SOCIAL NETWORKS: HOW GOING PRIVATE YIELDS STUDENTS

Report 5 Downloads 159 Views
SOCIAL NETWORKS: HOW GOING PRIVATE YIELDS STUDENTS

Franklin Pierce University Location: Rindge, NH

Founded in 1962 Enrollment: 1400 Undergraduate Top Programs: Health Sciences, Business, Criminal Justice, Psychology, Education NCAA Division II

Where do you put your recruitment efforts?

When does PSN factor in?

Social Media Outlets

What is a Private Social Network?

What is a Private Social Network?

Spectrum Case Study The majority of enrolled students for the year were also PSN users, even if PSN users were a minority of the accepted students. The percentage of withdrawn students was remarkably lower amongst PSN users as compared to non-PSN users. A portion of students become active on PSNs only after being designated as enrolled, indicating sustained use through orientation.

Spectrum Case Study

The Perch

The Perch

The Perch

The Perch

Review of Key Points 1) Put time into nurturing accepted and deposited students. 2) Social media plays a big role influencing college selection. 3) Invest in a PSN to complement (not replace) social media and increase your yield.