retailer relationships
#Augmenting Business MARC WARBURTON ELN UK
Delivering digital transformation via the UK retailers: Shockwave Digital Forum 2014
CONTEXT RETAILER STRATEGY
SEARCH PERFORMANCE
SALES
OBJECTIVES INFORMATION
RETAILER RELATIONSHIPS
SALES
BUY LISTS BY STAGE
Branded content Drive traffic to our brands
INFORMATION AND ADVICE BY STAGE
Link through to Tesco Baby Club advice and recipes
“I find the information located on the site very useful and appealing to mums/ mums to be.”
“It makes me see Tesco in a very positive light.”
“they go that extra mile to provide additional information to make mothers shopping experience much easier and help with decision making when it comes to buying the best products for babies along with help and advice for new ones. I like how the information is easy to locate.”
“It helps me decide on products that is age related to my daughter.”
OBJECTIVES - recap INFORMATION
RETAILER RELATIONSHIPS
SALES
INFORMATION
+91%!!!
INFORMATION
+91%!!!
RETAILER RELATIONSHIPS Danone lead the market in their approach & thinking
INFORMATION
+91%!!!
RETAILER RELATIONSHIPS
SALES
Danone lead the market in their approach & thinking
Tesco 37.1% share Danone + 17.2% RSV
Nutrition Advice + Commerce
“Live Support” with Experts
E4 2013
E3 2014
ELN & Category expansion
2015
Personalise Mum’s Shop
Delivering digital transformation via the UK retailers: Shockwave Digital Forum 2014
CONTEXT RETAILER STRATEGY
SEARCH PERFORMANCE
SALES
OBJECTIVES INFORMATION
RETAILER RELATIONSHIPS
SALES
BUY LISTS BY STAGE
Branded content Drive traffic to our brands
INFORMATION AND ADVICE BY STAGE
Link through to Tesco Baby Club advice and recipes
“I find the information located on the site very useful and appealing to mums/ mums to be.”
“It makes me see Tesco in a very positive light.”
“they go that extra mile to provide additional information to make mothers shopping experience much easier and help with decision making when it comes to buying the best products for babies along with help and advice for new ones. I like how the information is easy to locate.”
“It helps me decide on products that is age related to my daughter.”
OBJECTIVES - recap INFORMATION
RETAILER RELATIONSHIPS
SALES
INFORMATION
+91%!!!
INFORMATION
+91%!!!
RETAILER RELATIONSHIPS Danone lead the market in their approach & thinking
INFORMATION
+91%!!!
RETAILER RELATIONSHIPS
SALES
Danone lead the market in their approach & thinking
Tesco 37.1% share Danone + 17.2% RSV
Nutrition Advice + Commerce
“Live Support” with Experts
E4 2013
E3 2014
ELN & Category expansion
2015
Personalise Mum’s Shop
