RH DODGE CHRYSLER JEEP RAM CHARLESTON SG_2014
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON OFFICIAL STYLE GUIDE
v080914
© Hendrick Automotive Group 2014
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
This Style Guide is provided to assist you with the transition into your new logo as you convert over to the NEW Hendrick Brand Initiative. It also provides many references for you and your vendors to follow in the conversion process. The attached CD contains many various file formats that should cover all your needs. For any requested formats that aren’t included please contact Jackie Demby at Hendrick Automotive Group. -
High-Res Vector Logos High-Res Raster Logos Logo Color Options Apparel Layouts Embroidery Files Letterhead Envelopes Business Cards
PMS 294 Hendrick Blue
FONTS
Eurostile Extended - Black (City Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Eurostile - Black (Business Card Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Black
To give the Rick Hendrick Dodge Chrysler Jeep Ram of Charleston logo “breathing room,” isolate it from the other type with space that surrounds it by at least one quarter the height of the logo at the size being used. In the example shown the logo is isolated by a space of X (X = 1/4 height of logo). At the size shown here, height of the logo is 1 inch, thus the area of isolation would be 1/4 inch.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
1 inch
Century Gothic - Bold (Stationarry)
1/4 inch
-2-2-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
This is the Master Rick Hendrick Dodge Chrysler Jeep Ram of Charleston logo. It is to be used as seen here for all communications for Rick Hendrick Dodge Chrysler Jeep Ram of Charleston. No variance is allowed unless color is not available, in which case it must be printed in black or white. Blue - PMS 294 White Black PMS 294 - r-0, g-85, b-150 White - r-255, g-255, b-255 Black - r-0, g-0, b-0 PMS 294 - c-100, m-58, y-0, k-21 White - c-0, m-0, y-0, k-0 Black - c-0, m-0, y-0, k-100 When printing in black ink, Use the Rick Hendrick Dodge Chrysler Jeep Ram of Charleston logo as shown. When printing the logo on a color or dark area, reverse as shown. Any time the logo is used the aspect of the logo must be 1.0” height to 1.64” width.
BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT. IT’S ONLY PURPOSE IS TO SHOW THE LOGO.
-3-3-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
IMPROPER LOGO USAGE To ensure our brand integrity, it is important to only use your logos as they appear in this Style Guide. Logos cannot be modified in any manner. As such: -
DO DO DO DO DO DO DO DO DO DO
NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT
use the logo without the TM (Trademark) add any effects to the logo use anything but the approved and provided logos. attempt to alter the logo. reproduce the logo in non-approved colors. stretch or alter the logo’s proportions. attach anything to the logo. use part of the logo; it is an integral unit, always keep it whole. use the logo as part of a sentence or phrase. change the direction of the flag
-4-4-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
- These are the approved embroidery options. - Tonal ussage is allowed on approved apparel. - Hendrick Automotive Group should appear on the left chest. - Team Hendrick should appear on the back yoke. - The necessary embroidery files are included on the CD.
-5-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE LETTERHEAD I 2-Color
LETTERHEAD I 1-Color
1468 Savannah Highway, Charleston, SC 29407 843-763-8400 www.rickhendrickdodge.com
1468 Savannah Highway, Charleston, SC 29407 843-763-8400 www.rickhendrickdodge.com
ENVELOPE I 2-Color
ENVELOPE I 1-Color
1468 Savannah Highway Charleston, SC 29407 1468 Savannah Highway Charleston, SC 29407
-6-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
John E. Smith Sales
www.rickhendrickdodge.com
1468 Savannah Highway Charleston, SC 29407
843-763-8400 Fax 843-769-2788 [email protected]
Eurostile - Black / 10pt Center Justified
Xxxx X. Xxxxx Xxxxx
www.rickhendrickdodge.com Standard placement on all cards
1468 Savannah Highway Charleston, SC 29407 Century Gothic - Italic / 7pt Left justified
Century Gothic - Italic / 8pt Center justified
843-763-8400 Fax 843-769-2788 [email protected] Century Gothic - Italic / 7pt Right justified
-7-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
The accompanying CD contains all the files displayed here. All files are saved via Adobe Illustrator CC. You will also be able to download all these files at www.hendrickbrandsupport.com
