So Exactly what is Content Profiling?

Report 4 Downloads 62 Views
WELCOME 

We will be covering:  What

is content profiling  What to do with this content  Pricing Strategies  An Opportunity for you

WHAT IS CONTENT PROFILING? 

Content profiling is a technique that helps create:  Targeted  Relevant

 In-demand

Content

Content Creation Means Giving Solutions 

The answer to your question is ANSWERS.

Content Creation Means Giving Solutions 

Fiction category or fiction niche  direct



entertainment based on a niche

Content profiling is designed for non-fiction.  Finding

questions people aren’t finding easy answers to.  Finding relevant content you can repurpose.  Solutions to popular questions (or offering different solutions then what is out there)

INSIGHT 

Many questions are asked online because people have searched and have not been able to find answers.



When someone comes to a question website, it means  they

have probably looked on the web and have not found anything that makes sense.

WHERE DO YOU FIND ANSWERS? 

There’s several places that you can go to  Yahoo

Answers  Answerbag  Blurtit  WikiAnswers  FunAdvice  Askville

YAHOO ANSWERS 

Here are some typical topics :  business

and finance  beauty and style  food and drink  family and relationships  Health and dieting

YAHOO ANSWERS 

Technology is in-demand  Fixing

a computer  Android  Skype

ANSWERBAG Health and Fitness Examples:  What

is a high-density gymnastic mat?  Is certification required to teach yoga?  Can you lose more weight in a steam room or a sauna?

ANSWER SITES These typical websites can provide you: lot

of information lot of ways to create your very own content gives you that starting point for you to be able to source that particular type of content

WHAT WILL THE GATHERED INFORMATION DETERMINE? 

The main thing is that you’ll be able to find in-demand, unanswered content  content

that people are not answering or people can’t find an answer online quite easily

Timely content 

When people are asking questions on a regular basis and on a particular topic, that content now becomes timely and the lifespan of that content is very, very good

Content Structure



It can also help to determine the length of your content in terms of structure

Content Structure 

It also leads you to help developing chapters  Create

different chapters for your content using these very same questions that are being asked  Create a question and answer book just based on the content that you have

Specific Strategy 

Research How-To Questions on Answer sites  Example:  how

 Check

to build a deck

overall interest/volume search

 Google

Keyword Alternatives  http://www.ducttapemarketing.com/blog/2013/09 /13/keyword-tools/  Fiverr

Specific Strategy 

Research interest and competition on Amazon and other sites. 

KD Suite - http://ezrd.me/r/?rd=082KDMjo

Manually  Sales rank, # number of books on topic 



Create books based on in-demand how-to topics.

How To Profit From This Content

E-SINGLES 

E-singles are books that are shorter than full-length novels and full-length books. A

typical full-length book can get anywhere up to 10,000 - 60,000 words.

E-SINGLES 

When publishing make sure  that

your content is at least 4,000 words  that content is unique to the web and not in the public domain  That content must have an existing audience.

E-SINGLES This strategy is gaining traction and it’s gaining popularity  Retailer programs: 

 Barnes

& Noble  Kindle Singles  Apple Quick Reads

BARNES &NOBLE



Barnes & Noble now has something known as NOOK Snaps, which are quick reads for every moment and typically these books are between 4,000, even up to 30,000 words, which is still considered not a full-length book, especially for a non-fiction book.

KINDLE SINGLES Kindle Singles has become very, very popular and in fact, many popular authors are currently creating content specifically and only for Kindle Singles and that works very, very well for Amazon, especially with their existing imprints.  Submissions and info:  http://www.amazon.com/gp/feature.html?ie= UTF8&docId=1000700491 

COMPETITION AND PRICE



You want to ensure that you're able to compete effectively

COMPETITION AND PRICE Just because a book is being sold for 99 cents, does not mean the content is short.  Discoverability and lifecycle of content should be used to help determine price 

 Shorter

lifespans  Multiple Platforms

PRESENTATION BROUGHT TO YOU BY:

PRESENTATION BROUGHT TO YOU BY:

PRESENTATION BROUGHT TO YOU BY:

http://amydebcreations.com/go/speedy-details/