Publishing in turbulent times
Transformation
Publishing in turbulent times
Piotr Zmelonek Publishing Director, Polityka, Poland
WHO WE ARE • PARTNERSHIP LIMITED BY SHARES • 200 EMPLOYEES – 80 JOURNALISTS AND EDITORS • TURNOVER – 10 MILLION EURO • PRINT AND DIGITAL PUBLISHER
PRINT
DIGITAL WEB & DIGITAL EDITION
ONLINE SHOP
DIGITAL
THE BEGINNINGS
THE WIND OF CHANGE
2012
Print sales 50%
2016
Digital 2%
Print ad revenues 48%
Print sales 67%
Digital 5%
Print ad revenues 28%
NOWADAYS
OUR BIGGEST ASSETS JOURNALISTS, EDITORS AND … LOYAL READERS & USERS
SPECIAL EDITIONS
BOOKS & DVDS
• The team: 26 analysts, researchers and editors (separate staff from Polityka) • Content: crucial news and in‐depth analysis on business and politics in Poland and Europe • Technology: Multi‐platform digital‐only approach • Language: bilingual – full Polish & English editions • The customers: i.a. Polish and international corporations, public institutions, embassies • Business model: subscription‐only – no advertising • Add. income: tailored research, custom‐made reports, executive briefings, special events
• The team: 5 editors and journalists • Content: smart news for smartphones • Technology: IOS and Android based • Business model: subscription based – no advertising • 25 000 downloads – 5 000 active users monthly – 500 paid subsrcibers • Price: 2 euro monthly or 5,5 euro quarterly
CHALLENGES AT 60 1. DIGITAL DISRUPTION & TRANSFORMATION 2. SHRINKING ADVERTISING MARKET 3. READERS/USERS RELATIONS & REVENUES 4. POLITICAL ENVIRONMENT & GOVERNMENT INTERFERENCE
Publishing in turbulent times
Piotr Zmelonek Publishing Director, Polityka, Poland
WHO WE ARE • PARTNERSHIP LIMITED BY SHARES • 200 EMPLOYEES – 80 JOURNALISTS AND EDITORS • TURNOVER – 10 MILLION EURO • PRINT AND DIGITAL PUBLISHER
DIGITAL WEB & DIGITAL EDITION
ONLINE SHOP
DIGITAL
THE BEGINNINGS
THE WIND OF CHANGE
2012
Print sales 50%
2016
Digital 2%
Print ad revenues 48%
Print sales 67%
Digital 5%
Print ad revenues 28%
NOWADAYS
OUR BIGGEST ASSETS JOURNALISTS, EDITORS AND … LOYAL READERS & USERS
SPECIAL EDITIONS
BOOKS & DVDS
• The team: 26 analysts, researchers and editors (separate staff from Polityka) • Content: crucial news and in‐depth analysis on business and politics in Poland and Europe • Technology: Multi‐platform digital‐only approach • Language: bilingual – full Polish & English editions • The customers: i.a. Polish and international corporations, public institutions, embassies • Business model: subscription‐only – no advertising • Add. income: tailored research, custom‐made reports, executive briefings, special events
• The team: 5 editors and journalists • Content: smart news for smartphones • Technology: IOS and Android based • Business model: subscription based – no advertising • 25 000 downloads – 5 000 active users monthly – 500 paid subsrcibers • Price: 2 euro monthly or 5,5 euro quarterly
CHALLENGES AT 60 1. DIGITAL DISRUPTION & TRANSFORMATION 2. SHRINKING ADVERTISING MARKET 3. READERS/USERS RELATIONS & REVENUES 4. POLITICAL ENVIRONMENT & GOVERNMENT INTERFERENCE
