Solar Powering Sunnyside Character Cards

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SOLAR

SOLAR

WERING PO

Land Developer

WERING PO

Farmer

Mayor

Renter

WERING PO

WERING PO

WERING PO

SOLAR

WERING PO

SOLAR

SOLAR

Home Owner

WERING PO

Business Owner

SOLAR

WERING PO

Environmentalist

SOLAR

SOLAR

Solar Developer

Land Developer Interests: • Has heard that accessory solar energy systems increase property values so favors their installation on residential properties Concerns: • Doesn’t want to see potentially developable open space or farmland taken up by solar farms • Worries that a solar farm might detract from rural character and reduce home sales in Sunnyside

Renter

Business Owner Interests: • Solar energy installations could be good “green” marketing for the community • Solar installations may offer cost savings on utility bills for flagship corporations Concerns: • Investment might be too much for owners of older retail space • Placing solar on older retail stock may discourage renovations or rebuilding • Skeptical that solar is appropriate for commercial areas

Mayor

Environmentalist Interests: • In favor of renewable energy sources to decrease dependence on fossil fuels and combat climate change Concerns: • Doesn’t want to see open space or farmland reduced by large solar installations • Doesn’t want to see any reduction in urban tree cover • Concerned about potential impacts to wildlife from large solar installations

Solar Developer Interests: • Willing to purchase or lease farmland from farmer to install a large solar installation • Would like to sell rooftop solar energy systems to local home owners Concerns: • Doesn’t want to invest marketing effort in community if general interest in solar energy is low

Farmer

Home Owner Interests: • Likes the idea of cost savings on electricity from solar energy systems • Thinks solar installation at school would be a great educational opportunity

Interests: • Supports solar energy and thinks all home owners should install rooftop systems • Would like the opportunity to invest in a community solar installation

Interests: • Solar energy installations could be good “green” marketing for the community • Solar energy could help Sunnyside meet sustainability comprehensive plan goals

Interests: • Could use extra revenue stream from leasing land to solar developer for solar farm • Thinking of installing a solar energy system to reduce energy bills

Concerns: • Worried that if landlords install solar energy systems on rental buildings they will also raise rents

Concerns: • Doesn’t want to alienate constituents who might not be in favor of large-scale or excessive solar development • Doesn’t like the aesthetics of large solar farms, especially contrasted with the local rural countryside

Concerns: • Doesn’t want to limit production abilities by committing too much land to solar development • Worried about glare, noise, and other aspects of living near a large solar installation

Concerns: • Costs of solar energy systems seem high • Doesn’t know whether property is appropriate for solar energy systems • Doesn’t want to see aesthetics of neighborhood or community threatened by solar arrays • Doesn’t want to be first to install