Restaurant AND Technology Business
Papa Murphy’s – The #1 Take & Bake Pizza Brand • • • • •
35 years in business 1,500+ stores 38 states 91% franchise Take & Bake pizza concept
Papa Murphy’s A Fresh Approach to Pizza
#1 Award-Winning from Many Independent Customer Surveys
1
#
CREST® Survey
The Trend: Technology
The Restaurant Technology Revolution
Online Sales Will Surpass Offline For the Entire Restaurant Category 100% 80%
87% Offline 78%
70%
62%
60%
53%
51%
40%
47%
49%
20% 0%
Online 22%
30%
38%
58% 42%
65%
35%
13% 2012 2014E 2016E 2018E 2020E 2022E 2024E 2026E
Online/Mobile Ordering vs. Offline Ordering (Based on data gathered from Cowen and Company Research Report.)
Pizza Is Leading The Pack
55% 50% 45% 8
Our Journey Tested ONOSYS in two markets
Tested NCR AlohaOnline (AO) in a market
2013
2008 2010 2012 QuikOrder 1st NCR tested in POS two installs markets
Launched new site and platform: TODAY
Expanded ONOSYS to 4 more Mkts; solidified relationship with NCR
2015 2014
Q2 2016
Q1 2016
Expanded AO; Launched app; Partnered with Deloitte to build new ecommerce engine and website
100% POS & Online Ordering Adoption
Warning: Speed Bumps Ahead • Franchisee buy-in • Choosing the right partners • Technology integration • Restaurant or technology business?
Franchisee Buy-In I can manage without it
Interferes with my operations
Why this system?
It’s too expensive Until it has…I can’t use it
Too much time for training
Doesn’t work the way I work
Overcoming Objections 1. Test, test, test 2. Prove the win/win 3. Find franchise advocates 4. Take it on the road 5. Franchisee to franchisee
6. Repetition 7. The devil is in the details 8. Identify the most important speed bumps to fix 9. Expect it to take time
Choosing the Right Partners
Technology Integration Email Order Receipt POS
Online Ordering
Customer Database SMS
Your Customers
Restaurant or Technology Business?
OR
Restaurant AND Technology Business • • • •
Documentation Training Support Desk Customer Support
?
?
?
•
POS is the foundation for Papa Murphy’s digital strategy
•
Technology allows companies to better understand and connect with guests
•
Advancements will enable precision marketing
•
Technology is fueling Papa Murphy’s growth
35 years in business 1,500+ stores 38 states 91% franchise Take & Bake pizza concept
Papa Murphy’s A Fresh Approach to Pizza
#1 Award-Winning from Many Independent Customer Surveys
1
#
CREST® Survey
The Trend: Technology
The Restaurant Technology Revolution
Online Sales Will Surpass Offline For the Entire Restaurant Category 100% 80%
87% Offline 78%
70%
62%
60%
53%
51%
40%
47%
49%
20% 0%
Online 22%
30%
38%
58% 42%
65%
35%
13% 2012 2014E 2016E 2018E 2020E 2022E 2024E 2026E
Online/Mobile Ordering vs. Offline Ordering (Based on data gathered from Cowen and Company Research Report.)
Pizza Is Leading The Pack
55% 50% 45% 8
Our Journey Tested ONOSYS in two markets
Tested NCR AlohaOnline (AO) in a market
2013
2008 2010 2012 QuikOrder 1st NCR tested in POS two installs markets
Launched new site and platform: TODAY
Expanded ONOSYS to 4 more Mkts; solidified relationship with NCR
2015 2014
Q2 2016
Q1 2016
Expanded AO; Launched app; Partnered with Deloitte to build new ecommerce engine and website
100% POS & Online Ordering Adoption
Warning: Speed Bumps Ahead • Franchisee buy-in • Choosing the right partners • Technology integration • Restaurant or technology business?
Franchisee Buy-In I can manage without it
Interferes with my operations
Why this system?
It’s too expensive Until it has…I can’t use it
Too much time for training
Doesn’t work the way I work
Overcoming Objections 1. Test, test, test 2. Prove the win/win 3. Find franchise advocates 4. Take it on the road 5. Franchisee to franchisee
6. Repetition 7. The devil is in the details 8. Identify the most important speed bumps to fix 9. Expect it to take time
Choosing the Right Partners
Technology Integration Email Order Receipt POS
Online Ordering
Customer Database SMS
Your Customers
Restaurant or Technology Business?
OR
Restaurant AND Technology Business • • • •
Documentation Training Support Desk Customer Support
?
?
?
•
POS is the foundation for Papa Murphy’s digital strategy
•
Technology allows companies to better understand and connect with guests
•
Advancements will enable precision marketing
•
Technology is fueling Papa Murphy’s growth
