2016 MERCHANDISER OF THE YEAR OFFICIAL CANDIDATE APPLICATION PGA of America Merchandiser of the Year Selection Committee
PART I. GENERAL INFORMATION
1
PART I. GENERAL INFORMATION (MUST BE TYPEWRITTEN OR COMPUTER GENERATED) APPLICANT INFORMATION NAME OF CANDIDATE:
SCOTT SEDGWICK, PGA
GOLF FACILITY/ADDRESS: LOUISVILLE COUNTRY CLUB MAIL: P.O. BOX 6028, LOUISVILLE, KY 40206 SHIP: 40 MOCKINGBIRD VALLEY DR., LOUISVILLE, KY 40207 Email Address:
[email protected] Phone # & Fax #:
(502) 895-8477 (no fax)
Mobile Phone # :
(502) 819-5542
PGA SECTION AFFILIATION:
KENTUCKY
CURRENT PGA CLASSIFICATION:
A-1
MERCHANDISE CONCESSION OWNERSHIP 1A.
Do you own the golf merchandise concession?
Yes
1B
Do you manage other facilities and merchandise those sites?
No
MEMBER/CUSTOMER BASE 1.
What is the length of season at your facility (official golf season) a. Please indicate months open:
April-October All 12 Months
2.
How many holes of golf does your facility have?
18 - Holes
3
What is the total number of annual 18-hole rounds at your facility?
14910
** We have created a new QUANTITATIVE STATISTIC PNP = Members who “Practice No Play” This is important because PNP members receive the same service as players.
5535
Total Number of rounds plus PNP for 2015
20445
2
4.
What is the total number of annual 18-hole MEMBER rounds at your facility? Total rounds 14910 – guest 1479 =
13431
5.
How many TOTAL members does your facility have?
948
6.
How many GOLFING members does your facility have? 600 in the Handicap System
7.
What percent of total annual play is tournament play or organized outing rounds? -- Member tournaments ONLY
1500
**** VERY IMPORTANT NOTE: WE DO ABSOLUTELY 0 (ZERO) OUTING (NON MEMBER) ROUNDS. There is absolutely $0 (Zero) outing merchandise sales 8A.
Does your facility host a PGA TOUR, PGA Championship or US Open? No
9.
Does your facility have a practice range (Y/N)
Yes
** We have created a new QUANTITATIVE STATISTIC PNP = Members who “Practice No Play” This is important because PNP members receive the same service as players
5535
Total Number of rounds and PNP for 2015 (14910 + 5535)
20445
How many lessons do YOU teach on an annual basis? (2015) Private One hour sessions = 320 Private ½ hour sessions = 50 Clinic Coach sessions = 35 Junior Golf sessions = 85
490
How many lessons does your STAFF teach on an annual basis? **** I have 4 Full Time Assistant Professionals (totals) Private One hour sessions = 238 Private ½ hour sessions = 37 Clinic Coach sessions = 20 Junior Golf sessions = 85
380
10.
11.
***** Our goals are set as a Team for Instruction – We believe that a good instructional program is a key to a good all around golf operation. Good teaching leads to sales, tournament participation, etc. Total Team Revenue 2015 from Instruction
$90,000+ 3
FACILITY FEE STRUCTURE
Initiation Fee: $ 50,000 Monthly Dues:
Sr. Voting: $481 / month Jr. Voting: $354 /month Jr. Non-Voting: $150/month Sr. Emeritus: $240/month Jr. / Jr: $43/month Non Resident under 30 - $1071 annually Non Resident over 30 - $1315 annually
In-Season Weekend 18-hole Guests Fee: $70 Weekday $85 Weekend Cart Fee (18): $20 Head Professional Hour Lesson Fee: $160 ($80 per hour) Staff Lesson Fee: $60 per hour
COMPETITIVE MARKET 1.
What is the number of comparable golf facilities in your market?
5
2.
What is the number of golf discounters in your market?
5 Stores
DISPLAYS 1.
How often are your facility’s merchandise displays changed annually? *** We often will do more with sell through ***
2.
