Seed Council Meeting
Seed Council Meeting 1
November 11th, 2010
Agenda 2
Welcome & Introduction Taskforce Update Project Updates Committee Updates Did Well / Do Better Brainstorming Activity Future Meetings / Closing
November 11th, 2010
Welcome & Introduction 3
Anti Trust Guidelines (All Agreed) Approve Minutes from October Meeting
1st Doug Hoberty – Dow, 2nd Lori Edwards - Syngenta Welcome New Participants Seed Council Mission / Goals & Objectives Mission
Expand eBusiness participation and drive business value by Sponsoring projects and promoting the value of eBusiness
Goals & Objectives
Ensure at least one project is active or “under evaluation” at all times Expand membership annually
11th, 2010
Taskforce Updates 4
AGIIS (Lori Edwards)
Presentation included in this deck
Bar Coding (Marcia Rhodus) Presentation included in this deck
Inter/Intra Company (Brent Kemp) No update
Unit of Measure (John Reichle)
Discussion that other projects such as GTTR will drive this
improvement. Evaluate at future meeting on Go/ no go for this taskforce.
November 11th, 2010
Seed Council AGIIS Task Force 5
Background Data for Seed companies was initially loaded as part of the Seed Connectivity project, started in 2007. It has been determined that not all subscribers are maintaining their data regularly and consistently. This is causing a lack of trust in the existing data and reluctance by some companies to use AGIIS.
Purpose of Task Force Develop a common understanding within the team of project focus To gain consensus on a recommended solution to address the license and product issues.
Members DOW, Monsanto, Bayer, Growmark, JR Simplot, Winfield, Wilbur-Ellis, Syngenta, CSC, Helena, SSI, Southern States
Seed Council AGIIS Task Force 6
Progress Several meetings with group, included a face-to-face in October Narrowed the scope to Products and Licenses as there is already work being
done on Growers Distributed a survey to Seed Council members asking for specific input
Next Steps Review survey results Agree recommended solutions to present to DOC
Seed Council - Bar Coding Task Force Annual Conference Update Marcia Rhodus – Monsanto (Lead) Clyde Martin – AgWorks Pam Rincker – SSI Amy Barker – JR Simplot Jenny Benedict – WinField Solutions
Objective Overview 8
Promote expansion of bar coding across all segments of the industry, in support of improved inventory management & Track N Trace. Manufacturers & Conditioners / Tollers Software Providers Retail & Distribution Farm Gate Review Current Standards Document for recommended additions Standard Bar Code Package Placement. Placard Placement Others (?)
June, 2010
Progress June, 2011
Short Term (6-12 months)
Mid Term (12 – 24 months)
• • • • •
June, 2013 Long Term (24 Months or More)
Future – Inclusion of RFID
Assessment of Current State Establish connect across all AgGateway Councils - COMPLETED Review current bar code standards & guidelines Survey current members to determine “current state” - COMPLETED Communicate findings and outcomes
• • • •
Launch Bar Coding Study Coordinate efforts with companies with current bar coding capabilities Create team to share experiences and challenges Develop “Best Practices” for successful implementation
• Implementation • Publish Best Practices as guidelines going forward • Encourage adoption by continuing to communicate success stores
Survey
28 responses to survey Approximately 25% of manufacturers print bar codes on all or some of their products
Half print a GTIN # bar code Over 1/3 print a lot# bar code
64% of respondents feel standardizing of bar codes for retailers is very to somewhat important.
Top benefits viewed by respondents were: Simplification and consistency in processes and data Accurate data reporting
Issues
Working on plan to survey retail segment on their interest in having access to bar coding tools. Expansion of Task Force to ensure representation during standards review and establishing best practices.
Recommendation / Next steps 12
Recommend to continue moving forward with task force timeline of tasks
Next Steps Recruit additional task force members to review standards document for recommended additions. Conduct additional survey with larger population of retail segment
Project Updates 13
Germplasm, Trait, Treatment Reporting Meeting weekly, making progress on design phase. timeframe for completion.
