Shoppes On Little Creek
SHOPPES ON
LITTLE CREEK MARKET COMPARISON TO ICSC LIFESTYLE SHOPPING CENTER STUDY
1255 Creekshire Way
Shoppes On Little Creek 1255 Creekshire Way Suite 200 Freeman Commercial Real Estate
Suite 221 Enersys Delaware Inc. 2444.91
Ed Jones Suite 210
Suite 220 Vannoy Construction
Suite 241 Bernard Robinson & Company, LLP
Community One Suite 251
Suite 240 Winston Wealth
10,795
Management
Upper level - Office space
Suite 1215 Firebirds Woodfired Grill
Lower level - Retail space
Suite 1231 WinstonSalem Wine Market
Scottrade Suite 1239 GSF: 3015
Suite 1247 Suite 1616 GSF:
Suite 1263 1704 GSF
Suite 1271 Suite 1279
1247
GSF: 5310
Suite 1295 BlueSky MD Suite 1287 Brixx Wood Fired Pizza
Shoppes On Little Creek Easter Creek Partners
Lot 2b Available
Food Freaks
Cheddars Restaurant
Lot 4 -ComingRetail
Sakura Restaurant
Lot 6 Available
Ethan Allen
AT&T, 5 Guys, EyeMart, Friendly Dental, Mattress Center
Lone Star
Creekshire-Office/Retail
Creekshire Hotel
Lofts on Little Creek
tle C n Lit o s t Lof
reek
The Hillside Lofts on Little Creek
Lot 1
Easter Creek Partners
Lot 10-B Lot 11
Lofts on Little Creek Hillside Lofts on Little Creek
Bldg 2B
0.68 Acre Available
Lot 2A
Food Freaks
Bldg 3
Cheddars Restaurant
Shoppes On Little Creek
Lot 4
Coming-Retail
Lifestyle Center on Hanes Mall Boulevard
Lot 5
Sakura Restaurant
Firebirds Restaurant : 1215 Creekshire Way Winston-Salem Wine Market: 1231 Creekshire Way
Bldg 6
2.06 Acre-Available
Lot 7
Ethan Allen
Lot 8
LoneStar Restaurant
Lot 10A
Creekshire Hotel
Scottrade Financial 1263 Creekshire Way— Retail available (1704 GSF) 1271 Creekshire Way—Retail available (2793 GSF) 1279 Creekshire Way—Retail available (2536 GSF) BlueSky MD Brixx Wood Fired Pizza: 1295 Creekshire Way Winston-Wealth Management: Suite 240 Bernard Robinson & Company, LLP, Suite 241 Douglas Battery: Suite 221 Vannoy And Son Construction: Suite 220 Edward Jones, Suite 210 Community One, Suite 250 Freeman Commercial Real Estate, Suite 200
CREEKSHIRE COURT: BLDG 9 3708 Creekshire Court: AT&T 3792 Creekshire Court: 5 Guys Burgers & Fries 3756 Creekshire Court: Mattress Center 3744 Creekshire Court: Eyemart Express 3768 Creekshire Court: The Friendly Dental Group CREEKSHIRE WAY- BLDG 12
LIFESTYLE CENTER SHOPPER PROFILE Trade Area Definition The trade areas (which accounted for an average of 74% of customers) for the five lifestyle centers ranged from relatively compact to very large, but tended to be quite large. The average number of ZIP codes encompassed by the five centers was 18. The population of the trade areas ranged from approximately 246,000 to 768,000, with a five-center average of nearly one-half million. The core trade areas, representing 53% of customers, had an average population of 201,000. Mirroring the affluent profile of lifestyle center customers, their trading areas were also generally quite affluent: average household income among all the
Trade Area Characteristics Number of ZIP codes Percent of Customers Interviewed Population 1990 Population 2002 Population Change 1990 – 2002 Population Growth Rate 1990 – 2002 Number of Households 2002 Average Household Income 2002 No. of Households With Incomes $75,000+ Percent of Total Households With Incomes $75,000+ Core Area Characteristics Number of ZIP Codes Percent of Customers Interviewed Population 1990 Population 2002 Population Change 1990 – 2002 Population Growth Rate 1990 – 2002 Number of Households 2002 Average Household Income 2002 No. of Households With Incomes $75,000+ Percent of Total Households With Incomes $75,000+ (*Source ICSC Research)
trading areas was $72,288, nearly one-fourth higher than the overall U.S. average. Approximately one-third of the core area (33%)and total trade area (30%) households had incomes of $75,000 or more. Average incomes were slightly higher in the core area ($76,983) more. Average incomes were slightly higher in the core area ($76,982) than in the trade area as a whole ($72,288). (See table 3.) As shown in Figure 8, core trade area residents visited the lifestyle centers more frequently than those in the balance of the trade area and those living outside the trade area. Core trade area residents were, not surprisingly, most likely to rate the centers as more “convenient” than their favorite regional mall.
