PubExec Infographic 2015 - 032 - small
7 METRICS PROVE DIGITAL PUBLISHING IS THRIVING Many questions arise for publishers after the announcement of the Newsstand removal in iOS 9. In a data study of over 1,000 magazine apps, results show 7 positive trends in PROUDLY SAVED key areas that will continue to keep apps profitable for publishers and relevant for readers.
16,000 TREES 2013 - 2015
1) BIGGER SCREEN, MORE READERS Comparing iOS sessions during Q1 of 2013-2015, we found that while mobile is slowly increasing its sessions, tablet is still the most popular device to read on.
68.8%
2013
31.2%
2013
2014
62.8%
37.2%
2014
2015
63.3%
36.7%
2015
2) SHARING IS CARING Aggregate data over the past 3 years shows that people really prefer to keep things private. From over 300,000 shares, 70% of people share privately.
Save
Pinterest
LinkedIn 4%
35%
26%
Copy
Twitter 24%
18%
Evernote 4%
Public
Private
8%
2%
SMS
35%
44%
Tumblr Email
Facebook
3) WHO'S THE MOST SOCIAL OF THEM ALL? Different readers have different habits. Turns out Sports fans are most social, Entertainment readers are most engaged, and Business people love to email.
2x
3
2x
MINS
2x
2x
MORE THAN
MORE THAN
MORE THAN
MORE THAN
MORE THAN
Entertainment readers come back to read content 2x more often than Business.
Entertainment readers spend on average 3 more minutes reading than Lifestyle and Business.
Sports readers post to Facebook 2x more than Business and Entertainment.
Sports readers tweet 2x more than Entertainment.
Business readers email 2x more than Lifestyle and Entertainment.
139
MILLION
4) TOTAL PAGE VIEWS Digital magazine page view growth from 2013 - 2015.
PAGES READ 2014 - 2015
Page Views - Q1 Growth 17.3M
2013
33.6M
2014
43M
2015
5) APP LAUNCHES ARE ON THE RISE Comparing the number of app launches from Q1 2014 to Q1 2015 per device brand, we found that everyone has had a really good year so far. Except Amazon.
131.8% 100%
50%
100%
44%
50%
13.8% 0%
-25.7%
0%
Preview
01:59
6) GIVE MORE, GET MORE COMPARISON OF Q1 2014 / Q1 2015
77.99
Timed Access, which allows free access to issues for an allotted time, has lead to immense growth in issue and subscription sales per download between Q1 2014 - 2015.
ISSUE SALES
29.99
1 Month Free Trial
SUBSCRIPTION SALES
12%
Than Industry Conversion Rate
7) PUSH NOTIFICATIONS Users engage a lot more the day of and after a push notification is sent.
DAY OF
DOWNLOADS SESSIONS
Study using: 1,030 Apps 139 Million Page Views
DAY AFTER
2x 1.4x MORE MORE 2x 1.3x MORE MORE
www.mazdigital.com [email protected] (855) MAZ-DIGITAL
12 Months
Subscribe For Only 29.99
CONVERSION RATE
4x Higher
56%
12 Issues - Cover Price
16,000 TREES 2013 - 2015
1) BIGGER SCREEN, MORE READERS Comparing iOS sessions during Q1 of 2013-2015, we found that while mobile is slowly increasing its sessions, tablet is still the most popular device to read on.
68.8%
2013
31.2%
2013
2014
62.8%
37.2%
2014
2015
63.3%
36.7%
2015
2) SHARING IS CARING Aggregate data over the past 3 years shows that people really prefer to keep things private. From over 300,000 shares, 70% of people share privately.
Save
LinkedIn 4%
35%
26%
Copy
Twitter 24%
18%
Evernote 4%
Public
Private
8%
2%
SMS
35%
44%
Tumblr Email
3) WHO'S THE MOST SOCIAL OF THEM ALL? Different readers have different habits. Turns out Sports fans are most social, Entertainment readers are most engaged, and Business people love to email.
2x
3
2x
MINS
2x
2x
MORE THAN
MORE THAN
MORE THAN
MORE THAN
MORE THAN
Entertainment readers come back to read content 2x more often than Business.
Entertainment readers spend on average 3 more minutes reading than Lifestyle and Business.
Sports readers post to Facebook 2x more than Business and Entertainment.
Sports readers tweet 2x more than Entertainment.
Business readers email 2x more than Lifestyle and Entertainment.
139
MILLION
4) TOTAL PAGE VIEWS Digital magazine page view growth from 2013 - 2015.
PAGES READ 2014 - 2015
Page Views - Q1 Growth 17.3M
2013
33.6M
2014
43M
2015
5) APP LAUNCHES ARE ON THE RISE Comparing the number of app launches from Q1 2014 to Q1 2015 per device brand, we found that everyone has had a really good year so far. Except Amazon.
131.8% 100%
50%
100%
44%
50%
13.8% 0%
-25.7%
0%
Preview
01:59
6) GIVE MORE, GET MORE COMPARISON OF Q1 2014 / Q1 2015
77.99
Timed Access, which allows free access to issues for an allotted time, has lead to immense growth in issue and subscription sales per download between Q1 2014 - 2015.
ISSUE SALES
29.99
1 Month Free Trial
SUBSCRIPTION SALES
12%
Than Industry Conversion Rate
7) PUSH NOTIFICATIONS Users engage a lot more the day of and after a push notification is sent.
DAY OF
DOWNLOADS SESSIONS
Study using: 1,030 Apps 139 Million Page Views
DAY AFTER
2x 1.4x MORE MORE 2x 1.3x MORE MORE
www.mazdigital.com [email protected] (855) MAZ-DIGITAL
12 Months
Subscribe For Only 29.99
CONVERSION RATE
4x Higher
56%
12 Issues - Cover Price
