session
SESSION&
Housekeeping&and&Updates& • • • • •
Challenge(results!( Need(to(catch(our(breath(a(li4le( Let’s(put(this(opportunity(in(perspec9ve( Adsense(reality(check( Focus(on(1(Metric( – Cost(per(engagement(
• FOCUS(ON(PRACTICING(the(traffic(piece( • Revenue(expansion(trick(–(the(2(page(post( conversion(
Post(Engagement(Challenge!(
$500&
Post(Engagement(Challenge( • First(prize(O($500(O(Slavko(Filipovich( • Second(prize(–(Apple(Watch(O(Joern(Lillehagen( • Third(prize(–(iTunes($100(giUcard(O(Marjukka( Miinala(
Step(Back(for(Some(Perspec9ve(
Some(Perspec9ve(–(Steve’s(First(Full( Year( • 100%(adwords(traffic(to(websites( • Mone9za9on(was(affiliate(marke9ng( • Had(to(focus(on(two(challenging(things( – Ge]ng(traffic(at(a(decent(price( – Conver9ng(that(traffic(to(buyers((
• Goal(was(100%(ROI(–(Meaning( – Spend($100,(I(needed(to(make($200(in(revenue( – $100(to(pay(back(my(traffic(and($100(in(profit( – Spend($100(,(make($100(in(profit(($200(in(revenue)(
Some(Perspec9ve(–(Steve’s(First(Full( Year( • Traffic(was(expensive(–((Perspec9ve!)( – .40(on(average(per(click/visitor(
• Payouts(were(good( – $35(per(buyer(on(average(
• The(Math( – 1000(visitors(cost(approximately($400( – 11(sales(from(these(visitors(was(break(even( – 22(sales(or(2%(conversion(rate(required(for(100%( ROI(
Some(Perspec9ve(–(Steve’s(First(Full( Year( • Work(my(ASS(off(to(get(weight(loss(traffic(at(that( price!( • Work(my(ASS(off(to(get(conversions(at(that(rate!( • NOT(buyer(traffic( • Bidding(on( – Weight(watchers,(jenny(craig,(nutrasystems,(south( beach(diet,(a(few(others(
• Couldn’t(afford(to(really(test(the(more(targeted( terms(
Some(Perspec9ve(–(Steve’s(First(Full( Year( • $1,000,000(in(profit(in(one(full(year( • The(FULL(math(is(scary,(but(here(are(the(numbers( – Visitors(3,000,000( – Cost($1,200,000( – Revenue($2,200,000( – Profit($1,000,000( – Spending(more(than($5,000(per(day(at(peak(
• I(spent(about($1O2,000(on(tes9ng(before(I(reached(this( run(rate(–(Was(it(worth(it?( • Would(you(spend(this(much?( • Compare(to(brick/mortar(or(EVEN(white(label(
What’s(The(Point?( • YOU(don’t(need(to(worry(about(the(traffic!(You( SEE(how(cheap(you’re(going(to(get(it( • YOU(don’t(need(to(worry(about(the(conversion( rate( – We’ve(op9mized(ad(posi9ons(and(training(op9mizes( clicks( – Adsense(takes(care(of(op9mizing(ad(content(
• Would(you(spend(that(much?( • This(is(a(mental(roadblock(–(See(it(with(Adwords( campaigns(ALL(the(9me(with(people(
Things(to(Remember(and(Keep(in( Perspec9ve( • Engagements(usually(mean(mul9ple(clicks/ visits(–(in(other(words(,(if(cost(per(engagement( is(.03,(then(cost(per(visit(is(much(lower( • A(visit(generates(many(page(views( • Many(page(views(generates(many(ads( • Many(ads(increase(the(likelihood(that(a(person( will(click(on(SOMETHING(,(and(we(get(paid( • AND(engagement(=(more(likes(=(less(need(for( adver9sing(spend(=(more(traffic!!(
Things(to(Remember(and(Keep(in( Perspec9ve( • • • • • •
