Remodeling and Universal Design Survey ... - Newsroom - The Hartford

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Remodeling and Universal Design Survey Summary June 2015 Background: When homeowners remodel, they have the opportunity to integrate design ideas to live comfortably at home for a lifetime. Universal design (UD), also referred to as livable design, means creating an environment that’s easy for everyone to use—regardless of age, size or ability. It emphasizes convenience, simplicity, flexibility and adaptability, and includes appealing and stylish features that are widely available today. To further understand homeowners’ consideration of features when they may be remodeling, The Hartford Center for Mature Market Excellence and the University of Southern California Davis School of Gerontology surveyed Boomers and asked them about their plans. Research Methodology: The Hartford and the USC Davis School of Gerontology conducted an online survey fielded by TNS from April 23 through 26, 2015. The survey was completed by 1,096 adults between the ages of 51 and 69 (Boomers) and is representative of the U.S. household population.

Introductory Questions

1. Do you own the home you currently live in? N = 1096  

76% currently own their own home (N=829) 24% do not currently own their own home (N=268)

2. Are you planning to remodel/renovate/add on to any part of your home? 

40% of homeowners plan to remodel in the future (N=328) o 28% say they will remodel in the next 2 years (N=232) o 12% say it will be 3 years or more (N=96)



60% of homeowners do not plan to remodel in the future (N=500) o 30% say “because I’m happy with the house the way it is” (N=248) o 19% say “because I can’t afford to remodel/renovate“ (N=158) o 8% say “because I’m planning to move at some point” (N=69) o 3% say “because of another reason” (N=25)

Copyright © 2015 The Hartford Financial Services Group, Inc., Hartford, CT 06155. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

3. Which of the following factors contribute to your plans to remodel/renovate/add on to your home? (Select all that apply) Factors Net Home Improvements:  To make home more attractive  Room’s “dated” and needs updating  To make my home more comfortable  Have wanted to for a long time  Increase home’s value/sales potential  Money is available  Problem or damage with room(s)  To make it easier to move around Net Personal Health/Aging:  Planning for the future and growing older  Health issue for you or a loved one Net Family Changes/Reasons:  Child moving out  Additional/New Child  Parent or older relative moving in  Marriage  Child moving back home

Among Boomers Planning to Remodel (N=328) 95% N=312 46% 48% 40% 42% 37% 23% 18% 9% 21% N=69 18% 5% 5% N=16 2% 0% 2% 0% 1%

4. What rooms do you plan to remodel/renovate/add on to? (Select all that apply) 

Of those planning to remodel (N=328), they plan to remodel: o 50% Kitchen N=165 o 56% Bathroom(s) N=183 o 26% Bedroom(s) N=86 o 34% Living space, such as Living room/Family room/Dining room N=110 o 18% Utility room, such Attic/Basement/Laundry room/Garage N=59 o 10% Other N=33

Copyright © 2015 The Hartford Financial Services Group, Inc., Hartford, CT 06155. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

5. How much do you expect to spend on the remodeling/renovation of your ….. Of those who indicated that they are remodeling a kitchen or bathroom Kitchen (N=165) Bathroom(s) (N=183)

Under $1,000

$1,000 to less than $5,000

$5,000 to less than $10,000

11% N=17 19% N=35

31% N=51 39% N=70

23% N=37 25% N=45

Kitchen  42% Spending under $5,000 (N=69)  47% Spending over $5,000 (N=78)  11% Don’t know (N=18)

$10,000 to less than $20,000 18% N=29 7% N=13

$20,000 or more

Don’t Know

7% N=12 2% N=4

11% N=18 8% N=15

Bathroom  58% Spending under $5,000 (N=106)  34% Spending over $5,000 (N=62)  8% Don’t know (N=15)

KITCHEN REMODELING/RENOVATION QUESTIONS KITCHEN REMODELING/RENOVATION QUESTIONS 6. Which features do you currently have in your kitchen? Description

Pullout drawers in base cabinets that make it easier to access storage Countertops at different heights that provide work options for people of various heights, ages and abilities D- or U – shaped handles, rather than round knobs, that are easier to grasp to open cabinets Lighting from multiple sources, such as under-cabinets, track, recessed and task lighting that makes the kitchen brighter and easier to work in Level thresholds between the kitchen and adjacent rooms to ease movement between rooms and reduce the possibility of tripping or falling None of these

Among those planning to remodel kitchen (N=165) 25% N=42 14%

N=23

21%

N=34

30%

N=49

48%

N=79

32%

N=53

Copyright © 2015 The Hartford Financial Services Group, Inc., Hartford, CT 06155. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

7. Would you consider including this feature in your kitchen remodel/renovation?

Description Pullout drawers in base cabinets that make it easier to access storage Countertops at different heights that provide work options for people of various heights, ages and abilities D- or U – shaped handles, rather than round knobs, that are easier to grasp to open cabinets Lighting from multiple sources, such as under-cabinets, track, recessed and task lighting that makes the kitchen brighter and easier to work in Level thresholds between the kitchen and adjacent rooms to ease movement between rooms and reduce the possibility of tripping or falling

Among those planning to remodel kitchen (N=165) Yes No Maybe 75% 13% 12% N=124 N=21 N=20 42% 43% 15% N=69 N=71 N=25 59% 19% 22% N=98 N=32 N=36 61% 20% 19% N=100 N=33 N=32 61% N=100

26% N=42

14% N=23

Will reduce resale value

Don’t need

Don’t know how to get them installed

Need more information

Other Reason

NA – Nothing would prevent me (MUTUALLY EXCLUSIVE)

