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MEDI AKI T Bannerads
2009
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1 MEDIA KIT 2009
qqonline.com Banner Ads QuickQuote’s website, www.qqonline.com, receives thousands of visitors per day from all across the United States. Banner ads will appear on all of the following sections of QuickQuote’s new website at www.qqonline.com:
Logo Aspect Ratio and Relative Sizes Not to Scale
•
www.qqonline.com/support/downloads — the new Download Center on QuickQuote’s new website from where subscribers and visitors will download software and updates, free trials, tools, documentation, product literature and other collateral. This section generates approximately 1/3 of the traffic to our website, representing over 85,000 impressions per month.
•
www.qqonline.com/agents/marketplace — the new resource portal for agents. Provides access to users’ account management, news feeds, and other resources for agents.
•
www.qqonline.com/ug — The Users’ Group portal, which provides exclusive resources to members. This section of the QuickQuote website is accessed by members and prospective members of QuickQuote’s Users’ Group. Thus, the most engaged and active users will view ads in this section.
Your ad will be placed in all of the above sections of the website.
Banner ads may be rotated with up to two other ads as needed. These can include additional ads you wish to place as well as those of other advertisers. Rates shown below apply to each individual ad you place. Your ad will appear on all the above pages.
2009 Rates: Size (pixels)
Description
Rates (per month) 3x
6x
12x
468w x 60h
Full Banner
$500
$425
$360
234w x 60h
Half Banner
$350
$300
$255
160w x 290h
Vertical
$575
$490
$415
160w x 600h
Skyscraper
$650
$555
$470
For example, contract for a half banner for 6 months placed in all the sections of qqonline.com will cost $1,800.00 (6 x $300.00).
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Technical specifications: Acceptable formats are: JPEG, GIF, Animated GIF (animation limit: 15 seconds) at 72 dpi, or SWF (Flash animation limit: 15 seconds). Can also submit files as PDF documents with all fonts embedded and images at 72 dpi. Alternatively, you can submit files as Adobe InDesign CS or above, Illustrator CS or above, or Photoshop CS or above formats. Only Type 1 fonts are accepted. URL must be provided for click‐through. Ads will be placed within 5 business days of submission. Submit files to
[email protected]. Ad sizes in pixels must correspond to one of the available ad types and dimensions given in the table above. URL must be provided for click‐through. Changes to ads during the contract period incur a $75 charge for each change. QuickQuote reserves the right to reject any content that it deems to be inappropriate. Note: QuickQuote can design your ad. See Creative & Production Services below.
Download Manager Static Banner Ads The Download Manager is a new program from QuickQuote that handles the downloading of software for initial subscriber installation, automatic software updates and free trials for all QuickQuote software products. During downloads, which can take as long as 15 minutes or more, the Download Manager program displays ads on the user’s monitor. Since ad rotations occur once each 15 seconds, this means your ad will be viewed at least 60 times during a 15+ minute software download session! All QuickQuote and QuickFile subscribers download software updates frequently (twice per month for QuickQuote). Plus a large number of agencies are taking advantage of our Free Trial programs. Therefore, advertising placement in Download Manager presents a highly targeted, excellent advertising opportunity to insurance carriers and providers of ancillary products and services alike. Estimated Download Manager impressions per month: 16,000 (agency subscribers only) plus Free Trial downloads. Ads will be rotated with those of other advertisers (including QuickQuote, Inc.). You may place as many ads as you like in the rotation. Prices for individual ads are as follows:
2009 Rates: Size (pixels)
852w x 452h
Description
Download Manager Banner
Rates (per month) 3 mos.
6 mos.
12 mos.
$800
$680
$580
For example, contract for a 6‐month placement will cost $4,080.00 (6 x $680.00).
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Technical specifications: Acceptable formats are: JPEG or GIF formatted precisely at 852 pixels wide x 452 pixels high at 72 dpi. SWF (Flash) format not accepted for Download Manager ads. Can also submit files as PDF documents with all fonts embedded and images at 72 dpi. Alternatively, you can submit files as Adobe InDesign CS or above, Illustrator CS or above, or Photoshop CS or above formats. For these formats, only Type 1 fonts are accepted. Submit files to
[email protected]. URL must be provided for click‐through. Ads will be placed on Download Manager within 1 month of submission. Changes to ads during the contract period incur a $150 charge for each change. Please allow 1 month for changes to take effect. QuickQuote reserves the right to reject any content that it deems to be inappropriate. Note: QuickQuote can design your ad. See Creative & Production Services below.