Center A
Center B
Center C
Center D
Center E
Average*
30 72% 543,811 768,035 224,224 41.2% 295,913 $66,167 94,132 31.8%
26 72% 377,883 562,828 184,945 48.9% 232,666 $57,154 52,216 22.4%
5 81% 195,766 246,441 50,675 25.9% 92,116 $98,604 38,219 41.5%
14 72% 379,719 437,199 57,480 15.1% 162,480 $101,156 63,849 39.3%
13 72% 315,935 423,508 107,573 34.0% 171,524 $61,899 36,978 21.6%
18 74% 362,623 487,602 124,979 34.5% 190,940 $72,288 57,079 29.9%
WINSTON-SALEM, NC LIFESTYLE CENTER TRADE AREA DEFINITION
Trading Area (25 mile radius)
624,823 769,407 144,584 24% 309,235 $57,334 95,553 30.9 Core Trade Area (15 mile radius)
12 56% 217,809 343,084 125,275 57.5% 130,082 $69,318 46,937 36.1%
11 52% 166,946 247,741 80,795 48.4% 108,008 $61,269 25,890 24.0%
2 51% 81,934 95,251 13,317 16.3% 34,924 $106,302 15,957 45.7%
5 54% 138,225 173,152 34,927 25.3% 59,506 $125,445 29,387 49.4%
4 53% 106,200 147,230 41,030 38.6% 62,567 $57,584 12,728 20.3%
7 142,223 201,292 59,069 41.5% 79,017 $76,982 26,180 33.1%
315,847 374,785 58,938 19% 151,446 $58,748 48,614 32.1%
SHOPS ON HANES MALL BOULEVARD THE PAVILIONS SHOPPING CENTER
Salem Creek Office Depot The Woodworking Shop ScottTrade Financial Subway Sandwiches Wild Birds Unlimited Oyster Bay Seafood Oriental Café Burger King Piedmont Advantage Credit Union Once Upon A child Nacho Daddy’s Mexican Grill Chuck-E-Cheese Spa Nails Donna Michael Salon Plato’s Closet La-Z-Boy Furniture Gallery Bank of America Alegria Shoes Factory Eye Glass Scrubwagon Regency Beauty Institute T-Mobile Fast Signs
Comfort Suites Microtel Hotel Alegacy Federal Credit Union Outback Steak House Prime Care Starbucks Coffee FedEx La Quinta Inn & Suites Village Tavern Restaurant Ranstad Personnel Carpoozi Café & Squeeze Simmons Sealy Mattress Source Moe’s Southwest Grill HH Gregg
STONE’S THROW PLAZA Ramano’s Macaroni Grill Barnes & Noble Booksellers The Sports Authority Applebee’s Bar & Grill Extended Stay America Best Buy Quality Mart Cross Stratford Rd toward I-40
Jared Galleria of Jewelry Verizon Wireless BP Gas Sam’s Club & Gas Chick-Fil-A PetSmart Lowes Home Improvement Home Depot HANES COMMONS Jason’s Deli Sprint H&R Block Oreck Vacuums Leslie Pool Supply Nail Studio Panera Bread Newk’s Town Jewelers Massage Envy ~ Spa Sports Clip Haircuts Portriat Innovations Babie’s R Us Pella Windows & Doors Qdoba Mexican Grill Which Wich? Men’s Warehouse HANES SQUARE World Market Home Goods Ross-Dress For Less Longhorn Steak House Discount Tire Hooters Long John Silver’s Kentucky Fried Chicken David’s Bridal Costco
