sky flakes
THE MARKET M. Y. San Biscuits, Inc. has a wide variety of products that eater to all income levels and all age groups. There is no absolute distinction in these marl<ets as practically all socio-«c>nomic groups can afford, appreeiate, and enjoy the various products ofM.Y. San. M.Y. San product.s can be enjoyed by anyone, at anytime. M.Y. San's major brand, Sky Flakes crackers, caters to all oges,scxes, and income levels. Sky flakes is widely regarded as a food staple, in the same category as both rice and potatoes.
ACHIEVEMENTS For over65 years, M.Y. San Biscuits, Inc. has boen at the forefront of the biscuit industry. Its products have been known for their oven-baked freshness, affordable prices, and quality. M.Y. San products include the popular Sky Flakes, Fita, Graham Crackers, Soda Crackers, Sugar Wafers, Marie, and Danish Style Buner Cookies, among other popular favorites. Its flagship br.lnds are Sky Flakes and Fita crackers. These are considered pioneer brands
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as far as Filipino crackers and biscuits are concerned. Sky Flakes has boen enjoyed by generations of Filipinos from all walks of life. h has become part of the Filipino lifestyle. Research has shown that many Filipinos ha'·e always regarded the Sky Flakes brand as the fim of its kind. Sky Flakes has maintained its position as the market leader in the Philippines. Current objectives for the brand include obtaining a significant foothold in the intcmationol market for biscuits and crackers.
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HISTORY In 1905, a young Chinese enb'Cpi'Cneur named Mar Yok San arrived in the Philippines in search of new business opportunities. Soon after, his two brothers joined - all three driven by sheer determination and a desire to succeed. Within a short period of time they established the Escolla Icc Cream Parlor. Within months of its opening, the Escolta lee Cream Parlor enjoyed tremendous success, gaining a loyal following from its customers. Later on, Mar Chew, who had previously mastered the craft ofbaking in Honolulu,
Hawaii. added ano1her dimension to their ice cream parlor's vast offerings. By 1920, the first ovens and machinery for baking biscuiiS were installed at the family's first factory in Calle Sales.
Fifteen years later, in 1935, Mar Chew p:~SSed away. Following his death, the two remaining Mar brothers relocated to Hong Kong. Not seeing her husoond's death as a hindmnee. Chung Chi, Mar Chew's wife, established a biscuit factory in San Juan, Rizal under the name M.Y. San and Co .• Inc. During the same year. the name was changed to what is now a household name: M.Y. San Biscui1s, Inc. The rest, as all Filipinos know, has become history. The growth of the company over the next few years was unprecedented. Although the outbreak of World War 11 and its aftermath foreed the company to virtually stop operations. the undying dedication of the people behind M.Y. San ncver ceased. Chung Chi tQðer with her children and the company's employees rehabilitated the company from the ruins. It was a hard but successful u1>hill climb. The San Juan plant was moved to Cainta, R i~l and company facilities were expanded further. Over time, M. Y. San Biscuits gained popularity and became a household name synonymous with quality. Modem facilities were acquired to process first class raw materials. while the mass production that followed. enabled M.Y. San to distribute nationwide and reach out to every Filipino. M.Y. San'sproducts have been a part of most Filipino lives ever since- a student~ heallhy snack in between meals, a mother~ tasty baon for her children, a humble man's allernative to rice, and a father's filling snack during work. Today, M.Y. San covers a wide range of products, with brands that lit the varying preferences and lifestyles ofthe Filipino: from the classic favorites Sky Flakes, Fita, Lion's Soda Crackers, and Grall;lm Crackers, to the alltime favorites Marie, Buller Cookies. Mixed·Up Biscuits, Happy Time Assortment, and many more. To help bridge the distance with homesick Filipino abroad. M.Y. San began exporting to Guam in the 1970's. Since then, M.Y. San has also exported its products to other continents as well. Today M.Y. San is available throughout the Philippines and in some p>ns of the East and West coasts of the United States, Europe, Canada, the Middle East, Australia, and the Netherlands. As M.Y. San celebrates its 65• Anniversary in honor of Mar Yok San and his enterprising family, M.Y. San Biscuits, Inc. salutes the hundreds of Filipinos behind the success of the corporation . From its humble beginnings., through the struggles- and to what is now an established Filipino institution, cvery bit ofan M.Y. San biscuit is indeed, a true pride of the Filipino.
THE PRODUCT Also known as "The Classic Best-Seller" Sky Flakes crackers is one of the flagship brands of M. Y. San Biscuits, Inc. It is the number one best-selling cracker in the Philippines. Sky Flakes crackers are both rich and crispy and will accompany almost any snack or meaL Sky Flakes has set the standards by which other biscuit manufactured aspine to achieve. With a ooking process that ensuresadegrecofqualitythat is at par with world standards, the brand's itnage of market leadership has grown over the years.
RECENT DEVELOPMENTS In the year 2001, M.Y San Biscuits, Inc. has taken its tradition of good taste and quality into the 21• Ccnrury with its acquisition by another industry leader, Monde Nissin Corporation - perhaps one of the biggest
alignments to transpire within the present loenl food industry.