5%(of(your(posts(will(make(95%(of(your(profit( 1(in(20(will(“HIT”( That’s(a(LOT(of(NO(HITTERS(and(that’s(ok( You’re(AVERAGING(the(ROI( Adsense(takes(a(while(to(take(off( ALL(the(while(you’re(increasing(your(likes(and( DECREASING(further(ad(spending( requirements(to(make(the(same(profit(
Viral&Posts&Are&A&Numbers&Game!& The(other(thing(to(understand(is(that(different(posts( perform(differently!((
The(above(shows(post(results(from(h4p://facebook.com/aidanboothonline((
As(you(can(see,(not(all(posts(get(the(same(trac9on.(The( pink(bar(represents(Likes,(Comments(and(Shares,(some( posts(get(a(LOT(more(than(others.((
BUT,(When(they(HIT!(
They(HIT(BIG(
What(Cheap(Traffic(Really(Means( • Someone(was(disappointed(with(their( campaign(the(other(day( • Spent($30(to(get(1000(engagements( • REMEMBER,(Steve(spent(MORE(THAN(10X( that(on(VISITORS(–(Engagements(mean(MORE( visitors( • Doesn’t(see(the(big(picture( • .03(per(engagement(means(a(MUCH(be4er( cost(per(visitor,(but(let’s(assume(the(worst(
$.03(Per(Visitor(Means(100%(ROI( With(Less(Than(TWO(Affiliate(Sales( WAY(Be4er(Than(22!(Conversion(Rate( of(.2&%&
$.03(Per(Visitor(Means(100%(ROI( With(2O3(White(Label(Sales( Conversion(Rate(of(.3&%(
$.03(Per(Visitor(Means(100%(ROI( With(6(Kindle(Book(Purchases( Conversion(Rate(of(.6%(
$.03(Per(Visitor(Means(100%(ROI( from(Adsense(with(the(example(post( we(showed(from(website( But(again…we(do(much(be4er( because(.03(was(for(ENGAGEMENT!(
But…(
Mental(Block(or(Risk(Adverse(
No,(or(MINIMAL(Cost(
No,(Minimal(Cost( • • • • • • •
Like(Campaigns(to(get(things(started( Organic(like(campaigns( Other(like(strategies(using(new(tools(etc( MASSIVE(like(#’s(negate(adver9sing(costs( Keep(growing(over(9me( Probably(need(more(than(adsense( Session(9(we(will(spend(the(whole(9me( reviewing(this(before(diving(into(Phase(2(
AcHon&Items!&
AcHon&Items&For&The&Next&7&Days& • Understand(the(big(picture(financially( • Gain(perspec9ve(and(learn(the(POWER(and(SECRET( of(CHEAP(traffic( • Understand(Adsense(“op9miza9on”(and( expecta9ons( • Learn(to(expand(posts(to(2(pages(when(they(“hit”(to( increase(earnings(per(visitor( • Improve(cost(per(engagement(execu9on(through( prac9ce( • Con9nue(pos9ng(–(4O8(posts(per(day((in(total)( • Do(AT(least(2O3(more(boost(campaign(and(look(to( expand(post(to(2(pages(–(More(if(you(can!( – Focus(on(.03(per(engagement(or(less(
Adsense(Op9miza9on( • • • • • • • • •
Adsense(starts(VERY(slowly( It(op9mizes(itself( But,(it(NEEDS(TRAFFIC( Google(made(more(than($17(Billion(from(ads( They(know(ww(they’re(doing( That’s(great(news(for(us( Ad(posi9oning(is(already(done(for(you( There(is(literally(nothing(leU(to(do( We(just(need(to(feed(the(beast(
Making(the(Mul9ple(Page(Post( • Why(would(we(do(this?( • Very(straighworward( • Have(a(successful(post?((Then(let’s(get(more( out(of(it( • Take(one(post(and(break(it(up(into(2(pages(so( visitors(need(to(see(2(pages(to(read(the(whole( thing.( • They(see(more(ads,(they(click(more(things(etc(
Mul9ple(Page(Post(
Mul9ple(Page(Posts(
Mul9ple(Page(Post(
Mul9ple(Page(Post(
Cost(Per(Engagement(Op9miza9on( • Early(reports(are(excellent!( • We(ABSOLUTELY(KNOW(that(if(you(can(get( engagements(at(