SHOPPES ON LITTLE CREEK AT&T Wireless 5 Guys Famous Burgers & Fries Mattress Center EyeMart Express Lone Star Steak House Ethan Allen Furniture Showroom SpringHill Suites Hilton Garden Inn & Conference Center 1255 Creekshire Way Beyond Beauty (November 2012) Firebirds Restaurant Frogurt’s Brixx Wood Fired Pizza Winston Wealth Management Douglas Battery Freeman Commercial Real Estate KESTER MILL VILLAGE Tobacco Shop Michele’s Day Spa Nail & Tan La Bontanta Restaurant Tamoshi Japanese Restaurant A &S Natural Health One Main Financial Community Taxes & Insurance Cook-Out Omindian Groceries Dragonwar Computers Salama Chiropractic Center Carmike Cinema Wal-Mart Starbucks Coffee Arby’s Dickie’s BBQ Car Max HANES POINT SHOPPING CENTER Kohl’s Pier 1 Imports Factory Card Outlet Game Stop Target Michael’s Arts & Crafts Catherine Plus Size Dollar Tree Bed, Bath & Beyond Kotta Japanese Shoe Carnival Lifeway Christian Store
ES S
HANES
I-4 0B US IN
JO NE ST OW NR OA D
HANES MALL BLVD SITES MALL I-40 EAST BY-PASS TO GREENSBORO HANES POINT SHOPPING CENTER
FL ME OW W RCE LEX IN ST DES US ON -B -SA EN LE Z O M F
North Site
•KOHL’S
E LL
ES AT ST O TT
•BARNES & NOBLE
•TARGET HANES MALL BLVD
Shoppes On Little Creek 53+/- ACRES
HANES SQUARE •PANERA BREAD •NEWK’S •LONGJOHN SILVER’S •KFC LITTLE CREEK LONE STAR STEAK HOUSE ETHAN ALLEN FIREBIRDS BRIXX FROGURT’S
JARED~ GALLERIA OF JEWELREY
•SPORTS AUTHORITY
VERIZON WIRELESS
•BEST BUY
HANES COMMONS •COSTCO
LOWES HOME IMPROVEMENT CENTER
•WORLD MARKET •JASON’S DELI
THE PAVILIONS SHOPPING CENTER •BANK OF AMERICA •LA-Z-BOY FURNITURE •SUBWAY
STRATFORD ROAD
26+/ACRES
VI
W SU AL-M CE PER AR T NT ER ES I-4 0W
SAM’S CLUB
•PIER 1 IMPORTS
CARMAX
CARMIKE CINEMAS
HOME DEPOT
STONE’S THROW PLAZA
STARBUCKS COFFEE FEDEX ALLEGACY CREDIT UNION PRIMECARE MICROTEL HOTEL COMFORT SUITES VILLAGE TAVERN CVS PHARMACY MOE’S SOUTHWEST GRILL LAQUINTO HOTEL
HANES MALL BOULEVARD, WINSTON-SALEM NORTH CAROLINA
0 mi
10
20
30
Copyright © 1988-2000 Microsoft Corp. and/or its suppliers. All rights reserved. http://www.microsoft.com/Streets © Copyright 1999 by Geographic Data Technology, Inc. All rights reserved. © 1999 Navigation Technologies. All rights reserved. This data includes information taken with permission from Canadian authorities © Her Majesty the Queen in Right of Canada. © Copyright 1999 by Compusearch Micromarketing Data and Systems Ltd.