Pullout drawers in base cabinets that make it easier to access storage Countertops at different heights that provide work options for people of various heights, ages and abilities D- or U – shaped handles, rather than round knobs, that are easier to grasp to open cabinets Lighting from multiple sources, such as under-cabinets, track, recessed and task lighting that makes the kitchen brighter and easier to work in Level thresholds between the kitchen and adjacent rooms to ease movement between rooms and reduce the possibility of tripping or falling

Unattractive

Description

Too expensive

8. Which reason, if any, would prevent you from considering this feature for your kitchen remodeling/renovation?

20% N=33

2% N=4

1% N=2

13% N=22

6% N=9

12% N=21

8% N=13

47% N=78

26% N=43

9% N=15

1% N=2

29% N=48

2% N=2

12% N=19

12% N=19

24% N=40

11% N=18

7% N=11

0% N=0

22% N=35

2% N=2

9% N=15

4% N=7

54% N=88

23% N=38

4% N=6

1% N=2

16% N=26

7% N=11

12% N=19

5% N=8

41% N=67

14% N=23

2% N=3

1% N=1

28% N=46

5% N=7

11% N=18

7% N=11

45% N=73

Copyright © 2015 The Hartford Financial Services Group, Inc., Hartford, CT 06155. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

BATHROOM REMODELING/RENOVATION QUESTIONS

9. Which features do you currently have in the bathroom(s) that you are planning to remodel/renovate? Description

Grab bars in the tub and shower that provide support when navigating slippery surfaces A single lever faucet handle that is easier and more comfortable to operate than two separate handles or knobs A “comfort height” toilet that makes sitting down and getting up easier because it is about 3” higher than a traditional toilet A walk-in shower with little or no threshold to step over so it is easier to get in and out of An adjustable-height, handheld shower hose with controls that are conveniently placed and easy to operate, which makes bathing easier None of these

Among those planning to renovate bathroom(s) (N=183) 18% N=34 36%

N=65

37%

N=67

28%

N=51

19%

N=34

31%

N=57

10. Would you consider including this feature in your bathroom remodel/renovation?

Description Grab bars in the tub and shower that provide support when navigating slippery surfaces A single lever faucet handle that is easier and more comfortable to operate than two separate handles or knobs A “comfort height” toilet that makes sitting down and getting up easier because it is about 3” higher than a traditional toilet A walk-in shower with little or no threshold to step over so it is easier to get in and out of An adjustable-height, handheld shower hose with controls that are conveniently placed and easy to operate, which makes bathing easier

Among those planning to remodel bathroom(s) (N=) Yes No Maybe 53% 30% 17% N=97 N=54 N=32 56% 30% 15% N=102 N=54 N=27 56% 29% 16% N=102 N=52 N=29 47% 36% 17% N=86 N=66 N=30 49% 29% 22% N=89 N=53 N=41

Copyright © 2015 The Hartford Financial Services Group, Inc., Hartford, CT 06155. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

Too expensive

Unattractive

Will reduce resale value

Don’t need

Don’t know how to get them installed

Need more information

Other Reason

NA – Nothing would prevent me (MUTUALLY EXCLUSIVE)

11. Which reason, if any, would prevent you from considering this feature for your bathroom remodeling/renovation?

Grab bars in the tub and shower that provide support when navigating slippery surfaces

7% N=12

10% N=18

1% N=1

29% N=52

2% N=4

11% N=20

5% N=9

44% N=81

A single lever faucet handle that is easier and more comfortable to operate than two separate handles or knobs A “comfort height” toilet that makes sitting down and getting up easier because it is about 3” higher than a traditional toilet A walk-in shower with little or no threshold to step over so it is easier to get in and out of

5% N=8

7% N=13

1% N=1

21% N=38

1% N=2

6% N=10

12% N=22

54% N=99

10% N=19

6% N=11

1% N=2

27% N=50

1% N=1

9% N=16

5% N=10

47% N=86

17% N=31

7% N=13

2% N=4

25% N=45

4% N=7

11% N=19

19% N=35

32% N=58

12% N=23

9% N=17

1% N=1

29% N=53

3% N=5

10% N=17

9% N=17

37% N=67

Description

An adjustable-height, handheld shower hose with controls that are conveniently placed and easy to operate, which makes bathing easier

CLOSING QUESTIONS

12. If you were to remodel your home and could choose only one kitchen or bathroom feature in remodeling your home, which would you choose? Feature Pullout drawers in base cabinets A walk-in shower with little or no threshold A “comfort height” toilet Lighting from multiple sources Countertops at different heights A single lever faucet handle Grab bars in the tub and shower An adjustable-height, handheld shower hose Level thresholds between the kitchen and adjacent rooms D- or U – shaped cabinet handles

Homeowners 20% 17% 14% 14% 12% 8% 6% 4% 2% 3%

(N=829) N=169 N=143 N=113 N=113 N=101 N=66 N=52 N=34 N=17 N=21

Copyright © 2015 The Hartford Financial Services Group, Inc., Hartford, CT 06155. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.

13. Have you heard of universal design for the home? N=1096  

5% say yes (N=57) 95% say no (N=1039)

14. Have you now or in the past been involved in the care of an older relative in a home setting? N=1096  

30% say yes (N=328) 70% say no (N=769)

15. Are you planning to move in the next five years? N=1096   

15% say yes (N=161) 61% say no (N=673) 24% say “not sure” (N=263)

Copyright © 2015 The Hartford Financial Services Group, Inc., Hartford, CT 06155. All rights reserved. No part of this document may be reproduced, published or posted without the permission of The Hartford.