February
RFID Standards
Use cases developed and guidelines are prepared.
They are at the phase of evaluating use cases against the guidelines. Next steps will be to prepare formal documentation, present to standards & guidelines and then establish the guidelines.
Product Cost Information
Project participants making progress. Project on track.
Update on B2B Grower Bookings / Order Pilot (included in this deck)
November 11th, 2010
B2B Grower Order Pilot 14
November 11th, 2010
B2B Grower Orders 15
Goal:
Single point of
Grower Order entry into the retailers accounting system Reduce dual entry and time required to manage the grower order process
Assumptions:
Manufacturer’s product information is maintained in AGIIS Retailer’s accounting system has connectivity with AGIIS to receive product information Grower GLN’s are synchronized between Manufacturer and Retailer system and maintained in AGIIS
November 11th, 2010
B2B Grower Orders 16
Core B2B Grower Order Process Messages
Messages were implemented using the AgGateway Web
Service Guidelines established in the Seed Connectivity Project
Product Availability Request / Response
Lookup Web Services used to determine a products available
quantity that may be secured on a Grower Order Utilized 5.0 CIDX - Price and Availability Request / Response
Order Change & Order Response
Web Services used to submit the initial GO and changes to GO’s plus acknowledge the GO quantitys Utilized 5.0 CIDX versions
November 11th, 2010
B2B Grower Orders 17
Process Flow
November 11th, 2010
B2B Grower Orders 18
B2B GO Pilot
Three retail locations Two implemented at the start of the grower order season One transitioned from during grower order season
What have we learned?? GLN Synchronization is critical to grower ordering process Seed Manufacturer’s system should be agile enough to handle orders with differing grower identifiers Grower data accuracy is critical for this process to work seamlessly
Message handling is more complex due to the request / response nature of the grower order process Retailers are realizing the benefits of single point of grower order entry
November 11th, 2010
B2B Grower Orders 19
Recommendations Manufacturers and retailer accounting system providers should gain web service experience thru the Seed Connectivity Project web service messages (Ship Notice, Invoice, GPOS) prior to implementing the B2B Grower Order process due to the additional complexity of the multiple request / response messages.
November 11th, 2010
Committee Updates 20
Directory Oversight Standards & Guidelines Membership & Communications (TBD) Emerging Technologies Education Conference Committee (TBD)
November 11th, 2010
E Business Connectivity Seed Industry Illustration A Case For Transactional Standards Adoption
21
Industry Benefit - Competing on products vs. dealer & farmer efficiency Licensor Syngenta SAP Dow SAP Monsanto SAP
Tools, People, Projects
Seed Company Licensee
Tools, People, Projects
Seed Company SAP Seed Company Proprietary
Retail Software
Retailer
Agvance
R R R
ControlSS
R R R
Agris
R R R
Seed Company JDE Seed Company Breckenridge Seed Crop Nutr. Crop Prot.
For illustration purposes only – not a complete representation of all systems and companies involved in the management and distribution of seed and traits.
Did Well / Do Better Brainstorming Activity 22
Seed Council Strategy Session –
consistency and focus for our council. AGIIS Taskforce – criticality of data to our sustainability Bar Code and Grower Order exposure Seed Connectivity project -overall huge accomplishment and collaboration, especially that it included retailer PCI On track Mid year CCP Mtg beneficial AgGateway staff Stability of council membership seem to be closer to being on the same page for eBusiness opportunities.
Add’l face to face meetings would be helpful to
maintain energy and get more accomplished. Leadership and participation on projects, taskforces Continued vision of where we are and where we are going Focus on core standards and education of them Increase membership Continue taskforces Leverage other councils – retail and precision ag Improve business buy in Engage new member or non-participants for ideas & perspectives Sell benefits to non-participants Manage expectations, don’t boil the ocean Keep industry projects in mind when working on internal projects. Improved project wrap up i.e. project level of effort, gains/results, pain points and learnings. Documentation for reference and learning.