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LITTLE CREEK MARKET COMPARISON TO ICSC LIFESTYLE SHOPPING CENTER STUDY
1255 Creekshire Way
Shoppes On Little Creek 1255 Creekshire Way Suite 200 Freeman Commercial Real Estate
Suite 221 Enersys Delaware Inc. 2444.91
Ed Jones Suite 210
Suite 220 Vannoy Construction
Suite 241 Bernard Robinson & Company, LLP
Community One Suite 251
Suite 240 Winston Wealth
10,795
Management
Upper level - Office space
Suite 1215 Firebirds Woodfired Grill
Lower level - Retail space
Suite 1231 WinstonSalem Wine Market
Scottrade Suite 1239 GSF: 3015
Suite 1247 Suite 1616 GSF:
Suite 1263 1704 GSF
Suite 1271 Suite 1279
1247
GSF: 5310
Suite 1295 BlueSky MD Suite 1287 Brixx Wood Fired Pizza
Shoppes On Little Creek Easter Creek Partners
Lot 2b Available
Food Freaks
Cheddars Restaurant
Lot 4 -ComingRetail
Sakura Restaurant
Lot 6 Available
Ethan Allen
AT&T, 5 Guys, EyeMart, Friendly Dental, Mattress Center
Lone Star
Creekshire-Office/Retail
Creekshire Hotel
Lofts on Little Creek
tle C n Lit o s t Lof
reek
The Hillside Lofts on Little Creek
Lot 1
Easter Creek Partners
Lot 10-B Lot 11
Lofts on Little Creek Hillside Lofts on Little Creek
Bldg 2B
0.68 Acre Available
Lot 2A
Food Freaks
Bldg 3
Cheddars Restaurant
Shoppes On Little Creek
Lot 4
Coming-Retail
Lifestyle Center on Hanes Mall Boulevard
Lot 5
Sakura Restaurant
Firebirds Restaurant : 1215 Creekshire Way Winston-Salem Wine Market: 1231 Creekshire Way
Bldg 6
2.06 Acre-Available
Lot 7
Ethan Allen
Lot 8
LoneStar Restaurant
Lot 10A
Creekshire Hotel
Scottrade Financial 1263 Creekshire Way— Retail available (1704 GSF) 1271 Creekshire Way—Retail available (2793 GSF) 1279 Creekshire Way—Retail available (2536 GSF) BlueSky MD Brixx Wood Fired Pizza: 1295 Creekshire Way Winston-Wealth Management: Suite 240 Bernard Robinson & Company, LLP, Suite 241 Douglas Battery: Suite 221 Vannoy And Son Construction: Suite 220 Edward Jones, Suite 210 Community One, Suite 250 Freeman Commercial Real Estate, Suite 200
CREEKSHIRE COURT: BLDG 9 3708 Creekshire Court: AT&T 3792 Creekshire Court: 5 Guys Burgers & Fries 3756 Creekshire Court: Mattress Center 3744 Creekshire Court: Eyemart Express 3768 Creekshire Court: The Friendly Dental Group CREEKSHIRE WAY- BLDG 12
LIFESTYLE CENTER SHOPPER PROFILE Trade Area Definition The trade areas (which accounted for an average of 74% of customers) for the five lifestyle centers ranged from relatively compact to very large, but tended to be quite large. The average number of ZIP codes encompassed by the five centers was 18. The population of the trade areas ranged from approximately 246,000 to 768,000, with a five-center average of nearly one-half million. The core trade areas, representing 53% of customers, had an average population of 201,000. Mirroring the affluent profile of lifestyle center customers, their trading areas were also generally quite affluent: average household income among all the
Trade Area Characteristics Number of ZIP codes Percent of Customers Interviewed Population 1990 Population 2002 Population Change 1990 – 2002 Population Growth Rate 1990 – 2002 Number of Households 2002 Average Household Income 2002 No. of Households With Incomes $75,000+ Percent of Total Households With Incomes $75,000+ Core Area Characteristics Number of ZIP Codes Percent of Customers Interviewed Population 1990 Population 2002 Population Change 1990 – 2002 Population Growth Rate 1990 – 2002 Number of Households 2002 Average Household Income 2002 No. of Households With Incomes $75,000+ Percent of Total Households With Incomes $75,000+ (*Source ICSC Research)
trading areas was $72,288, nearly one-fourth higher than the overall U.S. average. Approximately one-third of the core area (33%)and total trade area (30%) households had incomes of $75,000 or more. Average incomes were slightly higher in the core area ($76,983) more. Average incomes were slightly higher in the core area ($76,982) than in the trade area as a whole ($72,288). (See table 3.) As shown in Figure 8, core trade area residents visited the lifestyle centers more frequently than those in the balance of the trade area and those living outside the trade area. Core trade area residents were, not surprisingly, most likely to rate the centers as more “convenient” than their favorite regional mall.
