PS13 Lookbook
Overview The look and feel for Cisco’s Partner Summit 2013 has been developed using graphic elements and photography together to create a style that reinforces the event messaging ‘today | tomorrow| together. The following elements will be used throughout the event: Lockup and Tagline Treatment Color Palettes Graphic Elements Photography
2 Cisco Partner Summit 2013 Identity Guide
Lockup Usage and Tagline Treatment Lockup The lockup for the Cisco Partner Summit 2013 event can be displayed in two ways. The horizontal layout where the text in shown on one line and the stacked two line version. Usage depends on the space available and how it looks best. Both orientations should be displayed as either black, white or grey. The lockup is not to be used in color. A third variation is when the lockup is connected to the Cisco logo. In that version, the logo is shown using a color blend unless sitting against a very dark background. Tagline Today Tommorrow Together is the tagline. It has a specific look and only the outlined artwork is to be used. Do not type the words or try to re-create the artwork. Color?
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Visual Elements Color palette
C86 M17 Y100 K4 R12 G146 B71
C75 M0 Y100 K0 R62 G180 B74
Green Gradient
C85 M24 Y36 K2 R0 G145 B157
C76 M15 Y28 K0 R29 G165 B180
Teal Gradient
C86 M0 Y100 K44 R0 G113 B58
C75 M0 Y100 K70 R0 G80 B23
C0 M0 Y0 K64 R125 G126 B128
C0 M0 Y0 K23 R194 G196 B198
C0 M30 Y99 K0 R242 G175 B0
Typography CISCOSANS EXTRA LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz CISCOSANS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
4 Cisco Partner Summit 2013 Identity Guide
Color Palette The color palette is made up of greens and green gradients. These colors are applied to the typography and graphical elements. Gray can be used as an accent color. Typography For main headlines and subheads, color typography should be used when placed on a white background. All headlines should be set in CiscoSans Extra Light. Smaller copy can use CiscoSans Regular.
Visual Elements Graphic elements The Cisco Partner Summit look and feel uses three distinct pattern graphics layered within the photography to add visual interest and a connective energy. There are four graphic patterns, the ‘grid’ version being the most commonly used. The graphic elements can also used against the green gradient color for an addtional visual element.
Grid pattern
Network circle pattern
5 Cisco Partner Summit 2013 Identity Guide
Cisco Partner Summit 2013 Photography
Image 1
Image 2
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Image 4
Image 5
Image 6
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Cisco Partner Summit 2013 Photography
Image 7
Image 8
Image 9
Image 10
Image 11
Image 12
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Templates options—graphics only Graphic elements used with photography There are two graphic pattern elements to choose from. They can be used in color against a gradient background or alone in in a watermark style. Use only one pattern in a layout at a time.
Partner Meals Executive Exchange Exec 1:1
8 Cisco Partner Summit 2013 Identity Guide
Templates options—graphics with photography
Welcome 9 Cisco Partner Summit 2013 Identity Guide
2 Cisco Partner Summit 2013 Identity Guide
Lockup Usage and Tagline Treatment Lockup The lockup for the Cisco Partner Summit 2013 event can be displayed in two ways. The horizontal layout where the text in shown on one line and the stacked two line version. Usage depends on the space available and how it looks best. Both orientations should be displayed as either black, white or grey. The lockup is not to be used in color. A third variation is when the lockup is connected to the Cisco logo. In that version, the logo is shown using a color blend unless sitting against a very dark background. Tagline Today Tommorrow Together is the tagline. It has a specific look and only the outlined artwork is to be used. Do not type the words or try to re-create the artwork. Color?
3 Cisco Partner Summit 2013 Identity Guide
Visual Elements Color palette
C86 M17 Y100 K4 R12 G146 B71
C75 M0 Y100 K0 R62 G180 B74
Green Gradient
C85 M24 Y36 K2 R0 G145 B157
C76 M15 Y28 K0 R29 G165 B180
Teal Gradient
C86 M0 Y100 K44 R0 G113 B58
C75 M0 Y100 K70 R0 G80 B23
C0 M0 Y0 K64 R125 G126 B128
C0 M0 Y0 K23 R194 G196 B198
C0 M30 Y99 K0 R242 G175 B0
Typography CISCOSANS EXTRA LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz CISCOSANS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
4 Cisco Partner Summit 2013 Identity Guide
Color Palette The color palette is made up of greens and green gradients. These colors are applied to the typography and graphical elements. Gray can be used as an accent color. Typography For main headlines and subheads, color typography should be used when placed on a white background. All headlines should be set in CiscoSans Extra Light. Smaller copy can use CiscoSans Regular.
Visual Elements Graphic elements The Cisco Partner Summit look and feel uses three distinct pattern graphics layered within the photography to add visual interest and a connective energy. There are four graphic patterns, the ‘grid’ version being the most commonly used. The graphic elements can also used against the green gradient color for an addtional visual element.
Grid pattern
Network circle pattern
5 Cisco Partner Summit 2013 Identity Guide
Cisco Partner Summit 2013 Photography
Image 1
Image 2
Image 3
Image 4
Image 5
Image 6
6 Cisco Partner Summit 2013 Identity Guide
Cisco Partner Summit 2013 Photography
Image 7
Image 8
Image 9
Image 10
Image 11
Image 12
7 Cisco Partner Summit 2013 Identity Guide
Templates options—graphics only Graphic elements used with photography There are two graphic pattern elements to choose from. They can be used in color against a gradient background or alone in in a watermark style. Use only one pattern in a layout at a time.
Partner Meals Executive Exchange Exec 1:1
8 Cisco Partner Summit 2013 Identity Guide
Templates options—graphics with photography
Welcome 9 Cisco Partner Summit 2013 Identity Guide
