Sept-Oct 8 weeks Weeks 1 2 3 4 5 6 7 8 Autumn Term A B A B A B A B ...
Weeks Autumn Term Unit Learning Aim Content
Assessment Criteria
Sept-Oct 8 weeks 4 5
1
2
3
A Unit 1 Exploring Business A and B
B Unit 1 Exploring Business A and B
A Unit 1 Exploring Business A and B
B Unit 1 Exploring Business A and B
Stakeholders
The Influences Stakeholders have on Businesses
P1, P2, P3, P1, P2, P3, P1, P2, P3, M1, M2, D1 M1, M2, D1 M1, M2, D1
Types of Businesses and Business Purpose and Ownership
6
7
8
A Unit 1 Exploring Business A and B
B Unit 1 Exploring Business A and B
A Unit 1 Exploring Business A and B
B Unit 1 Exploring Business C and D
The Organisation of Businesses
Reasons for Success
Aims and Values of Businesses
Reasons for Success
The External Environment
P1, P2, P3, M1, M2, D1
P1, P2, P3, M1, M2, D1
P1, P2, P3, M1, M2, D1
P1, P2, P3, M1, M2, D1
P4, P5, P6, M3, M4, D2, D3
Weeks Autumn Term Unit Learning Aim Content
Nov-Dec 7 weeks 11 12
9
10
A Unit 1 Exploring Business
B Unit 1 Exploring Business
A Unit 1 Exploring Business
C and D
C and D
Social Responsibilities
P4, P5, P6, Assessment M3, M4, D2, Criteria D3
13
14
15
B Unit 1 Exploring Business
A Unit 1 Exploring Business
B Unit 1 Exploring Business
A Unit 1 Exploring Business
C and D
C and D
E
E
E
Competition
Demand and Supply
Market Structures
Innovation
Enterprise
Risks in Changing Markets
P4, P5, P6, M3, M4, D2, D3
P4, P5, P6, M3, M4, D2, D3
P4, P5, P6, M3, M4, D2, D3
P7, M5, D4
P7, M5, D4
P7, M5, D4
16
17
Jan-Feb 6 weeks 18 19
B
A
B
A
B
A
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Content
The Role of Marketing
Branding and Marketing Campaigns
Market Niche and Segmentation Mass Markets
Internal and External Influences
Market Research
Topic
A
A
A
B
Spring Term
Unit
F
A
A
20
21
22
Feb-April 5 weeks 23 24
25
26
B
A
B
A
B
Unit
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Content
Trends and Competition
Decision Making
SWOT and PESTLE
Marketing Mix
Topic
B
B
Unit 2: Developing a Marketing Campaign Evaluating the Validity of Research B
C
C
Weeks Autumn Term
Weeks Summer Term
Unit
27 A Unit 2: Developing a Marketing Campaign Marketing Message
Content Topic
C
28
April-May 6 weeks 29 30
B A Unit 2: Developing Unit 2: a Developing a Marketing Marketing Campaign Campaign Evaluating Media for Success of a Marketing Marketing Campaign C
C
31
32
B
A
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
B Unit 2: Developing a Marketing Campaign
Sample Assessment
33 A
34 B
35 A
36 B
June-July 7 weeks 37 38 A B
Exam Period
39 A
Assessment Criteria
Sept-Oct 8 weeks 4 5
1
2
3
A Unit 1 Exploring Business A and B
B Unit 1 Exploring Business A and B
A Unit 1 Exploring Business A and B
B Unit 1 Exploring Business A and B
Stakeholders
The Influences Stakeholders have on Businesses
P1, P2, P3, P1, P2, P3, P1, P2, P3, M1, M2, D1 M1, M2, D1 M1, M2, D1
Types of Businesses and Business Purpose and Ownership
6
7
8
A Unit 1 Exploring Business A and B
B Unit 1 Exploring Business A and B
A Unit 1 Exploring Business A and B
B Unit 1 Exploring Business C and D
The Organisation of Businesses
Reasons for Success
Aims and Values of Businesses
Reasons for Success
The External Environment
P1, P2, P3, M1, M2, D1
P1, P2, P3, M1, M2, D1
P1, P2, P3, M1, M2, D1
P1, P2, P3, M1, M2, D1
P4, P5, P6, M3, M4, D2, D3
Weeks Autumn Term Unit Learning Aim Content
Nov-Dec 7 weeks 11 12
9
10
A Unit 1 Exploring Business
B Unit 1 Exploring Business
A Unit 1 Exploring Business
C and D
C and D
Social Responsibilities
P4, P5, P6, Assessment M3, M4, D2, Criteria D3
13
14
15
B Unit 1 Exploring Business
A Unit 1 Exploring Business
B Unit 1 Exploring Business
A Unit 1 Exploring Business
C and D
C and D
E
E
E
Competition
Demand and Supply
Market Structures
Innovation
Enterprise
Risks in Changing Markets
P4, P5, P6, M3, M4, D2, D3
P4, P5, P6, M3, M4, D2, D3
P4, P5, P6, M3, M4, D2, D3
P7, M5, D4
P7, M5, D4
P7, M5, D4
16
17
Jan-Feb 6 weeks 18 19
B
A
B
A
B
A
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Content
The Role of Marketing
Branding and Marketing Campaigns
Market Niche and Segmentation Mass Markets
Internal and External Influences
Market Research
Topic
A
A
A
B
Spring Term
Unit
F
A
A
20
21
22
Feb-April 5 weeks 23 24
25
26
B
A
B
A
B
Unit
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
Content
Trends and Competition
Decision Making
SWOT and PESTLE
Marketing Mix
Topic
B
B
Unit 2: Developing a Marketing Campaign Evaluating the Validity of Research B
C
C
Weeks Autumn Term
Weeks Summer Term
Unit
27 A Unit 2: Developing a Marketing Campaign Marketing Message
Content Topic
C
28
April-May 6 weeks 29 30
B A Unit 2: Developing Unit 2: a Developing a Marketing Marketing Campaign Campaign Evaluating Media for Success of a Marketing Marketing Campaign C
C
31
32
B
A
Unit 2: Developing a Marketing Campaign
Unit 2: Developing a Marketing Campaign
B Unit 2: Developing a Marketing Campaign
Sample Assessment
33 A
34 B
35 A
36 B
June-July 7 weeks 37 38 A B
Exam Period
39 A