Center A
Center B
Center C
Center D
Center E
Average*
30 72% 543,811 768,035 224,224 41.2% 295,913 $66,167 94,132 31.8%
26 72% 377,883 562,828 184,945 48.9% 232,666 $57,154 52,216 22.4%
5 81% 195,766 246,441 50,675 25.9% 92,116 $98,604 38,219 41.5%
14 72% 379,719 437,199 57,480 15.1% 162,480 $101,156 63,849 39.3%
13 72% 315,935 423,508 107,573 34.0% 171,524 $61,899 36,978 21.6%
18 74% 362,623 487,602 124,979 34.5% 190,940 $72,288 57,079 29.9%
WINSTON-SALEM, NC LIFESTYLE CENTER TRADE AREA DEFINITION
Trading Area (25 mile radius)
624,823 769,407 144,584 24% 309,235 $57,334 95,553 30.9 Core Trade Area (15 mile radius)
12 56% 217,809 343,084 125,275 57.5% 130,082 $69,318 46,937 36.1%
11 52% 166,946 247,741 80,795 48.4% 108,008 $61,269 25,890 24.0%
2 51% 81,934 95,251 13,317 16.3% 34,924 $106,302 15,957 45.7%
5 54% 138,225 173,152 34,927 25.3% 59,506 $125,445 29,387 49.4%
4 53% 106,200 147,230 41,030 38.6% 62,567 $57,584 12,728 20.3%
7 142,223 201,292 59,069 41.5% 79,017 $76,982 26,180 33.1%
315,847 374,785 58,938 19% 151,446 $58,748 48,614 32.1%
SHOPS ON HANES MALL BOULEVARD THE PAVILIONS SHOPPING CENTER
Salem Creek Office Depot The Woodworking Shop ScottTrade Financial Subway Sandwiches Wild Birds Unlimited Oyster Bay Seafood Oriental Café Burger King Piedmont Advantage Credit Union Once Upon A child Nacho Daddy’s Mexican Grill Chuck-E-Cheese Spa Nails Donna Michael Salon Plato’s Closet La-Z-Boy Furniture Gallery Bank of America Alegria Shoes Factory Eye Glass Scrubwagon Regency Beauty Institute T-Mobile Fast Signs
Comfort Suites Microtel Hotel Alegacy Federal Credit Union Outback Steak House Prime Care Starbucks Coffee FedEx La Quinta Inn & Suites Village Tavern Restaurant Ranstad Personnel Carpoozi Café & Squeeze Simmons Sealy Mattress Source Moe’s Southwest Grill HH Gregg
STONE’S THROW PLAZA Ramano’s Macaroni Grill Barnes & Noble Booksellers The Sports Authority Applebee’s Bar & Grill Extended Stay America Best Buy Quality Mart Cross Stratford Rd toward I-40
Jared Galleria of Jewelry Verizon Wireless BP Gas Sam’s Club & Gas Chick-Fil-A PetSmart Lowes Home Improvement Home Depot HANES COMMONS Jason’s Deli Sprint H&R Block Oreck Vacuums Leslie Pool Supply Nail Studio Panera Bread Newk’s Town Jewelers Massage Envy ~ Spa Sports Clip Haircuts Portriat Innovations Babie’s R Us Pella Windows & Doors Qdoba Mexican Grill Which Wich? Men’s Warehouse HANES SQUARE World Market Home Goods Ross-Dress For Less Longhorn Steak House Discount Tire Hooters Long John Silver’s Kentucky Fried Chicken David’s Bridal Costco