How much do you or your facility spend annually in upgrading or replacing displays and presentations? ** We have just opened a brand new golf shop. ** I will personally spend $1000 on display items ** For example, Masters items for late March & early April Books, flags, towels etc.
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.
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INVENTORY 1.
How many physical inventories are taken on your golf merchandise during the year? We schedule Category Inventories bi-weekly. For example, we would inventory balls and wedges one week and gloves and bags in two weeks. My staff is very aware of correct levels and are always checking during normal course of business. We do one complete inventory once per year at the end of the calendar year.
2.
What percent of your business time is spent from beginning of the merchandising cycle to the end of the merchandising cycle? I am the Head Professional and am responsible for all aspects of the golf operation. We have an active teaching program, junior program, tournament program and I have a large staff, cart fleet, bagroom and range in which I am responsible. It is very difficult to place an exact percentage of time spent on the merchandise cycle. What I can tell you is that after 17 years of owning the merchandise concession at Louisville CC my job takes a minimum of 6 to 7 days per week and 65 to 90 hours weekly. Cycle: Our growth of activity starts in March every year and we peak in September but we turn it around in December which is typically the largest retail month in the golf shop. The winter months see a slow down and preparations for the next year. I do my best to attempt to balance all activities. STAFF
1A.
Is there a member of your staff, other than yourself, who manages and coordinates the merchandising concession? It is very important to my operation that everyone on the golf professional staff has a stake in every aspect of the golf operation. My Golf Professional Staff and I run the entire operation – including the retail side.
1B.
How many internal golf shop staff do you employ? I have 4 full time Assistant Professionals – we all work in every area of the golf operation. There are NO employees whose only responsibility it is to work in the golf shop. This is very important to me and I have built my operation to employee Golf Professionals to run this operation.
5
1C.
How many of your golf staff are involved in merchandising? Everyone on my staff has some hand in the merchandising. This includes my 4 Assistants and 15-20 service operational employees. We all work together.
2.
How many staff meetings do you conduct annually?
3.
Does your staff have a policy and procedures manual that documents your merchandising operating procedures for purchasing, receiving, displays, inventory control and accounts payable?
45
Yes. My staff is encouraged to improve our system and find areas that can be streamlined or improved and follow through with their findings. HARDGOODS 1.
What percent of total merchandise sales do hard-goods sales represent? **** 25.8% (adult and junior hard-goods)
2.
How many hard-goods manufacturers are represented in your golf shop? 6 (Ping, Titleist, Callaway, Taylor Made, Mizuno, U.S Kids)
3A.
What is the average number of drivers on display in your shop? 30
3B.
What is the average number of fairway and utility woods on display in your shop? 60
3C.
What is the average number of iron sets on display in your shop? 16
3D.
What is the average number of putters on display in your shop? 16
3E.
What is the average number of wedges on display in your shop? 24
6
SOFT-GOODS 1.
What percent of total merchandise sales do soft-goods represent?
38%
2.
How many soft-goods companies are represented in your shop?
14
Peter Millar, Foot Joy, Fairway & Greene, Lizzie Driver, Vineyard Vines, Southern Tide, Gretchen Scott, Greg Norman, Divots, Bobby Jones, Zero Restriction, EP Pro, Minnie Driver, Aristo. Please note: this is not all at one time – vendors cycle in and out throughout the season. 3.
Please mark an X to indicate which of the following softgoods are carried in your shop.
Men’s Shorts
____x___
Women’s Shorts/Skirts
___x__
Rainwear
Men’s Slacks
___x____
Women’s Slacks
__x___
Men’s Sweaters ____x___
Women’s Sweaters
Men’s Headwear ___x____
Women’s Headwear
Men’s Shirts
Women’s Shirts/Blouses __x___
___x____
__x___
Swimwear
_x__
Junior Clothing ___x__
Sweatshirts
x__
__x___
Belts
___x__
Blazers
_x__
__x___
Coats
___x__
Tee Shirts
____
Ties
__x___
Athletic Wear
____
FOOTWEAR 1.
What percent of total merchandise sales do footwear sales represent?
7%
2.
What is the average number of shoe companies represented in your shop?
9
Peter Millar, Martin Dingman, Custom Brands, Addidas, Puma, Foot Joy, Ecco, Nike, Allen Edmunds 3.
