SOCIAL BOOST

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SOCIAL BOOST

Boost your property marketing campaign with Facebook Showcase your listings as a Domain sponsored post on Facebook with Domain’s Social Boost. Exclusive to Premium Plus listings, Social Boost amplifies your exposure to targeted buyers actively searching in your area. With 14 million Facebook users in Australia*, adding social to your online and print campaign helps you achieve the best result.

Target buyers

Engaging display

Leverage social sharing

Lead generation

Pair Facebook’s reach with Domain's powerful search insights to target buyers actively looking in your area

Generate unique word of mouth interactions through social sharing

*Source: Based on Facebook internal data, Sep 2015.

Grab attention with a large hero image, introduction, and your listing location details, across all devices

Drive greater views and enquiries with a single click-through to your Domain property details page

SOCIAL BOOST

NSW Residential

Hybrid targeting approach

Facebook engagement Weekly visits

Local buyers

58%

1

Combining Domain’s search insights with Facebook’s reach, Social Boost connects your listings with active and local buyers

of Australian home buyers look to move within 5km of their current address

31 times

2

Average number of Facebook visits per user weekly

Time spent

8.5 hours

2

Boost your exposure mid-campaign

Average time spent on Facebook per user weekly

Applying Social Boost in the third week of your campaign is an effective way to keep your property top of mind and drive buyer interest ahead of auction. Premium Plus listing SOCIAL BOOST

Views

Print listing

Week 1

Week 2

Week 3

Introductory advertising rates* Advertising period

Monday – Sunday (7 days)

Per listing rate

$750 + GST per listing

Subscriptions options^

1 listing per month

$720 + GST per listing

2 listings per month

$695 + GST per listing

5 listings per month

$650 + GST per listing

1300 799 109 | [email protected] *Available to Premium Plus Zone 1 and Zone 2 clients, as determined by Domain. Rates are for single resale properties only. Stated rates are not available for multiple dwelling buildings, projects, developments or commercial offers. Introductory advertising rates expire 31 Jul 2016. ^Minimum 3 month contract applies. Source: 1. GfK Home Buyer Research Oct 2015. 2. Sensis Social Media Report 2015.

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To boost your property campaign, contact your Account Manager today