men'sabove CBBreflect Ticket Buyer
**Data suppressed for n < 30.
10