Please mark an X to indicate which of the following footwear items are carried in your shop. Spiked Golf Shoes
____x____
Spikeless Golf Shoes
____x____
Dress Shoes
___x_____
Athletic Shoes
___x_____
Socks
___x_____
4.
What is the average number of pairs of shoes displayed in your shop?
36
5.
Is there an area in the golf shop for trying on footwear?
Yes
GLOVES 1.
What percent of total merchandise sales do glove sales represent?
3%
2.
How many golf glove companies are represented in your shop?
4
Foot Joy, Bionic, Callaway, U.S. Kids
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GOLF BALLS 1.
What percentage of total merchandise sales do golf balls represent?
8%
2.
What percent of total ball sales do custom crested balls represent?
10% of ball sales
3.
How many golf ball companies are represented in your shop?
1
Titleist
GOLF BAGS 1.
What percent of total merchandise sales do golf bags represent?
2%
2.
How many golf bag companies are represented in your shop?
3
Ping, Sun Mountain, Titleist
CRESTING 1.
Does your facility have a cresting/logo program? Yes – We put the Louisville CC logo on merchandise for the members to purchase No – We do not have a corporate logo program
2.
Please indicate what percent of crested/logoed merchandise sales have: A. Facility Crest 85% B.
Manufacturer’s Logo
0%
C.
Tournament/Event Logo
0%
D.
Special Order Custom Cresting
0%
GOLF SHOWS 1.
Please mark which merchandise shows you attend on an annual basis: A.
PGA Merchandise Show in Orlando
___x____
B.
PGA Fall Expo
________
C.
Local PGA Section Show(s)
____x___
D.
Local Consumer Show(s)
________
MISCELLANEOUS MERCHANDISING 1.
Does your golf shop provide an alteration program?
Yes
2A.
Does the golf shop have a club-fitting program for golf clubs?
Yes
2B
If so, which manufacturers provide a custom fitting program for your shop?
.
Ping, Titleist, Taylor Made, Callaway, Mizuno *** 2002 Callaway Midwest Fitter of the Year 3.
Does your golf shop manufacture custom clubs?
No 8
4.
Does your golf shop provide gift wrapping?
Yes **Extensive
5.
Does your golf shop sell gift certificates?
Yes
6.
What percent of total merchandise sales are via gift certificates?
3.6%
7.
What percent of tournament prizes are given in the following categories: **** The club pays for all of the trophies within golf budget. A.
Golf Merchandise
9%
B.
Gift Certificates
0%
C.
Plaques/Trophies
0%
8A.
Does the golf shop host fashion shows (Y/N)
8B.
If so, how many fashion shows are staged annually?
9A.
Does the golf shop have a direct promotional mailing program? (Y/N)
9B.
If so, how many annual promotional mailings are done?
No
Email Only
Weekly during the golf season and monthly for the “birthday list” Birthday in that month receive 10% off 10A.
Does the shop accept payment by credit cards for purchases?
No
10B.
If so, what percent of total merchandise sales are by credit cards?
0%
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2016 MERCHANDISER OF THE YEAR OFFICIAL NOMINEE APPLICATION PGA of America Merchandiser of the Year Selection Committee
PART II. FINANCIAL INFORMATION
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PART II. FINANCIAL INFORMATION FACILITY/GOLF SHOP OPERATION The following information will be kept in strictest confidence. Please be sure to provide accurate and reliable figures.
2015 SALES 1.
What were your 2015 Gross Merchandise Sales?
$415,870
FROM THE ABOVE SALES FIGURE: a)
Gross Merchandise Sales related to TOUR events
$0
b)
Gross Merchandise Sales related to corporate outings
$0
c)
d)
e)
What are gross sales related to corporate logo merchandise sales? (volume sales to a business entity)
$0
What was the gross golf ball sales included in total merchandise sales?
$33,681
Gross sales from logo golf balls.
$3300
PLEASE DO NOT ADD THESE ITEMS TO THE TOTAL BELOW (in question#5).
2.
What was the total lesson revenue from lessons given by applicant only?
$38,070
3.