-8-
v080914
© Hendrick Automotive Group 2014
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
This Style Guide is provided to assist you with the transition into your new logo as you convert over to the NEW Hendrick Brand Initiative. It also provides many references for you and your vendors to follow in the conversion process. The attached CD contains many various file formats that should cover all your needs. For any requested formats that aren’t included please contact Jackie Demby at Hendrick Automotive Group. -
High-Res Vector Logos High-Res Raster Logos Logo Color Options Apparel Layouts Embroidery Files Letterhead Envelopes Business Cards
PMS 294 Hendrick Blue
FONTS
Eurostile Extended - Black (City Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Eurostile - Black (Business Card Name) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Black
To give the Rick Hendrick Dodge Chrysler Jeep Ram of Charleston logo “breathing room,” isolate it from the other type with space that surrounds it by at least one quarter the height of the logo at the size being used. In the example shown the logo is isolated by a space of X (X = 1/4 height of logo). At the size shown here, height of the logo is 1 inch, thus the area of isolation would be 1/4 inch.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
1 inch
Century Gothic - Bold (Stationarry)
1/4 inch
-2-2-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
This is the Master Rick Hendrick Dodge Chrysler Jeep Ram of Charleston logo. It is to be used as seen here for all communications for Rick Hendrick Dodge Chrysler Jeep Ram of Charleston. No variance is allowed unless color is not available, in which case it must be printed in black or white. Blue - PMS 294 White Black PMS 294 - r-0, g-85, b-150 White - r-255, g-255, b-255 Black - r-0, g-0, b-0 PMS 294 - c-100, m-58, y-0, k-21 White - c-0, m-0, y-0, k-0 Black - c-0, m-0, y-0, k-100 When printing in black ink, Use the Rick Hendrick Dodge Chrysler Jeep Ram of Charleston logo as shown. When printing the logo on a color or dark area, reverse as shown. Any time the logo is used the aspect of the logo must be 1.0” height to 1.64” width.
BACKGROUND COLOR IS NOT PART OF THE LOGO. IT SHOULD NOT PRINT. IT’S ONLY PURPOSE IS TO SHOW THE LOGO.
-3-3-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
IMPROPER LOGO USAGE To ensure our brand integrity, it is important to only use your logos as they appear in this Style Guide. Logos cannot be modified in any manner. As such: -
DO DO DO DO DO DO DO DO DO DO
NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT
use the logo without the TM (Trademark) add any effects to the logo use anything but the approved and provided logos. attempt to alter the logo. reproduce the logo in non-approved colors. stretch or alter the logo’s proportions. attach anything to the logo. use part of the logo; it is an integral unit, always keep it whole. use the logo as part of a sentence or phrase. change the direction of the flag
-4-4-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
- These are the approved embroidery options. - Tonal ussage is allowed on approved apparel. - Hendrick Automotive Group should appear on the left chest. - Team Hendrick should appear on the back yoke. - The necessary embroidery files are included on the CD.
-5-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE LETTERHEAD I 2-Color
LETTERHEAD I 1-Color
1468 Savannah Highway, Charleston, SC 29407 843-763-8400 www.rickhendrickdodge.com
1468 Savannah Highway, Charleston, SC 29407 843-763-8400 www.rickhendrickdodge.com
ENVELOPE I 2-Color
ENVELOPE I 1-Color
1468 Savannah Highway Charleston, SC 29407 1468 Savannah Highway Charleston, SC 29407
-6-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
John E. Smith Sales
www.rickhendrickdodge.com
1468 Savannah Highway Charleston, SC 29407
843-763-8400 Fax 843-769-2788 [email protected]
Eurostile - Black / 10pt Center Justified
Xxxx X. Xxxxx Xxxxx
www.rickhendrickdodge.com Standard placement on all cards
1468 Savannah Highway Charleston, SC 29407 Century Gothic - Italic / 7pt Left justified
Century Gothic - Italic / 8pt Center justified
843-763-8400 Fax 843-769-2788 [email protected] Century Gothic - Italic / 7pt Right justified
-7-
R.H. DODGE CHRYSLER JEEP RAM OF CHARLESTON
STYLE GUIDE
The accompanying CD contains all the files displayed here. All files are saved via Adobe Illustrator CC. You will also be able to download all these files at www.hendrickbrandsupport.com
-8-