Now known as Monde M.Y. San Corporation, the company is geared toward attaining higher production to meet anever· increasing demand hinging on the popularity of M.Y. Son's leading brands: Sky Flakes and Fita crackers. The alignment brings upon the local biscuit industry both companies' resources and expeni.se in creating high-quality food products. The Monde M.Y. San Corporation Sales Office may be reached at 717~ to 62. Also, an established biscuit-maker in the Philippines, Monde~ rnngeofproducts includes populnr brands such as Tini Wini 13ite-Size Cookies, Eggnog Biscuits and Nissin Wafers. Due to the synergy formed by both companies. topof-the-line b3king equipment, as well as production facilities and techniques that are unrivalled by competitors. are utilized. Monde M.Y. San aims to raise the baron its industry leadership by adhering to the same time-honored principles of M.Y. San Biscuits, Inc.: To offer the Fil ipino people product excellence by providing high quality productS that are among the world's best. As the p~rtnershipenhances the position of the new company's role in the Philippine food industry, Sky Flakes- still the Country's No. 1cracker bfllnd, moves to a higher level. II continues to enjoy local and glob
THINGS YOU DIDN'T KNOW ABOUT
SKY FLAKES
fonns of marketing communications thru various media.
The jingle "Biskwit ng Malabon" was populorized, and has become well known throughout the country. The slogan of the advertising campaigll in the Philippines was "Ang Pambansang Biskwil" (The National Cracker) which emphasized the brand's popularity, heritage, and its long-time bond with Filipinos. As M.Y. San Biscuits, Inc. continues to fulfill it's commitment to the Filipinos by delivering the finest quality products possible, Sky Flakes now makes it's marie on the 21"Century with its recent advertising campaign - ''One World. One Sky". With this, brand equity is taken to a higher level, from local to global. Auuned to its vision, Sky Flakes is positioned across states and goes beyond borders, as it is now available not only in the Philippines but also in manypansofthe world. Allowing Filipino overseas workers and immigrants to cope with homesickness - as they yearn to hove a taste of home from thousandsofmilesaway - and at the same
• That a total of 80,000 kilos of Sky Flakes are produced everyday. • This figure Is equivalent to about 10,000,000 crackers a day. That is enough to feed the people of Metro Manila with one cracker per person, each day; or roughly, the entire population of the Philippines (75 million) with a weeks production. • A single day of production of Sky Flakes, when placed end to end, is 4,000 times the height of the Eiffel Tower in France. • One week's production of Sky Flakes is enough to cover the length of the Great Wall of China, three and a half times over. • A month's production of Sky Flakes is enough to encircle the Earth when put end-to-end.
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ACHIEVEMENTS For over65 years, M.Y. San Biscuits, Inc. has boen at the forefront of the biscuit industry. Its products have been known for their oven-baked freshness, affordable prices, and quality. M.Y. San products include the popular Sky Flakes, Fita, Graham Crackers, Soda Crackers, Sugar Wafers, Marie, and Danish Style Buner Cookies, among other popular favorites. Its flagship br.lnds are Sky Flakes and Fita crackers. These are considered pioneer brands
82
as far as Filipino crackers and biscuits are concerned. Sky Flakes has boen enjoyed by generations of Filipinos from all walks of life. h has become part of the Filipino lifestyle. Research has shown that many Filipinos ha'·e always regarded the Sky Flakes brand as the fim of its kind. Sky Flakes has maintained its position as the market leader in the Philippines. Current objectives for the brand include obtaining a significant foothold in the intcmationol market for biscuits and crackers.
r--
HISTORY In 1905, a young Chinese enb'Cpi'Cneur named Mar Yok San arrived in the Philippines in search of new business opportunities. Soon after, his two brothers joined - all three driven by sheer determination and a desire to succeed. Within a short period of time they established the Escolla Icc Cream Parlor. Within months of its opening, the Escolta lee Cream Parlor enjoyed tremendous success, gaining a loyal following from its customers. Later on, Mar Chew, who had previously mastered the craft ofbaking in Honolulu,
Hawaii. added ano1her dimension to their ice cream parlor's vast offerings. By 1920, the first ovens and machinery for baking biscuiiS were installed at the family's first factory in Calle Sales.