What was the total gross golf range revenue?
$60,720
4.
What was the total gross club repair revenue?
$8,864
5.
Total of above categories (ADD 1-4)
$523,524
6.
What are your projected/budgeted 2016 gross merchandise sales?
$420,000
7.
What is your golf shop square footage used for the display of golf merchandise? (Do not include fitting rooms or office space)
1300 sq ft.
8.
Does your facility offer the Mill River or another similar merchandise purchasing plan? If yes, describe the plan and how much the initiation fee is for someone to join the program. No 11
9.
Inventory levels (at cost) Average monthly inventory (Please add inventory by month and divide by 12 to get average inventory. If your golf operation is not 12 months, please enter the inventory for the months shop is open and divide by the number of months you record to get your average monthly inventory.) End of Month Inventory at Cost 2015 January
$66,013
February
$70,519
March
$109,369
April
$119,905
May
$120,223
June
$118,474
July
$123,414
August
$114,530
September
$112,628
October
$106,829
November
$120,623
December
$57,457
Divide by Months Open
12
Equals Average Monthly Inventory $103,164 Peak Monthly Inventory
$123,414 July
12
10.
Inventory turn rate 2015 year's beginning inventory
$64,309
2015 year's purchases
+ SUBTOTAL
11.
$331,060 $395,369
2015 ending inventory
_
$57,457
COST OF GOODS SOLD
=
$337,912
Cost of goods sold Avg. monthly inventory ** This number coincides with the turn # from my OTBW software
=
3.275
What is the approximate dollar amount of annual purchase discounts that you use from manufacturers
$0
**We typically take more advantage of Golf Retirement Plus and defer monies into that area.
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2016 MERCHANDISER OF THE YEAR OFFICIAL NOMINEE APPLICATION
PART III. ESSAY QUESTIONS
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PART III. ESSAY QUESTIONS
JOB HISTORY
1.
List all work positions that you have held. Please include the job title, facility name, as well as the years you were at that club: 1999 to present 1996 to 1999 1993 – 1996
2.
Louisville CC, Head Golf Professional Columbia CC, Columbia South Carolina, Head Golf Professional Terrace Park CC, Cincinnati, Ohio Assistant Golf Professional
List the names of assistant professionals you have employed who have advanced to head professional jobs. I have had numerous Assistant Professionals as well as general golf operational staff move on and become very successful people. I have a “Family Tree” board see the attached photograph that list assistants who have worked for me who have moved on to further their career. Some people have moved onto to other Assistant Positions, some have moved to Head Professional positions, and some to the non-golf world. The advantage of the “board” is that every employee sees the board everyday and is motivated to get their name on the board.
3.
List all merchandising/retailing seminars you have attended within the last 24 months: 2014, 2015 & 2016 PGA Merchandise Show 2014, 2015 & 2016 Kentucky PGA Spring and Fall Section meetings and vendor shows.
4.
Are you a member of any merchandising associations? If so, please list. N/A
5.
Please list PGA Professionals you trained under: Kelly Maxwell, PGA, Jim Childs, PGA
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FACILITY/GOLF SHOP OPERATION
1.
Briefly describe the growth of your golf shop since you have been at your facility (sales, area, traffic, etc.): Sales the last year of the previous professional - golf shop revenue was $150,000. The shop and activity has grown even more than I could have hoped and has created the new golf shop at Louisville CC. We work on one thought – it is NOT the responsibility of the membership to buy from the golf shop just because they are members. We must earn and keep their business each year. Also, we must be very appreciative of the membership thinking of us to fill their retail needs. Perhaps the most important statement I can make concerning the growth of the golf shop is this simple statement quoting a large majority of members. “I buy everything I need from you in the golf shop. You make it easy and are very appreciative of my business. Why would I go somewhere else?” See the photographs of new building and golf shop.
2.