November 11th, 2010
Thank You 23
November 11th, 2010
November 11th, 2010
Agenda 2
Welcome & Introduction Taskforce Update Project Updates Committee Updates Did Well / Do Better Brainstorming Activity Future Meetings / Closing
November 11th, 2010
Welcome & Introduction 3
Anti Trust Guidelines (All Agreed) Approve Minutes from October Meeting
1st Doug Hoberty – Dow, 2nd Lori Edwards - Syngenta Welcome New Participants Seed Council Mission / Goals & Objectives Mission
Expand eBusiness participation and drive business value by Sponsoring projects and promoting the value of eBusiness
Goals & Objectives
Ensure at least one project is active or “under evaluation” at all times Expand membership annually
11th, 2010
Taskforce Updates 4
AGIIS (Lori Edwards)
Presentation included in this deck
Bar Coding (Marcia Rhodus) Presentation included in this deck
Inter/Intra Company (Brent Kemp) No update
Unit of Measure (John Reichle)
Discussion that other projects such as GTTR will drive this
improvement. Evaluate at future meeting on Go/ no go for this taskforce.
November 11th, 2010
Seed Council AGIIS Task Force 5
Background Data for Seed companies was initially loaded as part of the Seed Connectivity project, started in 2007. It has been determined that not all subscribers are maintaining their data regularly and consistently. This is causing a lack of trust in the existing data and reluctance by some companies to use AGIIS.
Purpose of Task Force Develop a common understanding within the team of project focus To gain consensus on a recommended solution to address the license and product issues.
Members DOW, Monsanto, Bayer, Growmark, JR Simplot, Winfield, Wilbur-Ellis, Syngenta, CSC, Helena, SSI, Southern States
Seed Council AGIIS Task Force 6
Progress Several meetings with group, included a face-to-face in October Narrowed the scope to Products and Licenses as there is already work being
done on Growers Distributed a survey to Seed Council members asking for specific input
Next Steps Review survey results Agree recommended solutions to present to DOC
Seed Council - Bar Coding Task Force Annual Conference Update Marcia Rhodus – Monsanto (Lead) Clyde Martin – AgWorks Pam Rincker – SSI Amy Barker – JR Simplot Jenny Benedict – WinField Solutions
Objective Overview 8
Promote expansion of bar coding across all segments of the industry, in support of improved inventory management & Track N Trace. Manufacturers & Conditioners / Tollers Software Providers Retail & Distribution Farm Gate Review Current Standards Document for recommended additions Standard Bar Code Package Placement. Placard Placement Others (?)
June, 2010
Progress June, 2011
Short Term (6-12 months)
Mid Term (12 – 24 months)
• • • • •
June, 2013 Long Term (24 Months or More)
Future – Inclusion of RFID
Assessment of Current State Establish connect across all AgGateway Councils - COMPLETED Review current bar code standards & guidelines Survey current members to determine “current state” - COMPLETED Communicate findings and outcomes
• • • •
Launch Bar Coding Study Coordinate efforts with companies with current bar coding capabilities Create team to share experiences and challenges Develop “Best Practices” for successful implementation
• Implementation • Publish Best Practices as guidelines going forward • Encourage adoption by continuing to communicate success stores
Survey
28 responses to survey Approximately 25% of manufacturers print bar codes on all or some of their products
Half print a GTIN # bar code Over 1/3 print a lot# bar code
64% of respondents feel standardizing of bar codes for retailers is very to somewhat important.
Top benefits viewed by respondents were: Simplification and consistency in processes and data Accurate data reporting
Issues
Working on plan to survey retail segment on their interest in having access to bar coding tools. Expansion of Task Force to ensure representation during standards review and establishing best practices.
Recommendation / Next steps 12
Recommend to continue moving forward with task force timeline of tasks
Next Steps Recruit additional task force members to review standards document for recommended additions. Conduct additional survey with larger population of retail segment
Project Updates 13
Germplasm, Trait, Treatment Reporting Meeting weekly, making progress on design phase. timeframe for completion.
