Quatro LOGO Guidelines The Quatro Brand Standard guidelines should be followed for the use of the Quatro logo. If you have any further questions, please contact: Molly Sitzmann at 712.707.9200 or
[email protected]. Logo and Tagline Use the Quatro tagline logo whenever it is feasible to use it instead of just the solo Quatro logo. The tagline also may be used on its own. Contact the marketing department for approval of a specific use for the tagline as a solo element.
Logomark The logomark may be used on its own in the approved color and size requirement.
Logo Color: The official colors for the Quatro logo are PMS 286 (blue) and PMS 368 (green). “Quatro Composites” is blue, “The Power of Possibility” is green.
PMS 286 PMS 368
Color Options The Quatro logo can only be reproduced in three ways: 1. Specified combination of PMS 286 and PMS368: these are the preferred colors. Make sure to use these on all color materials with a light background that provides an appropriate contrast. 2. Black and White: please use this one-color option only on black and white materials. 3. Reversed: please use this option only on black and white materials or dark backgrounds.
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Clear Space Requirements The Quatro logo must clearly stand out wherever it appears. One way to ensure this standard is by maintaining clear space around the logo. Clear space is an area that is kept free of any text, graphic elements or other visual distractions. Please ensure that a clear space equal to the size of the “o” in Quatro is maintained around the logo. More than this clear space is always acceptable. Also remember to leave at least this distance between the logo and the edge of the page, sign or label where it appears.
Size Requirements Maintaining the legibility and the integrity of the logo is very important, regardless of what the application is or the manner in which it is reproduced. Be sure that when determining the size of the logo that its legibility and integrity are not compromised. The minimum logo size cannot be less than .5" in height. The logo is never to be used with the tagline below 1" in height.
Minimum size - logo and tagline 1" in height.
Minimum size - logo only .5" in height.
Logo Misuse Examples The Quatro logo has been created to work across a broad range of applications. This logo configuration should not be modified or re-created in any way. This page illustrates some, but not all, of the possible misuses. If you do not have the proper logo artwork, please contact Molly Sitzmann at 712.707.9200 or
[email protected].
X Do not alter the proportions of the logo by stretching or skewing.
X Do not rotate the logo at an angle.
X Do not place the logo on textures or backgrounds that may impair legibility.
Do not alter the proportional relationship of the logo and its tagline.
X Do not outline the logo.
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X Do not use any color for the logo other than the specified PMS 286 and PMS 368.