Housekeeping&and&Updates& • • • • •
Challenge(results!( Need(to(catch(our(breath(a(li4le( Let’s(put(this(opportunity(in(perspec9ve( Adsense(reality(check( Focus(on(1(Metric( – Cost(per(engagement(
• FOCUS(ON(PRACTICING(the(traffic(piece( • Revenue(expansion(trick(–(the(2(page(post( conversion(
Post(Engagement(Challenge!(
$500&
Post(Engagement(Challenge( • First(prize(O($500(O(Slavko(Filipovich( • Second(prize(–(Apple(Watch(O(Joern(Lillehagen( • Third(prize(–(iTunes($100(giUcard(O(Marjukka( Miinala(
Step(Back(for(Some(Perspec9ve(
Some(Perspec9ve(–(Steve’s(First(Full( Year( • 100%(adwords(traffic(to(websites( • Mone9za9on(was(affiliate(marke9ng( • Had(to(focus(on(two(challenging(things( – Ge]ng(traffic(at(a(decent(price( – Conver9ng(that(traffic(to(buyers((
• Goal(was(100%(ROI(–(Meaning( – Spend($100,(I(needed(to(make($200(in(revenue( – $100(to(pay(back(my(traffic(and($100(in(profit( – Spend($100(,(make($100(in(profit(($200(in(revenue)(
Some(Perspec9ve(–(Steve’s(First(Full( Year( • Traffic(was(expensive(–((Perspec9ve!)( – .40(on(average(per(click/visitor(
• Payouts(were(good( – $35(per(buyer(on(average(
• The(Math( – 1000(visitors(cost(approximately($400( – 11(sales(from(these(visitors(was(break(even( – 22(sales(or(2%(conversion(rate(required(for(100%( ROI(
Some(Perspec9ve(–(Steve’s(First(Full( Year( • Work(my(ASS(off(to(get(weight(loss(traffic(at(that( price!( • Work(my(ASS(off(to(get(conversions(at(that(rate!( • NOT(buyer(traffic( • Bidding(on( – Weight(watchers,(jenny(craig,(nutrasystems,(south( beach(diet,(a(few(others(
• Couldn’t(afford(to(really(test(the(more(targeted( terms(
Some(Perspec9ve(–(Steve’s(First(Full( Year( • $1,000,000(in(profit(in(one(full(year( • The(FULL(math(is(scary,(but(here(are(the(numbers( – Visitors(3,000,000( – Cost($1,200,000( – Revenue($2,200,000( – Profit($1,000,000( – Spending(more(than($5,000(per(day(at(peak(
• I(spent(about($1O2,000(on(tes9ng(before(I(reached(this( run(rate(–(Was(it(worth(it?( • Would(you(spend(this(much?( • Compare(to(brick/mortar(or(EVEN(white(label(
What’s(The(Point?( • YOU(don’t(need(to(worry(about(the(traffic!(You( SEE(how(cheap(you’re(going(to(get(it( • YOU(don’t(need(to(worry(about(the(conversion( rate( – We’ve(op9mized(ad(posi9ons(and(training(op9mizes( clicks( – Adsense(takes(care(of(op9mizing(ad(content(
• Would(you(spend(that(much?( • This(is(a(mental(roadblock(–(See(it(with(Adwords( campaigns(ALL(the(9me(with(people(
Things(to(Remember(and(Keep(in( Perspec9ve( • Engagements(usually(mean(mul9ple(clicks/ visits(–(in(other(words(,(if(cost(per(engagement( is(.03,(then(cost(per(visit(is(much(lower( • A(visit(generates(many(page(views( • Many(page(views(generates(many(ads( • Many(ads(increase(the(likelihood(that(a(person( will(click(on(SOMETHING(,(and(we(get(paid( • AND(engagement(=(more(likes(=(less(need(for( adver9sing(spend(=(more(traffic!!(
Things(to(Remember(and(Keep(in( Perspec9ve( • • • • • •