Fifteen years later, in 1935, Mar Chew p:~SSed away. Following his death, the two remaining Mar brothers relocated to Hong Kong. Not seeing her husoond's death as a hindmnee. Chung Chi, Mar Chew's wife, established a biscuit factory in San Juan, Rizal under the name M.Y. San and Co .• Inc. During the same year. the name was changed to what is now a household name: M.Y. San Biscui1s, Inc. The rest, as all Filipinos know, has become history. The growth of the company over the next few years was unprecedented. Although the outbreak of World War 11 and its aftermath foreed the company to virtually stop operations. the undying dedication of the people behind M.Y. San ncver ceased. Chung Chi tQðer with her children and the company's employees rehabilitated the company from the ruins. It was a hard but successful u1>hill climb. The San Juan plant was moved to Cainta, R i~l and company facilities were expanded further. Over time, M. Y. San Biscuits gained popularity and became a household name synonymous with quality. Modem facilities were acquired to process first class raw materials. while the mass production that followed. enabled M.Y. San to distribute nationwide and reach out to every Filipino. M.Y. San'sproducts have been a part of most Filipino lives ever since- a student~ heallhy snack in between meals, a mother~ tasty baon for her children, a humble man's allernative to rice, and a father's filling snack during work. Today, M.Y. San covers a wide range of products, with brands that lit the varying preferences and lifestyles ofthe Filipino: from the classic favorites Sky Flakes, Fita, Lion's Soda Crackers, and Grall;lm Crackers, to the alltime favorites Marie, Buller Cookies. Mixed·Up Biscuits, Happy Time Assortment, and many more. To help bridge the distance with homesick Filipino abroad. M.Y. San began exporting to Guam in the 1970's. Since then, M.Y. San has also exported its products to other continents as well. Today M.Y. San is available throughout the Philippines and in some p>ns of the East and West coasts of the United States, Europe, Canada, the Middle East, Australia, and the Netherlands. As M.Y. San celebrates its 65• Anniversary in honor of Mar Yok San and his enterprising family, M.Y. San Biscuits, Inc. salutes the hundreds of Filipinos behind the success of the corporation . From its humble beginnings., through the struggles- and to what is now an established Filipino institution, cvery bit ofan M.Y. San biscuit is indeed, a true pride of the Filipino.
THE PRODUCT Also known as "The Classic Best-Seller" Sky Flakes crackers is one of the flagship brands of M. Y. San Biscuits, Inc. It is the number one best-selling cracker in the Philippines. Sky Flakes crackers are both rich and crispy and will accompany almost any snack or meaL Sky Flakes has set the standards by which other biscuit manufactured aspine to achieve. With a ooking process that ensuresadegrecofqualitythat is at par with world standards, the brand's itnage of market leadership has grown over the years.
RECENT DEVELOPMENTS In the year 2001, M.Y San Biscuits, Inc. has taken its tradition of good taste and quality into the 21• Ccnrury with its acquisition by another industry leader, Monde Nissin Corporation - perhaps one of the biggest
alignments to transpire within the present loenl food industry.
Now known as Monde M.Y. San Corporation, the company is geared toward attaining higher production to meet anever· increasing demand hinging on the popularity of M.Y. Son's leading brands: Sky Flakes and Fita crackers. The alignment brings upon the local biscuit industry both companies' resources and expeni.se in creating high-quality food products. The Monde M.Y. San Corporation Sales Office may be reached at 717~ to 62. Also, an established biscuit-maker in the Philippines, Monde~ rnngeofproducts includes populnr brands such as Tini Wini 13ite-Size Cookies, Eggnog Biscuits and Nissin Wafers. Due to the synergy formed by both companies. topof-the-line b3king equipment, as well as production facilities and techniques that are unrivalled by competitors. are utilized. Monde M.Y. San aims to raise the baron its industry leadership by adhering to the same time-honored principles of M.Y. San Biscuits, Inc.: To offer the Fil ipino people product excellence by providing high quality productS that are among the world's best. As the p~rtnershipenhances the position of the new company's role in the Philippine food industry, Sky Flakes- still the Country's No. 1cracker bfllnd, moves to a higher level. II continues to enjoy local and glob
THINGS YOU DIDN'T KNOW ABOUT
SKY FLAKES
fonns of marketing communications thru various media.
The jingle "Biskwit ng Malabon" was populorized, and has become well known throughout the country. The slogan of the advertising campaigll in the Philippines was "Ang Pambansang Biskwil" (The National Cracker) which emphasized the brand's popularity, heritage, and its long-time bond with Filipinos. As M.Y. San Biscuits, Inc. continues to fulfill it's commitment to the Filipinos by delivering the finest quality products possible, Sky Flakes now makes it's marie on the 21"Century with its recent advertising campaign - ''One World. One Sky". With this, brand equity is taken to a higher level, from local to global. Auuned to its vision, Sky Flakes is positioned across states and goes beyond borders, as it is now available not only in the Philippines but also in manypansofthe world. Allowing Filipino overseas workers and immigrants to cope with homesickness - as they yearn to hove a taste of home from thousandsofmilesaway - and at the same
• That a total of 80,000 kilos of Sky Flakes are produced everyday. • This figure Is equivalent to about 10,000,000 crackers a day. That is enough to feed the people of Metro Manila with one cracker per person, each day; or roughly, the entire population of the Philippines (75 million) with a weeks production. • A single day of production of Sky Flakes, when placed end to end, is 4,000 times the height of the Eiffel Tower in France. • One week's production of Sky Flakes is enough to cover the length of the Great Wall of China, three and a half times over. • A month's production of Sky Flakes is enough to encircle the Earth when put end-to-end.
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