SOCIAL BOOST
Boost your property marketing campaign with Facebook Showcase your listings as a Domain sponsored post on Facebook with Domain’s Social Boost. Exclusive to Premium Plus listings, Social Boost amplifies your exposure to targeted buyers actively searching in your area. With 14 million Facebook users in Australia*, adding social to your online and print campaign helps you achieve the best result.
Target buyers
Engaging display
Leverage social sharing
Lead generation
Pair Facebook’s reach with Domain's powerful search insights to target buyers actively looking in your area
Generate unique word of mouth interactions through social sharing
*Source: Based on Facebook internal data, Sep 2015.
Grab attention with a large hero image, introduction, and your listing location details, across all devices
Drive greater views and enquiries with a single click-through to your Domain property details page
SOCIAL BOOST
NSW Residential
Hybrid targeting approach
Facebook engagement Weekly visits
Local buyers
58%
1
Combining Domain’s search insights with Facebook’s reach, Social Boost connects your listings with active and local buyers
of Australian home buyers look to move within 5km of their current address
31 times
2
Average number of Facebook visits per user weekly
Time spent
8.5 hours
2
Boost your exposure mid-campaign
Average time spent on Facebook per user weekly
Applying Social Boost in the third week of your campaign is an effective way to keep your property top of mind and drive buyer interest ahead of auction. Premium Plus listing SOCIAL BOOST
Views
Print listing
Week 1
Week 2
Week 3
Introductory advertising rates* Advertising period
Monday – Sunday (7 days)
Per listing rate
$750 + GST per listing
Subscriptions options^
1 listing per month
$720 + GST per listing
2 listings per month
$695 + GST per listing
5 listings per month
$650 + GST per listing
1300 799 109 |
[email protected] *Available to Premium Plus Zone 1 and Zone 2 clients, as determined by Domain. Rates are for single resale properties only. Stated rates are not available for multiple dwelling buildings, projects, developments or commercial offers. Introductory advertising rates expire 31 Jul 2016. ^Minimum 3 month contract applies. Source: 1. GfK Home Buyer Research Oct 2015. 2. Sensis Social Media Report 2015.
DM15124
To boost your property campaign, contact your Account Manager today