seven deadly sins
Fu n n e l W a v e
The Super Cool Guide of the
SEVEN DEADLY SINS IN BUSINESS MARKETING Get the most business without being like “Everyone else”
SIN #1
I’M SO AMAZING BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #1
Breakdown
I’m so amazing because... Do not
Rely on this sin to gain new clients.
Do your services and how it can improve their life.
Most customers
Really don’t care why you think you are so amazing. They could care less if you are the “best of the best” or “voted best in the industry,” by some random association you’re a part of, but they’ve never heard of.
Why?
Because they care about themselves and what’s in it for them. Most people want to know what your product does to help them by making their life better or making something easier.
Want more of this? Contact Email: [email protected]
SIN #2
MY PRODUCT IS THE BEST BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #2
Breakdown
My product is the best because... not Do Rely on this sin to gain new clients.
Do
Focus on the positives of your product.
Most customers
Don’t believe this, it’s everywhere. Every company says their product is the “Best of the best” in their industry.
Why?
Because it’s meaningless to them if you claim to be “the best.” It’s unrealistic and they most likely won’t believe you anyways.
Want more of this? Contact Email: [email protected]
SIN #3
MY PRODUCT IS FOR EVERYONE BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #3
Breakdown
My product is for everyone because...
Do not
Rely on this sin to gain new clients.
Do Focus on discovering the
perfect client who truly does need your product.
Most customers
Don’t need everything. Even companies that actually do sell something that everyone uses, like water, have multiple companies. There isn’t one monopoly to any certain product. You aren’t the exception to this rule.
Why? aren’t.
Want more of this? Contact Email: [email protected]
SIN #4
MY CURRENT CUSTOMERS DON’T MATTER ANYMORE BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #4
Breakdown
My current customers don’t matter anymore because...
Do not
Rely on this sin to gain new clients.
Do Continue to focus on current
customers and providing very high customer service, always.
Most customers
Will continue to go to what’s familiar. If they have used your productes before, they are likely to return. They are more product they have no experience with.
Why?
Because you are familiar to them and people like what they know. People like things to be easy. You are the easiest option if they know you already.
Want more of this? Contact Email: [email protected]
SIN #5
I DON’T NEED TO FOLLOW UP ANYMORE BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #5
Breakdown
I don’t need to follow up anymore because... not Do Rely on this sin to gain new clients.
Do Set up an automated “multi
touch” drip campaign to stay in touch all year round.
Most customers
Need to have “multiple touches” before they jump at a product or service. 80% of sales are made between the 5th and 12th contact. That’s why we at Send Jim truly believe in “Multi Touch.”
Why?
Because they forget or don’t need your product at the time have most likely already forgotten.
Want more of this? Contact Email: [email protected]
SIN #6
I DON’T NEED TO HELP THEM BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #6
Breakdown
I don’t need to help them because... not Do Rely on this sin to gain new clients.
Do need or want for the sale to close.
Most customers
Need their hand held throughout the buying or sales process. If you don’t provide crystal clear instructions, you risk losing the sale altogether.
Why?
Because people like to know what to expect before moving their decisions.
Want more of this? Contact Email: [email protected]
SIN # 7
I DON’T NEED TO BE ORIGINAL BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #7
Breakdown
I don’t need to be original because...
Do not
Rely on this sin to gain new clients.
Do something about your product that isn’t available yet.
Most customers
Want something they don’t already have. They are looking for
Why?
Because trying to be just like your competitors can just set you
Want more of this? Contact Email: [email protected]
Fu n n e l W a v e
Seven Deadly Sins in Business Marketing
Thank you so much for reading! We sincerely hope you are able to use this guide and grow your business. We hope you took away some golden nuggets of information that will be invaluable to the success of your business. Now, it’s up to you whether or not you use what you’ve learned in this guide, but we sincerely hope you do! It’s proven to work! Interested in learning more about Send Jim and the postcards and other products and services we offer? Please take a look at our site, SendJim.io and isgn up for your customer account today!
Call
855.663.5937 with any questions!
