Sarah Pierce 7000 SW Vermont St. #201, Portland, OR, 97223 (206) 369-8124
[email protected] Summary of Qualifications Eight years of progressively responsible experience working in a high-demand, multi-department environment, serving a large and diverse readership. Proven expertise in discerning relevant information and effectively communicating with brand audience. Familiar with Photoshop, JIRA, Project, Wordpress, Drupal, Skyword, Basecamp, and basic html.
Content and Editorial
Managed, authored, and edited content for three company blogs. Constructed compelling website copy that aligned with company brand and made navigation straightforward and simple. Implemented best practices in SEO & SEM with written content, and stayed up to date on current requirements. Produced Pinterest content and infographic editorial content using Photoshop. Authored advertorial content for companies such as Williams-Sonoma, Crate & Barrel, Macy’s, and Bloomingdale’s. Created and edited website’s photo galleries and DIY posts.
PR & Marketing
Developed targeted marketing campaigns for MyWedding.com and for partner companies. Utilized Google Analytics to research trends in marketing reach, including keywords and email marketing performance. Devised and implemented social media campaigns for Facebook, Twitter, and Pinterest. Designed print promotional materials such as media kits and brochures. Formed content partnerships with external partners and wedding professionals. Issued press releases regarding new features and company announcements. Determined content for weekly newsletters and nurture campaigns sent out to 200k users. Produced schedule and content for email drip campaigns.
Administration
Facilitated department training sessions and workshops. Designed multiple professional and paraprofessional job training manuals. Conducted performance evaluations for staff, as well as analyzing performance evaluations of department’s effectiveness.
Work History Copywriter & Blog Editor, MyWedding.com, January 2009-January 2017 Administrative Assistant, Peratrovich, Nottingham & Drage, 2008-2009. Interim Resident Director, Marymount College, Rancho Palos Verde, CA, 2007. Resident Director, Loyola Marymount University, Los Angeles, CA, 2004-2005 Asst. Resident Director, Pepperdine University, 2002-2004 Teaching Assistant, Pepperdine University, 2002-2004
Education MASTER OF ARTS IN HISTORY, PEPPERDINE UNIVERSITY ● BACHELOR OF ARTS IN HISTORY, GEORGE FOX UNIVERSITY