Closing Dates: Openings for Download Manager advertising placement occur once per month and the ads run for a minimum of 3 months beginning the month following ad submission. Deadlines for reservations and artwork submission for Download Manager ad placement are 5:00pm ET on the 3rd Friday of every month (see Event Calendar).
qqWebRater.com * Banner Ads The Software as a Service (SaaS) based qqWebRater.com is QuickQuote’s new online comparative rater. Banner ad placement is available on this website. What is unique about this online advertising opportunity is that, unlike most websites, qqWebRater.com is a complete comparative rating, binding, bridging and MVR solution that users will typically use all day. Therefore, qqWebRater.com along with your ad will be displayed on users’ monitors most of the time. Plus, a Limited‐Use subscription plan will be offered for qqWebRater.com, which will be a free service and display banner ads. Subscribers can also select from the Basic, Extended and Unlimited use subscription plans at increasingly higher subscription rates, each also displaying banner ads. Subscribers can opt to pay an additional fee to turn off the ads, except in the Limited‐Use plan. With the expected high volume of subscribers and the extended viewing time of the ads, the effectiveness of these banner ads should be extremely high.
2009 Rates: Size (pixels)
468w x 60h
Description
Rates (per month)
Full Banner
3x
6x
12x
$500
$425
$360
For example, contract for a full banner for 3 months will cost $1,500.00 (3 x $500.00).
* Note: qqWebRater.com is scheduled for release in Q2 2009.
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Technical specifications: Acceptable formats are: JPEG, GIF, Animated GIF (animation limit: 15 seconds) at 72 dpi, or SWF (Flash animation limit: 15 seconds). Can also submit files as PDF documents with all fonts embedded and images at 72 dpi. Alternatively, you can submit files as Adobe InDesign CS or above, Illustrator CS or above, or Photoshop CS or above formats. For these formats, only Type 1 fonts are accepted. URL must be provided for click‐through. Submit files to
[email protected]. Changes to ads during the contract period incur a $75 charge for each change. QuickQuote reserves the right to reject any content that it deems to be inappropriate. Note: QuickQuote can design your ad. See Creative & Production Services below.
QuickQuote & qqWebRater.com Bridge‐to‐Company Button Logo Placement QuickQuote and qqWebRater.com comparative raters provide bridging of data to carrier websites. Both products provide a generic bridge‐to‐company button. Clicking this button starts the bridging process.
Logo Aspect Ratio Shown. Size Not to Scale.
The generic bridge‐to‐company button can be replaced with your company’s logo, helping you to promote your brand while users bridge to your website. Pricing is as follows:
2009 Rates: Size (pixels)
Description
190w x 28h
Company Logo
Annual Fee For Logo Placement on Both QuickQuote & qqWebRater.com $1,500
* Note: qqWebRater.com is scheduled for release in Q2 2009.
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Technical specifications: Acceptable formats are: JPEG or GIF at 72 dpi. No animated GIFs. Submit files to
[email protected]. One update of logo artwork during the contract period is included free of charge.
e‐Newsletters Static Banner Ads QuickQuote publishes four separate e‐Newsletters: •
QuickFile e‐Newsletter—Monthly
•
QuickQuote Florida e‐Newsletter—Bi‐Monthly
•
QuickQuote Georgia e‐Newsletter—Bi‐Monthly
•
QuickQuote Texas e‐Newsletter—Bi‐Monthly
Banner ads can be placed in any or all of these e‐Newsletters. You can mix and match, as you desire. Pricing per e‐Newsletter is as follows:
2009 Rates for Individual eNewsletters: Size (pixels)
Description
Rates (per eNewsletter) 3x
6x
12x
468w x 60h
Full Banner in any single e‐Newsletter
$350
$300
$255
234w x 60h
Half Banner in any single e‐Newsletter
$275
$235
$200
For example, contract for a half banner in 6 e‐Newsletters will cost $1,410.00 (6 x $235.00).
Technical specifications: Acceptable formats are: JPEG, GIF at 72 dpi. No Animated GIFs permitted, as newer email clients such as Outlook 2007 do not support animated GIF files. In addition, no SWF files (Flash) are permitted. Alternatively, you can submit files as Adobe InDesign CS or above, Illustrator CS or above, or Photoshop CS or above formats. For these formats, only Type 1 fonts are accepted. URL must be provided for click‐through. Submit files to
[email protected]. Note: QuickQuote reserves the right to reject any content that it deems to be inappropriate. QuickQuote can design your ad. See Creative & Production Services below.