IMPORTANT: Please write a brief description of your facility and demographic market. Please include the demographic population. Louisville CC is a private country club in the central / eastern part of Louisville only 4 miles from downtown Louisville. Louisville CC has a storied history and is known as the first serious golf club in the city of Louisville. I was lucky enough to be a part of the club during the centennial celebration in 2008. Please see the enclosed history of Louisville CC for more information about the club. Major industries in Louisville includes Yum Brands, Brown Forman Industries, GE, Humana, H&B sporting goods, Ford. It also is the home to University of Louisville, Bellermine University, and of course, Churchill Downs. The City of Louisville has a population of 600,000 people and is in Jefferson County that has a population of 765,000 people (population numbers found on the internet).
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PRODUCTS AND SERVICES
1. What special programs, products or special services are you presently receiving or being offered by manufacturers? Please describe: The Golf Shop at Louisville CC receives no special privileges, programs, products or services from any of the manufacturers. Each of my Professional Staff members play a set of clubs from manufacturers we carry in the golf shop. I play Titleist clubs and balls. Two of my assistants also play Titleist, one plays Callaway, and one plays Taylor Made.
2.
What special programs, products and/or special services would you like to see offered or improved upon by manufacturers? (i.e. sales tools, brochures, display tools and fixtures, fitting systems, etc.) We request one thing from each of our manufacturer’s sales people – Please help us sell their product by providing us the features and benefits information for all of the products in their line. Teach/help us to sell their product!!
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DISPLAYS 1.
Describe the display fixtures that are used in your golf shop: Please see the attached photographs. I was lucky enough to be involved with construction and outfitting of the new golf shop. I designed the fixtures to hold color stories, merchandise categories or annual displays such as the Master’s display. I am very proud of what our displays have created in and for the golf shop. Of course, they look great but they also help with our buying plan. We use our Open to Buy software along with the fixture itself and buy items and numbers of items to fit both the software requirements and the size of the fixture. Filling the displays properly and following the guidelines of open to buy software has proven to be a very successful purchasing tool.
2.
Describe any other special items used for display purposes: We have numerous historic items in the golf shop that pertain to golf at Louisville CC. We also have a great display of all the junior golf class photos dating back to 1952. 63 years of junior golf classes are pictured in the golf shop. It was very hard to get a good photograph in the hallway where the junior wall is located in the shop but by looking at the photos attached you can get the general idea. Lastly, I have designed a “demo box” display. This box holds 16 sets of demo irons and 72 individual clubs that we use for drivers, fairway and hybrid demos. We label each of the slots where clubs belong, which allows us to monitor demo inventory. Also, we use and have the lesson book displayed. We have fun signs that point the member to the golf lesson book. Displaying the lesson book and making light of the fact that you can get better with lessons has been a successful marketing display.
3.
Please describe your pricing structure and philosophy for golf shop merchandising? My pricing policy is very simple. We are the best price in town. The “member price” is better than the price of the same item at another facility or retail outlet. Also, we have a very lenient return policy, and every purchase is 100% guaranteed. My goal is to retire at the Louisville CC. With that in mind I will need to sell numerous items to members and require repeat business. My pricing schedule and plan is a direct reflection of attempting to keep members as good customers for many years.
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20
GOLF SHOP STAFF
1.
Please describe your philosophy on merchandise commissions for staff:
I incent my assistant professionals to work hard in the shop for the main reason of education and a job well done. I give my Assistant Professional staff important buying, managing and selling decisions to make. It is my goal with these important decisions to give my staff the confidence to run my operation but in turn learn how to run their own in the future. More direct answer to the question above: I do give each of them an annual allowance to spend in the golf shop. This money is intended to be spent on a staff uniform or to buy other items we sell in the shop. I also work very hard for my assistant professionals to get them on an equipment staff for golf equipment. Lastly, I offer spiff rewards for sales. Spiff rewards work by giving my staff-credit to spend in the golf shop when they make sales to members. For example, a spiff may be $10 for selling a driver.
2.
Please describe your policy on staff clothing and merchandise allowance: In addition to the answer in # 1 of this section I believe it is very important to allow my staff to order or buy whatever they are interested in for themselves, friends or family at wholesale as another allowance or reward for a job well done.
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MERCHANDISE DATA
1. (a) Please list the five (5) major hard-goods manufacturers you currently utilize: Titleist, Ping, Callaway/Odyssey, Taylor Made, Mizuno
1. (b) Please list the five (5) major soft-goods manufacturers you currently utilize: Peter Millar, Fairway & Greene, Lizzie Driver, Bobby Jones, Vineyard Vines
2.