SHOPPES ON LITTLE CREEK AT&T Wireless 5 Guys Famous Burgers & Fries Mattress Center EyeMart Express Lone Star Steak House Ethan Allen Furniture Showroom SpringHill Suites Hilton Garden Inn & Conference Center 1255 Creekshire Way Beyond Beauty (November 2012) Firebirds Restaurant Frogurt’s Brixx Wood Fired Pizza Winston Wealth Management Douglas Battery Freeman Commercial Real Estate KESTER MILL VILLAGE Tobacco Shop Michele’s Day Spa Nail & Tan La Bontanta Restaurant Tamoshi Japanese Restaurant A &S Natural Health One Main Financial Community Taxes & Insurance Cook-Out Omindian Groceries Dragonwar Computers Salama Chiropractic Center Carmike Cinema Wal-Mart Starbucks Coffee Arby’s Dickie’s BBQ Car Max HANES POINT SHOPPING CENTER Kohl’s Pier 1 Imports Factory Card Outlet Game Stop Target Michael’s Arts & Crafts Catherine Plus Size Dollar Tree Bed, Bath & Beyond Kotta Japanese Shoe Carnival Lifeway Christian Store
ES S
HANES
I-4 0B US IN
JO NE ST OW NR OA D
HANES MALL BLVD SITES MALL I-40 EAST BY-PASS TO GREENSBORO HANES POINT SHOPPING CENTER
FL ME OW W RCE LEX IN ST DES US ON -B -SA EN LE Z O M F
North Site
•KOHL’S
E LL
ES AT ST O TT
•BARNES & NOBLE
•TARGET HANES MALL BLVD
Shoppes On Little Creek 53+/- ACRES
HANES SQUARE •PANERA BREAD •NEWK’S •LONGJOHN SILVER’S •KFC LITTLE CREEK LONE STAR STEAK HOUSE ETHAN ALLEN FIREBIRDS BRIXX FROGURT’S
JARED~ GALLERIA OF JEWELREY
•SPORTS AUTHORITY
VERIZON WIRELESS
•BEST BUY
HANES COMMONS •COSTCO
LOWES HOME IMPROVEMENT CENTER
•WORLD MARKET •JASON’S DELI
THE PAVILIONS SHOPPING CENTER •BANK OF AMERICA •LA-Z-BOY FURNITURE •SUBWAY
STRATFORD ROAD
26+/ACRES
VI
W SU AL-M CE PER AR T NT ER ES I-4 0W
SAM’S CLUB
•PIER 1 IMPORTS
CARMAX
CARMIKE CINEMAS
HOME DEPOT
STONE’S THROW PLAZA
STARBUCKS COFFEE FEDEX ALLEGACY CREDIT UNION PRIMECARE MICROTEL HOTEL COMFORT SUITES VILLAGE TAVERN CVS PHARMACY MOE’S SOUTHWEST GRILL LAQUINTO HOTEL
HANES MALL BOULEVARD, WINSTON-SALEM NORTH CAROLINA
0 mi
10
20
30
Copyright © 1988-2000 Microsoft Corp. and/or its suppliers. All rights reserved. http://www.microsoft.com/Streets © Copyright 1999 by Geographic Data Technology, Inc. All rights reserved. © 1999 Navigation Technologies. All rights reserved. This data includes information taken with permission from Canadian authorities © Her Majesty the Queen in Right of Canada. © Copyright 1999 by Compusearch Micromarketing Data and Systems Ltd.
40
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