ProsPectus 2018
WNY: A FUTURE IN
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N.
28
Start-ups, private and public investments and collaborative community initiatives have taken hold and gained momentum. Today they are taking control in shaping the future of WNY. What was once a dream is now becoming a reality. Life sciences, advanced manufacturing and early stage companies are leading the way. Medical campuses downtown as well as in the Northtowns and Southtowns are creating new business opportunities. Western New York is investing in itself and finding a way to set its sights on a bright future filled with innovative ideas and an entrepreneurial spirt.
Engaging feature stories in Prospectus 2018 will look at the people and businesses bringing Western New York’s hopes and dreams into focus.
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N. 2 8
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N. 2 8
VITALITY AND POSITIVITY DESCRIBE THE NEW DIRECTION OF WESTERN NEW YORK. PROSPECTUS WILL TAKE A COMPREHENSIVE LOOK AT BUFFALO’S BUSINESS EVOLUTION THAT’S BRINGING THE FUTURE INTO FOCUS.
PROSPECTUS • JAN. 28, 2018 Timely: Editorial stories cover a broad range of topics within six major sections of Prospectus, current and relevant to our readers. Influential readership: Our subscribers are educated, professional consumers and business owners in WNY who are interested in the local economy, growth and development.
Survey feedback: Ninety percent of subscribers read Prospectus; 74 percent found the information relevant; 30 percent plan to keep Prospectus during the year.* High readership: Sunday Buffalo News and BuffaloNews.com readership of 632,000 adults.** Additional distribution: Prospectus is also delivered to an influential audience of government officials (local, county, and statewide) as well as WNY CEOs and Fortune 500 CEOs.
In its 26th year, Prospectus is the leading annual business publication of Western New York. * RAM Readership Study; **AAM 2nd Quarter 2017
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N. 2 8
STYLE Prospectus is broadsheet-style, multi-section newsprint product.
RATES Contract/earned rates apply. Preferred ad positions and specialty sizes to fit all businesses. Special section tie-in rate available. $185 per inch (includes color)
DEADLINES Publication Sunday, Jan. 28 Copy for proof Wednesday, Jan. 3, noon Space reservations, size changes, cancellations Friday, Jan. 5, 5 p.m.
Camera-ready Friday, Jan. 12, noon Final no proof copy Wednesday, Jan. 10, 5 p.m. Proof release Friday, Jan. 12, noon
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N. 2 8
DIGITAL SOLUTIONS B2B / B2C
An integrated solution will have the maximum impact for your business — reaching potential customers via tablet, computer or smartphone. Targeted advertising delivers your display ads to business professionals searching for local information or content. EXECUTIVE PACKAGE: $5,000 • 500,000 impressions targeted B2B in Business content on BuffaloNews.com • 400 targeted Facebook clicks guaranteed (determined by business industry or profession)
Let our team of specialists create a plan that will achieve the best results. The following represents special package pricing for Prospectus print customers who want to fully integrate the reach of print and digital for the complete solution. Custom packages available.*
MID-MANAGER PACKAGE: $2,500 ENTRY-LEVEL PACKAGE: $1,350 • 200,000 impressions targeted • 75,000 impressions targeted B2B in Business content on B2B in Business content on BuffaloNews.com BuffaloNews.com • 220 targeted Facebook clicks • 100 targeted Facebook clicks guaranteed (determined by guaranteed (determined by business industry or profession)
business industry or profession) *Facebook targeting may be customized per customer’s request.
media T H E B U F FA L O N E W S
Convert online visibility into business impact with targeted and measurable digital marketing, specializing in SEO, SEM, website design and social media marketing. Talk to us about how these products will elevate your business. Contact JoAnn Geiger at 849-6951 or [email protected].
CELEBRATING 14 YEARS
2018 ProsPectus Premiere
KEYNOTE SPEAKER
CANDACE S. JOHNSON, PHD President & CEO Professor of Oncology Roswell Park Cancer Institute Candace S. Johnson, PhD, is President & CEO, Wallace Family Chair in Translational Research and Professor of Oncology in the Department of Pharmacology and Therapeutics at Roswell Park Cancer Institute, the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. The first female CEO of Roswell Park Cancer Institute, under her guidance, Dr. Johnson has reenergized Roswell Park. She’s a passionate, fearless leader who relentlessly pursues cancer cures and inspires her team to do the same.
Thursday, Jan. 25 Salvatore’s Italian Gardens Prospectus advertisers receive two tickets to the Prospectus Premiere Event. Network and connect with more than 350 business professionals in WNY. Become a sponsor.
Make your presence known to over 350 business professionals. Receive benefits before, during and after the event with print and digital sponsor elements.
ADVERTISING • CORPORATE SPONSORSHIP • INFORMATION
Ann Brooker • 849-4413 • [email protected]
NOWHERE BUT THE BUFFALO NEWS (P23414)SS-1017
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N.
