purley way - Outdoor Plus
P U R L E Y WAY F I V E W AY S
Purley Way, Fiveways is an Out of Home heritage location – a landmark site for over 25 years, transformed into an ultra-premium digital screen. The first iconic digital site seen coming in to London from Gatwick airport, providing a key commuter audience, the Gatwick holidaymaker and affluent Surrey & Sussex County set. Purley Way, Fiveways is located at the start of the retail corridor where traffic converges from five separate roads & provides a perfect opportunity for those brands wanting to tap into a retail & business audience of 441,928 (with a 31% AB bias) every two weeks.
S P E C I F I C AT I O N
S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1200 X 336 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D A N D DY N A M I C D I G I TA L
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 4 4 1 , 9 2 8
4 8/5 2 % MALE/FEMALE (INDEX 102)
31%
61%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
17%
13%
ASPIRING URBANITES (INDEX 111)
EMERGING INFLUENCERS (INDEX 101)
9%
13%
13%
SYMBOLS OF SUCCESS (INDEX 116)
MODERN FA M I L I E S (INDEX 126)
SECURE SUCCESS (INDEX 105)
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected] (at least
name: BRANDNAME_PURLEYWAY.file format
four working days prior to in-charge) C O N TA C T For all enquires please contact: [email protected]
Purley Way, Fiveways is an Out of Home heritage location – a landmark site for over 25 years, transformed into an ultra-premium digital screen. The first iconic digital site seen coming in to London from Gatwick airport, providing a key commuter audience, the Gatwick holidaymaker and affluent Surrey & Sussex County set. Purley Way, Fiveways is located at the start of the retail corridor where traffic converges from five separate roads & provides a perfect opportunity for those brands wanting to tap into a retail & business audience of 441,928 (with a 31% AB bias) every two weeks.
S P E C I F I C AT I O N
S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1200 X 336 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D A N D DY N A M I C D I G I TA L
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 4 4 1 , 9 2 8
4 8/5 2 % MALE/FEMALE (INDEX 102)
31%
61%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
17%
13%
ASPIRING URBANITES (INDEX 111)
EMERGING INFLUENCERS (INDEX 101)
9%
13%
13%
SYMBOLS OF SUCCESS (INDEX 116)
MODERN FA M I L I E S (INDEX 126)
SECURE SUCCESS (INDEX 105)
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected] (at least
name: BRANDNAME_PURLEYWAY.file format
four working days prior to in-charge) C O N TA C T For all enquires please contact: [email protected]