February
RFID Standards
Use cases developed and guidelines are prepared.
They are at the phase of evaluating use cases against the guidelines. Next steps will be to prepare formal documentation, present to standards & guidelines and then establish the guidelines.
Product Cost Information
Project participants making progress. Project on track.
Update on B2B Grower Bookings / Order Pilot (included in this deck)
November 11th, 2010
B2B Grower Order Pilot 14
November 11th, 2010
B2B Grower Orders 15
Goal:
Single point of
Grower Order entry into the retailers accounting system Reduce dual entry and time required to manage the grower order process
Assumptions:
Manufacturer’s product information is maintained in AGIIS Retailer’s accounting system has connectivity with AGIIS to receive product information Grower GLN’s are synchronized between Manufacturer and Retailer system and maintained in AGIIS
November 11th, 2010
B2B Grower Orders 16
Core B2B Grower Order Process Messages
Messages were implemented using the AgGateway Web
Service Guidelines established in the Seed Connectivity Project
Product Availability Request / Response
Lookup Web Services used to determine a products available
quantity that may be secured on a Grower Order Utilized 5.0 CIDX - Price and Availability Request / Response
Order Change & Order Response
Web Services used to submit the initial GO and changes to GO’s plus acknowledge the GO quantitys Utilized 5.0 CIDX versions
November 11th, 2010
B2B Grower Orders 17
Process Flow
November 11th, 2010
B2B Grower Orders 18
B2B GO Pilot
Three retail locations Two implemented at the start of the grower order season One transitioned from during grower order season
What have we learned?? GLN Synchronization is critical to grower ordering process Seed Manufacturer’s system should be agile enough to handle orders with differing grower identifiers Grower data accuracy is critical for this process to work seamlessly
Message handling is more complex due to the request / response nature of the grower order process Retailers are realizing the benefits of single point of grower order entry
November 11th, 2010
B2B Grower Orders 19
Recommendations Manufacturers and retailer accounting system providers should gain web service experience thru the Seed Connectivity Project web service messages (Ship Notice, Invoice, GPOS) prior to implementing the B2B Grower Order process due to the additional complexity of the multiple request / response messages.
November 11th, 2010
Committee Updates 20
Directory Oversight Standards & Guidelines Membership & Communications (TBD) Emerging Technologies Education Conference Committee (TBD)
November 11th, 2010
E Business Connectivity Seed Industry Illustration A Case For Transactional Standards Adoption
21
Industry Benefit - Competing on products vs. dealer & farmer efficiency Licensor Syngenta SAP Dow SAP Monsanto SAP
Tools, People, Projects
Seed Company Licensee
Tools, People, Projects
Seed Company SAP Seed Company Proprietary
Retail Software
Retailer
Agvance
R R R
ControlSS
R R R
Agris
R R R
Seed Company JDE Seed Company Breckenridge Seed Crop Nutr. Crop Prot.
For illustration purposes only – not a complete representation of all systems and companies involved in the management and distribution of seed and traits.
Did Well / Do Better Brainstorming Activity 22
Seed Council Strategy Session –
consistency and focus for our council. AGIIS Taskforce – criticality of data to our sustainability Bar Code and Grower Order exposure Seed Connectivity project -overall huge accomplishment and collaboration, especially that it included retailer PCI On track Mid year CCP Mtg beneficial AgGateway staff Stability of council membership seem to be closer to being on the same page for eBusiness opportunities.
Add’l face to face meetings would be helpful to
maintain energy and get more accomplished. Leadership and participation on projects, taskforces Continued vision of where we are and where we are going Focus on core standards and education of them Increase membership Continue taskforces Leverage other councils – retail and precision ag Improve business buy in Engage new member or non-participants for ideas & perspectives Sell benefits to non-participants Manage expectations, don’t boil the ocean Keep industry projects in mind when working on internal projects. Improved project wrap up i.e. project level of effort, gains/results, pain points and learnings. Documentation for reference and learning.
November 11th, 2010
Thank You 23
November 11th, 2010