28
Start-ups, private and public investments and collaborative community initiatives have taken hold and gained momentum. Today they are taking control in shaping the future of WNY. What was once a dream is now becoming a reality. Life sciences, advanced manufacturing and early stage companies are leading the way. Medical campuses downtown as well as in the Northtowns and Southtowns are creating new business opportunities. Western New York is investing in itself and finding a way to set its sights on a bright future filled with innovative ideas and an entrepreneurial spirt.
Engaging feature stories in Prospectus 2018 will look at the people and businesses bringing Western New York’s hopes and dreams into focus.
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N. 2 8
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N. 2 8
VITALITY AND POSITIVITY DESCRIBE THE NEW DIRECTION OF WESTERN NEW YORK. PROSPECTUS WILL TAKE A COMPREHENSIVE LOOK AT BUFFALO’S BUSINESS EVOLUTION THAT’S BRINGING THE FUTURE INTO FOCUS.
PROSPECTUS • JAN. 28, 2018 Timely: Editorial stories cover a broad range of topics within six major sections of Prospectus, current and relevant to our readers. Influential readership: Our subscribers are educated, professional consumers and business owners in WNY who are interested in the local economy, growth and development.
Survey feedback: Ninety percent of subscribers read Prospectus; 74 percent found the information relevant; 30 percent plan to keep Prospectus during the year.* High readership: Sunday Buffalo News and BuffaloNews.com readership of 632,000 adults.** Additional distribution: Prospectus is also delivered to an influential audience of government officials (local, county, and statewide) as well as WNY CEOs and Fortune 500 CEOs.
In its 26th year, Prospectus is the leading annual business publication of Western New York. * RAM Readership Study; **AAM 2nd Quarter 2017
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N. 2 8
STYLE Prospectus is broadsheet-style, multi-section newsprint product.
RATES Contract/earned rates apply. Preferred ad positions and specialty sizes to fit all businesses. Special section tie-in rate available. $185 per inch (includes color)
DEADLINES Publication Sunday, Jan. 28 Copy for proof Wednesday, Jan. 3, noon Space reservations, size changes, cancellations Friday, Jan. 5, 5 p.m.
Camera-ready Friday, Jan. 12, noon Final no proof copy Wednesday, Jan. 10, 5 p.m. Proof release Friday, Jan. 12, noon
ProsPectus 2018 t H e Y e A r’ s B us I N e s s F o r e cA s t • JA N. 2 8
DIGITAL SOLUTIONS B2B / B2C
An integrated solution will have the maximum impact for your business — reaching potential customers via tablet, computer or smartphone. Targeted advertising delivers your display ads to business professionals searching for local information or content. EXECUTIVE PACKAGE: $5,000 • 500,000 impressions targeted B2B in Business content on BuffaloNews.com • 400 targeted Facebook clicks guaranteed (determined by business industry or profession)
Let our team of specialists create a plan that will achieve the best results. The following represents special package pricing for Prospectus print customers who want to fully integrate the reach of print and digital for the complete solution. Custom packages available.*
MID-MANAGER PACKAGE: $2,500 ENTRY-LEVEL PACKAGE: $1,350 • 200,000 impressions targeted • 75,000 impressions targeted B2B in Business content on B2B in Business content on BuffaloNews.com BuffaloNews.com • 220 targeted Facebook clicks • 100 targeted Facebook clicks guaranteed (determined by guaranteed (determined by business industry or profession)
business industry or profession) *Facebook targeting may be customized per customer’s request.
media T H E B U F FA L O N E W S
Convert online visibility into business impact with targeted and measurable digital marketing, specializing in SEO, SEM, website design and social media marketing. Talk to us about how these products will elevate your business. Contact JoAnn Geiger at 849-6951 or [email protected].
CELEBRATING 14 YEARS
2018 ProsPectus Premiere
KEYNOTE SPEAKER
CANDACE S. JOHNSON, PHD President & CEO Professor of Oncology Roswell Park Cancer Institute Candace S. Johnson, PhD, is President & CEO, Wallace Family Chair in Translational Research and Professor of Oncology in the Department of Pharmacology and Therapeutics at Roswell Park Cancer Institute, the only National Cancer Institute-designated comprehensive cancer center in Upstate New York. The first female CEO of Roswell Park Cancer Institute, under her guidance, Dr. Johnson has reenergized Roswell Park. She’s a passionate, fearless leader who relentlessly pursues cancer cures and inspires her team to do the same.
Thursday, Jan. 25 Salvatore’s Italian Gardens Prospectus advertisers receive two tickets to the Prospectus Premiere Event. Network and connect with more than 350 business professionals in WNY. Become a sponsor.
Make your presence known to over 350 business professionals. Receive benefits before, during and after the event with print and digital sponsor elements.
ADVERTISING • CORPORATE SPONSORSHIP • INFORMATION
Ann Brooker • 849-4413 • [email protected]
NOWHERE BUT THE BUFFALO NEWS (P23414)SS-1017
