PSB availability and discoverabilty
PSB availability and discoverabilty Peter Davies
Director of Content Policy
What is PSB? PSB
Non-PSB yesterday channel
Other commercial
Why does PSB matter? 85%
Over 50%
79%
…of overall investment in new UK programmes
…of total TV viewing
…of people are satisfied
Viewing habits are changing
PSB viewing is falling 100% 80%
21,7%
22,8%
24,0%
24,5%
25,1%
26,5%
26,7%
26,2%
26,5%
27,5%
28,1%
2,5%
4,3%
6,4%
8,5%
10,4%
11,3%
12,4%
14,3%
15,1%
15,8%
15,3%
60% 40%
75,8%
72,9%
Commercial PSB non-PSB portfolio channels 69,6%
67,0%
64,5%
62,1%
60,9%
59,5%
58,3%
56,7%
56,6%
2012
2013
2014
20%
0% 2004
2005
All other channels
2006
2007
2008
2009
2010
2011
All PSB (including BBC portfolio channels)
Future challenges Maintaining or growing revenue
Managing distribution costs
Securing reach, impact and universalit y
Discoverability and availability Existing regulation Existing UK regulation ensures PSB channels are: • Offered to major platforms by PSBs (‘Must offer’ provisions); • Carried by major platforms (‘Must carry’ provisions) • Placed in appropriately prominent positions in EPGs Some costs but mainly benefits – especially EPG prominence - helps fund PSB content These powers have not been used to date.
But the context is changing • Changing technologies and models of distribution • Changing user interfaces driving new consumption habits • New international players • New platforms
Freeview (DTT)
Sky (satellite)
Samsung (connected TV)
Amazon Fire (app / stand-alone box)
Reform? Questions: • Is the existing ‘must offer’ and ‘must carry’ regime fit for purpose ? • Do PSBs need protection for carriage over the internet, as they currently have for broadcast? • Can the rules can be designed to capture significant platforms only?
Goals of regulation Core principles: • public service content should be universally available • easily accessible on systems that viewers use • prominent for ease of selection
Implications for AVMS • AVMS allows Member States to have their own prominence and must-carry rules • Some options presented by EC risk conflating the services and obligations covered in different frameworks • UK supports aims of discoverability and availability • But focus should be on preserving or extending flexibility for individual member states
Director of Content Policy
What is PSB? PSB
Non-PSB yesterday channel
Other commercial
Why does PSB matter? 85%
Over 50%
79%
…of overall investment in new UK programmes
…of total TV viewing
…of people are satisfied
Viewing habits are changing
PSB viewing is falling 100% 80%
21,7%
22,8%
24,0%
24,5%
25,1%
26,5%
26,7%
26,2%
26,5%
27,5%
28,1%
2,5%
4,3%
6,4%
8,5%
10,4%
11,3%
12,4%
14,3%
15,1%
15,8%
15,3%
60% 40%
75,8%
72,9%
Commercial PSB non-PSB portfolio channels 69,6%
67,0%
64,5%
62,1%
60,9%
59,5%
58,3%
56,7%
56,6%
2012
2013
2014
20%
0% 2004
2005
All other channels
2006
2007
2008
2009
2010
2011
All PSB (including BBC portfolio channels)
Future challenges Maintaining or growing revenue
Managing distribution costs
Securing reach, impact and universalit y
Discoverability and availability Existing regulation Existing UK regulation ensures PSB channels are: • Offered to major platforms by PSBs (‘Must offer’ provisions); • Carried by major platforms (‘Must carry’ provisions) • Placed in appropriately prominent positions in EPGs Some costs but mainly benefits – especially EPG prominence - helps fund PSB content These powers have not been used to date.
But the context is changing • Changing technologies and models of distribution • Changing user interfaces driving new consumption habits • New international players • New platforms
Freeview (DTT)
Sky (satellite)
Samsung (connected TV)
Amazon Fire (app / stand-alone box)
Reform? Questions: • Is the existing ‘must offer’ and ‘must carry’ regime fit for purpose ? • Do PSBs need protection for carriage over the internet, as they currently have for broadcast? • Can the rules can be designed to capture significant platforms only?
Goals of regulation Core principles: • public service content should be universally available • easily accessible on systems that viewers use • prominent for ease of selection
Implications for AVMS • AVMS allows Member States to have their own prominence and must-carry rules • Some options presented by EC risk conflating the services and obligations covered in different frameworks • UK supports aims of discoverability and availability • But focus should be on preserving or extending flexibility for individual member states
