Introduction This document is prepared to allow for the correct analysis of applications that are affected by policy SAT5 of the Rochford District Replacement Local Plan. The figures and allocations are based upon the unopposed designations made on the proposals maps of the adopted local plan. This survey was carried out on Monday 29th November 2010. The precise figures for the properties can be found individually on the pages referring to them. The aggregated data can be found at the rear of the document. The Secondary Shopping Frontage Areas (SSFAs) have been split geographically, as follows: • • • •
Rochford – East Street & North Street (east) Rochford – North Street (west) Rochford – West Street Rochford – South Street
The headline figures are as follows: ROCHFORD SSFA
TOTAL RETAIL (metres)
EAST STREET & NORTH STREET (EAST)
4
23
14.81
85.19
1
4
20
80
NORTH STREET (WEST)
9
30
23.08
76.92
2
6
25
75
0
67
0
100
0
9
0
100
SOUTH STREET
24
18
57.14
42.86
3
2
60
40
TOTAL
37
138
21.14
78.86
6
21
22.22
77.78
WEST STREET
TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL NONRETAIL NONRETAIL NON- RETAIL NONRETAIL (metres) RETAIL UNITS RETAIL % RETAIL (metres) % (metres) UNITS % %
The following summarises the number and percentages of each use class within the total Rochford SSFA. CLASSES VACANT A1 A2 A3 A4 A5
No. 2 6 1 4 1 1
-1-
% 6.90 20.69 3.45 13.79 3.45 3.45
B1 C3 Sui generis
1 12 1
3.45 41.38 3.45
TOTAL
29
100
Information Provided The following information is provided for each record: • • • • •
the road the property lies in; the name and number of the property; the name of the business occupying the premises (if applicable); the use class of the property (taking account of the Use Classes Amendment Order 2010); and the length of frontage of the property.
This document has been prepared by the Planning Policy team.
29th November 2010
-2-
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford East Street & North Street (east) East Street 1 Coffee Corner Hot food and drink for consumption on the premises – A3 6
OTHER COMMENTS Nil
-3-
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford East Street & North Street (east) East Street 3 The Glamorous Beautique Sui Generis 5
OTHER COMMENTS Formerly Brideswear Revisited – A1
-4-
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford East Street & North Street (east) North Street 4 Claudette’s Clothing alterations – A1 4
OTHER COMMENTS Nil
-5-
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford East Street & North Street (east) North Street 6 VACANT Previously A1 4
OTHER COMMENTS Vacant in 2008.
-6-
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford East Street & North Street (east) North Street 8 Upper Crust Bakery Bakery with a cafe – A3 6
OTHER COMMENTS Nil.
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford East Street & North Street (east) North Street 10 Flatley’s Fish and Chips Hot food takeaway – A5 6
OTHER COMMENTS Nil
-8-
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 21 N/A Residential – C3 4
OTHER COMMENTS Nil
-9-
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 23 N/A Residential – C3 4 (non-retail)
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 25 N/A Residential – C3 5 (non-retail)
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 27 Animal Fayre Pet shop – A1 5
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 29 N/A Residential – C3 4
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 31 N/A Residential – C3 4
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 33 Style House A1 4
OTHER COMMENTS Vacant in 2008.
- 15 -
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 35 Golden Lion public house Drinking establishment – A4 9
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford North Street (west) North Street 37 VACANT 6
OTHER COMMENTS Formerly Andrew’s Taxis – SG
- 17 -
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 44 N/A Residential – C3 4
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 46 N/A Residential – C3 9
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 48 N/A Residential – C3 4
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 50 - 54 N/A Residential – C3 19
OTHER COMMENTS It was under construction in 2008.
- 21 -
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 56 Office unknown A2 – professional services 6
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 58 N/A Residential – C3 7
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 60 N/A Residential – C3 5
OTHER COMMENTS Nil
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SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 62 N/A Residential – C3 5
OTHER COMMENTS Nil
- 25 -
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford West Street West Street 64 – 66 Arthy’s Restaurant A3 8
OTHER COMMENTS Vacant in 2008.
- 26 -
SECONDARY SHOPPING FRONTAGE AREA (SSFA) SURVEY TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford South Street South Street 2 Frame It Retail – A1 7
OTHER COMMENTS Formerly Aladdins Too - A1
- 27 -
TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford South Street South Street 4 Ellis’ Hair Group Hairdressers – A1 10
OTHER COMMENTS
- 28 -
TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford South Street South Street 8 Rochford Dress Agency A1 7
OTHER COMMENTS Vacant in 2008.
- 29 -
TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford South Street South Street 10-12 Beehive Tea Rooms A3 – tearoom 10
OTHER COMMENTS
- 30 -
TOWN NAME OF SSFA ROAD NUMBER BUSINESS NAME USE CLASS LENGTH OF FRONTAGE IN METRES
Rochford South Street South Street 14-16 Genesis Risk Solutions LTD B1 8
OTHER COMMENTS
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AGGREGATED DATA FOR THE ROCHFORD SECONDARY SHOPPING FRONTAGE AREAS (29th NOVEMBER 2010)
EAST STREET & NORTH STREET (east) 1 Coffee Corner 3 The Glamorous Beautique 4 Claudette's 6 VACANT 8 Upper Crust Bakery 10 Flatley’s Fish & Chips
TOTALS PERCENTAGES NORTH STREET (west) 21 Residential 23 Residential 25 Residential 27 Animal Fayre 29 Residential 31 Residential 33 Style House 35 Golden Lion public house 37 VACANT