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Closing Dates: All e‐Newsletters for a given month are e‐mailed on or about the last Monday of the preceding month. The deadlines for space reservation and artwork submission for a given month are 5:00pm ET on the Monday preceding the distribution of the e‐Newsletter (see Event Calendar).
Email Marketing QuickQuote’s email marketing provides you with a package of 1, 3, 6, or 12 emails per year targeted to insurance agencies in QuickQuote’s extensive database. Our email program is fully compliant with the CAN‐SPAM Act of 2003 and our email is a strictly permission‐based program. We provide recipients with a functional unsubscribe via a link to our website so they can opt out of receiving subsequent email from us. •
Total size of email address list: 4,000+ names
•
Size of Florida email address list: 2,100+ names
•
Size of Texas email address list: 800+ names
•
All other states: 1,100+ names
2009 Rates for Email Marketing: Description
Permission‐based Email in HTML format to QuickQuote’s database of insurance agents, producers and CSRs.
Rates (per email, per year) 1x
3x
6x
12x
$175
$150
$128
$110
For example, contract for 12 emails for one year will cost $1,320.00 (12 x $110.00).
Technical specifications: Client must provide exact content for email including subject line, message and signature. QuickQuote reserves the right to reject any content that it deems to be inappropriate or not in compliance with the CAN‐SPAM Act of 2003. Email content may include JPEG or GIF files. Animated GIFs and Flash are not permitted in email content. Submit content in HTML or text format to
[email protected].
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Official Binder Register Display Ads The QuickQuote Official Binder Register book is an extremely popular item, which QuickQuote distributes to agents at events such as tradeshows, meetings and by mail via our website, at no charge. This full‐size, perfect‐bound binder register is used heavily by agents and has a very long shelf life, ensuring your ad is seen virtually every day, year ‘round! Approximately 2,500 will be printed in January 2009. This is an excellent and very unique advertising opportunity!
Layouts:
2009 Rates: Size (width x height)
Description
Live size: 8.00” x 10.50”
Full Page
Trim size: 8.50” x 11.00”
Rates $995
Bleed size: 9.00” x 11.50” Live size: 16.50” x 10.50”
Center Spread
Trim size: 17.00” x 11.00”
$1,495
Bleed size: 17.50 x 11.50” Live size: 8.00” x 10.50”
Full Page Inside Front or Back Cover
Trim size: 8.50” x 11.00”
Premium Position
$1,125
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Size (width x height)
Description
Live size: 8.00” x 10.50”
Full Page Opposite Inside Front or Back Cover
Trim size: 8.50” x 11.00” Bleed size: 9.00” x 11.50”
Rates $1,085
Premium Position
Live size: 16.50” x 10.50”
Inside Front or Back Cover Spread
Trim size: 17.00” x 11.00”
Premium Position
$1,660
Bleed size: 17.50” x 11.50” Live size: 8.00” x 10.50”
Full Page Back Cover
Trim size: 8.50” x 11.00”
Premium Position
$1,195
Bleed size: 9.00” x 11.50”
Technical specifications: Mechanical requirements: Ads must be submitted as digital files, preferably in PDF format. Images must be minimum of 300 dpi (bitmaps 600 dpi) and must be in CMYK color format. Only Type 1 fonts are accepted. Submit files as high‐resolution PDF documents with all fonts embedded and images at least 300 dpi. Alternatively, you can also submit as Adobe InDesign CS or above, Illustrator CS or above or Photoshop CS or above formats. Submit files to
[email protected]. Note: QuickQuote can design your ad. See Creative & Production Services below.
Closing Dates: The Binder Books are published annually. Deadline for reserving space and artwork submission is January 16th 2009.
Creative Design & Production Services QuickQuote can design and produce your ad for you! We will require that you provide us with your logo artwork as well as any other proprietary photographs and artwork as required. Design and production services are priced as follows:
2009 Creative/Production Pricing: Description
Pricing
Static banner ad design
$500.00
Flash banner ad design
Starting at $850.00
Print ad creative and production (full‐page, four color CMYK)
Starting at $750.00
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Reciprocal Linking Discount Program Special discounts on ads and logo placements are available to carriers and other advertisers that provide links to qqonline.com on their websites. QuickQuote, in turn, provides links back to your website.
How to Get Started To advertise or for more information, simply email us at
[email protected], or call either 1.800.940.6600 or 1.954.640.0800 and select option 5.
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