Want more of this? Contact Email: [email protected]
Fu n n e l W a v e
The Super Cool Guide of the
SEVEN DEADLY SINS IN BUSINESS MARKETING Get the most business without being like “Everyone else”
SIN #1
I’M SO AMAZING BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #1
Breakdown
I’m so amazing because... Do not
Rely on this sin to gain new clients.
Do your services and how it can improve their life.
Most customers
Really don’t care why you think you are so amazing. They could care less if you are the “best of the best” or “voted best in the industry,” by some random association you’re a part of, but they’ve never heard of.
Why?
Because they care about themselves and what’s in it for them. Most people want to know what your product does to help them by making their life better or making something easier.
Want more of this? Contact Email: [email protected]
SIN #2
MY PRODUCT IS THE BEST BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #2
Breakdown
My product is the best because... not Do Rely on this sin to gain new clients.
Do
Focus on the positives of your product.
Most customers
Don’t believe this, it’s everywhere. Every company says their product is the “Best of the best” in their industry.
Why?
Because it’s meaningless to them if you claim to be “the best.” It’s unrealistic and they most likely won’t believe you anyways.
Want more of this? Contact Email: [email protected]
SIN #3
MY PRODUCT IS FOR EVERYONE BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #3
Breakdown
My product is for everyone because...
Do not
Rely on this sin to gain new clients.
Do Focus on discovering the
perfect client who truly does need your product.
Most customers
Don’t need everything. Even companies that actually do sell something that everyone uses, like water, have multiple companies. There isn’t one monopoly to any certain product. You aren’t the exception to this rule.
Why? aren’t.
Want more of this? Contact Email: [email protected]
SIN #4
MY CURRENT CUSTOMERS DON’T MATTER ANYMORE BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #4
Breakdown
My current customers don’t matter anymore because...
Do not
Rely on this sin to gain new clients.
Do Continue to focus on current
customers and providing very high customer service, always.
Most customers
Will continue to go to what’s familiar. If they have used your productes before, they are likely to return. They are more product they have no experience with.
Why?
Because you are familiar to them and people like what they know. People like things to be easy. You are the easiest option if they know you already.
Want more of this? Contact Email: [email protected]
SIN #5
I DON’T NEED TO FOLLOW UP ANYMORE BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #5
Breakdown
I don’t need to follow up anymore because... not Do Rely on this sin to gain new clients.
Do Set up an automated “multi
touch” drip campaign to stay in touch all year round.
Most customers
Need to have “multiple touches” before they jump at a product or service. 80% of sales are made between the 5th and 12th contact. That’s why we at Send Jim truly believe in “Multi Touch.”
Why?
Because they forget or don’t need your product at the time have most likely already forgotten.
Want more of this? Contact Email: [email protected]
SIN #6
I DON’T NEED TO HELP THEM BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #6
Breakdown
I don’t need to help them because... not Do Rely on this sin to gain new clients.
Do need or want for the sale to close.
Most customers
Need their hand held throughout the buying or sales process. If you don’t provide crystal clear instructions, you risk losing the sale altogether.
Why?
Because people like to know what to expect before moving their decisions.
Want more of this? Contact Email: [email protected]
SIN # 7
I DON’T NEED TO BE ORIGINAL BECAUSE...
Fu n n e l W a v e
SEVEN DEADLY SINS IN BUSINESS MARKETING
SIN #7
Breakdown
I don’t need to be original because...
Do not
Rely on this sin to gain new clients.
Do something about your product that isn’t available yet.
Most customers
Want something they don’t already have. They are looking for
Why?
Because trying to be just like your competitors can just set you
Want more of this? Contact Email: [email protected]
Fu n n e l W a v e
Seven Deadly Sins in Business Marketing
Thank you so much for reading! We sincerely hope you are able to use this guide and grow your business. We hope you took away some golden nuggets of information that will be invaluable to the success of your business. Now, it’s up to you whether or not you use what you’ve learned in this guide, but we sincerely hope you do! It’s proven to work! Interested in learning more about Send Jim and the postcards and other products and services we offer? Please take a look at our site, SendJim.io and isgn up for your customer account today!
Call
855.663.5937 with any questions!
Want more of this? Contact Email: [email protected]
Fu n n e l W a v e
