Richmond Interconnect

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Richmond Interconnect Area Demographics: Gender

Income

Male

48.5%

Less than $25,000

3.7%

Female

51.5%

$25,000 to $49,999

10.0%

$50,000 to $74,999

28.7%

$75,000 to $99,999

19.2%

Age 0 to 4 Yrs. Old

6.1%

$100,000 to $149,999

18.2%

5 to 14 Yrs. Old

12.7%

$150,000+

20.2%

15 to 19 Yrs. Old

7.2%

20 to 24 Yrs. Old

7.1%

Ethnicity

25 to 34 Yrs. Old

13.1%

African-American

30.9%

35 to 44 Yrs. Old

13.6%

Caucasian

61.1%

45 to 54 Yrs. Old

15.2%

Asian

3.1%

Apparel

55 to 64 Yrs. Old

12.4%

Other

5.0%

Education

65+ Yrs. Old

12.7% Education

Household Statistics

H.S. Grad or Less

37.1%

Single

8.2%

Some College

29.1%

Married

86.6%

College Grad or More

33.7%

HH w. Children

21.4%

Homeowner

88.9%

Occupation

Renter

11.1%

Blue Collar

24.9%

White Collar

42.5%

Source: Rhiza for Media, Statistics were pulled from the following databases: Census 2010 Basic Variables, Experian Child Age, Experian General, Experian Income Housing and Consumer Total Expenditure (Applied Geographic Solutions, Cambria, CA -2012A release ). For all Experian data (2012 Experian Information Solutions, Inc. )

Consumer Expenditure ( Total HH Exp. ) $1,413,339,113 $741,899,316

Entertainment

$1,655,648,108

Food and Beverages

$4,459,767,250

Health Care

$1,772,677,093

Household Furnishings

$1,318,183,395

Personal Care

$426,271,437

Shelter

$5,713,872,997

Transportation

$5,850,967,915

Utilities

$2,018,757,072

Total HH Expenditure

$29,502,173,632

Total Retail Expenditure

$12,501,613,354