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Narita Sth Avenue
It's easy to lose a few hours (and a huge amount of money) in this new duty-free mall in Terminal 2. There are eight designer boutiques to choose from
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Bvlgari, Burberry, Cartier, Coach, Gucci,
Hermds, Salvatore Ferragamo and Tiffany & Co. Visit wwwnarita-airportjp/en for more details.
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LIFESAVER
Hong Kong lnternational Ailport: OM Spa With steam rooms and massage beds, OM
HAIR AND BEAUTY MARKETING AGENCY, UNLEASHED POTENTIAL, HAS
Spa at the Regal Airport Hotel is the perfect place to stretch those aching limbs. You
LAUNCHED A PERSONALISED GIFT DIVISION TO HELP SALONS IN THE RUN-UP
won't want to leave, and with the spa now offering overnight stays, you won't have to! Visit www.regalhotel.com for more details.
TO CHRISTMAS. IT OFFERS EVERYTHING FROM BRANDED BRUSHES AND MIRRORED NAIL FILES TO PERSONALISED PENS, CHRISTMAS CARDS, LIP BALMS AND JELLY-BEAN JARS. CHECK OUT WWW.UNLEASHED-POTENTIAL.COM.
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I POWERPOTNTS
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THE SEASON FOR RETAI L A MONTHLY MASTERCLASS IN HOW TO CROW YOUR SALON BUSINESS
GUEST APPEARANGE Sanriz lnternational has opened its latest salon in the glorious Grosvenor House Hotel, on London's Park Lane. With an influx of high-flying hotel guests and the party season upon us. this is a canny move on Tony Rizzo's part!
GET INSPIRED SALON SMART, THE EXCITING BUSINESS NETWORKING EVENT FROM CREATIVE HEAD, IS COMING TO GLASGOW! ON
17 NOVEMBER WE'LL
BE IN THE MARRIOTT HOTEL FOR A DAY OF BUSINESS INSPIRATION AND NETWORKING. THERE'S ALSO A PRESENTATION FROM HAIR ICON TREVOR SORBIE MBE! LOG ON TO SALON.SMART.NET TO BOOK YOUR TICKETS, OR CALL
01434 61.0944,
O The Christmas period is often referred to as the 'golden quarter' of the year. lt is, without a doubt, the most retail-oriented season. With a recession biting, it has never been more important to capitalise on the added revenue potentials that this time of year brings.
O Statistics show that large numbers of consumers start their Christmas shopping as early as October. Therefore, it's important to provide the right offerings early in the year, to avoid missing out.
O Dazzle your clients with a complete gift offering. When they purchase the Redken gift box, containing their personalised must-have Redken products, they'll receive the Sth Avenue Beauty Case, containing imitededition make-up I
brushes. The whole gift is then presented to your client in the NYC skyline gift bag. O One detail to keep in mind is that consumers are always on the lookout for the right gift, so it's important to display your retall offerings to potential customers in your window, either with a window banner or through an effective merchandising display. This is also a great way to generate new traffic in your salon.
O Make sure your retail message is consistent within your salon, so each client is aware of the products on offer, as well as all that they receive free with their purchase. O With these top tips, salons are sure to maximise their retail potential during the golden quarter of the year!
HIGH-END HAIR "People might think it's mad to open a new business in these uncertain economic climes, but we've positioned ourselves at the top end of the market," says Gary Ingham, who has just opened a new salon in London's leafy Hampstead. The former Director at Tievor Sorbie's Covent Garden salon adds: "Luxury goods are. ironicallv, often more stable in a shrinking economy than day-io-day services. Our customers consider their hair more important than most things - and rightly so!"
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TRANSFORM YOUR BUSINESS WITH REDKEN. TO CONTACT TH EM NOW, CALL
020 8762
4121
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