How do soft-goods sales compare between manufacturer’s logoed soft-goods and your facility’s logoed soft-goods? Our largest soft-good supplier is Peter Millar. 85% of Peter Millar has the LCC logo. We will typically not logo cashmere sweaters, coats or other very dressy or non-sports items.
3.
Describe any special sales programs you have (i.e., Buying Club, Mill River Plan, etc.): Our biggest sales program is the annual Holiday Open House. See attached flier. We incorporate a balloon sale where members will get to pop a balloon with a discount card inside. There are three colors of balloons red, white and green. We fill 300 red, 300 white and 300 green balloons and host our party on the same day as Breakfast with Santa: Buy $1-$300 pick a Red balloon inside each balloon is a discount card. Discounts range from 5% - 50% Buy $301 - $599 pick a White balloon inside each balloon is a discount card. Discounts range from 7% - 75% Buy $600 + pick a Green balloon inside each balloon is a discount card. Discounts range from 10% - 100% *** During my 17 Open House Parties at Louisville CC we have had the 100% green balloon popped numerous times and it turns out to be very exciting. **** This Open House has turned into a great tradition at the club and many members do all of their Holiday shopping with us. I need to bring in a staff of 6 just to do the wrapping!! After the party my wife and I take out the golf staff and have a wonderful dinner together. It is something I look forward to every year.
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4.
Does your golf shop have a golf club demo program? Please describe. We have two very large “demo display boxes” please see the attached photographs. One box holds 16 sets of irons and the other holds 72 woods, hybrids and fairways. We also take advantage of 4 full trial sets of Titleist clubs. We also have numerous fitting centers. (Titleist, Callaway, Taylor Made, Ping & Mizuno) Demos are a great tool that allows our members to give the product a try before buying. We invest a large dollar amount annually in hopes of creating activity and interest with the demo programs.
The demo program has proven to be very successful. Please see the attached photo of one of our spring demo days. The event is wonderful for sales and member participation.
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5.
Please describe the two most successful hard-goods promotion(s) in the last 12 months: The two most successful hardgood promotions have been the Holiday Open House and Annual Demo days for Juniors and Adults. We allow members to buy credit at a discount at the Holiday party that will be used toward a fitting in the spring. We also have an opening day and demo day for the junior golf program that has proven to be a huge fitting day with the junior players growing through the winter. Lastly, the hard work on behalf of myself and my staff to research the products features and benefits as well as fitting technique and range days have proven also to be successful programs.
6.
Please describe the two most successful soft-goods promotion(s) in the last 12 months: We promote and sell “Limited Edition Belts” and the “Shirt of the Year” See the photograph of the royal blue shirt of the year. The “Shirt of the Year” is a onetime run of shirts and pullovers with the special logo that includes “1908” the clubs founding year. We run this program once per year and promote this special shirt and pullover as a limited edition and once they are gone they are never coming back. We also produce Limited Edition belts and sell them on a one time run. For example, we designed the needle-point belt in the photograph attached. It has the club logo, 1908 for its beginning and a mockingbird (because the clubs street address is on Mockingbird Valley Drive). Also, see the Limited Edition “Four Bridges” needle point belt. As a part of the new golf building the design included a new sports bar that we call the “Four Bridges”. The sports bar is named after the four walking bridges on the golf course. These bridges are a huge part of the clubs history and the limited edition belt was a huge success. See the attached photographs.
7.
Please describe the two most successful footwear promotion(s) in the last 12 months: We annually host an early spring Open House in the golf shop. The Open House is mainly used to describe and answer any questions as they pertain to all of the upcoming golf programs. We piggy back a shoe sale and offer discounts to those who attend. As the members get ready for the new golf season and sign up for tournaments, they can also be prepared for opening day by saving a little on a new pair of golf shoes. We also do very well selling footwear at our Holiday Open House.
