looking good 2014 MOM KNOWS BEST
BAUER SYNDICATION/TRUNK ARCHIVE.
BEAUTY AWARDS
Pure Perfection
We know busy moms place convenience, value, and results at a premium when choosing products. That’s why for the fourth year running, we had 300 of you test close to 700 recent launches in makeup, hair, and skin care. Turn the page for the winners of this year’s Mom Knows Best Beauty Awards. by TRACY PEREZ AND CHLOE METZGER
parents
153
september 2014
looking good Unbeatable for Body BEST BODY WASH Dr. Teal’s Ultra Moisturizing Body Wash “This body wash was the most hydrating and left me with the cleanest feeling,” one mom tester reported. $6; walgreens.com BEST SUNSCREEN L’Oréal Paris Advanced Suncare Quick Dry Sheer Finish Spray 50+ Across the board, moms loved the light-as-air texture and clean scent of this sunscreen. $11; walmart.com BEST BODY MOISTURIZER Organic Doctor Organic Virgin Olive Oil Skin Lotion “It left my skin feeling clean, not sticky, and it doesn’t have any of the questionable ingredients moms these days are trying to avoid,” said expert tester Dara Kennedy, a San Francisco mother of two and founder of Aylabeauty.com. $13; vitaminworld.com
photographs by GABRIELLA IMPERATORI-PENN september 2014
154
parents
PROP STYLING BY PAMELA DUNCAN SILVER FOR PLUM REPS.
BEST DEODORANT Secret Clinical Strength Invisible Solid Moms said this antiperspirantdeodorant kept them sweat-free and smelling great the longest. $8; drugstore.com
looking good
Hair Heroes BEST HOME HAIRCOLOR Garnier Nutrisse Nourishing Color Creme Magnetic Collection Moms were most wowed by how easy the dye was to mix and apply. $8; walmart.com BEST DRY SHAMPOO Alterna Bamboo Style Cleanse Extend Translucent Dry Shampoo “It transformed my oily roots to look fresh,” said expert tester Rachel Hayes, a New York City mom of two and founder of the blog Pretty Impressed. $22; alternahaircare.com BEST CURL DEFINER Redken Curvaceous Full Swirl Cream-Serum Curly-haired moms rejoiced: This serum defined ringlets without the crunchy feel. $19; redken.com for salons BEST FRIZZ FIGHTER Aveda Smooth Infusion Naturally Straight After testing out this lightweight cream, one mom commented, “My hair came out sleek and smelled fabulous!” $26; aveda.com BEST SHAMPOO Matrix Total Results Heat Resist Shampoo More than one mom noted this shampoo’s ability to maintain the health and shine of her hair, even after an intense heat-styling session. $10; matrix.com BEST CONDITIONER L’Oréal Paris Advanced Haircare Volume Filler Thickening Conditioner Testers loved the thickening benefits they said this conditioner provided after just one wash. $5; drugstore.com september 2014
156
parents
looking good Fabulous for Face BEST SKIN PERFECTOR Aveeno Positively Radiant Targeted Tone Corrector After using this spot treatment, one tester said she felt less self-conscious about not always having time to put on makeup: Her skin tone looked that much better. $16; drugstore.com BEST NIGHT CREAM Philosophy Miracle Worker Overnight Age-Resetting, Anti-Wrinkle Moisturizer This product proved worthy of its price tag with our testing panel, which included Lisa Chipps, M.D., a mom of three and dermatologist in Los Angeles. “Its creamy texture is ideal for helping anti-aging ingredients seep into skin while you sleep.” $68; philosophy.com BEST FACE CLEANSER St. Ives Even & Bright Pink Lemon & Mandarin Orange Scrub This scrub won top place for smelling great and leaving skin smooth. $5; amazon.com BEST DAYTIME MOISTURIZER Clinique Superdefense SPF 20 Daily Defense Moisturizer More than one mom tester praised this product for being gentle on her sensitive skin, yet effective enough to combat dryness all day long. $47; clinique.com BEST EYE CREAM Olay Total Effects Eye Brightening CC Cream This product lived up to its name, with mom testers commenting on how it worked quickly to diminish their dark circles. $20; target.com september 2014
158
parents
looking good Makeup Marvels BEST CONCEALER Marc Jacobs Beauty Re(Marc)able Full Cover Concealer Proof that moms are willing to spend more for something that works. “A little went a long way to cover my dark circles,” said one tester. $32; marcjacobsbeauty.com BEST EYESHADOW Japonesque Velvet Touch Eye Shadow Palette In addition to the pretty packaging, testers praised this palette for its beautiful collection of colors and satinsmooth application. $34; ulta.com BEST MASCARA Merle Norman Wicked Lash Mascara No clumps—even after multiple coats—and a soft, natural look were the reasons behind this mascara’s big win. $16; merlenorman.com BEST EYELINER Urban Decay 24/7 Velvet Glide-On Eye Pencil This eyeliner earned its title, with one tester noting how its velvet texture made it as easy to take off as to put on. $20; sephora.com BEST FOUNDATION (WE HAD A TIE) Almay Smart Shade Anti-Aging Skintone Matching Makeup “It’s lightweight and long-lasting, and no one can tell you’re wearing it,” raved one mom. $14; drugstore.com
CoverGirl TruBlend Liquid Makeup Natural-looking coverage and a range of shades to match every skin tone made this foundation a favorite among mom testers. $9; walgreens.com
september 2014
160
parents
BEST LIPSTICK Tory Burch Lip Color “This lipstick is not only beautiful to look at, it also feels great,” said expert tester A.J. Lordet, a mom of one, stepmother of three, and colorist at Pierre Michel Salon, in New York City. “It’s become a must-have in my purse.” $32; toryburch.com BEST TINTED MOISTURIZER Sonia Kashuk Radiant+ Tinted Moisturizer “The range of shades is spot-on, and it left my skin with a natural glow,” said expert tester Gretta Monahan, author of Style and the Successful Girl and a mother of one. $14; target.com BEST LIP GLOSS Tarte LipSurgence Lip Gloss Moms agreed this sheer lip gloss with a hint of shimmer provided the perfect amount of color for everyday. $19; sephora.com BEST BLUSH Revlon Highlighting Palette This blush rated the highest for giving a beautiful sun-kissed effect and staying in place all day. $11; revlon.com