SALES PROCESS
SALES PROCESS 01
05 Communication
First Impressions Matter There’s an old saying – ‘first impressions last’ – and nothing could be truer when it comes to presenting your property for sale. Cleanliness, clutter, and decoration choices play an important role during the presentation of a home. Potential buyers look at many homes, so it is important that yours is memorable for the right reasons: clean, tidy, well-maintained.
How to keep your home ready for viewings: • • • •
Give the property a good clean, inside and out Clear away clutter Investing in small repairs can appeal to buyers Keep décor neutral and practical. Toning down the decoration and color scheme of the home helps buyers visualize what the place would look like with their own furniture and decorations. • The more natural light the better. Draw back all your curtains and allow in the sunlight.
Building a relationship with your agent is essential, which can be achieved through honest and open communication. As an owner, you must divulge all your expectations to the agent in order for them to negotiate to an offer that is to your liking. If you change your mind on any aspect of the sale, make sure to inform the agent so that they can adjust buyer expectations to your conditions and needs.
06
02
Access If your property is tenanted, it’s important to maintain their co-operation by keeping them satisfied. If the tenants are in the home during viewings, their attitude can greatly affect a sale by swaying it in either direction. If the property is vacant, provide the agent with a key in order for them to conduct viewings with ease and with minimal disturbance to you.
Choosing the Right Agent It’s important to look into an agent’s licensing, reputation, and past deals when making a decision. One of the main things you should also look into is how the agent and agency market their properties and how much they vet and qualify potential buyers.
03 Exclusivity An exclusive listing gives an agent the exclusive rights to list, advertise, and market a property. There’s only one agent who liaises with you and potential buyers, which simplifies the process. Agents with exclusive listing rights make sure the property gets focus and exposure, which is key to selling a property quickly.
04 Advertising The level of exposure your property gets is vital in attracting buyers and a good real estate agent will ensure that your property stands out from the crowd. This includes putting it up as a featured listing on property search portals and maintaining top spots in order to generate more interest from potential buyers instead of sinking down to the bottom of the pile.
07 Required Documentation Not compiling the required documentation required to finalize the transfer may delay the sales process, which could cause a buyer to withdraw their offer. That’s why it’s important to obtain and compile those documents before you begin the sale process, such as your original passport and title deed. The information in these documents must be absolutely factual and correct, and you should provide both originals and copies of the required documents.
Adjust Expectations to the Market
08
With all the new affordable developments springing up around the city, the market is slowly shifting and that will be reflected in the offers that you are receiving. While they might be slightly lower than your expectations, you must keep in mind that your next purchase will also reflect Dubai’s market status.
SOLD
05 Communication
First Impressions Matter There’s an old saying – ‘first impressions last’ – and nothing could be truer when it comes to presenting your property for sale. Cleanliness, clutter, and decoration choices play an important role during the presentation of a home. Potential buyers look at many homes, so it is important that yours is memorable for the right reasons: clean, tidy, well-maintained.
How to keep your home ready for viewings: • • • •
Give the property a good clean, inside and out Clear away clutter Investing in small repairs can appeal to buyers Keep décor neutral and practical. Toning down the decoration and color scheme of the home helps buyers visualize what the place would look like with their own furniture and decorations. • The more natural light the better. Draw back all your curtains and allow in the sunlight.
Building a relationship with your agent is essential, which can be achieved through honest and open communication. As an owner, you must divulge all your expectations to the agent in order for them to negotiate to an offer that is to your liking. If you change your mind on any aspect of the sale, make sure to inform the agent so that they can adjust buyer expectations to your conditions and needs.
06
02
Access If your property is tenanted, it’s important to maintain their co-operation by keeping them satisfied. If the tenants are in the home during viewings, their attitude can greatly affect a sale by swaying it in either direction. If the property is vacant, provide the agent with a key in order for them to conduct viewings with ease and with minimal disturbance to you.
Choosing the Right Agent It’s important to look into an agent’s licensing, reputation, and past deals when making a decision. One of the main things you should also look into is how the agent and agency market their properties and how much they vet and qualify potential buyers.
03 Exclusivity An exclusive listing gives an agent the exclusive rights to list, advertise, and market a property. There’s only one agent who liaises with you and potential buyers, which simplifies the process. Agents with exclusive listing rights make sure the property gets focus and exposure, which is key to selling a property quickly.
04 Advertising The level of exposure your property gets is vital in attracting buyers and a good real estate agent will ensure that your property stands out from the crowd. This includes putting it up as a featured listing on property search portals and maintaining top spots in order to generate more interest from potential buyers instead of sinking down to the bottom of the pile.
07 Required Documentation Not compiling the required documentation required to finalize the transfer may delay the sales process, which could cause a buyer to withdraw their offer. That’s why it’s important to obtain and compile those documents before you begin the sale process, such as your original passport and title deed. The information in these documents must be absolutely factual and correct, and you should provide both originals and copies of the required documents.
Adjust Expectations to the Market
08
With all the new affordable developments springing up around the city, the market is slowly shifting and that will be reflected in the offers that you are receiving. While they might be slightly lower than your expectations, you must keep in mind that your next purchase will also reflect Dubai’s market status.
SOLD