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MERCHANDISING PHILOSOPHY
Philosophy must be provided for candidate eligibility Please state your merchandising philosophy in a 200-300 word summary. My merchandise philosophy is relatively simple yet complicated and time consuming. I want to distinguish my operation as one that excels in all areas of retail. We offer great prices, great selection, all forms of demo and fitting services, gift wrapping, a “no questions asked” return policy, and a service oriented staff that is very appreciative when members make purchases from our operation. My merchandise operation has a clear focus on the details of the operation. We focus on employee training as well as continued education. The knowledge it takes to control inventory, learn better selling technique, order fulfillment, return processing, invoicing/credit coding and open to buy software is a large undertaking and I take great pride in helping my staff understand and learn our system. Also, I take continuing education very seriously. In today’s fast-paced environment, I feel it is very important to stay fresh and try to distinguish the operation and staff through education. Lastly, but most important, I believe that is NOT the responsibility of my members to buy merchandise from the golf shop just because it is the golf shop at their club. It is my responsibility to determine the product selection, prices, and services that my membership desires. Also, unlike many of the other facilities in the section, the Louisville CC has NO outside outings and therefore no revenue generated from outside sales. 100 % of my sales are either to a member or a guest of a member. I am very proud of the merchandise operation we have created and hope to continue to improve for the future.
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IMPORTANT: AS A REMINDER, YOU ARE MARKETING YOURSELF AND YOUR FACILITY WITH THIS APPLICATION. YOU SHOULD MAKE EVERY EFFORT TO PRESENT YOURSELF AND YOUR FACILITY IN THE MOST POSITIVE PERSPECTIVE AS POSSIBLE. YOU ARE TO ALSO INCLUDE COLOR PHOTOGRAPHS THAT HIGHLIGHT YOUR MERCHANDISING AREA AT YOUR FACILITY SHOWING INVENTORY MIX, TRAFFIC PATTERNS, DISPLAYS FEATURES, ETC.
Return Application and additional information including photographs by April 18, 2016 to: Tom Brawley Senior Director, Membership Services PGA of America 100 Avenue of the Champions Palm Beach Gardens, FL 33418
[email protected] 26
Louisville CC Golf Shop G
April 4 4, 2016 Brawley Tom B Seniorr Director, Meembership Serrvices PGA o of America 100 A Avenue of the C Champions Palm Beach Garden ns, Florida 334 418 Mr. Brawley, Dear M with great pleaasure that I su ubmit my app plication for th he PGA Nation nal Merchandiiser of the Yeaar It is w (privaate category). G Professional of Louisville Countryy Club. I havve four full time Assistan nt I am the Head Golf o work in the golf shop o on Professsionals. We don’t employ any one in which their sole job is to merch handise issues. All four Assistants A and d myself havee our hands iin EVERY asp pect of the go olf operaation. We are aall involved in n junior golf, coaching, teach hing, merchan ndising, daily o operations, an nd tournament prograams. I believee that this collaborative effoort with everyyone on the go olf professional ur success in tthe merchandise operationss area. staff iss the key to ou ville CC is a prrivate country y club that hass a clear focuss on the familyy atmosphere through sporrts Louisv and so ocial activitiess. The club do oes not host any outside coorporate/chariity outings an nd the golf sho op does not n do any ou utside businesss. Every tran nsaction at Loouisville Coun ntry Club direectly involves a memb ber. The clubh house and golff/tennis shop facilities und erwent renovvations and neew constructio on in 201 13‐2014. Our new golf and tennis buildin ngs opened in n August of 2014, coincidenttally during th he first round of the PG GA Championship at Valhalla GC in Louissville. viously, the en ntire golf stafff has a collecctive concenttration and th he focus on th he As meentioned prev memb bership of Lou uisville CC. Wee make them ffeel at home, aare concerned d with their gaames, and know their ffamilies. We ttake great prid de in servicingg our membe rship. A big p part of this is p providing them m with aa fully stocked d golf shop wh here they expeerience the ulttimate in custo omer service. orld. I also beelieve that thiss focus makess me a qualifieed I belieeve this focus is unique in today’s golf wo candid date for the PG GA’s Merchandiser of the yeear. k you for consideration, Thank A Scott Sedgwick, PGA Golf Shop 502‐895‐‐8477