5%(of(your(posts(will(make(95%(of(your(profit( 1(in(20(will(“HIT”( That’s(a(LOT(of(NO(HITTERS(and(that’s(ok( You’re(AVERAGING(the(ROI( Adsense(takes(a(while(to(take(off( ALL(the(while(you’re(increasing(your(likes(and( DECREASING(further(ad(spending( requirements(to(make(the(same(profit(
Viral&Posts&Are&A&Numbers&Game!& The(other(thing(to(understand(is(that(different(posts( perform(differently!((
The(above(shows(post(results(from(h4p://facebook.com/aidanboothonline((
As(you(can(see,(not(all(posts(get(the(same(trac9on.(The( pink(bar(represents(Likes,(Comments(and(Shares,(some( posts(get(a(LOT(more(than(others.((
BUT,(When(they(HIT!(
They(HIT(BIG(
What(Cheap(Traffic(Really(Means( • Someone(was(disappointed(with(their( campaign(the(other(day( • Spent($30(to(get(1000(engagements( • REMEMBER,(Steve(spent(MORE(THAN(10X( that(on(VISITORS(–(Engagements(mean(MORE( visitors( • Doesn’t(see(the(big(picture( • .03(per(engagement(means(a(MUCH(be4er( cost(per(visitor,(but(let’s(assume(the(worst(
$.03(Per(Visitor(Means(100%(ROI( With(Less(Than(TWO(Affiliate(Sales( WAY(Be4er(Than(22!(Conversion(Rate( of(.2&%&
$.03(Per(Visitor(Means(100%(ROI( With(2O3(White(Label(Sales( Conversion(Rate(of(.3&%(
$.03(Per(Visitor(Means(100%(ROI( With(6(Kindle(Book(Purchases( Conversion(Rate(of(.6%(
$.03(Per(Visitor(Means(100%(ROI( from(Adsense(with(the(example(post( we(showed(from(website( But(again…we(do(much(be4er( because(.03(was(for(ENGAGEMENT!(
But…(
Mental(Block(or(Risk(Adverse(
No,(or(MINIMAL(Cost(
No,(Minimal(Cost( • • • • • • •
Like(Campaigns(to(get(things(started( Organic(like(campaigns( Other(like(strategies(using(new(tools(etc( MASSIVE(like(#’s(negate(adver9sing(costs( Keep(growing(over(9me( Probably(need(more(than(adsense( Session(9(we(will(spend(the(whole(9me( reviewing(this(before(diving(into(Phase(2(
AcHon&Items!&
AcHon&Items&For&The&Next&7&Days& • Understand(the(big(picture(financially( • Gain(perspec9ve(and(learn(the(POWER(and(SECRET( of(CHEAP(traffic( • Understand(Adsense(“op9miza9on”(and( expecta9ons( • Learn(to(expand(posts(to(2(pages(when(they(“hit”(to( increase(earnings(per(visitor( • Improve(cost(per(engagement(execu9on(through( prac9ce( • Con9nue(pos9ng(–(4O8(posts(per(day((in(total)( • Do(AT(least(2O3(more(boost(campaign(and(look(to( expand(post(to(2(pages(–(More(if(you(can!( – Focus(on(.03(per(engagement(or(less(
Adsense(Op9miza9on( • • • • • • • • •
Adsense(starts(VERY(slowly( It(op9mizes(itself( But,(it(NEEDS(TRAFFIC( Google(made(more(than($17(Billion(from(ads( They(know(ww(they’re(doing( That’s(great(news(for(us( Ad(posi9oning(is(already(done(for(you( There(is(literally(nothing(leU(to(do( We(just(need(to(feed(the(beast(
Making(the(Mul9ple(Page(Post( • Why(would(we(do(this?( • Very(straighworward( • Have(a(successful(post?((Then(let’s(get(more( out(of(it( • Take(one(post(and(break(it(up(into(2(pages(so( visitors(need(to(see(2(pages(to(read(the(whole( thing.( • They(see(more(ads,(they(click(more(things(etc(
Mul9ple(Page(Post(
Mul9ple(Page(Posts(
Mul9ple(Page(Post(
Mul9ple(Page(Post(
Cost(Per(Engagement(Op9miza9on( • Early(reports(are(excellent!( • We(ABSOLUTELY(KNOW(that(if(you(can(get( engagements(at(
