shopper insights
Category Management Knowledge Group
SHOPPER INSIGHTS Improve access to and use of Shopper data and insights across your organization using catman foundations
Shopper Insights QUESTIONS FOR YOU TO CONSIDER: How to make changes to
How to incorporate
Who should we give access
our internal and external
Shopper insights into
to Shopper Insights data
catman work to better
category management?
to in our organization?
reflect the Shopper?
OPPORTUNITY: Improve access to and use of Shopper data and insights across your organization through the foundations of category management.
Many of us forget Shopper in our category management work - including reviews, space planning, line reviews, sales presentations, internal presentations. At the same time, we continue to invest more in Shopper data and insights for better Shopper understanding and opportunity identification. In CatMan 2.0, the CMA confirms that Shopper Insights and Shopper Marketing belong as part of the category management process - since it's the retailer that "owns" the Shopper, and they make decisions about Shopper as part of the category management process.
Ways to incorporate Shopper into your organization's approach Train your organization on Shopper data and Shopper insights, including where to access and how to use. Give broad access to Shopper insights data via an internal Insights Library. Develop standards & best practices in category management that incorporate Shopper data and insights in all key areas.
Shopper Insights connect the opportunities and gaps identified in the assessment with the corresponding tactics by answering "why" and making the necessary changes to the tactics (including Shopper Marketing).
Ready to upgrade your team's Shopper Insights skill and output? CHAT NOW and we can answer your questions or complete your purchase for your team or organization. Don’t have time to chat? Tell us more about your team size so we can send you a quote by email.
Want to advance your organization's approach to Shopper / Shopper Insights? PURCHASE our Master’s Training Course online,"The 'Why' Assessment: Shopper Insights IS the Missing Puzzle Piece". This 60-minute online
course includes demonstrations of virtual reality solutions, approaches to new challenges in connecting data with the shelf, and how to implement efficiently. Contact CMKG to learn how we can help build the skills of your organization, or check out these other resources on Shopper Insights: Injecting Shopper Into Your CatMan Foundations (CMKG Blog) "Shopper Insights and Shopper Marketing ARE Part of Category Management" (CMKG Blog)
WHAT'S NEXT 1. Identify the Shopper data and Shopper Insights data available in your organization and determine how to integrate it into your internal category reviews and analytic pathway. 2. Learn how to incorporate Shopper Insights into category management through CMKG's CatMan Master's Series. 3. Contact CMKG to learn the opportunities and options available for your organization to improve the use of Shopper Insights in your organization.
WWW.CMKG.ORG
SHOPPER INSIGHTS Improve access to and use of Shopper data and insights across your organization using catman foundations
Shopper Insights QUESTIONS FOR YOU TO CONSIDER: How to make changes to
How to incorporate
Who should we give access
our internal and external
Shopper insights into
to Shopper Insights data
catman work to better
category management?
to in our organization?
reflect the Shopper?
OPPORTUNITY: Improve access to and use of Shopper data and insights across your organization through the foundations of category management.
Many of us forget Shopper in our category management work - including reviews, space planning, line reviews, sales presentations, internal presentations. At the same time, we continue to invest more in Shopper data and insights for better Shopper understanding and opportunity identification. In CatMan 2.0, the CMA confirms that Shopper Insights and Shopper Marketing belong as part of the category management process - since it's the retailer that "owns" the Shopper, and they make decisions about Shopper as part of the category management process.
Ways to incorporate Shopper into your organization's approach Train your organization on Shopper data and Shopper insights, including where to access and how to use. Give broad access to Shopper insights data via an internal Insights Library. Develop standards & best practices in category management that incorporate Shopper data and insights in all key areas.
Shopper Insights connect the opportunities and gaps identified in the assessment with the corresponding tactics by answering "why" and making the necessary changes to the tactics (including Shopper Marketing).
Ready to upgrade your team's Shopper Insights skill and output? CHAT NOW and we can answer your questions or complete your purchase for your team or organization. Don’t have time to chat? Tell us more about your team size so we can send you a quote by email.
Want to advance your organization's approach to Shopper / Shopper Insights? PURCHASE our Master’s Training Course online,"The 'Why' Assessment: Shopper Insights IS the Missing Puzzle Piece". This 60-minute online
course includes demonstrations of virtual reality solutions, approaches to new challenges in connecting data with the shelf, and how to implement efficiently. Contact CMKG to learn how we can help build the skills of your organization, or check out these other resources on Shopper Insights: Injecting Shopper Into Your CatMan Foundations (CMKG Blog) "Shopper Insights and Shopper Marketing ARE Part of Category Management" (CMKG Blog)
WHAT'S NEXT 1. Identify the Shopper data and Shopper Insights data available in your organization and determine how to integrate it into your internal category reviews and analytic pathway. 2. Learn how to incorporate Shopper Insights into category management through CMKG's CatMan Master's Series. 3. Contact CMKG to learn the opportunities and options available for your organization to improve the use of Shopper Insights in your organization.
WWW.CMKG.ORG
